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Where are the best places to invest in Nouvelle-Aquitaine right now? Is Bordeaux still the top pick, or are cities like La Rochelle, Biarritz, and Limoges gaining ground? What makes these locations attractive to both local and foreign investors?
We’re often asked these questions because we work directly with notaries, real estate agents, and clients who invest across the region. Our firsthand experience in these markets gives us unique insights into where the real opportunities lie. To save everyone from asking privately, we’ve written this article to share our knowledge broadly.
Our goal is to highlight the hottest markets in Nouvelle-Aquitaine and explain why they’re worth your attention in 2025.
If you have suggestions or want us to dive deeper into a specific area, let us know. You shoot an email, we answer within 24 hours.
1) Saint-Émilion is gaining interest with rising property values driven by wine tourism and demand for charming countryside homes
Saint-Émilion's property values are climbing thanks to the wine tourism boom.
With its UNESCO World Heritage status, Saint-Émilion draws over a million visitors each year, enchanted by its medieval charm and stunning vineyards. This influx of tourists has sparked a surge in real estate interest, as people are captivated by the town's unique allure and historical significance.
As of late 2024, the average price per square meter in Saint-Émilion hit €3,562, with some properties reaching up to €11,890 per square meter. This reflects the growing demand for picturesque countryside homes, driven by the area's thriving wine tourism.
Local real estate agencies are buzzing with inquiries, as more people are eager to invest in this charming village. The blend of history, gastronomy, and wine culture in Saint-Émilion continues to attract attention, with media coverage further fueling interest in the region.
Tourist spending is on the rise, contributing to the upward trend in property values. As wine tourism flourishes, more individuals are looking to own a piece of this enchanting locale.
Saint-Émilion's unique combination of cultural heritage and wine tourism makes it a hot spot for property investment, with its picturesque landscapes and rich history drawing in buyers from near and far.
Sources: Saint-Émilion Tourism, Residences Immobilier
Here is a stunning vineyard estate in Saint-Émilion, a prime example of the charm and investment appeal driving property demand in this UNESCO-listed wine region. (Source: Savills UK)
2) Poitiers is gaining interest as a university town, boosting demand for student housing
Poitiers is buzzing with real estate activity thanks to its vibrant university scene.
With the University of Poitiers hosting a large student body, 1 in 6 residents is a student, creating a strong demand for student housing. This youthful vibe is evident as over 30% of the population is under 30, making it a hotspot for young residents seeking accommodation.
Areas like Beaulieu are seeing a surge in property prices, with furnished properties yielding an impressive 7.62%. The demand for student housing is a major driver, pushing property prices up. In December 2024, Poitiers experienced a 9.28% monthly growth rate in property prices, highlighting the bustling real estate market.
To tackle the housing crunch, the University of Poitiers offers housing assistance programs, helping students find affordable places to live. New developments like Residence Lamartine and Odalys Campus Beaulieu are popping up to meet this demand. The local government also backs initiatives like Visale, providing a third-party guarantee to help students secure housing.
Sources: House prices in France 2024 - best places to buy in France, Housing – University of Poitiers
We did some research and made this infographic to help you quickly compare rental yields of the major cities in France versus those in neighboring countries. It provides a clear view of how this country positions itself as a real estate investment destination, which might interest you if you’re planning to invest there.
3) Arcachon’s Ville d’Hiver district is gaining interest for its unique 19th-century villas and high-end vacation rental potential
Arcachon's Ville d'Hiver district is famous for its unique 19th-century villas, drawing in tourists and property investors alike.
These villas, with their charming Swiss chalet and Moorish pavilion styles, offer a peek into the town's Belle Epoque history. It's like stepping back in time, surrounded by architecture that tells stories of a bygone era.
What's more, the luxury tourism scene in France, especially in places like Nouvelle-Aquitaine, is booming. This means there's a high potential for rental income from these high-end vacation properties, as wealthy tourists are on the lookout for unique and luxurious stays.
The historical significance of these villas, coupled with ongoing preservation efforts, makes them even more appealing. This adds a layer of allure for both tourists and investors, who are drawn to the blend of history and luxury.
Property prices in the district are on the rise, reflecting a strong interest from affluent buyers. They're not just buying a home; they're investing in a piece of history with architectural significance.
For those considering a property purchase, Ville d'Hiver offers a unique opportunity to own a slice of history while tapping into the lucrative luxury rental market. It's a place where past and present meet, offering both charm and potential.
Sources: Arcachon Tourism, Market News, Bien dans ma Ville
4) Bayonne's Petit Bayonne is a hotspot for its cultural vibrancy and strong property appreciation potential
Bayonne's Petit Bayonne area is buzzing with cultural vibrancy and real estate potential.
