Authored by the expert who managed and guided the team behind the Italy Property Pack
Yes, the analysis of Lake Como's property market is included in our pack
What will happen in Lake Como’s real estate market? Will prices rise or fall? Is Lake Como still a prime destination for international buyers? How are local regulations and taxes shaping the property landscape in 2025?
We’re frequently asked these questions because we’re deeply engaged in this market. Through our collaborations with local real estate agents, property developers, and clients purchasing homes in Lake Como, we’ve gathered firsthand insights.
That’s why we crafted this article: to deliver clear answers, insightful analysis, and a comprehensive perspective on market predictions and forecasts.
Our aim is straightforward: to ensure you feel informed and confident about the market without needing to look elsewhere. If you think we missed the mark or could do better, we’d love to hear your thoughts. Feel free to message us with your feedback or comments, and we’ll work hard to improve this content for you.
1) Rental yields in Lake Como will rise as short-term rentals draw tourists all year
Rental yields in Lake Como are set to rise as short-term rental platforms keep drawing tourists all year.
In 2023, Lombardy saw a 25% jump in visitors compared to pre-Covid 2019, with 51 million visits. Out of these, 44 million were overnight stays. The province of Como alone welcomed 4.6 million visitors, with foreign tourists making up 85% of the total. This influx is a clear sign of the area's growing appeal.
Short-term rentals in Como are in high demand. A typical listing is booked for 245 nights a year, boasting a median occupancy rate of 67% in 2023. This shows that tourists are increasingly opting for short-term rentals over traditional hotels. The average daily rate for these rentals was €138, which means property owners have a lucrative opportunity on their hands.
By 2024, the number of active Airbnb listings in Como had grown to 1,324. This reflects a rising trend in property listings on short-term rental platforms. The growth is fueled by a shift in travel behavior towards experiential and local stays, which often favor short-term rentals. Local government initiatives to promote tourism, like improving infrastructure and publicizing attractions, are likely to further boost rental yields.
Lake Como's charm isn't just about its stunning views; it's also about the unique experiences it offers. Tourists are drawn to its blend of natural beauty and cultural richness, making it a hotspot for those seeking more than just a typical vacation. This trend is expected to continue, with more tourists exploring the area year-round.
With the local government actively working to enhance the tourist experience, including better infrastructure and more attractions, the future looks bright for property investors in Lake Como. The combination of increased visitor numbers and a preference for short-term rentals suggests a promising outlook for rental yields.
Sources: Airbtics, The Como Companion, Leah Travels
2) Lake Como's property price growth will slow due to economic uncertainties in Europe
The overall price growth in Lake Como is expected to be tempered by economic uncertainties in the broader European market. One of the key factors is the slower economic growth forecast for the eurozone, which is predicted to expand by only 0.8% in 2025, lower than the previously expected 1.2%. This slowdown could reduce demand for luxury properties in Lake Como as potential buyers may become more cautious with their investments.
Additionally, rising inflation rates across Europe, although gradually decreasing, remain a concern. With inflation rates forecasted at 2.1% in 2025, consumer purchasing power could be affected, potentially impacting the demand for high-end properties. Furthermore, the European Central Bank's interest rate policies, despite recent cuts, have kept borrowing costs relatively high, making it less attractive for buyers to invest in luxury real estate.
Foreign investment in European real estate markets is also declining due to economic uncertainties, such as trade tensions and tariffs. This reduction in foreign investment could further impact the demand for properties in Lake Como. Historical data shows that during periods of economic uncertainty, property markets often experience stagnation, suggesting that current conditions might similarly affect Lake Como’s real estate market.
Sources: Eva Besselmann, Goldman Sachs, Trading Economics
We made this infographic to show you how property prices in Italy compare to other big cities across the region. It breaks down the average price per square meter in city centers, so you can see how cities stack up. It’s an easy way to spot where you might get the best value for your money. We hope you like it.
3) Luxury property prices in Lake Como will rise faster than mid-range properties
Lake Como's luxury real estate market is booming, with prices rising faster than mid-range properties.
International buyers, especially those with deep pockets, are driving this trend. They're snapping up exclusive holiday homes and investment properties, often paying over €10,000 per square meter for prime spots.
