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Why is Nouvelle-Aquitaine emerging as a prime destination for property investment in 2025? Is it the picturesque landscapes, the thriving local economy, or the attractive property prices compared to other European regions? What are the key benefits for investors?
We get asked these questions all the time because we’re on the ground, working closely with developers, real estate agents, and investors like you. With so much interest in this market, we’ve decided to turn our individual answers into a comprehensive article for everyone to benefit from.
Our goal is to provide a clear case for investing in Nouvelle-Aquitaine's real estate market, backed by our firsthand experience and market knowledge.
If you think we missed an important point in our content or want to know more, don’t hesitate to reach out (we answer super fast). Your feedback makes our content even stronger.
Finally, please note that this is not financial or investment advice. Investing in real estate carries inherent risks, and market conditions can change unexpectedly. We strongly encourage you to conduct thorough research and consult with a qualified financial advisor before making any investment decisions.
1) In Biarritz, surfing's popularity opens up niche rental market opportunities
The popularity of surfing in areas like Biarritz has led to the creation of niche rental markets due to several key factors.
Firstly, the rising number of tourists visiting Biarritz for surfing has significantly increased the demand for accommodations. In 2022, tourists spent approximately five million nights in the Basque Country, with many coming specifically for surf tourism and lessons. This influx of visitors, which is almost eight times greater than the number of inhabitants, has created a strong need for short-term rentals.
Secondly, the increasing demand for short-term rentals during surfing competitions further supports this niche market. Events like the Biarritz Quiksilver Maïder Arosteguy and Biarritz Surf Festival attract large numbers of tourists who require temporary accommodations. The city's substantial hotel capacity, with 52 hotels and 2,300 rooms, is complemented by seasonal rentals via platforms like Airbnb, which have developed considerably in response to this demand.
Additionally, properties with surf-related amenities, such as proximity to surf schools and shops, command premium rental prices. This is due to their high demand among surfers looking for convenient and unique experiences. The growth of surf schools and related businesses in the area also indicates a thriving surf culture that supports the rental market.
Sources: Boardsport Source, Your Host Helper, Ocean Adventure
2) British buyers are drawn to the Dordogne Valley, known as "Little England"
The Dordogne Valley, known as "Little England," is a favorite spot for British buyers.
With 7,198 British residents in 2016, it's the second most popular place for Brits in France, right after Paris. Many have settled here for over a decade, especially retirees, drawn by the mild climate and scenic landscapes. The nickname "Dordogneshire" captures its charm for those seeking a rural lifestyle and affordable properties.
Local real estate agents say a big chunk of their clients are British, and many homes are marketed directly to them. The area is dotted with English-language services and businesses, making life easier for newcomers. This setup helps British residents feel at home, blending into the local scene.
Cultural events and community groups are a big part of life here, helping Brits integrate smoothly. These activities strengthen the Dordogne's reputation as "Little England," making it a unique blend of French and British cultures.
Sources: Connexion France, Property Guides, This French Life
We did some research and made this infographic to help you quickly compare rental yields of the major cities in France versus those in neighboring countries. It provides a clear view of how this country positions itself as a real estate investment destination, which might interest you if you’re planning to invest there.
3) Sports tourism is booming in the region due to cycling routes, boosting rental demand
The region's cycling routes and events have become a magnet for sports tourism, significantly boosting rental demand. In 2023 and 2024, the Tour du Limousin, a major cycling event, attracted numerous cyclists and spectators, highlighting the region's appeal to cycling enthusiasts.
Statistics show that 1 in 3 French people cycle during their vacations, spending an average of €68 per day. This trend indicates a strong and growing interest in cycling tourism, which has been supported by the region's extensive infrastructure, including hotels and campsites, to accommodate the influx of tourists.
Moreover, the European Investment Bank and Nouvelle-Aquitaine's €500 million investment in carbon-free mobility has improved regional transport, indirectly supporting cycling tourism. This investment aligns with the region's commitment to green transitions, enhancing the cycling experience and attracting more visitors.
During major cycling events like the Tour du Limousin, property owners report increased rental income, demonstrating a direct economic benefit from cycling tourism. Media coverage further highlights Nouvelle-Aquitaine as a top cycling destination, drawing more tourists and increasing rental demand.
Sources: Gironde Tourisme, Destination Limoges, European Investment Bank
4) Nouvelle-Aquitaine’s coastline is less crowded than the Riviera, giving you a unique selling point
The region's coastline in Nouvelle-Aquitaine is less crowded than the Riviera, offering a unique selling point. This is largely due to its lower population density, with only 70 inhabitants per square kilometer, compared to the Riviera's much higher density, often exceeding 1,000 inhabitants per square kilometer.
