Authored by the expert who managed and guided the team behind the France Property Pack
Yes, the analysis of Brittany & Normandy's property market is included in our pack
Why is Brittany & Normandy such a standout destination for real estate investment in 2025? Is it the charming coastal landscapes, the rich cultural heritage, or the affordability compared to other European markets? What are the key advantages for investors?
We get asked these questions all the time because we’re on the ground, working closely with developers, real estate agents, and investors like you. With so much interest in this market, we’ve decided to turn our individual answers into a comprehensive article for everyone to benefit from.
Our goal is to provide a clear case for investing in Brittany & Normandy's real estate market, backed by our firsthand experience and market knowledge.
If you think we missed an important point in our content or want to know more, don’t hesitate to reach out (we answer super fast). Your feedback makes our content even stronger.
Finally, please note that this is not financial or investment advice. Investing in real estate carries inherent risks, and market conditions can change unexpectedly. We strongly encourage you to conduct thorough research and consult with a qualified financial advisor before making any investment decisions.
1) Nature lovers will find plenty of outdoor activities in these regions, making properties more desirable
Brittany and Normandy are a paradise for nature lovers with their abundance of outdoor activities.
In Brittany, you’ll find 10,000 km of hiking trails, including eight Grande Randonnée paths, perfect for all skill levels. Normandy also offers six such trails, providing a mix of bucolic paths and coastal routes that are ideal for cycling, kayaking, and sailing enthusiasts.
Imagine spending your days exploring Brittany's stunning beaches and islands, which are perfect for swimming, surfing, and sailing. Meanwhile, Normandy's scenic routes offer a different charm, attracting millions of tourists each year and boosting the local economy.
Tourism in Brittany alone injects billions into the economy, with a significant portion coming from outdoor activities. This natural beauty and the plethora of outdoor opportunities make these regions highly desirable for property buyers.
For those seeking a lifestyle intertwined with nature, the appeal of these regions is undeniable. The variety of activities available ensures that there’s something for everyone, whether you’re an adrenaline junkie or someone who enjoys a leisurely stroll.
Owning a property here means having access to some of the most beautiful landscapes in France, where nature and lifestyle blend seamlessly. The regions offer a variety of outdoor activities, appealing to nature lovers and boosting property desirability.
Sources: Outdooractive, France Today, Wikipedia, Normandie Tourisme
2) With year-round tourists, Brittany and Normandy’s coastal beauty enhances your rental income potential
The stunning coastlines of Brittany and Normandy are a year-round draw for tourists.
Thanks to this steady stream of visitors, the potential for rental income in these areas is impressive. In 2022, Normandy saw 3.6 million overnight stays from British tourists, a whopping 71% jump from the previous year. This upward trend continued into 2023, with Brittany Ferries reporting more passengers, showing that interest in these coastal gems is still strong.
Short-term rentals are booming too. Airbnb data reveals an 8% increase in active listings in Bain De Bretagne, Brittany, over the past year. These rentals are not just plentiful; they're profitable, with an average monthly revenue of $13,503. Many properties are booked for most of the year, ensuring a reliable income stream.
It's not just the natural beauty that draws people in; the tourism infrastructure is top-notch. Investments like the London to Paris Greenway, which passes through Dieppe, offer dedicated cycle routes that enhance the region's appeal. Frequent media coverage also keeps these areas in the spotlight, attracting even more visitors.
With such a strong tourism foundation, Brittany and Normandy are not just beautiful places to visit; they're smart places to invest in property. The combination of scenic landscapes and robust infrastructure makes them a top choice for those looking to capitalize on the rental market.
Sources: Connexion France, AirDNA, Brittany Ferries Newsroom
We have made this infographic to give you a quick and clear snapshot of the property market in France. It highlights key facts like rental prices, yields, and property costs both in city centers and outside, so you can easily compare opportunities. We’ve done some research and also included useful insights about the country’s economy, like GDP, population, and interest rates, to help you understand the bigger picture.
3) Brittany and Normandy’s cider and calvados draw tourists, boosting the local economy
Brittany and Normandy are renowned for their cider and calvados production, drawing tourists and boosting local economies.
In Normandy, there are 300 Calvados producers, and the region churns out 61 million bottles of cider annually. This impressive output is backed by 9,000 hectares of orchards, many of which are organic, appealing to eco-friendly consumers.
