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What will happen in Brittany and Normandy’s real estate market? Will prices go up or down? Are these regions still attractive for foreign investors? How are local government policies impacting real estate and taxes in 2025?
We’re constantly asked these questions because we’re deeply involved in this market. Through our work with notaries, real estate agents, and clients who buy properties in Brittany and Normandy, we’ve gained firsthand insights.
That’s why we created this article: to provide clear answers, insightful analysis, and a well-rounded perspective on market predictions and forecasts.
Our goal is simple: to ensure you feel informed and confident about the market without needing to look elsewhere. If you think we missed the mark or could do better, we’d love to hear your thoughts. Feel free to message us with your feedback or comments, and we’ll work hard to improve this content for you.
1) Saint-Malo property values will rise as tourism increases
In 2024, Saint-Malo saw a remarkable 25% increase in tourist numbers compared to the previous year, with nearly 960,000 overnight stays recorded during a short period. This surge in visitors has led to higher occupancy rates in hotels and short-term rentals, with many establishments fully booked during peak times.
The influx of tourists has also energized local tourism-related businesses, as seen with events like "Quai des Bulles," which attracted over 46,000 festival-goers. This kind of activity not only boosts the local economy but also creates a vibrant atmosphere that draws more people to the area.
Moreover, the government is investing in tourism infrastructure to balance attractiveness and sustainability, which further enhances Saint-Malo's appeal. Media coverage highlighting the city as a travel destination also plays a crucial role in attracting more tourists and potential property buyers.
Real estate market reports suggest that property prices in Saint-Malo are likely to rise due to increased demand, with potential increases of 2% to 4% in 2025. This is supported by surveys of real estate agents noting increased interest from buyers, particularly international clients.
Sources: La Demeure du Parc, KAYAK, La Demeure du Parc
2) Energy-efficient homes in Normandy will become more popular due to new tax incentives encouraging investment
In 2023 and 2024, Normandy saw a significant push towards energy-efficient homes, largely due to new tax incentives. These incentives are designed to make it more affordable for homeowners to invest in energy-saving renovations. The MaPrimeRénov Programme, which received a substantial budget increase, is a key part of this effort. It helps cover renovation costs and offers bonuses for higher energy efficiency, making it financially attractive for homeowners to upgrade their properties.
Additionally, the number of grants delivered through MaPrimeRénov has been impressive, with over 500,000 grants given out by 2021. This shows a strong commitment from the government to support energy-efficient home improvements. The program's success is further highlighted by the millions of visits to its platform, indicating a growing interest among homeowners in making their homes more energy-efficient.
Normandy's energy strategy also plays a crucial role in boosting the popularity of energy-efficient homes. The region is actively expanding its energy portfolio with projects like offshore wind farms and green hydrogen production. This focus on renewable energy not only supports the environment but also encourages homeowners to invest in energy-efficient solutions, knowing that they are part of a larger movement towards sustainability.
Sources: IEA, Choose Normandy
We have made this infographic to give you a quick and clear snapshot of the property market in France. It highlights key facts like rental prices, yields, and property costs both in city centers and outside, so you can easily compare opportunities. We’ve done some research and also included useful insights about the country’s economy, like GDP, population, and interest rates, to help you understand the bigger picture.
3) More foreign buyers will seek properties in Brittany due to its scenic beauty and cultural charm
In recent years, Brittany has become an increasingly attractive destination for foreign buyers, thanks to its picturesque landscapes and rich cultural appeal. Despite a decline in summer attendance in 2024, Brittany continues to captivate those seeking an authentic experience, as it was recognized as one of the ten must-see destinations for 2025 by American Express. This recognition highlights the region's unique charm and biodiversity, drawing in a new generation of travelers.
Moreover, media coverage frequently showcases Brittany's breathtaking landscapes and cultural heritage, further enhancing its allure. For instance, Mont-Saint-Michel, a famous monument in the region, was featured on a travel magazine cover, making it their best-selling issue of the year. Such exposure plays a significant role in attracting tourists and potential property buyers who are captivated by the region's beauty.
Additionally, Brittany hosts various cultural festivals and events that draw international visitors, contributing to its growing appeal. These events offer a vibrant cultural scene that foreign buyers find attractive, as they seek places with rich cultural experiences. Furthermore, social media trends often highlight Brittany's scenic beauty and cultural events, which can entice more foreign visitors and potential buyers.
Sources: La Demeure du Parc, Bretagne Environnement
4) Rental yields in Normandy's urban areas will stay stable as city living demand remains steady
Urban areas in Normandy are expected to experience stable rental yields due to several key factors. First, historical data shows that rental yields in Normandy have remained relatively stable over the past few years. For example, in Q2 2024, the average gross rental yield in France, including Normandy, was 4.52%, and in Q4 2023, it was 4.56%.