Additionally, the Nouvelle-Aquitaine coastline is one of the least developed in France, which contributes to fewer tourists and less congestion on its beaches. This natural setting, combined with sustainable tourism practices, encourages visitors to explore less crowded areas, enhancing the region's appeal.
Surveys and studies also show that tourists prefer quieter coastal areas for their serene and peaceful environment. The region's natural beauty, including wild landscapes and picturesque villages, attracts visitors who seek a more tranquil experience.
Sources: Ugeo Urbistat, CRT Nouvelle-Aquitaine, France Media, Passion Tourisme
5) The mild climate makes it a great choice for retirees seeking a pleasant place to settle
The mild climate of Nouvelle-Aquitaine is a major attraction for retirees.
In 2023, nearly half of the region's population were retirees, showing just how much they love the weather here. Among them, 26% of all British residents in France have chosen Nouvelle-Aquitaine, with half being retirees. This makes it a popular spot for those from the UK looking for a comfortable place to enjoy their golden years.
Real estate trends in 2023 and 2024 reveal that retirees are actively buying properties in the region. The moderate temperatures and low occurrence of extreme weather events make it an ideal place for those seeking a peaceful and stable environment.
Surveys and research, like those from INSEE, show that the average age of British residents in the area is 52, with many over 58. This highlights the strong presence of retirees. Local real estate agents often mention that the climate is a key reason why retirees choose Nouvelle-Aquitaine.
Personal stories from these agents emphasize that the mild climate is a significant factor for retirees settling here. They often hear from clients that the weather is a big part of their decision to move.
Sources: INSEE, Pyrenean Climate Change Observatory, PropertyGuides
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6) The wine industry here draws in both international investors and tourists
The wine scene in Nouvelle-Aquitaine is a big draw for international investors and visitors.
With 5.2 billion euros in wine and spirits exports in 2023, this region leads France in exports, showcasing a global thirst for its products. Cognac is a standout, making up 60% of these exports, which naturally pulls in investors eager to tap into this booming market.
Nouvelle-Aquitaine isn't just about exports; it's also a top spot for wine tourism in France. The region offers eco-friendly wine experiences and hosts a variety of international wine festivals. Its commitment to sustainable practices, like organic wine production, makes it a hit with eco-conscious tourists and investors.
Famous wine brands such as Mouton-Rothschild, Margaux, and Pétrus call this region home. These names, along with the region's high-quality appellations, boost its status as a must-visit wine destination. This reputation not only attracts tourists but also investors who want to be linked with these prestigious labels.
For those considering property investment, the wine industry's success and the region's appeal as a tourist destination offer promising opportunities. The combination of strong export figures and a thriving tourism sector makes Nouvelle-Aquitaine a compelling choice.
Whether you're drawn by the allure of famous wine brands or the promise of sustainable tourism, Nouvelle-Aquitaine offers a unique blend of tradition and innovation. The region's commitment to quality and sustainability ensures its continued appeal to both visitors and investors.
Sources: Discover the specialties of Nouvelle-Aquitaine French Region, Wine tourism & Gastronomy - CRT Nouvelle-Aquitaine, Wine Tourism in Nouvelle-Aquitaine - Explore France
7) In Nouvelle-Aquitaine, historical chateaux provide unique chances for renovation and luxury rentals
The region's historical châteaux offer unique renovation and luxury rental opportunities due to several compelling reasons. First, there's a rising demand for unique and luxury accommodations, as seen in the tourism growth in Nouvelle-Aquitaine. In the first quarter of 2023, tourism increased by 12.3%, with a notable rise in overnight stays by British and American tourists. This trend indicates a growing interest in luxury and unique lodging experiences.
Moreover, the historical significance and architectural appeal of châteaux like Château Purnon attract high-end clientele. This 18th-century castle, currently being restored by an Australian couple, is classified as a historical monument. The restoration process involves traditional artisans and a registered heritage architect, ensuring the château maintains its original charm and historical integrity.
Additionally, the French government supports the restoration of heritage properties, providing incentives that help bring historical sites back to life. This support, combined with the availability of skilled craftsmen in the region, ensures that châteaux are restored with precision and care. The successful restoration of Château Purnon serves as a case study, demonstrating the potential for revenue generation through luxury rentals and events.