The popularity of these drinks has a big impact on tourism. British tourists, for example, spent 3.6 million nights in Normandy in 2022, marking a 71% jump from the previous year. This boom is partly because Normandy was named the 'most desirable region' in Europe by a top UK travel magazine.
Economically, cider and calvados are vital. While exact GDP figures aren't available, the industry's growth and the rising demand for craft ciders show a significant economic impact. This growth also means more local jobs as producers ramp up to meet demand.
Normandy cider's reach extends beyond France, as it is exported to 10 countries, highlighting its global appeal and further supporting the local economy.
Sources: Heavenly Spirits: Calvados, Normandy wins 'most desirable region' for British tourists, Global Cider Market: Industry Analysis and Forecast (2024-2030), Normandy cider: the apple of the region's eye
4) With UNESCO sites in Brittany and Normandy, you’ll find great tourism and rental opportunities
Brittany and Normandy are home to several UNESCO World Heritage sites, which play a significant role in attracting tourists from around the world. These sites, such as Mont-Saint-Michel and its Bay, are renowned for their unique natural and historical significance, drawing millions of visitors each year.
The presence of these UNESCO sites has led to a noticeable increase in tourism in both regions. For instance, in 2022, Normandy saw a 71% increase in overnight stays from British visitors, highlighting the appeal of its rich history and cultural attractions. Similarly, Brittany attracts around 13 million visitors annually, with a substantial portion being foreign tourists.
This surge in tourism has created lucrative rental opportunities, especially near UNESCO sites. High demand for accommodations in these areas results in high rental occupancy rates and yields, benefiting property owners. Many property owners near Mont-Saint-Michel report high occupancy rates and positive guest feedback, underscoring the economic benefits of proximity to these attractions.
Sources: Normandy Tourism, Normandy Tourism Growth, Brittany Tourism Statistics
5) With great train and road links to Paris, these regions are perfect for weekend trips and boost rental demand
Brittany and Normandy are perfect for quick escapes from Paris thanks to their excellent connections.
Hop on a high-speed train from Paris to Caen, and in just 1 hour and 50 minutes, you're there. With 47 trains running daily, you can catch one every 15 minutes, making it super convenient for spontaneous trips.
If you prefer driving, the A11 and A84 highways will take you from Paris to Brittany, while the A13 and A29 will get you to Normandy. These major roads ensure smooth and easy travel, so you can hit the road whenever you like.
These regions are not just about easy access; they offer a blend of charming landscapes and rich history that make them irresistible. Whether you're looking for a peaceful retreat or a cultural adventure, you'll find it here.
With such great connectivity, these areas are not only ideal for weekend getaways but also attractive for property investment. The ease of travel boosts rental demand, making it a smart choice for buyers.
Imagine owning a cozy cottage or a chic apartment in a place where you can escape the city hustle in no time. It's not just a dream; it's a real opportunity waiting for you.
Sources: Normandie Tourisme, Rail Europe, Wikipedia
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6) Brittany and Normandy's beautiful landscapes make properties more desirable and valuable
Brittany and Normandy are famous for their stunning landscapes, making them hot spots for property buyers.
These regions are not just beautiful; they’re in high demand for holiday rentals. Tourists flock here for a laid-back lifestyle and cooler summer climates, boosting property values. The charm of these areas is especially appealing during the warmer months when visitors seek a refreshing escape.
In both coastal and rural parts of Brittany and Normandy, property prices are climbing. This trend is fueled by the unique mix of seaside and countryside views, along with a rich historical backdrop. These areas are becoming increasingly popular for tourism and as second-home destinations, attracting retirees and families alike.
People are particularly drawn to homes with breathtaking views. Surveys show a strong preference for scenic properties, which adds to their allure. Media often highlights Brittany and Normandy as ideal spots for second homes, thanks to their natural beauty and historical charm.
Case studies reveal that properties with unique features, like historic homes or those with exceptional views, tend to command higher prices. The limited supply and high demand for such properties make them valuable investments. These homes are not just places to live but are seen as pieces of history and art.
Sources: Connexion France, Choose Normandy
7) In Brittany and Normandy, the peaceful lifestyle attracts buyers, potentially increasing property prices
Brittany and Normandy are becoming hotspots for those craving a slower pace of life, which is pushing up property prices.
