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17 strong trends for 2025 in the Randstad property market

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Authored by the expert who managed and guided the team behind the Netherlands Property Pack

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What is happening in the Randstad’s real estate market? Are prices going up or down? Is Amsterdam still a hotspot for foreign investors? How are local governments impacting real estate policies and taxes in 2025?

These are the questions everyone is asking us every day—professionals, buyers, and sellers alike, from Rotterdam to Utrecht and beyond. Perhaps you’re wondering the same thing.

We know this because we stay deeply connected with local professionals and people like you, diving into the Randstad real estate market every single day. That’s why we created this article: to provide clear answers, insightful analysis, and a well-rounded perspective on market trends and dynamics.

Our goal is simple: to ensure you feel informed and confident about the market without needing to look elsewhere. If you think we missed the mark or could do better, we’d love to hear your thoughts. Feel free to message us with your feedback or comments, and we’ll work hard to improve this content for you.

How this content was created 🔎📝

At Investropa, we study the Randstad real estate market every day. Our team doesn't just analyze data from a distance—we're actively engaging with local realtors, investors, and property managers throughout the place. This hands-on approach allows us to gain a deep understanding of the market from the inside out.

These trends are originally based on what we’ve learned through these conversations and our observations. But it was not enough. To back them up, we also needed to rely on trusted resources, like Rabobank, Statista, and CBS (among many others).

We prioritize accuracy and authority. Trends lacking solid data or expert validation were excluded. For the "trends" meeting our standards, we go and look for more insights from real estate blogs, industry reports, and expert analyses, alongside our own knowledge and experience. We believe it makes them more credible and solid.

Trustworthiness is central to our work. Every source and citation is clearly listed, ensuring transparency. A writing AI-powered tool was used solely to refine readability and engagement.

To make forecasts accessible, our team designed custom infographics that clarify key points. We hope you will like them! All illustrations and media were created in-house and added manually.

If you think we could have done anything better, please let us know. You can always send a message. We answer in less than 24 hours.

1) Utrecht’s western suburbs will see rising property demand for their affordability compared to the city center

In Utrecht, property prices in the city center have soared, making the western suburbs a more attractive option.

While the city center's average price per square meter is a steep €5,825.85, the western suburbs offer a more budget-friendly €4,491.91. This price gap is a big draw for those looking to buy without breaking the bank.

Utrecht's affordability index, sitting at 1.72, indicates that homes in the suburbs are more within reach for many buyers. This is a key consideration for anyone looking to settle down in the area.

With Utrecht's population on the rise, the city center's housing supply hasn't kept pace, pushing more people to explore the suburbs. New urban planning projects in the western suburbs promise not just homes but also amenities and healthcare centers, adding to their appeal.

These developments are set to transform the western suburbs into vibrant communities, making them even more desirable. As the city grows, these areas are poised to become the new hotspots for property seekers.

Sources: Utrecht Monitor, Numbeo, Healthy Urban Living Utrecht, Rabobank

2) Rotterdam’s rents will rise moderately as more young professionals move to the city

Rotterdam is seeing a moderate rise in rent prices as more young professionals flock to the city.

With its booming tech and creative sectors, Rotterdam is becoming a magnet for job seekers. New job opportunities are popping up in these industries, drawing in young talent eager to settle in the city. This influx is not just a trend; it's backed by job listings and industry reports that highlight a vibrant job market.

As more people move in, the demand for housing is skyrocketing. This surge is causing rental prices to climb, with a notable increase of 5.9% in 2024, the highest among major Dutch cities. The city's appeal is undeniable, and it's reshaping the rental landscape.

But it's not just about jobs. The availability of rental properties is shrinking, adding fuel to the fire. Fewer homes mean higher prices, and this scarcity is a direct result of the high demand from newcomers and existing residents alike. Real estate experts are predicting that this trend will continue, with prices expected to keep rising.

Rotterdam's charm isn't just in its job market. The city offers a vibrant lifestyle, with cultural events, modern architecture, and a lively social scene. Young professionals are drawn to this dynamic environment, making it a top choice for those looking to balance work and play.

As the city continues to grow, it's clear that Rotterdam is becoming a hotspot for young professionals. The rental market is feeling the pressure, and it's a trend that's likely to persist as more people discover what the city has to offer.

Sources: Dutch Review, Blue Lynx, Bouwinvest Real Estate Outlook, IAmExpat

infographics rental yields citiesRandstad

We did some research and made this infographic to help you quickly compare rental yields of the major cities in the Netherlands versus those in neighboring countries. It provides a clear view of how this country positions itself as a real estate investment destination, which might interest you if you’re planning to invest there.