Additionally, urban areas in Normandy continue to attract residents, even though the overall population growth is slower than in the past. This is particularly true for areas like Upper Normandy, where the population is still growing, albeit at a slower rate than the national average. The presence of job opportunities, especially in cities bordering the Paris region, further supports this trend.
Moreover, the ongoing development of infrastructure, such as improved transportation links, enhances the accessibility and attractiveness of urban areas in Normandy. This, combined with the availability of amenities and the unique charm of these areas, makes them appealing to a diverse range of residents. The cultural and social attractions of cities like Rennes and Brest also contribute to their appeal.
Sources: Global Property Guide, Circabc Europa, Regions of France
5) Property prices in Brittany's tourist areas will dip slightly during off-peak seasons
The real estate market in Brittany is closely tied to its tourism industry, which significantly impacts property prices. During the off-peak seasons, from mid-December to March, there is a noticeable decline in rental activity. This period is marked by a holiday slowdown, where rental searches and move-ins decrease sharply.
Tourism in Brittany contributes just under 10% of the region's GDP and employs nearly 70,000 people. However, these economic benefits are highly seasonal, concentrated mainly between May and September. This seasonal nature of tourism means that during the off-peak months, the local economy experiences a downturn, affecting various sectors, including real estate.
Property prices in Brittany show significant variation depending on location, with coastal areas like Dinard and St-Malo reaching higher prices compared to inland areas. This variation suggests that areas heavily dependent on tourism might see price fluctuations based on seasonal demand. Additionally, short-term rental occupancy rates in tourist areas are likely to be lower during off-peak seasons, indicating a decline in rental income and potentially lower property prices.
Sources: French Entree, Wikipedia, MoveZen360
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6) Demand for flexible living and co-living spaces in Normandy will grow as more digital nomads move in
The influx of digital nomads in Normandy is set to increase demand for flexible living spaces and co-living arrangements.
With the rise of remote work, the number of digital nomads in the US alone has surged by 131% since pre-pandemic times. This trend is not just a local phenomenon; it's part of a global shift towards more flexible work lifestyles. People are increasingly seeking environments that support their new way of living and working.
Even after WeWork's bankruptcy, landlords are adapting by offering flexible designs and shorter lease terms. This change aligns perfectly with what digital nomads are looking for—adaptable workspaces that can be easily customized to fit their needs. The real estate market is catching on, with a noticeable shift towards flexible living options like short-term rentals and co-living spaces.
Local governments are also getting in on the action. Several countries have introduced digital nomad visas, and Normandy might soon follow suit. This would create an even more welcoming environment for remote workers. Places like Les Briques in Normandy are already setting the stage, offering co-living spaces with shared amenities and a vibrant community.
Les Briques serves as a model for future developments, showing how co-living spaces can thrive. These spaces offer not just a place to live, but a community to be part of, which is a big draw for digital nomads. The combination of shared amenities and a sense of community makes these spaces particularly appealing.
As more digital nomads flock to Normandy, the demand for flexible living and working spaces is only going to grow. This trend is reshaping the real estate landscape, making it more adaptable and in tune with the needs of modern workers.
Sources: Localyze, Governing, Les Briques, Glamour
7) Property prices in Rennes will rise as it becomes popular with young professionals
Rennes in Brittany is quickly becoming a hotspot for young professionals, and this is pushing up property prices in the city.
One big reason for this is the boom in job opportunities, especially in the tech industry. Rennes has seen a surge in tech startups and companies setting up shop, which naturally draws in young professionals eager for new career paths.
Another factor is the excellent high-speed train connections to Paris. Thanks to services like TGV and OUIGO, commuting to Rennes from the capital has become a breeze, making it a perfect spot for those who want city life without losing touch with Paris.
The local government is also doing its part to attract young talent. They've launched urban regeneration projects, like those in the Blosne neighborhood, to create a lively and functional city space. This makes Rennes particularly appealing to younger folks who crave a dynamic urban environment.
Rennes isn't just about work; it's also about play. The city is buzzing with new cultural and social amenities, adding to its charm. With more students enrolling in local universities, Rennes is not only pulling in young professionals but also offering them chances for education and career growth.
All these elements combined are making Rennes a magnet for young professionals, which is why property prices in urban areas are on the rise.
Sources: The Trainline, Europan Europe, FBref
8) Rental yields in Brittany's coastal areas will increase as more tourists and short-term renters seek accommodations
Rental yields in Brittany's coastal areas are on the rise thanks to a surge in tourists and short-term renters.
Every year, Brittany draws in about 13 million visitors, and this number keeps climbing. This growing interest in Brittany as a travel hotspot is a major reason why rental properties are in such high demand. Coastal towns like Saint-Malo, Carnac, and Lorient are especially popular, with high occupancy rates during the summer and cultural events.
