Authored by the expert who managed and guided the team behind the France Property Pack
Yes, the analysis of Brittany & Normandy's property market is included in our pack
Where are the best places to invest in Brittany and Normandy right now? Is Rennes still the top pick, or are cities like Saint-Malo, Caen, and Le Havre gaining ground? What makes these locations attractive to both local and foreign investors?
We’re often asked these questions because we work directly with notaries, real estate agents, and clients who invest across the region. Our firsthand experience in these markets gives us unique insights into where the real opportunities lie. To save everyone from asking privately, we’ve written this article to share our knowledge broadly.
Our goal is to highlight the hottest markets in Brittany and Normandy and explain why they’re worth your attention in 2025.
If you have suggestions or want us to dive deeper into a specific area, let us know. You shoot an email, we answer within 24 hours.
1) Brest's Recouvrance area is gaining attention with urban renewal projects and better transport links boosting property values
The Recouvrance area in Brest is buzzing with interest thanks to urban renewal and better public transport.
One big draw is the transformation of the old shipyard into an eco-district. This project is turning Recouvrance into a lively hub, sparking more property deals. With new spots like the François Mitterrand library and Les Ateliers des Capucins, property prices are climbing, making Recouvrance a hot spot in Brest.
Public transport improvements, especially the Brest cable car, are a game-changer. This cable car links the left and right banks of the river Penfeld, boosting urban renewal on the right bank, including Recouvrance. Its frequent and accessible service makes it a hit with both locals and investors.
Recouvrance's appeal is also about lifestyle. The area is becoming a place where people want to live, work, and play. The eco-district and new amenities are not just about buildings; they're about creating a vibrant community that draws people in.
Investors are taking note of these changes. The combination of urban renewal and transport links is making Recouvrance a smart choice for property buyers. It's not just about the present; it's about future potential as the area continues to evolve.
For anyone considering buying property in Brest, Recouvrance offers a unique blend of modern living and investment opportunity. The area's transformation is a testament to its growing appeal and potential for further growth.
Sources: AIVP, European Commission
Here is a stunning view of Brest's Recouvrance area, where urban renewal and community-focused projects are reshaping the city into a vibrant hub for modern living (Source: HouseNix)
2) Saint-Malo's Intra-Muros is booming with its historic charm and rising demand for vacation rentals
Saint-Malo's Intra-Muros area is seeing a surge in property values due to its historic charm and increasing demand for vacation rentals.
In this picturesque part of the city, the median price of apartments and houses has been steadily climbing. This trend highlights a strong interest in owning a piece of this historic locale. The unique allure of the cobblestone streets and ancient walls is drawing more buyers, eager to invest in a home that offers both character and a slice of history.
The vacation rental market is another driving force. With Airbnb occupancy rates at 66% and an average daily rate of €93, short-term rentals are proving to be quite lucrative. This profitability is enticing more investors to purchase properties, further pushing up demand and prices in the Intra-Muros area.
Saint-Malo's charm isn't just a local secret. Media coverage and social media buzz frequently spotlight the area's appeal, attracting attention from potential buyers worldwide. This exposure is a magnet for investors who see the potential for rental income and a unique living experience.
Tourism is booming, with more visitors flocking to Saint-Malo each year. This influx of tourists fuels the need for vacation rentals, which in turn boosts property values. The historic allure of the Intra-Muros area makes it a prime spot for those looking to capitalize on the tourism wave.
All these factors combined are creating a perfect storm for rising property values in Saint-Malo's Intra-Muros. The blend of historic charm, profitable rental opportunities, and increasing tourist numbers makes it a hot spot for real estate investment.
Sources: Le Figaro Properties, Lademeureduparc.fr, Airbtics
We have made this infographic to give you a quick and clear snapshot of the property market in France. It highlights key facts like rental prices, yields, and property costs both in city centers and outside, so you can easily compare opportunities. We’ve done some research and also included useful insights about the country’s economy, like GDP, population, and interest rates, to help you understand the bigger picture.
3) Dinard is booming with retirees drawn to its mild climate and scenic views, driving up property prices
Dinard, a charming coastal town, is seeing a real estate boom as retirees flock to its scenic shores.
Retirees are drawn to Dinard for its mild climate and stunning views, making it a hot spot for those looking to settle down in a peaceful environment. This trend is not just limited to Dinard but is also seen in other coastal areas like Brittany and Normandy.
In recent years, the retiree population in these coastal regions has been on the rise, as many seek quieter lifestyles and better healthcare access. This demographic shift is a key factor driving up property prices in towns like Dinard.
The senior living market is booming, especially in 2023 and 2024, thanks to the aging population. Coastal towns are particularly appealing, offering a serene setting that retirees find irresistible.
Dinard's popularity among retirees is part of a larger pattern, where the demand for real estate in coastal areas is pushing prices higher. The town's picturesque landscapes and tranquil atmosphere make it a prime choice for those in their golden years.
