Authored by the expert who managed and guided the team behind the Italy Property Pack
Yes, the analysis of Lake Como's property market is included in our pack
Why is Lake Como such a standout destination for real estate investment in 2025? Is it the breathtaking scenery, the luxurious lifestyle, or the exclusivity compared to other global markets? What are the key advantages for investors?
We get asked these questions all the time because we’re on the ground, working closely with developers, real estate agents, and investors like you. With so much interest in this market, we’ve decided to turn our individual answers into a comprehensive article for everyone to benefit from.
Our goal is to provide a clear case for investing in Lake Como's real estate market, backed by our firsthand experience and market knowledge.
If you think we missed an important point in our content or want to know more, don’t hesitate to reach out (we answer super fast). Your feedback makes our content even stronger.
Finally, please note that this is not financial or investment advice. Investing in real estate carries inherent risks, and market conditions can change unexpectedly. We strongly encourage you to conduct thorough research and consult with a qualified financial advisor before making any investment decisions.
1) Lakefront properties are scarce, so you can expect their value to rise over time
Lakefront properties are a hot commodity because they promise long-term value growth.
Take Lake Como, for example, where property prices jumped by 19.9% in 2023. This isn't just a fluke; it's a trend that shows how much both locals and international buyers love the area.
Why is this happening? Well, geographical constraints and strict zoning laws make it tough to build new homes on the lakefront. This means there's a limited supply, and when you mix that with high demand, especially for those unique luxury spots, prices naturally stay high.
Lakefront homes are priced at a premium, 40-50% more than non-waterfront homes. This price difference really underscores their value and desirability.
Lake Como is a magnet for affluent buyers and has a strong rental market, which boosts the investment appeal. The average daily prime rental rates here are the highest in Italy, showing just how much people are willing to pay to stay in this beautiful area.
Sources: Eva Besselmann, Como Lake Today, Lakeside Immobiliare
2) Lake Como’s breathtaking scenery draws high-profile buyers, keeping property demand strong
Lake Como's stunning natural beauty consistently attracts high-profile buyers, maintaining property demand.
When celebrities like George Clooney own villas in Laglio, it adds a touch of glamour and exclusivity to the area. This kind of high-profile ownership naturally draws in other affluent individuals who are on the hunt for prestigious properties.
Lake Como's property values keep appreciating, reflecting its status as a luxury destination. Even with high prices, the market stays competitive, with properties quickly attracting multiple offers. The limited availability of waterfront properties keeps the area exclusive and prices high.
Lake Como often graces the pages of luxury real estate publications, boosting its image as a prestigious locale. This exposure, along with endorsements from international travel and lifestyle influencers, makes it even more appealing to high-profile buyers.
Imagine waking up to the serene views that have captivated artists and writers for centuries. The lake's charm is not just in its scenery but also in its rich cultural history and vibrant local life, making it a unique place to own a home.
Whether it's the allure of celebrity neighbors or the promise of a sound investment, Lake Como offers a blend of beauty and exclusivity that keeps the demand for property high.
Sources: Como Lakeside Blog, Property at Lake Como
We made this infographic to show you how property prices in Italy compare to other big cities across the region. It breaks down the average price per square meter in city centers, so you can see how cities stack up. It’s an easy way to spot where you might get the best value for your money. We hope you like it.
3) In Lake Como, you can count on a strong rental market for steady income potential
Lake Como is a hotspot for property investors due to its strong rental market.
Imagine owning a property that gets booked for 226 nights a year. That's the reality for many short-term rentals in Lake Como, where the median occupancy rate is 62%. This steady demand means you can count on a reliable income stream.
In 2023, hosts in Lake Como enjoyed an average annual revenue of $62,303, with daily rates around $307. This isn't just a fluke; it's a 9.26% increase in revenue from the previous year, making it a lucrative option for those seeking stable returns.
Tourism is booming here, with a 39% increase in visitors over the past decade. Foreign tourists make up a whopping 76% of these visitors, ensuring a constant demand for rental properties.
Sources: Airbtics, Gemma Immobiliare
4) Lake Como's luxury tourism scene enhances your short-term rental opportunities
Lake Como is a hotspot for luxury tourism, making it a prime location for short-term rentals.
In Como, Italy, properties are in high demand, with bookings averaging 245 nights a year. This translates to a 67% occupancy rate and an average daily rate of €138, showcasing the area's allure to luxury travelers.
The trend of rising daily rates underscores the luxury appeal. In Lake Como, New Jersey, the average daily rate for short-term rentals is $307, reflecting a similar upscale market.