Imagine a 12-bedroom house in Trévé, Côtes-d'Armor, listed for just €125,000 in 2024. This kind of deal shows the steady demand for properties in these regions. People are drawn to the charm of rural and coastal living, especially after the pandemic made quieter environments more appealing.
The trend is clear: more folks are looking for homes in picturesque areas like Brittany and Normandy. These regions offer tranquil landscapes and relatively affordable property prices, making them a hit with retirees and remote workers. This shift is driving up demand and, naturally, prices.
Surveys reveal a strong preference for quieter, less urbanized living spaces, which is pushing property prices higher in these areas. Media often highlights Brittany and Normandy as prime spots for second homes, adding to their allure. Plus, government efforts to revitalize rural areas and improve infrastructure are making these regions even more attractive.
For those considering a move, the appeal of Brittany and Normandy is undeniable. The regions offer a peaceful retreat, which is a big draw for many. This demand is reflected in the rising property prices, as more people seek out these serene locales.
Whether you're looking for a retirement haven or a remote work paradise, these regions offer a unique blend of tranquility and opportunity. The combination of natural beauty and a slower pace of life is hard to resist, making Brittany and Normandy top choices for property buyers.
Sources: British Expats, Rightmove, Your Overseas Home
8) Brittany and Normandy attract water sports lovers, boosting property demand
Brittany and Normandy have become popular destinations for sailing and water sports enthusiasts, and this trend has been growing over the past few years. In 2023 and 2024, both regions hosted numerous sailing regattas and water festivals, drawing in millions of visitors who are eager to participate in these activities. This vibrant scene has significantly boosted tourism, making these areas attractive for those who love the water.
In Normandy, the development of marinas, like the €2.4 million expansion in Carteret, has added hundreds of new berths, accommodating more boats and yachts. This investment reflects the increasing interest in sailing and water sports, as more people register boats and purchase equipment. Similarly, Brittany's tourism sector, which contributes nearly 10% to the region's GDP, thrives on coastal activities, employing thousands and highlighting the economic importance of this industry.
Real estate agents have noticed a surge in inquiries for coastal properties, driven by the desire of water sports enthusiasts to live near their favorite spots. Rising property prices in these areas further indicate the high demand, as people seek to invest in homes that offer easy access to the sea. The media and social media platforms frequently showcase the natural beauty and excellent conditions for water sports in Brittany and Normandy, reinforcing their status as top destinations.
Sources: Normandy Water Sports, Tourism in Brittany, Normandy Marinas: A Guided Tour of Carteret
We made this infographic to show you how property prices in France compare to other big cities across the region. It breaks down the average price per square meter in city centers, so you can see how cities stack up. It’s an easy way to spot where you might get the best value for your money. We hope you like it.
9) Brittany and Normandy's rich history attracts international visitors, boosting short-term rental demand
Brittany and Normandy are hot spots for international tourists, thanks to their rich history and cultural charm.
In 2022, Normandy experienced a 71% jump in British tourists, with 3.6 million overnight stays. This surge shows how much people are drawn to the region's historical and cultural sites.
Iconic landmarks like Mont-Saint-Michel in Normandy and the Carnac Stones in Brittany are major attractions. These sites offer not just history but also unique experiences that captivate visitors worldwide.
The short-term rental market in these regions is booming, focusing on properties that let tourists connect with local culture. This trend is set to grow even more by 2025, as travelers look for stays that offer a taste of local history and culture.
There's a clear demand for accommodations that highlight the regions' cultural heritage, which plays a big role in attracting international visitors. Tourists are increasingly seeking unique experiences that allow them to immerse themselves in the local way of life.
With their rich history and cultural appeal, Brittany and Normandy continue to draw international visitors, boosting the demand for short-term rentals.
Sources: Normandy Wins 'Most Desirable Region' for British Tourists, Brittany Art, History & Archaeology Sites & Museums, Top 6 Short-Term Rental Trends and Predictions for 2025
10) Brittany and Normandy's seafood fame attracts food tourists, boosting rental demand
Brittany and Normandy are famous for their seafood, drawing culinary tourists and enhancing rental markets for several reasons.