What makes these properties so pricey? It's all about location. Prime waterfront spots are scarce, and historic villas with direct lake access can fetch up to €30 million. This limited supply means luxury homes appreciate faster than their mid-range counterparts.
In 2023, the price of prime properties jumped by 19.9%, outpacing the overall market. This shows a steady trend of higher appreciation rates for luxury homes, thanks to Lake Como's lasting allure for both local and international buyers.
Luxury properties are also becoming more attractive due to increased investment in amenities. Think fine dining and cultural events, which draw in affluent buyers looking for more than just a home.
Sources: Eva Besselmann, Best Como, Como Lakeside Blog
4) Older properties in Lake Como will become more attractive due to new tax incentives for eco-friendly renovations
In recent years, the Italian government has introduced various tax incentives, such as the Ecobonus, Sismabonus, and Superbonus, which have significantly increased the demand for eco-friendly renovations across the country. These incentives have made it financially attractive for homeowners to invest in sustainable upgrades, thereby increasing the appeal of older properties.
Over 70% of Italian buildings are over 45 years old, and there is a growing trend towards sustainable renovations to improve energy efficiency and reduce carbon footprints. This trend is particularly relevant in regions like Lake Como, where many properties are historic and can benefit from such upgrades.
The Italian government's investment in energy and seismic renovations aims to finance the renovation of over 100,000 buildings, with a total redeveloped area of more than 36 million square meters. This initiative is expected to reduce greenhouse gas emissions by around 667 KtonCo2/year, highlighting the environmental benefits of these renovations.
There is a growing demand for eco-conscious homes, with buyers willing to pay more for properties that have undergone sustainable renovations. For example, energy-efficient homes can sell for 5-8% more than less efficient ones, making older properties in Lake Como more attractive to potential buyers.
Energy-efficient renovations can increase a home’s perceived value, especially among younger buyers who prioritize efficiency and control. These upgrades typically yield around 70% ROI, making them attractive investments for homeowners looking to enhance the value of their properties.
Media coverage in Italy has highlighted the benefits of eco-renovations, including the reduction of energy consumption and greenhouse gas emissions. This increased awareness among homeowners and potential buyers can drive demand for sustainable properties, further enhancing the appeal of older homes in Lake Como.
Sources: Property in Sicily, Italia Domani, The Mobile Broker
5) More Asian investors will diversify the foreign buyer demographic in Lake Como
In recent years, we've seen a significant rise in Asian investments in European real estate. Back in 2023, there was a notable 26% increase in cross-border capital investment from Asia and the Pacific into the European market. This trend has been expected to continue, showing a growing interest among Asian investors in European properties.
Another factor is the increasing wealth among Asian investors. The number of Ultra High Net Worth Individuals (UHNWIs) from Asia has been on the rise, which means more people have the financial means to invest in luxury markets like Lake Como. This increase in wealth is likely to lead to more investment opportunities in such exclusive areas.
Moreover, Asian investors have shown a strong interest in luxury and lifestyle properties. Lake Como, known for its exclusivity and high-end lifestyle, aligns perfectly with this trend. Real estate agencies in Lake Como have also been actively marketing properties to Asian investors, leveraging their growing interest in European luxury markets.
Sources: Statista, Knight Frank, Como Lakeside Blog
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6) Demand for homes with private docks on Lake Como will grow as water activities become more popular
The demand for properties with private docks on Lake Como is on the rise as more people dive into water-based activities.
With the global market for water sports equipment booming, valued at USD 13,600.0 million in 2023, it's clear that people are eager to hit the water. This surge in interest naturally boosts the appeal of homes with private docks, offering direct access to the lake's adventures.
In the U.S., 11.9 million boats were registered in 2022, highlighting a global trend towards boating. Lake Como is no exception, as more folks are keen on owning boats, making properties with private docks even more desirable.
Real estate insights reveal that waterfront property prices on Lake Como's Como side have jumped by 5.5%. This uptick signals a growing fascination with homes that provide exclusive lake access, especially those with private docks.
For those eyeing a slice of Lake Como, the allure of private docks is undeniable. As water sports and boating gain traction, the demand for these properties is set to soar.