3) Rental yields in The Hague will remain stable as the market balances supply and demand

The Hague's population is on the rise, fueling a surge in rental demand.

With the Dutch population expected to hit 18 million by August 2024, the city faces a significant housing shortage. This shortage, around 401,000 homes, is a major driver of rental demand, keeping yields stable. The Hague is actively working on new housing projects to address this gap, ensuring a balance between supply and demand.

The local government is also stepping in with policies that support balanced urban development. These efforts make The Hague an appealing destination for both locals and internationals. The city's commitment to development is a key factor in maintaining its rental market stability.

Looking at historical data, The Hague has consistently shown stable rental yields. In Q2 2024, the city reported an average gross rental yield of 7.00%, with yields ranging from 5.67% to 7.93%. This historical consistency suggests a promising future for rental yields.

For those considering investing in property, The Hague offers a reliable market with its stable rental yields. The city's proactive approach to development and urban planning further enhances its attractiveness as a property investment location.

As the market balances between supply and demand, rental yields in The Hague are expected to remain stable. This stability is a reassuring factor for potential property buyers looking for long-term investment opportunities.

Sources: Global Property Guide, Global Property Guide, Diplomat Magazine

4) Amsterdam’s rental yields will rise as demand for rental properties stays strong

Rental yields in Amsterdam are set to rise as demand for rental properties remains strong.

In 2024, rents in major Dutch cities like Amsterdam saw a 5.4% year-on-year increase, the biggest jump since 1993. This surge underscores the intense demand for rental properties. The Randstad area, which includes Amsterdam, is experiencing rapid urbanization and population growth, further fueling this demand.

The Dutch population is expected to hit 18 million by August 2024, outpacing the construction of new homes and creating a significant housing shortage. This shortage is especially severe in student housing, with a deficit of 6,600 houses for 58,300 students in Amsterdam. The influx of international students, nearly all of whom live away from home, adds to the pressure on the rental market.

Expatriates also contribute to the high demand for housing, intensifying the competition for available rental properties. Government policies that restrict new housing developments, along with rising construction costs, further limit the housing supply. These factors are driving up rental prices and yields.

In Amsterdam, the housing shortage is not just a numbers game; it's a reality felt by many. The city's vibrant culture and economic opportunities attract people from all over the world, but finding a place to live can be a challenge. This dynamic is a key reason why rental yields are expected to continue climbing.

For potential property investors, understanding these local nuances is crucial. The combination of a growing population, limited housing supply, and strong demand from both students and expatriates makes Amsterdam a promising market for rental investments.

Sources: NL Times, Dynamic Credit Quarterly Update, Global Property Guide

5) Utrecht’s rents will rise slightly due to high demand from students and young professionals

In recent years, Utrecht has become a hotspot for students and young professionals, leading to a noticeable increase in rental demand. One of the key factors is the rising enrollment numbers at Utrecht University, which in 2024 welcomed over 40,000 students from more than 110 countries. This influx of students naturally boosts the need for rental housing.

Additionally, Utrecht's appeal to young professionals has grown due to its vibrant cultural scene and high quality of life. This demographic shift contributes significantly to the demand for rental properties. The trend of remote work has further allowed more young professionals to choose desirable urban areas like Utrecht, enhancing the city's attractiveness and driving up housing demand.

Moreover, the city faces a low vacancy rate in rental properties, with data showing a typical short-term rental listing booked for 325 nights a year. This high occupancy rate indicates a strong demand for rental units. Reports of bidding wars for rental units further highlight the limited supply and high demand in the market.

Sources: Shiksha, Airbtics, IAmExpat

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6) Rents in The Hague will stay stable as the market adapts to new housing developments

The Hague is experiencing a housing boom with new developments popping up across the city.

Take the investment by ABP and Greystar, for instance, which is bringing 560 mid-income homes to Waldorp Four. This is a big move to tackle the housing shortage. Plus, the KJ The Hague Residential Community is set to add 396 homes by 2027, which will help balance the market.

Looking back at 2023 and 2024, rents barely budged. In fact, real rent changes were negative or minimal, meaning rent growth lagged behind inflation. This points to a trend of stability. The local government is also on the ball, pushing for affordable housing permits to keep rents in check and make sure everyone has a place to call home.

The region's economic forecasts are promising, with stable income levels and wage growth expected to keep housing demand steady. This economic steadiness, paired with more housing options, is key to maintaining a balanced market. Experts agree that managing housing supply is crucial to avoid rent spikes, which aligns with The Hague's focus on sustainable growth.