Lake Como, Italy, draws an impressive 14 million visitors annually, far exceeding the local population. This influx fuels the demand for accommodations, especially short-term rentals.
On a particularly busy day last year, the area welcomed 300,000 visitors, highlighting its popularity and the potential for rental income.
Sources: Airbtics, Mighty Travels, Airbtics
5) Lake Como is ideal for commuters and investors due to its closeness to Milan, a major economic hub
Lake Como is incredibly appealing for commuters and investors due to its close proximity to Milan, a major economic hub.
With 34 daily train rides between Lake Como and Milan, the journey takes about an hour, making it a breeze for those who work in the city. This frequent service shows just how many people are traveling back and forth, underscoring the region's strong connectivity and commuter appeal.
Property values in Lake Como are on the rise, driven by high demand from Milan-based professionals. The average price is around $11,000 per square meter, which is even higher than in Milan. This trend is largely due to professionals looking for second homes or investment properties in a desirable location.
Investors often point to Milan's influence on Lake Como's property market, making it a hot spot for real estate investment. The area's appeal is further boosted by ongoing infrastructure developments that improve connectivity between the two regions.
The Milano - Saronno - Como Lake railway line is a key player in this connectivity, with the first train leaving at 5:16 AM and the last one at 22:16 PM. This schedule ensures that commuters have plenty of options throughout the day, enhancing the region's attractiveness.
Media coverage frequently highlights Lake Como's allure for Milanese commuters, emphasizing its stunning natural beauty and rich cultural heritage. The economic opportunities in the area add to its charm, making it a sought-after destination.
Sources: Train Travel between Como Lake and Milan, Savills World Second Home Locations Index 2023
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6) Lake Como’s varied architecture gives you unique opportunities for restoration and renovation investments
Lake Como's diverse architectural styles offer unique investment opportunities in restoration and renovation.
In recent years, the demand for luxury properties has surged, driving up the real estate market in Lake Como. The area saw a significant increase in prime property prices, with a 19.9% rise in 2023. Buyers are particularly drawn to luxury villas with stunning lake views and historic estates, making them highly sought after.
Property values in Lake Como are on the rise, especially in popular villages like Bellagio and Menaggio. Here, prime properties average around €12,000 per square meter, and historic villas can fetch prices up to €30 million. This trend underscores the area's lasting appeal to both local and international buyers.
Lake Como's architecture is not just about beauty; it's about history. The region boasts a mix of styles, from 18th-century villas to chic modern resorts. This diversity attracts buyers who are keen on preserving and restoring cultural heritage. A great example is the renovation of Domus Plinii 1792, which shows how restoration can significantly boost property value.
Investing in Lake Como means more than just buying a property; it's about embracing a lifestyle steeped in history and elegance. The area's unique architectural styles offer a chance to own a piece of history while enjoying modern luxury. For those interested in restoration, the potential to enhance property value is immense.
Whether you're drawn to the charm of historic estates or the allure of modern boutique resorts, Lake Como offers a range of opportunities. The region's architectural diversity not only provides aesthetic pleasure but also presents lucrative investment prospects. With the right vision, these properties can be transformed into stunning residences or profitable ventures.
Sources: Eva Besselmann, Realportico, BNB Calc, Como Football
7) If you love outdoor activities like hiking and sailing, Lake Como is perfect for your active lifestyle property investment
Lake Como's outdoor activities are a magnet for those seeking an active lifestyle.
Imagine hiking the Sentiero del Viandante, a trail that winds through stunning landscapes, or setting sail on the serene waters of Lake Como. These experiences are not just adventures; they connect you deeply with nature. The region is dotted with businesses offering guided tours, underscoring its dedication to outdoor fun.
The local government is all in, investing in trails and marinas to boost these activities. This commitment keeps Lake Como at the top of the list for active lifestyle seekers. It's no wonder younger, active folks are flocking here, drawn by the promise of an outdoor lifestyle supported by top-notch amenities.
Social media is buzzing with posts about Lake Como's outdoor charm, and media outlets frequently highlight the area's appeal. This kind of exposure is like a beacon, attracting visitors and potential buyers who crave an active lifestyle.
Lake Como offers a unique blend of natural beauty and outdoor activities, making it a prime spot for those who want more than just a home. It's about living a high-quality, active life in a breathtaking setting.
Sources: Como Lake Today, Como Lakeside Blog, SGB Online
8) Lake Como’s unique microclimate means mild winters and cool summers, making properties appealing all year
Lake Como's unique microclimate offers mild winters and cool summers, making it a year-round hotspot.