For property owners, this means great opportunities for short-term rentals. These areas are becoming prime spots for tourists looking for places to stay. Properties near the sea and tourist attractions can charge higher daily rates, showing just how strong the demand is.
Local infrastructure improvements, like extending tram lines and renovating historic sites, are also boosting property values in Brittany. This makes the region even more attractive to tourists and short-term renters. Positive reviews on travel platforms further enhance Brittany's appeal, drawing in even more visitors.
Investing in a property here could be a smart move. With the ongoing development and increasing tourist numbers, the potential for rental income is promising. Brittany's charm and accessibility continue to captivate travelers, ensuring a steady flow of guests.
As the region's popularity grows, so does the competition among property owners. Staying ahead with well-maintained and strategically located properties can maximize rental returns. The combination of natural beauty, cultural richness, and improved infrastructure makes Brittany a compelling choice for property investment.
Sources: Welcome to France, Cazmate
We made this infographic to show you how property prices in France compare to other big cities across the region. It breaks down the average price per square meter in city centers, so you can see how cities stack up. It’s an easy way to spot where you might get the best value for your money. We hope you like it.
9) Property prices in the Cotentin Peninsula will drop because of isolation and limited infrastructure
In recent years, properties in the Cotentin Peninsula have faced challenges due to their relative isolation and lack of infrastructure. Similar isolated regions in France have experienced stagnant or declining property prices, and the Cotentin Peninsula is no exception. This trend is evident when compared to more connected areas like Brittany, where property markets are more stable and growing.
The infrastructure development in the Cotentin Peninsula has been slow, with significant challenges in improving essential systems like drainage and sewage treatment. These infrastructure issues are crucial for attracting and retaining residents and businesses, yet they remain unresolved. The limited public transport options further exacerbate the region's isolation, making it difficult for residents and potential buyers to access amenities and job opportunities.
Demographic studies show a decline in population in the Cotentin Peninsula, leading to a surplus of properties for sale and downward pressure on prices. This trend is common in many rural or isolated regions, where limited job opportunities and economic growth drive people to move away for better prospects. Additionally, surveys highlight that buyers often prefer properties with better connectivity and amenities, which the Cotentin Peninsula lacks.
Sources: States Assembly
10) Property prices in Brittany will keep rising as it becomes more popular for lifestyle living
Brittany's property market is on the rise thanks to its growing appeal as a lifestyle destination.
Imagine waking up to the sound of waves or the peace of the countryside; that's the charm of Brittany. This region, with its stunning coastlines and serene rural landscapes, is attracting retirees and remote workers who crave a better quality of life. This shift in demographics is a big reason why property demand is climbing.
But it's not just the locals who are interested. There's a noticeable uptick in interest from international buyers. Folks from the UK, the US, and Belgium are particularly drawn to Brittany's natural beauty and relaxed lifestyle. This influx of foreign investment is a key driver behind the rising property prices.
Getting to Brittany has never been easier, thanks to improved transport links. With better access through ports, airports, and high-speed trains, more people are considering a move to this picturesque region. This ease of travel is making Brittany an attractive option for those looking to change their lifestyle, further pushing up property demand and prices.
Sources: Properstar, Esales International, French Entree
11) Property prices in Normandy will stay stable, with minor changes based on local economic factors
In recent years, Normandy's property prices have shown a trend of stability, with some fluctuations. For example, in 2022, cities like Caen experienced a notable increase in house prices, but overall, the region has maintained a stable market. This stability is partly due to Normandy's appeal as a desirable place to live, which has helped keep property prices relatively steady even during economic slowdowns in 2023.
Normandy's steady employment rates have also played a crucial role in supporting stable property prices. A consistent job market ensures a steady flow of potential buyers and renters, which helps maintain demand for properties. Additionally, the region's economic growth, driven by various industries and government initiatives, has contributed to this stability, although slight fluctuations can occur.
Demographic trends further support the stability of property prices in Normandy. The region's population levels have remained consistent, with slight growth, which helps maintain a balanced demand for housing. Moreover, Normandy attracts retirees and second-home buyers, particularly from the UK and other parts of Europe, due to its scenic landscapes and relatively affordable property prices.
Sources: Long Term Rentals in France, eSales International
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12) Coastal property prices in Normandy will rise as retirees seek scenic and peaceful areas
Normandy's coastal properties are becoming a hot spot for retirees, leading to a likely increase in property prices.
In places like Caen, property prices have been on the rise, although there was a slight slowdown in early 2023. This doesn't dampen the future growth potential, as the region continues to attract retirees with its charm. France's population is aging rapidly, and by 2050, retirees will make up 28% of the population, creating a larger market for retirement-friendly locations.