Sources: Greystar, World Construction Network, Airshare, Statista

7) Amsterdam rents will keep rising as the city stays popular with locals and expats

Rents in Amsterdam are likely to continue rising due to several key factors. First, the city has seen a significant increase in population, driven by both immigration and a high demand for urban living. This is particularly true among young professionals and families who are drawn to the vibrant city life.

Additionally, Amsterdam remains a popular destination for expatriates moving to the Netherlands for work. This influx of new residents contributes to the rising demand for housing, further straining the already limited supply. The severe housing shortage in the Netherlands, with a shortfall of over 900,000 homes by 2030, is particularly acute in cities like Amsterdam.

Moreover, the Dutch zoning system, which designates specific functions to each lot of land, can delay the supply of residential land. This regulatory framework contributes to the limited housing supply in Amsterdam. Historical data also shows consistent rent increases in the city over the years, with property prices rising by 5.24% in Q1 2024, signaling a stable and potentially growing market.

Sources: Huurscout, Global Property Guide

8) Virtual reality tours will increasingly enhance the buying experience in Randstad's real estate market

Virtual reality tours are becoming more common in Randstad's real estate market due to several key factors. First, the global adoption of VR technology has been on the rise, with the VR hardware market projected to reach $13.0 billion in 2025. This growth is supported by technological advancements that have made VR headsets more affordable and accessible, allowing buyers to explore properties virtually.

Consumer demand for remote property viewing options has also increased significantly. More than 50% of adults have taken a virtual tour, and 67% of home buyers now expect a virtual tour when looking at a listing. Listings with virtual tours receive 87% more views, and potential buyers spend significantly more time on these websites.

Surveys indicate a strong preference for virtual tours over traditional methods. A notable 54% of buyers won't consider a house without a virtual tour, and homes with virtual tours generate 48% more interest. Younger buyers, particularly those aged 18 to 34, are 130% more likely to book a showing if a virtual tour is available.

Sources: Realtyna, Statista, PhotoUp

statistics infographics real estate market Randstad

We have made this infographic to give you a quick and clear snapshot of the property market in the Netherlands. It highlights key facts like rental prices, yields, and property costs both in city centers and outside, so you can easily compare opportunities. We’ve done some research and also included useful insights about the country’s economy, like GDP, population, and interest rates, to help you understand the bigger picture.

9) Rotterdam will attract more foreign investors as it gains international recognition

Rotterdam is quickly becoming a hotspot for international attention, thanks to its vibrant and innovative atmosphere.

One major event putting Rotterdam on the global stage is the World Hydrogen Summit 2025, which will draw 15,000 industry experts from around the world. This kind of exposure is a magnet for potential investors, showcasing Rotterdam as a key player in the energy sector.

Beyond energy, Rotterdam is hosting a variety of international events and conferences in fields like medical, engineering, and business. This trend highlights the city's growing reputation as a hub for global discussions and networking, which naturally attracts more foreign investment as businesses and investors get to know the city better.

Adding to this appeal, multinational companies are increasingly setting up shop in Rotterdam. Their presence signals a strong confidence in the city's business environment, making it an attractive destination for other foreign investors who see these companies thriving.

Rotterdam's rise in international recognition is not just about events and businesses; it's about creating a dynamic environment where innovation and opportunity meet. This atmosphere is what draws investors looking for the next big thing.

As more people discover what Rotterdam has to offer, the number of foreign investors is expected to rise, further boosting the city's international profile.

Sources: World Hydrogen Summit, Conference in Europe, CEIC Data

10) The Hague will draw more foreign buyers seeking housing near diplomatic and international organizations

The Hague is becoming a hotspot for foreign buyers, especially those linked to diplomatic and international organizations.

With the presence of major institutions like the International Court of Justice, the city is a magnet for expatriates and diplomats. This influx is driving up housing demand, making The Hague a prime location for international buyers.

The municipality notes that around 20,000 expats and 50,000 migrant workers call The Hague home, underscoring the city's international appeal. This significant number of international employees fuels the housing market.

New diplomatic missions from countries such as Afghanistan, Angola, and Armenia are setting up shop in The Hague, further increasing the demand for housing among diplomats and expatriates.

The city is actively marketing itself as an international hub, with initiatives to ensure that expat employees have housing ready before they arrive. This proactive approach helps manage the housing market effectively.

Sources: Diplomat Magazine, NL Times

11) New energy efficiency rules in Randstad will affect property values and buyer choices

In 2023, Randstad saw a surge in demand for homes with top-notch energy performance certificates.