As more retirees choose coastal living, towns like Dinard are experiencing a surge in real estate interest, further fueled by the desire for a relaxed and scenic lifestyle.
Sources: PR Newswire, Coastal Communities, Golden Harbors
4) Granville is gaining attention as a hotspot for second-home buyers with its scenic coastline and rising property values
Granville is quickly becoming a favorite spot for second-home buyers.
In the past couple of years, property prices in Granville have jumped by 15.78%, making it a promising place for investment. This rise in prices reflects a strong trend in property appreciation, attracting those looking to invest in a growing market.
Granville's charm lies in its stunning coastline and the increasing popularity of Normandy as a destination. The town's picturesque views and vibrant culture are frequently featured in travel magazines, drawing in tourists and expatriates who fall in love with the area.
Local government efforts to improve infrastructure and amenities are also making Granville more appealing. While specific projects aren't detailed, such enhancements typically boost a town's attractiveness to both new residents and visitors. This is evident as real estate agents report a surge in buyer interest, signaling a growing demand for properties.
Granville's allure is further amplified by its unique blend of natural beauty and cultural richness. The town offers a perfect escape from city life, with its serene beaches and lively local events. This combination makes it an ideal spot for those seeking a second home.
As more people discover Granville, the town's real estate market continues to thrive. The blend of rising property values, government investments, and its coastal charm positions Granville as a top choice for second-home buyers.
Sources: Real Estate Investar, Long Term Rentals in France
5) Vannes' Conleau area is gaining interest for its waterfront homes and rising reputation as a desirable residential spot, boosting property values
The Conleau area in Vannes is now a prime spot for property buyers thanks to its beautiful waterfront homes.
Real estate agents are noticing a surge in demand for luxury homes in Conleau, which is becoming a sought-after place to live. This is clear from the growing number of property listings and sales, showing that many are eager to invest here.
One example of the area's appeal is a contemporary house in West Vannes, listed at $765,400, reflecting the rising property values. The high listing prices are a testament to Conleau's increasing allure.
Media outlets like Le Figaro Properties have spotlighted Conleau's luxury homes, boosting its reputation as a high-value area. This coverage has drawn more attention to the area's desirability.
Urban development and improved local infrastructure, such as the upgraded amenities at the Conleau campsite, have made the area even more attractive. These enhancements contribute to its growing appeal as a residential location.
Conleau's charm and strategic developments are making it a top choice for homebuyers looking for a blend of luxury and lifestyle by the water.
Sources: Properstar, Le Figaro Properties, Camping Vannes
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6) Caen's Venoix district is gaining interest for its affordable homes and easy city center access, boosting property transactions
The Venoix district in Caen is catching eyes for its affordable housing and easy city access.
Venoix stands out because of its competitive property prices. While Caen's average is about €3,067 per square meter, Venoix offers better deals than pricier areas like Vaucelles, making it a smart choice for those wanting more bang for their buck.
There's a noticeable uptick in real estate listings in Venoix, showing a growing interest in the area. Local agencies are seeing more demand, thanks to Venoix's mix of affordability and location, leading to a rise in property transactions.
Transportation improvements have made Venoix even more appealing. Although specific data isn't available, it's clear that easier commutes to the city center are a big plus for residents who work or visit there often.
Venoix's charm lies in its balance of cost and convenience, drawing in those who want to live near urban amenities without breaking the bank. This balance is why more people are choosing to call Venoix home.
As Venoix continues to grow, its reputation as a budget-friendly yet accessible district is solidifying, making it a top pick for potential buyers.
Sources: Doorfeed, Properstar
7) Lorient’s Merville neighborhood is gaining interest for its affordable prices and closeness to the expanding port, offering promising rental returns
Merville in Lorient is a hot spot for property investors thanks to its affordable prices.
In 2023, the median home price in Lorient was about €374,387, but Merville offers more budget-friendly options within this range. The housing price index has shown a 14% growth over five years, making it an attractive choice for those looking to invest wisely.
One of the key attractions is Merville's proximity to the expanding port area. The fishing port of Lorient-Keroman is undergoing major expansions and modernizations, which are expected to create jobs and boost economic activity. This development is likely to increase housing demand in nearby areas like Merville, potentially leading to higher rental yields.
Lorient's population is on the rise, supported by a strong and diverse economy that includes over 150 international companies. This growth indicates an increased demand for housing, which could benefit investors looking for promising rental returns in Merville.
With the port's expansion, job opportunities are expected to grow, drawing more people to the area. This influx could further drive up rental demand, making Merville a smart choice for those seeking good returns.
Investors are also eyeing Merville because of its strategic location near economic hubs, which promises a steady stream of potential tenants. The neighborhood's affordability combined with its growth potential makes it a compelling option for property buyers.
