Authored by the expert who managed and guided the team behind the France Property Pack
Yes, the analysis of Brittany & Normandy's property market is included in our pack
What is happening in Brittany and Normandy’s real estate market? Are prices rising or falling? Are these regions still attractive to foreign buyers? How are local policies and taxes shaping the real estate landscape in 2025?
These are the questions we hear every day from professionals, buyers, and sellers across Rennes, Caen, and beyond. Maybe you’re curious about the same things.
We know this because we stay closely connected with local experts and people like you, exploring the Brittany and Normandy real estate markets daily. That’s why we crafted this article: to offer clear answers, insightful analysis, and a comprehensive view of market trends and dynamics.
Our aim is straightforward: to make sure you feel informed and confident about the market without needing to search elsewhere. If you think we missed something or could improve, we’d love to hear your feedback. Feel free to message us with your thoughts, and we’ll strive to enhance this content for you.
1) Flood risk concerns will affect property values in Normandy's coastal areas
In recent years, Normandy's coastal areas have been under increased scrutiny for flood risks, which has significant implications for property values. The 2023 report from the Normandy Intergovernmental Panel on Climate Change highlighted that two-thirds of Normandy's coast is already eroding, with coastal flooding concerns escalating. This means that the natural barriers protecting the land are weakening, making flooding more likely.
Additionally, historical data shows that sea levels are rising, with projections from GIEC Normand suggesting an increase of up to 1.8 meters by 2100 if global warming continues at its current pace. This rise in sea levels contributes to the erosion and increases the risk of flooding, which can damage homes and infrastructure.
Insurance companies have responded to these risks by raising premiums for properties in flood-prone zones. This makes owning property in these areas more expensive and less attractive to potential buyers, leading to a decline in property values. The real estate market analyses from 2024 indicated that property prices in high-risk areas are likely to decline as buyers become more cautious.
Local news coverage has also highlighted the impact of recent flood incidents on communities, such as the frequent flooding at the Quiberville-Sur-Mer Campsite. These incidents not only cause immediate damage but also create long-term concerns about the safety and viability of living in these areas.
Sources: Climate Adapt, Climate-X, Connexion France, CBC News
2) Foreign buyers will increasingly seek affordable historic properties in Normandy
Normandy is catching the eye of foreign buyers seeking affordable historic homes.
With property prices soaring in places like the South of France, Normandy's real estate market offers a more budget-friendly alternative. For instance, while house prices in Montpellier have shot up, Normandy remains a more economical choice.
There's been a surge in foreign interest, with more people searching for properties in Normandy. This is largely due to the region's charming mix of coastal beauty and rich history, all at a lower cost than other historic areas in France.
Foreign investment in Normandy is on the rise, with 2023 seeing a boom in projects and job creation. This uptick in international interest is bolstered by the region's competitive property prices, especially when compared to Brittany and the South of France.
Normandy's appeal isn't just about cost; it's about lifestyle. The region offers a unique blend of tranquil countryside and vibrant cultural heritage, making it an attractive option for those looking to invest in a piece of history.
As more international buyers discover Normandy, the region is poised to become a hotspot for those seeking affordable historic properties in a picturesque setting.
Sources: Long Term Rentals in France, Invest in Normandy, Properstar
We have made this infographic to give you a quick and clear snapshot of the property market in France. It highlights key facts like rental prices, yields, and property costs both in city centers and outside, so you can easily compare opportunities. We’ve done some research and also included useful insights about the country’s economy, like GDP, population, and interest rates, to help you understand the bigger picture.
3) Foreign buyers will increasingly target Brittany’s coastal properties due to favorable exchange rates
In the past, favorable exchange rates have led to increased foreign property purchases in Brittany. For instance, during periods when the euro was weaker against major currencies, there was a surge in foreign buyers investing in Brittany's coastal properties. This trend is likely to repeat if exchange rates become favorable again.
The French property market has shown resilience and growth despite economic fluctuations. The stability of the French legal system and transparent property rights make it an attractive destination for foreign investors, particularly during favorable exchange rate periods.
Surveys and reports from real estate agencies highlight the growing interest in French coastal regions, including Brittany. These regions are particularly appealing due to their scenic beauty, historical significance, and tourist appeal.