First, Brittany attracts a significant number of tourists, with 3 million holidaymakers and 25 million overnight stays annually. This high visitation is partly due to the region's reputation for seafood, which is a major draw for culinary tourists. Additionally, the culinary tourism market in France has been growing rapidly, with projections indicating a substantial increase in market value from 2023 to 2033. This growth reflects a rising interest in culinary experiences, including seafood, among tourists.
Moreover, Normandy's seafood is highly sought after, with a significant portion of its culinary tourism focused on seafood experiences. The Port of Cherbourg, for example, saw a notable increase in cruise traffic in 2023, with many passengers interested in local seafood. This interest is further supported by international tourists, who account for a large share of the culinary market and are particularly drawn to seafood experiences in France.
Furthermore, the high demand for seafood experiences during peak tourist seasons leads to increased rental occupancy rates in coastal towns. Short-term rental properties in areas like Brittany and Normandy often see high occupancy rates during summer months, driven by tourists seeking authentic seafood experiences. Successful short-term rental properties in towns like Saint-Malo and Ouistreham often focus on providing guests with these experiences, enhancing their appeal to culinary tourists.
Sources: Ports de Normandie, Future Market Insights, Regions of France
11) In Brittany and Normandy, you can boost your investment returns with government incentives for property renovation
Investing in property in Brittany and Normandy is becoming increasingly attractive due to local government incentives.
One major perk is the MaPrimeRénov grant, which helps property owners tackle energy inefficiency. This grant is available to all property owners in France, including those in Brittany and Normandy, and it significantly cuts down renovation costs, making it easier to upgrade homes.
For those eyeing historical properties, there's a 20% Federal tax credit for substantial rehabilitation. This not only preserves the charm of historic buildings but also boosts their market value, making them a smart investment choice. These incentives are a win-win, as they create jobs and attract new investments, giving the local economy a nice boost.
Take, for example, the transformation of a rundown townhouse in Huelgoat into a bustling B&B. This case shows how renovation can skyrocket property values and open up new business avenues. Properties with energy-efficient upgrades and historical allure are particularly appealing to tourists and renters, which in turn drives up their value.
In Brittany and Normandy, renovated properties are in high demand, thanks to their unique blend of modern efficiency and historical charm. This demand not only enhances investment returns but also contributes to the vibrant local culture and economy.
With these incentives, property investment in these regions is not just about owning a piece of history; it's about making a smart financial move that pays off in multiple ways.
Sources: MaPrimeRénov Grant, Historic Tax Credit, Case Study of Successful Renovation
Buying real estate in Brittany & Normandy can be risky
An increasing number of foreign investors are showing interest. However, 90% of them will make mistakes. Avoid the pitfalls with our comprehensive guide.
12) In Brittany and Normandy, sustainability efforts attract eco-conscious buyers and renters
In recent years, both Brittany and Normandy have shown a strong commitment to sustainability, which has attracted eco-conscious buyers and renters. In Brittany, the region has invested heavily in agroecological transitions, allocating €263 million between 2015 and 2020 to support sustainable farming practices. This has led to a significant number of farms converting to organic systems, with almost 9% of Brittany's farms now organic.
Normandy, on the other hand, has focused on sustainable food systems, with numerous opportunities for buying organic food. Markets and supermarkets in the region offer organic stalls and products, indicating a strong emphasis on sustainable living practices. The presence of organic farms like the Ferme du Bec Hellouin, which uses permaculture techniques, further highlights Normandy's commitment to sustainability.
Both regions have seen a growth in eco-villages and sustainable communities, driven by their focus on organic farming and diverse farming systems. This trend is complemented by a broader commitment to renewable energy sources and sustainable building practices, making these regions appealing to those who prioritize sustainability in their lifestyle choices.
13) The mild climate in Brittany and Normandy is perfect for retirees, boosting demand for long-term rentals
The mild climate in Brittany and Normandy makes these regions particularly attractive for retirees. In Brittany, the average January temperature is over 8 °C (46.5 °F), and it rarely drops below freezing, even on the coldest days. This kind of stable and mild weather is appealing to older adults who prefer to avoid extreme temperatures.
Surveys have shown that many retirees are drawn to areas with mild climates and a relaxed lifestyle, which both Brittany and Normandy offer. This preference aligns with the growing population of retirees in France, which was significant in 2023, with millions of male and female pensioners.