Sources: Grand View Research, NMMA, Best Como
7) Property prices in central Lake Como towns will steadily rise as they attract more remote workers
The central towns around Lake Como are becoming increasingly popular with remote workers, which is expected to lead to a steady rise in property prices. This trend began in 2023 and 2024, as more people sought out serene and picturesque environments that support productivity and work-life balance. The transformation of historical sites into co-working spaces, like Villa Casa Del Sol in Bellagio, highlights this shift.
In 2024, the median sale price of a home in Lake Como was $610K, showing a slight decrease from the previous year. However, the competitive nature of the market, with homes receiving multiple offers, indicates strong demand. Real estate market reports predict property prices will rise by 3% to 7% in 2025, driven by high demand and limited supply.
Investments in high-speed internet infrastructure are crucial for supporting the growing number of remote workers in the region. This development, along with the increase in coworking spaces like Borgo 35 in Como city, reflects the area's adaptability to meet the needs of remote professionals. Media coverage and testimonials from remote workers further enhance Lake Como's reputation as a desirable remote work destination.
Sources: Mighty Travels, Redfin
8) More homes will be for sale in Lake Como as Italy's population ages, affecting supply dynamics
Italy has one of the oldest populations in the European Union, with 24% of its residents being older than 65 and a median age above 48 years. This aging trend is significant because it suggests that a large portion of the population is entering or already in retirement age, which can influence their decisions regarding property ownership.
Older Italians, particularly those aged 55 to 64, are more likely to own properties. As these individuals age, they may choose to sell their homes for various reasons, such as downsizing, moving closer to family, or due to health and mobility issues. This trend indicates that more properties could become available for sale as the population continues to age.
Inheritance patterns in Italy also play a role in property availability. Italian inheritance laws often result in properties being transferred to heirs, who may not always wish to keep them. This can lead to an increase in properties being sold, especially if the heirs prefer liquid assets or need to cover debts. These factors combined suggest that the aging population in Italy, including regions like Lake Como, could lead to more properties entering the market, impacting supply dynamics.
Sources: Euronews, Statista, The Italian Lawyer
We created this infographic to give you a simple idea of how much it costs to buy property in different parts of Italy. As you can see, it breaks down price ranges and property types for popular cities in the country. We hope this makes it easier to explore your options and understand the market.
9) Luxury rental yields in Lake Como will stay steady as wealthy individuals seek exclusive stays
Lake Como's luxury property rental yields are expected to stay stable thanks to a few key reasons.
First off, the area is a magnet for high-net-worth individuals, including celebrities and business moguls, who are captivated by its stunning scenery and upscale properties. This steady stream of affluent visitors keeps rental yields from fluctuating.
Another factor is the limited availability of luxury properties in Lake Como. Strict zoning laws mean there aren't many properties to go around, making the market exclusive. This scarcity, paired with high demand, keeps prices high and rental yields steady.
As global wealth increases, more wealthy individuals are on the hunt for exclusive vacation experiences, further fueling the demand for luxury rentals in Lake Como. This trend supports the area's stable rental yields.
Lake Como's status as a premier luxury destination is also reinforced by media coverage and investment reports that highlight its appeal. This recognition attracts affluent travelers who prefer unique and prestigious locations.
All these elements combined ensure that rental yields for luxury properties in Lake Como remain stable, as the area continues to be a sought-after spot for exclusive stays.
Sources: My Private Villas, Como Lakeside Blog
10) Property values in southern Lake Como will rise more slowly than in central areas
Properties in the southern part of Lake Como are expected to appreciate more slowly than those in the central areas.
In 2023, prime property prices in central Lake Como surged by 19.9%, with hotspots like Bellagio and Menaggio seeing prices around €12,000 per square meter. This shows a clear trend of higher growth in central areas, while the southern part lacks specific data, hinting at slower growth there.
Central Lake Como has benefited from significant investments in infrastructure, including improved road and rail connections. These enhancements make the area more accessible and attractive to buyers. Meanwhile, the southern part hasn't seen similar developments, which might limit its appeal.
Places like Bellagio and Menaggio are magnets for foreign visitors, with 77.5% of tourists being international. This influx boosts demand for properties, pushing up prices and appreciation rates in these central areas compared to the south.
Central Lake Como's charm is further amplified by its vibrant cultural scene and events, which draw in both tourists and potential property buyers. The southern part, however, doesn't quite match this allure, contributing to its slower appreciation.