Sources: French Entree, Long Term Rentals in France
4) Improved broadband in Brittany will make remote work more feasible and appealing
In recent years, Brittany has made significant progress in expanding its broadband infrastructure. By 2026, the region aims to connect all households and businesses to very high-speed broadband, with over 400 construction sites and 50,000 km of cables being deployed. This ambitious project is co-financed by the European Regional Development Fund, highlighting its strategic importance in bridging the digital divide and boosting regional development.
The focus on rural areas is particularly noteworthy. In Finistère, the pace of building connections is impressive, with 6,000 to 7,000 new connections per month. This ensures that rural areas are not left behind, covering 90% of Brittany, which is equivalent to 60% of the population. Such efforts are crucial in making remote work more feasible and attractive across the region.
Moreover, Brittany has already connected 500,000 households and businesses to high-speed broadband, aligning with both regional and European Union digital transition goals. This milestone is a testament to the region's commitment to enhancing connectivity, which is essential for supporting remote work.
Sources: Brittany's Leap Towards Universal High-Speed Broadband Access, Remote Work in France
5) Brittany’s property prices will rise moderately as more people look for coastal second homes
The Brittany region is seeing a moderate increase in property prices, largely because more people are looking for second homes near the coast. This trend has been building over the past few years, with Brittany remaining relatively affordable compared to other French coastal areas. However, property prices are rising significantly due to strong demand, especially in popular coastal spots like Saint-Malo and Quiberon.
One of the main reasons for this demand is the increasing number of property transactions in Brittany. Many urban residents have been seeking rural or coastal retreats, a trend that started during the pandemic when people realized they could work from home. Even after the pandemic, many continue to work remotely part-time, which makes living in Brittany more appealing.
Additionally, Brittany is experiencing a boom in the second-home market. The average price per square meter in areas like Côtes-d’Armor and Morbihan is still lower than in other coastal regions, but it's on the rise due to demand. This makes Brittany particularly attractive to investors and second-home buyers.
Sources: Cazmate, French Entree
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6) Normandy’s property market will stabilize with a slight price drop as supply meets demand
In recent years, Normandy's property market has shown signs of stabilizing, with a slight decline in prices as supply begins to meet demand. One of the key factors contributing to this trend is the increase in housing construction permits. This rise indicates that more residential developments are underway, which boosts the supply of available properties.
Additionally, new residential developments in cities like Caen highlight ongoing investment in housing infrastructure. This development activity helps balance the supply and demand dynamic, which is essential for stabilizing prices. Furthermore, data showing a rise in housing inventory supports the notion that the supply of properties is increasing, helping to meet demand and stabilize prices.
Real estate market analyses have also predicted a balance between supply and demand, which is crucial for preventing sharp price increases. This balance ensures that prices remain reasonable, contributing to the stabilization of the market. Moreover, historical data on cyclical trends in property prices in France suggests that Normandy's market will follow a similar pattern, with prices stabilizing after a period of growth.
Sources: eSales International, My French House, Long Term Rentals in France
7) Normandy's historic towns will attract buyers seeking cultural and heritage-rich environments
Normandy's historic towns are drawing more property buyers interested in cultural and heritage-rich environments.
With 80 million overnight tourist stays and 12 million admissions to main sites in 2022, Normandy's appeal is undeniable. The region's rich history, from Mont-Saint-Michel to the D-Day beaches, is a major draw for visitors and potential homeowners alike.
The French government is investing heavily in preserving cultural heritage sites, which is a big plus for Normandy. In 2023, 46.8 million people visited French museums, monuments, and stately homes, with a noticeable uptick in young visitors. This national push to promote cultural heritage is making Normandy's towns even more attractive to buyers.
People are showing a strong preference for living in heritage-rich areas. In 2023, 62% of French citizens visited a cultural institution at least once. This growing interest in cultural experiences is mirrored in the increased attendance at Normandy's cultural festivals, like the 80th anniversary of the D-Day celebrations in 2024.
Normandy's historic towns are benefiting from this cultural boom. The region's unique blend of history and culture is not just attracting tourists but also those looking to invest in property. The local government's efforts to preserve and promote these sites are paying off, making these towns a hot spot for buyers.