Sources: France Today, Condor Ferries
8) Being close to the Spanish border gives you great cross-border investment opportunities
The proximity to the Spanish border offers cross-border investment opportunities due to several compelling factors.
Firstly, the trade relationship between France and Spain is robust, with France exporting $48.33 billion to Spain in 2023, including high-value items like motor vehicles and planes. This indicates a strong economic connection that can be leveraged for further investments.
Additionally, the real estate market in border towns is thriving, with increased demand from Spanish investors, particularly in luxury properties. This trend suggests that similar opportunities could arise in Nouvelle-Aquitaine, attracting more cross-border investments.
Moreover, infrastructure improvements, such as the development of the A64 highway, enhance connectivity between the two countries, facilitating easier travel and trade. This improved infrastructure supports the potential for cross-border retail and hospitality businesses, as evidenced by the significant cross-border tourism sector.
Sources: France Exports to Spain, Cross-Border Investment in Luxury Real Estate, Spain-France Trade
We have made this infographic to give you a quick and clear snapshot of the property market in France. It highlights key facts like rental prices, yields, and property costs both in city centers and outside, so you can easily compare opportunities. We’ve done some research and also included useful insights about the country’s economy, like GDP, population, and interest rates, to help you understand the bigger picture.
9) With the film industry booming, there’s a higher demand for temporary housing in the area
The growing film industry in Nouvelle-Aquitaine has significantly boosted the demand for temporary housing. In 2023, the region hosted numerous film productions, with over 1,000 days of filming per year, making it a popular destination for filmmakers. This increase in film activity naturally led to a higher demand for short-term accommodations for film crews.
Various organizations, such as the Agence culturelle de la région Nouvelle-Aquitaine (ALCA), manage the hosting and financing of film shoots, further highlighting the need for temporary housing. Additionally, the region's attractiveness to filmmakers has resulted in increased rental prices during filming seasons, indicating a surge in demand for temporary accommodations.
Local government incentives, like the Nouvelle-Aquitaine Film Workout initiative, have attracted more film productions to the area. This influx of film projects has created a ripple effect, boosting the demand for temporary housing as film crews and professionals seek convenient and well-equipped accommodations during their shoots.
Sources: ALCA Nouvelle-Aquitaine, Culture Nouvelle-Aquitaine, Nausicaa Cinema Durable
10) Eco-conscious buyers will be drawn to the region’s focus on sustainable development
In recent years, Nouvelle-Aquitaine has made significant progress in sustainable development, which is a big draw for eco-conscious buyers. The region has invested heavily in renewable energy projects, especially in the battery sector, making it a hub for innovation and production. This focus on clean energy aligns with the values of buyers who prioritize sustainability.
Moreover, the government has introduced incentives for eco-friendly building practices, such as the Green, Social and Sustainability Bond Framework. This framework supports projects that enhance energy efficiency and reduce carbon emissions, which is appealing to those looking for eco-certified properties. The region's commitment to thermal regulations further ensures that new buildings meet high energy performance standards.
Additionally, Nouvelle-Aquitaine's local policies promote sustainable urban planning, preserving natural lands and encouraging clean mobility. These initiatives not only protect the environment but also create a lifestyle that eco-conscious buyers find attractive. The growth in eco-tourism, with the region being a leader in bike tourism, also highlights its dedication to sustainable living.
Sources: World Business France, Nouvelle-Aquitaine Green Bond Framework, Passion Tourisme
11) In Nouvelle-Aquitaine, diverse landscapes like beaches and vineyards draw tourists and renters alike
Nouvelle-Aquitaine is a magnet for tourists and potential renters thanks to its stunning beaches and lush vineyards.
Imagine strolling along the Atlantic coast or sipping wine in Bordeaux; these are just a couple of the experiences that draw people here. Tourism is a big deal for the local economy, with the region's natural beauty and wine culture playing starring roles.
In recent years, around 27 million tourists have flocked to the area annually, which says a lot about its charm. Wine tourism is a huge hit, too, with over four million visitors each year, making vineyards a key attraction. This steady stream of visitors keeps the rental market buzzing, with many properties popping up on Airbnb.
During the summer, when the beaches and vineyards are at their best, the demand for vacation rentals skyrockets. This seasonal rush pushes property values up in popular tourist spots, showing a robust market for both short-term and long-term rentals.
For those thinking about buying property here, it's worth noting that the rental market thrives on the back of tourism. The region's diverse landscapes, from beaches to vineyards, attract a wide range of tourists and potential renters.
So, if you're considering investing in Nouvelle-Aquitaine, remember that the area's natural allure and cultural richness are key drivers of its property market.