While the southern areas offer a quieter lifestyle, the central regions' bustling atmosphere and amenities continue to attract more interest and investment, driving up property values.
Sources: Eva Besselmann, Como Companion, Varenna Holidays
11) Property prices in remote Lake Como areas will grow slowly because of transportation issues
Properties in less accessible areas of Lake Como are likely to see slower price growth due to transportation challenges. In these areas, public transportation options are limited, with bus services to major cities like Como or Bellagio being less frequent and routes not as extensive as those in more accessible regions. This makes it harder for people to travel conveniently, which can deter potential buyers.
Travel times to major cities or airports are longer in these less accessible areas. For instance, reaching Como from Bellagio takes about an hour by bus. This longer travel time can be a significant factor for buyers who prioritize convenience, making them less likely to invest in properties that are harder to reach.
Additionally, the lower frequency of property sales in remote areas indicates a slower market. Fewer people are willing to invest in properties that are difficult to access, leading to fewer transactions and potentially slower price appreciation. Historical data from similar regions with geographic challenges also show slower price appreciation, reinforcing this trend.
Sources: Eva Besselmann, Bellagio Lake Como, Visit Como
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12) Luxury villa prices in western Lake Como will rise significantly due to high demand and limited availability
Luxury villas in the western part of Lake Como are seeing a surge in value due to their limited availability and high demand.
In 2023 and 2024, this area, including charming towns like Menaggio and Tremezzina, has become a real estate hotspot. Property prices for waterfront villas range from €5 million to €40 million, reflecting the stunning scenery and historical allure that attract buyers.
The scarcity of land for new developments around Lake Como is a key factor driving up prices. Local government policies restrict new construction, which means existing properties are in high demand and the supply of new homes is limited.
High-net-worth individuals are the main buyers here, drawn by Lake Como's reputation for luxury and exclusivity. The demand is so strong that fewer properties are listed for sale, showing robust buyer interest and a tight market.
With such limited availability, owning a villa in this region is not just about luxury; it's a smart investment. The combination of high demand and restricted supply is a recipe for rising property values, making it an attractive option for those looking to invest in real estate.
For those considering a purchase, it's essential to act quickly. The market dynamics suggest that prices will continue to climb, driven by the area's unique appeal and the scarcity of available properties.
Sources: Global Property Guide, Como Lakeside Blog
13) Property prices in Lake Como will rise moderately as it stays popular with locals and foreigners
Lake Como remains a top choice for luxury and vacation property buyers, continuing its allure in 2023.
Known for its exclusivity, Lake Como attracts high-net-worth individuals seeking holiday homes or investments. Despite a slight dip in median home prices in 2024, the market stayed competitive, with many properties receiving multiple offers.
The international appeal of Lake Como plays a big role in its property market. In 2023, both local and international buyers were keen, especially on "green" real estate due to rising energy costs. By 2024, Lake Como's status as a tourist hotspot kept drawing international buyers, making it ideal for vacation homes or rentals.
Waterfront properties, particularly in places like Bellagio, are highly sought after because of their limited availability. This scarcity keeps prices high, with some homes selling quickly and close to the list price. Historically, property values in Lake Como have consistently appreciated, offering a relatively low-risk investment.
For those considering a purchase, the charm of Lake Como's scenic views and cultural richness adds to its desirability. The area is not just about luxury; it's about a lifestyle that blends natural beauty with cultural experiences.
As energy prices rise, the demand for eco-friendly homes is growing, making "green" properties a smart choice. Investing in Lake Como offers both a financial opportunity and a chance to enjoy a unique lifestyle.
Sources: Como Lakeside Blog, Redfin, Como Lake Today
While this article provides thoughtful analysis and insights based on credible and carefully selected sources, it is not, and should never be considered, financial advice. We put significant effort into researching, aggregating, and analyzing data to present you with an informed perspective. However, every analysis reflects subjective choices, such as the selection of sources and methodologies, and no single piece can encompass the full complexity of the market. Always conduct your own research, seek professional advice, and make decisions based on your own judgment. Any financial risks or losses remain your responsibility. Finally, please note that we are not affiliated to any of the sources provided. Our analysis remains then 100% impartial.