As more people seek out places with rich cultural backgrounds, Normandy's historic towns are perfectly positioned to meet this demand. The combination of government support and public interest is creating a vibrant market for property buyers.
Sources: Choose Normandy, The Art Newspaper
8) Rental yields in Normandy will slightly decline due to an oversupply of rental properties in some areas
In recent years, Normandy has experienced a noticeable increase in the number of rental property listings. This surge suggests that there are more rental properties available than there are tenants looking to rent, which can lead to a decrease in rental yields.
Real estate agencies have also reported high vacancy rates in certain areas of Normandy. High vacancy rates mean that many rental properties are sitting empty, which is a clear sign of an oversupply. When there are too many properties and not enough renters, landlords often have to lower rents to attract tenants, which reduces rental yields.
Additionally, local government data has shown a rise in building permits for rental properties. This indicates that new rental properties are being built at a pace that might exceed the current demand. When supply outpaces demand, it can lead to lower rental yields as property owners compete to fill their units.
Sources: Global Property Guide
We made this infographic to show you how property prices in France compare to other big cities across the region. It breaks down the average price per square meter in city centers, so you can see how cities stack up. It’s an easy way to spot where you might get the best value for your money. We hope you like it.
9) Rents in Brittany’s coastal areas will increase due to higher demand from seasonal workers and tourists
Brittany's coastal areas have become a hotspot for tourists in recent years.
With its stunning 2700 km of coastline and unique spots like the Pink Granite Coast, Brittany is drawing more visitors who crave beachside fun and coastal adventures. This surge in tourism has led to a noticeable shift in accommodation preferences. Tourists are increasingly opting for rental properties over traditional hotels because they offer more flexibility and are often more budget-friendly.
Surveys show that travelers are looking for more space and better value, which rentals provide. This trend is not just about tourists; it's also about the people who work in the tourism industry. Seasonal employment in hospitality and tourism is booming, with up to 50,000 people finding jobs during peak times.
These workers need places to stay, and that's driving up the demand for rentals, especially in popular spots like Saint-Malo and Rennes. The housing supply in these areas is tight, making it a challenge to find available properties.
As a result, rents in Brittany's coastal areas are on the rise, fueled by the dual demand from tourists and seasonal workers. This trend is expected to continue as more people flock to the region for its natural beauty and job opportunities.
For anyone considering buying property in Brittany, it's worth noting that the rental market is hot, and investing in a rental property could be a smart move. The demand for short-term rentals is not just a passing phase; it's a growing trend that shows no signs of slowing down.
Sources: French Gite Brittany, Choose Normandy, Long Term Rentals in France
10) Normandy's rental prices will dip slightly as more properties enter the long-term leasing market
In 2023 and 2024, Normandy saw a significant increase in the construction of new housing developments. This trend has continued, leading to a greater supply of rental properties in the region. As more properties become available for long-term leasing, the rental market is experiencing changes.
One of the key factors contributing to this shift is the rising vacancy rates in existing rental properties. With more options available, tenants have more choices, and landlords may find it challenging to fill their properties. This competition among landlords can lead to a decrease in rental rates as they strive to attract tenants.
Additionally, government incentives have played a role in encouraging property owners to opt for long-term leasing over short-term rentals. These incentives, although not specified, have influenced property owners' decisions, further increasing the number of properties available for long-term rental. This shift in the market dynamics is contributing to a slight decline in rents.
Moreover, data from AirDNA has shown an increase in the number of listings for long-term rentals in Creances, Normandy. This growing trend towards long-term rentals indicates that more properties are being made available, which can lead to a decrease in rental rates as the supply continues to rise.
11) Improved transport links to Paris will boost the appeal of properties in the Cotentin Peninsula, Normandy
The Cotentin Peninsula in Normandy is becoming a hot spot for property buyers thanks to improved transport links to Paris.
With the Paris-Normandy High Speed Rail project, trains now zip between Paris and Normandy at speeds of up to 250 km/h, making the Cotentin Peninsula much more accessible. This means Parisians can enjoy a weekend getaway or even consider a permanent move without the hassle of long travel times. The project connects key cities like Rouen and Le Havre, but the real gem is how it opens up the Cotentin Peninsula.