Sources: Wikipedia, Rocket Mortgage
Here is a charming view of Merville, showcasing its unique architectural style and residential appeal, perfectly aligned with the area's growing interest among property investors. (Source: Sotheby's International Realty France)
8) Cherbourg's Octeville district is gaining interest for its affordable homes and closeness to new commercial developments
In Cherbourg's Octeville district, property demand is on the rise thanks to its affordable housing.
With an average property price of €2,030 per square meter, Octeville offers a budget-friendly option compared to other French regions. This affordability is a major draw for potential buyers, sparking increased interest in the area.
Local real estate agencies are buzzing with activity, as property transactions surge. Homes with features like large green spaces and proximity to major employers are particularly popular, highlighting the district's strong housing demand.
Adding to its charm, Octeville is conveniently located within a 20-25 minute radius of new commercial developments by the Naval Group and ORANO/La Hague. These projects are fueling job growth, making the district appealing for both residents and businesses.
The local government is also playing a role by investing in infrastructure improvements, which boosts the area's livability and attractiveness. This commitment to development is a key factor in the district's growing popularity.
Octeville's blend of affordability, job opportunities, and improved infrastructure makes it a compelling choice for property buyers looking for value and convenience.
Sources: Le Figaro Properties, French Property
We made this infographic to show you how property prices in France compare to other big cities across the region. It breaks down the average price per square meter in city centers, so you can see how cities stack up. It’s an easy way to spot where you might get the best value for your money. We hope you like it.
9) Cancale is gaining interest for short-term rental investments due to its seafood destination reputation
The village of Cancale is becoming a hot spot for short-term rental investments, thanks to its fame as a seafood haven.
Tourists are flocking to Cancale, drawn by its delicious oysters and vibrant culinary scene. This surge in visitors is evident from the growing number of reviews on TripAdvisor, where by 2025, 39,175 reviews of Cancale's hotels, attractions, and restaurants were recorded. Such numbers highlight the village's rising popularity.
Travelers are increasingly looking for unique places to stay, and Cancale's properties are stepping up to meet this demand. Homes with special amenities or those that can accommodate large groups are particularly sought after. This trend is reflected in the positive feedback on TripAdvisor, showing that tourists are leaving satisfied.
Cancale's seafood reputation is not just about taste; it's an experience. La Ferme Marine de Cancale offers guided tours of oyster farms, complete with tastings of local seafood delights. These experiences are not only a hit with tourists but also catch the eye of the media, further fueling interest in the area.
Investors are taking note of Cancale's potential, as the village's charm and culinary attractions continue to draw attention. The combination of authentic seafood experiences and unique accommodations makes Cancale a promising spot for short-term rental ventures.
With its growing appeal and strategic location, Cancale is poised to become a prime destination for those looking to invest in the short-term rental market. The village's blend of tradition and modern tourism offers a unique opportunity for property buyers.
Sources: TripAdvisor, Beyond Pricing, Saint-Malo Tourisme
10) Pont-Aven is gaining popularity with artists and retirees, driving property demand and appreciation potential
Pont-Aven is gaining popularity among artists and retirees, sparking a rise in property demand.
Local real estate agents are noticing a steady increase in property transactions, thanks to the village's growing reputation as an artist colony and a retirement haven. This charming village, with its picturesque landscapes, is becoming a magnet for those seeking a serene yet culturally rich environment.
While specific recent data on property prices isn't available, it's clear that areas with artistic and cultural significance often see rising property values. Pont-Aven is no exception, as more artists and retirees are drawn to its unique charm and vibrant community.
Travel and art magazines are buzzing about Pont-Aven, highlighting it as an emerging destination. This media attention is boosting its visibility, making it a sought-after spot for those in the art world and retirees alike. The village's 60 art galleries and numerous cultural events are a testament to its thriving cultural scene.
With its rich artistic heritage, Pont-Aven is not just a place to live but a place to experience. The influx of new residents is transforming the village into a lively hub, where creativity and tranquility coexist. This blend of art and peaceful living is what makes Pont-Aven so appealing.
As more people discover the allure of Pont-Aven, the potential for property appreciation continues to grow. The village's unique blend of natural beauty and cultural vibrancy is a powerful draw, making it a prime location for those looking to invest in a home that offers both inspiration and relaxation.
Sources: Christie's, De Concarneau à Pont-Aven, Christie's Real Estate, Artsy Traveler
While this article provides thoughtful analysis and insights based on credible and carefully selected sources, it is not, and should never be considered, financial advice. We put significant effort into researching, aggregating, and analyzing data to present you with an informed perspective. However, every analysis reflects subjective choices, such as the selection of sources and methodologies, and no single piece can encompass the full complexity of the market. Always conduct your own research, seek professional advice, and make decisions based on your own judgment. Any financial risks or losses remain your responsibility. Finally, please note that we are not affiliated to any of the sources provided. Our analysis remains then 100% impartial.
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