Home values here are climbing, with a 2.5% annual appreciation rate over the past decade, outpacing the national average. This makes Petit Bayonne a smart choice for those looking to invest in property. The area's charm is amplified by events like the Fêtes de Bayonne, which draws in crowds with its traditional Basque dances and lively concerts.
Since 2017, the Points de Vue street art festival has added a splash of color and creativity, turning the streets into a canvas and boosting the area's cultural appeal. Urban development projects are also in the mix, aiming to make the area even more attractive to both residents and investors. These projects are not just about buildings; they're about enhancing the overall vibe of the neighborhood.
Media coverage often shines a spotlight on Bayonne's vibrant cultural scene, from its festive events to its street art, drawing in both locals and tourists. This buzz around the area is a key factor in its growing desirability. The combination of cultural events and urban development is creating a perfect storm for property appreciation.
For those considering a move or investment, Petit Bayonne offers a unique blend of tradition and modernity, making it a compelling choice. The area's ongoing transformation and cultural richness are setting the stage for continued growth and interest.
Sources: Visit Bayonne, House Cashin
5) Angoulême’s Saint-Cybard neighborhood is attracting investors with its affordable property prices and high rental yields
Angoulême's Saint-Cybard neighborhood is becoming a hotspot for property investors due to its affordable property prices.
Compared to the bustling urban areas of Angoulême and other French cities, Saint-Cybard offers even lower property prices, making it a great choice for budget-conscious investors. Nestled in the more rural Charente region, this area allows investors to snag properties without overspending.
Rental yields in Angoulême are quite appealing, with apartments reaching up to 7.1% and houses up to 8% in certain spots. While exact figures for Saint-Cybard aren't available, it's likely that the neighborhood enjoys similar, if not better, returns.
The region's rental demand is climbing, thanks to a growing population and an influx of young professionals and students. This surge in demand naturally boosts rental yields, making Saint-Cybard an even more enticing option for investors.
Local government efforts to improve infrastructure and urban regeneration are also enhancing the area's appeal. These initiatives often lead to increased property values and better living conditions, adding to the neighborhood's charm.
Investors are drawn to Saint-Cybard not just for its affordability but also for its potential for high returns, making it a smart choice for those seeking value in the property market.
Sources: Properstar, Global Property Guide, Green Acres
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6) Limoges' historic center is gaining attention for its charming architecture and appeal to young professionals seeking urban living
Limoges' historic center is becoming a real estate hot spot thanks to its charming architecture and the influx of young professionals.
In 2023, the average home price in Limoges was $546,460, and by 2024, it climbed to $566,024, marking a 5.6% increase. This uptick highlights the growing demand, especially in the historic center, where the unique charm is a major draw.
Limoges is experiencing a demographic shift. While the city has an aging population, the University of Limoges brings a youthful vibe, attracting young professionals who love urban living. They are drawn to the mix of tradition and modernity that the historic center offers.
Local government initiatives are boosting the area's appeal. They've been promoting urban living with new housing and job opportunities, while preservation societies maintain the historic architecture. This combination makes Limoges a magnet for young professionals.
Investment in local infrastructure is also on the rise. The city is seeing more coworking spaces and cultural events, which are key attractions for the younger crowd. These developments are making Limoges an increasingly attractive place to live.
Limoges' historic center is not just about old-world charm; it's a vibrant community with a modern twist, drawing in those who seek a dynamic urban lifestyle.
Sources: Agent in Ottawa, Housenix, NextMSC
7) La Rochelle is gaining popularity for its vibrant port and increasing demand for waterfront living
La Rochelle is quickly becoming a hotspot for real estate enthusiasts.
One of the key reasons is the rising property prices, which mirror the growing demand for homes here. In 2023, the average home price per square foot ranged from USD 483 to USD 553, marking a noticeable uptick in property values. This surge is particularly evident in the increased interest in waterfront properties, where the average price for a 4-bedroom house jumped by 2.6% in October 2023.
The town's vibrant port area is a major draw, pulling in more people who are eager to experience the charm of waterfront living. While specific population growth numbers aren't available, the rising demand for housing and property prices suggest a steady influx of new residents. The local economy is also thriving, thanks in part to a boom in tourism that saw a significant rise in 2023.
La Rochelle's appeal is further enhanced by its lively port area, which is not just a hub for maritime activities but also a cultural and social center. This area is bustling with cafes, shops, and events, making it a magnet for both locals and tourists. The increase in luxury waterfront home sales underscores the strong interest in this lifestyle, as more people are drawn to the unique blend of urban and seaside living.
For those considering a move, La Rochelle offers a unique mix of historical charm and modern amenities. The town's strategic location on the Atlantic coast provides easy access to beautiful beaches and scenic views, making it an ideal spot for those seeking a relaxed yet vibrant lifestyle.