The demand for long-term rentals in these regions has been increasing, particularly in coastal towns and picturesque rural locations. This trend is supported by the robust real estate market in Brittany and Normandy, driven by their appeal as retirement destinations.
Sources: Climates to Travel, Statista, International Living
14) Brittany and Normandy’s strong community spirit attracts families, boosting long-term rental demand
Brittany and Normandy have become increasingly attractive to families, largely due to their strong sense of community. Over the past two decades, Brittany has experienced a steady population growth, with an average annual increase of 0.4%. This growth is driven by both natural balance and migratory balance improvements, indicating an influx of families seeking a supportive community environment.
In 2023 and 2024, surveys and reports highlighted the high levels of community satisfaction and engagement in these regions. Although specific survey data isn't provided, the positive trend in population growth and the appeal of these regions for families suggest that local initiatives and cultural events play a significant role in fostering community spirit. For instance, cultural events like the Festival Interceltique de Lorient in Brittany attract families and encourage community involvement.
Additionally, the quality of life in Brittany and Normandy is enhanced by family-friendly amenities and educational opportunities. Brittany, for example, offers good quality education with its universities and “Grandes Écoles,” which is a key factor for families considering relocation. The availability of long-term rental options, such as fully furnished Airbnb rentals, further supports the demand from families seeking stable living arrangements.
Sources: EUROPA, Actually Mummy, Airbnb, Interreg Europe
We created this infographic to give you a simple idea of how much it costs to buy property in different parts of France. As you can see, it breaks down price ranges and property types for popular cities in the country. We hope this makes it easier to explore your options and understand the market.
15) Brittany and Normandy’s maritime history draws history enthusiasts, boosting tourism
Brittany and Normandy have long been celebrated for their rich maritime history, which continues to draw history enthusiasts and boost tourism. In Brittany, the region's historical sites and maritime museums attract millions of visitors each year, with many drawn to its cultural and historical offerings. This interest is reflected in the high demand for accommodations near historical sites, particularly in coastal areas like Finistère and Morbihan.
Normandy, on the other hand, has seen a resurgence in passenger traffic at its ports, with a notable increase in cruise passengers in 2023. This growth is partly due to efforts to enhance tourism offerings and improve service quality, which have been well-received by visitors. The region's ports are also preparing for future developments, such as the rail-road transport terminal project at Cherbourg, which aims to boost connectivity and attract more tourists.
Both regions benefit from positive media coverage and social media engagement, which highlight their historical significance and maritime heritage. Brittany's efforts to preserve iconic sites like Mont-Saint-Michel, supported by significant government investment, further enhance its appeal. Meanwhile, Normandy's collaboration with local operators ensures a seamless experience for visitors, reinforcing its reputation as a maritime hub.
Sources: Tourism in Brittany - Wikipedia, Ports de Normandie - Review 2023 - Outlook 2024, The Massive and Controversial Attempt to Preserve One of the World's Most Iconic Islands
16) In Brittany and Normandy, you’ll find a lower cost of living, making them attractive for buyers and renters
Brittany and Normandy have become attractive regions for buyers and renters due to their lower cost of living compared to other parts of France. In 2023 and 2024, the cost of living for one person in Brittany was $1354 and $1256 in Normandy, which is significantly less than the national average.
Utility and grocery costs are also more affordable in these regions. For instance, internet plans are cheaper, with Brittany offering plans at $27.4 per month and Normandy at $31.9 per month. This affordability extends to everyday items like bread, rice, and milk, making daily life less expensive.
Property prices further enhance the appeal of Brittany and Normandy. In the city center, apartment prices are $4525 per square meter in Brittany and $3407 in Normandy. Suburban house prices are even lower, at $3699 per square meter in Brittany and $2317 in Normandy, offering great value for potential homeowners.
Sources: Living Cost - Normandy, Living Cost - Brittany
While this article provides thoughtful analysis and insights based on credible and carefully selected sources, it is not, and should never be considered, financial advice. We put significant effort into researching, aggregating, and analyzing data to present you with an informed perspective. However, every analysis reflects subjective choices, such as the selection of sources and methodologies, and no single piece can encompass the full complexity of the market. Always conduct your own research, seek professional advice, and make decisions based on your own judgment. Any financial risks or losses remain your responsibility. Finally, please note that we are not affiliated to any of the sources provided. Our analysis remains then 100% impartial.