In recent years, the French government has poured resources into the Ligne nouvelle Paris - Normandie (LNPN), including new TGV stations that boost regional connectivity. This kind of investment has a track record of driving up property prices, as seen in places like Rennes and Saint-Malo. The Cotentin Peninsula is poised to follow suit, becoming a prime spot for both main residences and vacation homes.
By 2024, real estate reports showed a noticeable uptick in interest for properties in the Cotentin Peninsula. This surge is largely due to increased accessibility and a growing appetite for second homes. Demographic studies highlight a trend of Parisians eyeing Normandy, adding to the region's allure. The media has been buzzing about these new transport links, underscoring their potential to turn the Cotentin Peninsula into a top choice for property buyers.
For those considering a move, the Cotentin Peninsula offers not just improved access but also a chance to enjoy the charm of Normandy. With its picturesque landscapes and now enhanced connectivity, it's no wonder the area is catching the eye of savvy buyers. The combination of natural beauty and easy access to Paris makes it an attractive option for those looking to escape the hustle and bustle of city life.
Sources: Wikipedia, Scott Dunn, Arcadis
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12) Stricter short-term rental rules in Normandy will affect vacation property profitability
Normandy is tightening its grip on short-term rentals due to rising concerns over housing availability.
In recent years, the region has seen a boom in vacation rentals, which has made it tough for locals to find affordable homes. Property prices in tourist hotspots have soared, pushing many residents out of the market.
Locals are speaking up, worried about how these rentals are affecting their communities. Pressure is mounting on local authorities to step in and make changes to protect housing for residents.
Normandy is taking cues from other French regions like Marseille, which have already put similar rules in place. These include banning lockboxes and key safes for short-term rentals to curb their spread.
Another strategy being considered is requiring landlords to switch some properties to long-term rentals. This move aims to balance the market and ensure more housing options for locals.
Sources: Rental Scale-Up, French Entree, Short Term Rentalz
13) Tax incentives in Brittany will boost investment in energy-efficient homes
In 2023 and 2024, the Inflation Reduction Act (IRA) significantly enhanced tax incentives for energy-efficient homes, which included the Section 45L New Energy Efficient Home Credit. This credit offered up to $2,500 per unit for homes meeting ENERGY STAR certification and up to $5,000 for homes achieving the Department of Energy’s Zero Energy Ready Home certification.
In Brittany, there has been a noticeable trend towards building and renovating energy-efficient homes. This shift is largely due to increased awareness of environmental impacts and the economic benefits associated with energy-efficient homes. For example, Polimmo La Maison in Brittany has been applying RE2020 environmental regulations, offering homes with certifications like HQE and BBC, which ensure high comfort levels and energy savings.
Additionally, homes certified under the BBC label in Brittany are required to consume no more than 50 kWh per square meter per year. This significant reduction in energy consumption not only meets environmental regulations but also reflects the growing demand for energy-efficient homes. Furthermore, properties in Brittany that are tech-smart and eco-friendly are experiencing higher demand and increased property values, as buyers prioritize homes that align with the region’s green goals.
Sources: Building Innovation Hub, Polimmo La Maison, Energy Star
14) Policy changes in Brittany will promote the development of affordable housing projects
Brittany is facing a serious shortage of affordable housing.
In this picturesque region, 12% of homes are second residences, and in some seaside areas, this jumps to over 20%. This means fewer homes are available for locals, making it tough to find a primary residence.
Local leaders are stepping up. Nil Caouissin, a Brittany regional council member, suggested a rule to sell homes only to residents. This idea shows a growing push for policies that support affordable housing.
Rennes, the capital of Brittany, is booming. The city's population has been growing by 7.6% annually over the last three years. This surge highlights the pressing need for more affordable homes to keep up with demand.
With more people moving in and second homes taking up space, Brittany is under pressure to find solutions. The local government's actions could lead to policy changes that favor affordable housing projects.
As Brittany navigates these challenges, potential buyers should keep an eye on how these developments might affect the housing market. The region's charm and growth make it an attractive place to live, but the housing situation is something to watch.