With its growing popularity, La Rochelle is not just a place to live but a community to be part of, offering a rich tapestry of experiences and opportunities for both residents and investors alike.
Sources: Arkadia, WTTC, Residences Immobilier
Here is the iconic waterfront of La Rochelle, where history meets modern seaside living. (Source: Live and Invest Overseas)
8) Royan is booming with demand for its seaside properties and vacation rental income potential
The coastal town of Royan is seeing a surge in demand for its seaside properties.
Property prices in Royan are on the rise, which means more people are eager to buy homes there. When prices climb, it's a clear sign that buyers are willing to pay more, showing increased interest. This trend has been noticeable for a few years now, highlighting Royan's growing appeal.
Royan is also boosting its tourism game, leading to a growth in visitor numbers. The town hosts various events and is part of a national network of crowned cities, drawing in more tourists. This influx often means higher occupancy rates for vacation rentals, as visitors need places to stay.
Media coverage is playing a big role too, painting Royan as a desirable coastal destination. The town's unique architectural style and its status as a "City of Art and History" have been featured in various outlets, attracting more visitors and potential buyers. This kind of spotlight can really boost interest.
Royan's charm isn't just in its looks; it's in the lifestyle it offers. The town's seaside allure and potential for vacation rental income make it a hot spot for those looking to invest in property. With its vibrant community and scenic views, Royan is becoming a top choice for property buyers.
Sources: Royan City of Art and History, National Association of Realtors, Royan Atlantique Blog
We have made this infographic to give you a quick and clear snapshot of the property market in France. It highlights key facts like rental prices, yields, and property costs both in city centers and outside, so you can easily compare opportunities. We’ve done some research and also included useful insights about the country’s economy, like GDP, population, and interest rates, to help you understand the bigger picture.
9) Sarlat-la-Canéda is attracting interest for its medieval charm and growing demand for rural tourism properties
Sarlat-la-Canéda is turning heads with its medieval allure and booming interest in rural tourism properties.
Every year, thousands flock to Sarlat-la-Canéda to wander its medieval streets and charming squares, especially during the bustling months of July and August. This surge in visitors is part of a larger trend in the Dordogne area, where tourism is on the rise.
Media buzz is a big part of the story. Blogs and articles paint Sarlat-la-Canéda as a magical destination, highlighting its historical landmarks, vibrant markets, and delicious local specialties. On top of that, social media is spreading the word, making the town even more popular among travelers.
Preserving history is key to Sarlat-la-Canéda's charm. Many of its buildings are protected as Historic Monuments of France, which keeps the medieval vibe alive and draws in more visitors. The town's commitment to sustainable tourism and the growing trend of rural and heritage tourism in France are also boosting its appeal.
For those considering a property in the countryside, Sarlat-la-Canéda offers a unique blend of history and modern tourism. The town's medieval character, combined with its increasing popularity, makes it an attractive option for potential buyers.
With its rich history and growing reputation, Sarlat-la-Canéda is a place where the past and present beautifully intertwine, offering a unique experience for both tourists and property seekers.
Sources: France With Véro, CRT Nouvelle-Aquitaine, Visit Dordogne Valley, Wikipedia
10) Saint-Jean-de-Luz is gaining interest for its picturesque setting and luxury holiday appeal
The village of Saint-Jean-de-Luz is seeing a rise in property demand thanks to its picturesque setting and appeal as a luxury holiday destination.
Nearby areas like Biarritz have seen property prices climb, hinting at a stable and potentially rising real estate market in the region. This suggests that Saint-Jean-de-Luz might follow suit as it becomes more desirable. The Basque coast's real estate market has stabilized, with a balance between supply and demand, attracting international buyers.
Media coverage has spotlighted Saint-Jean-de-Luz as a luxury hotspot. Travel and lifestyle magazines often feature its stunning beaches and historic architecture, making it more appealing to potential buyers and renters. The development of high-end amenities, like luxury vacation rentals with private pools, caters to those seeking a lavish holiday experience.
Tourism is booming in the region, which could mean higher property demand. Real estate agents note a surge in interest for properties with luxury features, and new developments and renovations are underway to meet this demand.
Sources: Homes and Villas by Marriott, Barnes Côte Basque
While this article provides thoughtful analysis and insights based on credible and carefully selected sources, it is not, and should never be considered, financial advice. We put significant effort into researching, aggregating, and analyzing data to present you with an informed perspective. However, every analysis reflects subjective choices, such as the selection of sources and methodologies, and no single piece can encompass the full complexity of the market. Always conduct your own research, seek professional advice, and make decisions based on your own judgment. Any financial risks or losses remain your responsibility. Finally, please note that we are not affiliated to any of the sources provided. Our analysis remains then 100% impartial.
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