Retirees are drawn to Normandy for its scenic coastal beauty and rural tranquility. The region offers a unique mix of historical heritage and natural landscapes, perfect for those seeking a peaceful lifestyle. Surveys highlight that retirees prioritize these qualities when choosing a place to settle down.
Economic forecasts suggest that demand for coastal properties in Normandy will increase. This is not just due to the region's inherent appeal but also because of government efforts to revitalize rural areas, making them even more attractive to potential buyers.
Normandy's allure is further enhanced by its rich cultural and historical significance, which adds to the quality of life for those who choose to retire there. The combination of these factors makes it a prime location for retirees looking for a serene and fulfilling environment.
Sources: Statista, INED, Long Term Rentals in France
13) Rental yields in rural Normandy will drop as demand moves to urban areas
In recent years, we've seen a noticeable shift in the property market dynamics in Normandy. The trend of decreasing property prices in rural areas, coupled with increasing demand for urban properties, suggests a shift in rental yields. For instance, the overall property market in France was expected to see a 4% decrease in prices in 2023, with rural areas potentially experiencing more pronounced drops due to lower demand.
Urban areas in Normandy, on the other hand, have been attracting more residents and investors. Cities like Rennes have experienced a significant shift towards more youthful and vibrant neighborhoods, which has driven up property prices and rental yields in these areas. This urban appeal is further supported by economic data showing job growth in urban centers compared to rural areas in Normandy, contributing to increased demand for housing and rentals in urban areas.
Moreover, infrastructure development projects focused on urban areas in Normandy have enhanced the appeal of these regions, potentially boosting property demand and rental yields in urban centers. This is complemented by media reports on lifestyle trends favoring urban amenities, highlighting the shift in preferences among residents. As a result, rural rental yields are likely to decline as urban rental yields increase.
Sources: eSales International, ASEAN UP
14) Property prices in Normandy will rise moderately due to interest from local and international buyers
Normandy is set to experience a moderate increase in property prices due to its growing appeal to both domestic and international buyers. One of the key factors is the rising property transaction volumes in the region, which have shown an upward trend despite stable or slightly declining prices in the past. This suggests a growing interest in Normandy, likely to lead to price increases over time.
Another significant factor is the increasing demand from international buyers, particularly from the UK, following Brexit. The region's scenic landscapes, relatively affordable property prices, and favorable exchange rates have made it an attractive option for foreign buyers. Additionally, government incentives aimed at revitalizing rural areas and improving infrastructure could further boost property demand in Normandy.
Improved transport links and infrastructure projects have also made Normandy more accessible, enhancing its appeal as a destination for both domestic and international buyers. The region's proximity to Paris, just two hours away, makes it an ideal location for weekend getaways and short breaks. Furthermore, media reports frequently highlight Normandy as a desirable location for second homes, thanks to its unspoilt coastline and charming towns.
Sources: Choose Normandy, Adrian Leeds
We created this infographic to give you a simple idea of how much it costs to buy property in different parts of France. As you can see, it breaks down price ranges and property types for popular cities in the country. We hope this makes it easier to explore your options and understand the market.
15) Better transport links in Normandy will increase property demand by making remote areas more accessible
Improved transportation links in Normandy are making once-remote areas more accessible, sparking interest in property investments.
In 2023 and 2024, a hefty 246 million Euros was poured into upgrading the rail link between Normandy and Paris. This project electrified a 50-kilometer track and revamped roads, boosting connectivity and economic activity in the region. Such enhancements are expected to make Normandy a more attractive place to live and invest.
The high-speed rail line, known as the Ligne nouvelle Paris - Normandie (LNPN), is in the study phase as of 2024. This ambitious project aims to slash travel times and improve connectivity between major cities in Normandy and Paris. If realized, it could significantly increase property demand by making the region more accessible.
Real estate experts note that properties near transportation hubs often enjoy a value premium. For instance, homes within walking distance to mass transit can see a value increase of up to 20% compared to those in less accessible areas. This trend is likely to apply to Normandy, where improved transport links will boost both accessibility and desirability.
With these developments, Normandy is poised to become a hotspot for property buyers looking for convenience and connectivity. The region's enhanced transport infrastructure is expected to attract more residents and investors, driving up property values.
Sources: Wikipedia, REWBCon, UIRR
While this article provides thoughtful analysis and insights based on credible and carefully selected sources, it is not, and should never be considered, financial advice. We put significant effort into researching, aggregating, and analyzing data to present you with an informed perspective. However, every analysis reflects subjective choices, such as the selection of sources and methodologies, and no single piece can encompass the full complexity of the market. Always conduct your own research, seek professional advice, and make decisions based on your own judgment. Any financial risks or losses remain your responsibility. Finally, please note that we are not affiliated to any of the sources provided. Our analysis remains then 100% impartial.