People are getting more eco-friendly and realizing the long-term savings of energy-efficient homes. In 2024, surveys showed that many homebuyers in Randstad are ready to pay more for these homes. They’re not just thinking about lower utility bills, but also about shrinking their carbon footprint. The government is sweetening the deal with tax credits and rebates to nudge homeowners toward better energy efficiency.

Properties with better energy ratings are fetching higher prices, as seen in 2023 case studies. Media reports in 2024 have been buzzing about how energy efficiency boosts property values. They often spotlight homes that have undergone major renovations to enhance their energy performance.

In Randstad, the new energy efficiency regulations are reshaping the real estate market. Buyers are increasingly prioritizing homes that meet these standards, knowing they’ll benefit from both financial savings and environmental impact. This shift is not just a trend but a significant change in buyer preferences.

Homeowners are catching on, realizing that investing in energy efficiency isn’t just about compliance. It’s about making their properties more attractive and valuable. The market is responding, with more listings highlighting energy-efficient features as key selling points.

As these regulations take hold, expect to see more properties in Randstad showcasing their energy credentials. This isn’t just about keeping up with the Joneses; it’s about staying ahead in a market that’s increasingly valuing sustainability.

Sources: Randstad Sustainability Report, Leading Trends in Green Building Certification, 2024 Review: 5 Strategic Moves Shaped Progress in Energy Efficiency

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12) Foreign buyers will increasingly target Randstad’s luxury properties for their global appeal

Foreign buyers are likely to show increased interest in Randstad's luxury property market due to several compelling reasons. First, the rising statistics on foreign investment in Dutch real estate highlight a growing trend. In the first quarter of 2024, foreign investors injected 720 million euros into the Dutch real estate market, marking a 3.3% increase from 2023. This positions the Netherlands ninth globally in terms of foreign investment, indicating a strong international appeal.

Moreover, the Netherlands accounted for 35% of total investments in the first quarter of 2024, ranking third in terms of proportionate foreign investment, just behind Belgium and Spain. This suggests that the Netherlands, and by extension Randstad, is becoming an increasingly attractive destination for foreign investors. The growing reputation of Randstad as a cultural and economic hub further enhances its appeal. Its favorable geographical location and status as a logistics hotspot make it an attractive destination for foreign investors, not just for industrial and logistics buildings but potentially for luxury properties as well.

Additionally, media coverage often highlights the quality of life and amenities in Randstad, such as its cultural attractions, education system, and expatriate communities. These factors can attract foreign buyers looking for a desirable place to live and invest. The presence of international schools and expatriate communities in Randstad indicates a strong demand for high-quality living spaces, which could drive interest in luxury properties among foreign buyers.

Sources: Colliers, Bouwinvest

13) Eco-friendly homes in Randstad will become more popular with rising environmental awareness

Eco-friendly homes in Randstad are gaining traction as environmental awareness grows.

From 2023 to 2024, the market for green buildings in Western Europe, including Randstad, saw a notable increase, with the market size jumping from $138.74 billion to $159.1 billion. This shift highlights a clear trend towards sustainable living. People are now more interested in homes that are energy-efficient and have a lower environmental impact.

A 2023 survey by Green Builder Media found that 68% of respondents were concerned about their home's environmental impact, and 52% were willing to pay more for sustainable options. This indicates a strong consumer preference for eco-friendly housing.

Governments and local authorities are also stepping up by implementing policies that support green infrastructure. In Western Europe, including Randstad, these policies aim to reduce pollution and promote sustainable building practices. This governmental backing further fuels the demand for eco-friendly homes.

In Randstad, the push for sustainability is not just a trend but a growing necessity. As more people become aware of the benefits of green living, the demand for eco-friendly homes is expected to rise. This shift is supported by both consumer interest and governmental policies.

With the increasing focus on sustainability, eco-friendly homes in Randstad are set to become even more popular. As environmental awareness continues to grow, the market for these homes is likely to expand further.

Sources: The Business Research Company, National Association of REALTORS, Home Innovation Research Labs

14) Stricter property purchase regulations will reduce foreign buyers in Amsterdam

Amsterdam is becoming less attractive for foreign property buyers due to new regulations.

In 2023 and 2024, Amsterdam introduced stricter short-term rental rules, requiring property owners to have a registration number to list on platforms like Airbnb. This change led to an 82% drop in listings, signaling a tougher environment for those hoping to profit from short-term rentals. If you're considering investing in Amsterdam, this is a crucial factor to keep in mind.