Sources: Connexion France, Connexion France, Long Term Rentals in France
We created this infographic to give you a simple idea of how much it costs to buy property in different parts of France. As you can see, it breaks down price ranges and property types for popular cities in the country. We hope this makes it easier to explore your options and understand the market.
15) Remote work trends will drive more people to seek homes in Brittany with dedicated office spaces
Remote work is changing how people choose their homes.
During the lockdown in France, about 30% of workers started working from home, a big jump from before. This shift has made telework more popular, with over 75% of French managers supporting it. As a result, people are looking for homes that fit this new lifestyle.
Now, homes with dedicated office spaces are in high demand. Families need extra rooms or flexible layouts because multiple members often work or study from home. In cities where space is tight, properties with functional home offices are especially popular.
Interestingly, 57% of remote workers in France would rather live in rural areas if they could. This trend is boosting interest in places like Brittany, which offers beautiful scenery and more room to breathe. While we don't have exact numbers on property sales in Brittany, it's clear that remote workers are drawn to its charm and affordability.
In Brittany, the appeal lies in its picturesque landscapes and the chance to have a more spacious home. With remote work here to stay, people are increasingly seeking homes with dedicated office spaces in such serene settings.
As more people embrace remote work, the demand for homes in regions like Brittany is likely to grow. The combination of scenic beauty and practical living spaces makes it an attractive choice for those looking to balance work and life.
Sources: Statista, Statista, The McLemore Group
16) Eco-friendly home demand in Brittany will increase as buyers become more environmentally conscious
The demand for eco-friendly homes in Brittany is expected to rise as more people become aware of environmental issues. In the past, specifically in 2023 and 2024, we saw a global increase in the demand for eco-friendly homes, which was not just a niche market but a mainstream trend reshaping real estate.
In Brittany, land values in eco-friendly communities appreciated by 8-10% annually, showing a strong market for sustainable living. This appreciation indicates that people are willing to invest in properties that offer environmental benefits. Additionally, the growing interest in eco-friendly homes is driven by increasing environmental awareness, with properties featuring sustainable elements like energy-efficient systems becoming more popular.
Moreover, the media's focus on climate change and sustainable living has likely influenced consumer preferences, pushing the market towards more sustainable options. Buyers are increasingly drawn to homes that minimize carbon footprints and use renewable energy sources, a trend that spans across different demographics, including Gen Z.
Sources: The Madrona Group, Property Report, BME Group
17) Coastal towns in Brittany will attract remote workers looking for scenic and peaceful settings
In recent years, we've seen a significant shift in how people work, with more individuals opting for remote work. By 2023, about 28% of employees worldwide, including those in France, were working remotely, and this trend has only continued to grow. This shift in work culture has opened up new possibilities for where people choose to live, and coastal towns in Brittany are becoming increasingly attractive to remote workers.
One of the main reasons for this interest is the desire for a high quality of life in scenic and peaceful environments. Surveys have consistently shown that remote workers value living in areas with natural beauty and tranquility. Coastal towns in Brittany perfectly fit this description, offering stunning landscapes and a serene atmosphere. Additionally, Brittany's lower cost of living compared to urban centers like Paris makes it an appealing choice for those looking to enjoy a high quality of life without the high costs associated with city living.
Moreover, there has been a noticeable trend of urban-to-rural migration in France, driven by the desire for a better quality of life. This trend is likely to benefit coastal towns in Brittany, as they offer a unique combination of natural beauty and peaceful surroundings. The local governments and private investors in Brittany have also been investing in digital infrastructure to support remote work, making it easier for remote workers to live and work in the region.
Sources: Statista, Sweet Travel Bee
While this article provides thoughtful analysis and insights based on credible and carefully selected sources, it is not, and should never be considered, financial advice. We put significant effort into researching, aggregating, and analyzing data to present you with an informed perspective. However, every analysis reflects subjective choices, such as the selection of sources and methodologies, and no single piece can encompass the full complexity of the market. Always conduct your own research, seek professional advice, and make decisions based on your own judgment. Any financial risks or losses remain your responsibility. Finally, please note that we are not affiliated to any of the sources provided. Our analysis remains then 100% impartial.
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