Sources: Pure France, Travel France Online, Rental Scale-Up
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12) Dax's thermal spa towns draw health tourists, boosting property demand
The presence of thermal spa towns like Dax attracts health tourism for several reasons. First, the wellness tourism sector in France has been growing rapidly, with a projected growth rate of over 9.50% CAGR from 2024 to 2029. This growth is driven by a cultural shift towards stress reduction, healthy living, and self-discovery, which are key components of health tourism.
Additionally, the France wellness tourism market generated significant revenue in the past, reaching USD 60.6 billion in 2022. It is expected to continue growing, potentially reaching USD 149.7 billion by 2030. This indicates a strong demand for health tourism activities, including those offered by thermal spa towns.
Moreover, there is a noticeable trend of increased investment in spa and wellness facilities, with an expected annual growth of 18% through 2025. This investment reflects a growing interest in health tourism, as more facilities are developed to cater to tourists seeking wellness experiences.
Sources: Bona Fide Research, Grand View Research, Global Wellness Institute
13) With the tech industry booming, Nouvelle-Aquitaine is attracting young professionals who need housing
Nouvelle-Aquitaine's tech industry is booming, attracting young professionals eager for new opportunities.
In recent years, the region has become a hotspot for job growth in the digital sector, especially in areas like E-Health. This surge in tech jobs is a magnet for young talent. Eight startups from Nouvelle-Aquitaine were chosen for the French Tech 2030 program, highlighting the region's innovative spirit and potential. With 15 incubators and 9 tech parks, the area offers a nurturing environment for startups, making it a prime destination for young professionals.
The government is heavily investing in tech infrastructure, aiming for 100% superfast broadband coverage by 2030. This robust digital setup is essential for tech companies and professionals, adding to the region's appeal. The €850M investment in startup projects provides substantial financial backing, encouraging young professionals to dive into the tech scene here.
Nouvelle-Aquitaine's growing tech industry is not just about numbers; it's about creating a vibrant community where innovation thrives. The region's commitment to fostering a supportive environment for startups is evident in its infrastructure and financial investments. This makes it an attractive place for young professionals looking to establish themselves in the tech world.
With a focus on digital growth and innovation, Nouvelle-Aquitaine is positioning itself as a leader in the tech industry. The region's efforts to create a conducive environment for startups and tech companies are paying off, drawing in young talent from across the country. This influx of professionals is driving demand for housing, making it an exciting time for property buyers.
As the tech industry continues to expand, Nouvelle-Aquitaine is set to become a key player in the digital landscape. The region's commitment to innovation and growth is attracting young professionals, creating a dynamic and thriving community. This makes it an ideal location for those looking to invest in property and be part of a growing tech hub.
Sources: Invest in Southwest France, French Tech Bordeaux, Invest in Southwest France
14) Eco-friendly renovation incentives can boost your property’s value
Government incentives for eco-friendly renovations can significantly boost property values. In Nouvelle-Aquitaine, the region has dedicated substantial funds to support eco-friendly renovations, with €0.8 billion in payment appropriations and €2.1 billion in commitments planned for 2024. These investments aim to enhance energy efficiency in buildings, which is a key factor in increasing property value.
Studies have shown that energy-efficient homes often sell for a premium. For instance, homes certified by ENERGY STAR have been known to sell for 2% to 8% more in various markets. This trend is supported by the region's focus on energy efficiency, which not only reduces energy consumption but also lowers CO2 emissions, making properties more attractive to buyers.
Moreover, green certified homes have been found to sell for 9.5% more than non-certified homes. This indicates a clear preference among buyers for properties with eco-friendly features, which can lead to faster sales and higher resale values. The Néo Terra roadmap in Nouvelle-Aquitaine, which promotes sustainable urban planning and biodiversity preservation, further supports this trend by making the region more appealing for sustainable living.
Sources: ENERGY STAR, The 4th edition of the French Green Budget – 2024, EIB and Nouvelle-Aquitaine
While this article provides thoughtful analysis and insights based on credible and carefully selected sources, it is not, and should never be considered, financial advice. We put significant effort into researching, aggregating, and analyzing data to present you with an informed perspective. However, every analysis reflects subjective choices, such as the selection of sources and methodologies, and no single piece can encompass the full complexity of the market. Always conduct your own research, seek professional advice, and make decisions based on your own judgment. Any financial risks or losses remain your responsibility. Finally, please note that we are not affiliated to any of the sources provided. Our analysis remains then 100% impartial.