The Affordable Rent Act of 2024 further complicates the landscape by capping rents based on quality indicators, extending the Home Valuation System to more properties. This is reminiscent of San Francisco's rent control measures, which resulted in reduced rental yields and a shrinking private rental sector. For foreign investors eyeing high rental returns, Amsterdam might not be the goldmine it once was.

Adding to the mix, Amsterdam's municipality proposed a rule that homes valued at or under €512,000 must be occupied by the legal owner. This move is designed to protect the housing market from investors and property developers, making it less appealing for foreign buyers who are looking to invest in the city.

These changes create a more restrictive regulatory environment, potentially deterring foreign investors. If you're thinking about buying property in Amsterdam, it's essential to understand how these regulations could impact your investment strategy.

While Amsterdam remains a vibrant and attractive city, these new rules could make it less favorable for foreign property investors compared to other European cities. The landscape is shifting, and it's crucial to stay informed.

Source: IAmExpat

infographics comparison property prices Randstad

We made this infographic to show you how property prices in the Netherlands compare to other big cities across the region. It breaks down the average price per square meter in city centers, so you can see how cities stack up. It’s an easy way to spot where you might get the best value for your money. We hope you like it.

15) Urban centers in Randstad will see rising demand for modern apartments as young professionals flock there

Young professionals are increasingly drawn to urban centers in the Randstad region, which includes cities like Amsterdam, The Hague, Rotterdam, and Utrecht. These cities have experienced significant population growth, with Amsterdam alone growing by 79,100 people between 2016 and 2024. This trend is expected to continue, with the population in the Randstad provinces projected to grow by around 700,000 between 2010 and 2025, primarily in major cities.

One of the key reasons for this migration is the increasing employment opportunities in Randstad cities. Amsterdam and Eindhoven, for example, have become major tech hotspots, offering numerous job opportunities in fields like AI, machine learning, and cloud computing. This has attracted startups and tech companies, boosting the local economy and drawing in more professionals.

Additionally, young professionals have shown a strong preference for urban living. Surveys indicate that they value walkable, transit-accessible, amenity-rich neighborhoods in central city downtowns. This preference aligns with their interest in modern, urban apartments that offer smart home technologies and modern amenities, reflecting their tech-savvy lifestyles.

Sources: CBS, Taylor & Francis Online, NL Times

16) Rotterdam's yields will dip slightly as property availability increases

In recent years, Rotterdam has seen a significant increase in the number of new housing units being completed. This rise in housing supply is expected to continue, contributing to a higher availability of properties on the market.

As more properties become available, rental demand may decline. Market analyses have projected lower rental yields due to this increased supply of rental properties. This trend is further supported by economic forecasts predicting a stabilization or decrease in property prices, as the market adjusts to the higher supply.

Additionally, there has been a notable increase in construction and development projects in Rotterdam. This ongoing trend is likely to lead to a stabilization or decrease in property prices, as more properties enter the market.

Sources: Rabobank, a.s.r. real estate, Dynamic Credit

17) Utrecht will see higher rental yields as the student population grows and housing supply remains limited

Utrecht's student population is booming, driving up the demand for rental properties.

With more students choosing Utrecht, the city faces a housing crunch. The limited new housing developments mean fewer rental units are available, creating a bottleneck. This scarcity naturally boosts the demand for existing rentals, which could lead to higher rental yields.

Utrecht's rental market is tight, with a low vacancy rate indicating strong demand. Students prefer living in Utrecht, as surveys show, which means the demand for rentals is likely to stay strong. This preference, combined with the limited supply, suggests that rental prices could rise.

Compared to other cities in the Randstad, Utrecht's rental prices are climbing, highlighting the strong demand for housing. This trend is a clear sign that rental yields might increase as more students flock to the city.

Investors should note that the growing student population and limited housing supply create a perfect storm for potential rental yield growth. The city's appeal to students and the lack of new housing developments are key factors in this dynamic.

Sources: Utrecht University News, Airbtics, Yield PRO

While this article provides thoughtful analysis and insights based on credible and carefully selected sources, it is not, and should never be considered, financial advice. We put significant effort into researching, aggregating, and analyzing data to present you with an informed perspective. However, every analysis reflects subjective choices, such as the selection of sources and methodologies, and no single piece can encompass the full complexity of the market. Always conduct your own research, seek professional advice, and make decisions based on your own judgment. Any financial risks or losses remain your responsibility. Finally, please note that we are not affiliated to any of the sources provided. Our analysis remains then 100% impartial.