With temperatures ranging from 4 °C in January to 23.8 °C in July, the climate is consistently pleasant. This weather charm is a key factor in the steady rise of property values, which have historically climbed by 3% to 7% annually.
Tourism numbers tell the story too. In 2018, Lombardy welcomed nearly 17.2 million visitors, with 1.37 million heading to Lake Como. That's a 34.9% jump since 2013, showing how the climate draws in tourists.
Lake Como's climate is not just mild but also rainier than the Po Valley, thanks to its proximity to the lake. This makes it more appealing than other regions at similar latitudes, boosting its allure for both tourists and property buyers.
For those considering a property purchase, the consistent demand suggests that the climate plays a significant role in maintaining interest from buyers and investors.
Whether you're looking to invest or just enjoy the scenery, Lake Como's weather is a big part of its charm.
Sources: Como Companion, Climates to Travel
We created this infographic to give you a simple idea of how much it costs to buy property in different parts of Italy. As you can see, it breaks down price ranges and property types for popular cities in the country. We hope this makes it easier to explore your options and understand the market.
9) Lake Como’s strong local economy ensures a stable property market
Lake Como's thriving local economy plays a crucial role in supporting stable property market conditions. One of the key factors is the rising property values, which have shown resilience and sustained interest, particularly from high-net-worth individuals. This trend has been consistent over the past few years, indicating a strong and stable market.
The increasing number of property transactions also highlights the area's appeal. The limited availability of properties, combined with high demand, especially for unique and luxury properties, keeps prices elevated. This balance of supply and demand is essential for maintaining market stability.
Another important aspect is the low property vacancy rates in Lake Como. The demand for residential real estate, particularly in the high-end segment, remains robust. The area's strict zoning laws and the desire to preserve its natural and historical beauty contribute to these low vacancy rates, further supporting the property market.
Sources: Gemma Immobiliare, Lake Como Travel, Como Lecco Camcom
10) In Lake Como, charming villages provide unique opportunities for boutique accommodation investments
Lake Como is now a top destination for tourists, with a 25% increase in visitors in 2023 compared to before the pandemic.
Most of these visitors, 85% to be exact, are from abroad, showing a strong international interest in the area. This makes Lake Como a fantastic spot for investing in boutique accommodations, which cater to travelers seeking unique experiences.
Since the pandemic, there's been a shift towards experiential tourism, where people want more than just a place to stay. They crave activities like cultural studies and food tours. Lake Como, with its charming villages and scenic walking routes, is perfect for this kind of travel, offering a unique edge for boutique hotels.
People are increasingly drawn to boutique accommodations because they offer personalized and authentic experiences. This trend is evident in Lake Como, where existing boutique hotels enjoy positive reviews and high occupancy rates, signaling a strong demand.
Investing in Lake Como's boutique accommodations is not just about capitalizing on a trend; it's about tapping into a market that values authenticity and personal touch. The region's picturesque villages provide a perfect backdrop for such investments, making it a unique opportunity.
With the growing popularity of experiential tourism, Lake Como stands out as a prime location for boutique accommodations, offering travelers a chance to immerse themselves in the local culture and beauty.
Sources: Como Companion, Camping Business, Bismart Blog
11) Expat families are drawn to the area because of its international schools, making it easier for you to find renters
International schools in Lake Como are a big draw for expat families hunting for homes.
These schools, like the International School of Como, boast a 100% pass rate in the 2023 IB Diploma exams, which is a huge plus for families focused on top-notch education. The academic success here is a key reason why families are keen on settling in the area.
There's been a noticeable uptick in housing demand around these schools. Back in 2021, Knight Frank reported a 144% jump in inquiries from global buyers in Lake Como, especially in Como Town. This spike is tied to the area's attractive lifestyle and the presence of these esteemed schools, making it a hotspot for expat families.
The real estate market mirrors this trend, with property values climbing in neighborhoods near international schools. For example, in 2021, the average price of prime properties along Lake Como rose by 4%. Many buyers are eyeing homes in the €2-€4m range, driven by the dual appeal of quality education and a great living environment.
Families are not just looking for a house; they want a community that offers both educational excellence and a vibrant lifestyle. The presence of international schools is a major factor in this equation, attracting families who prioritize their children's education while enjoying the perks of living in a picturesque locale.
In essence, the combination of high-quality education and a desirable lifestyle is what makes Lake Como a preferred choice for expatriate families. The area's international schools are a significant part of this appeal, drawing families from around the globe.
Sources: International School of Como, Knight Frank, Knight Frank Research
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12) Lake Como is easy to reach for international investors thanks to its great transport links and nearby airports
Lake Como is a hotspot for international investors thanks to its excellent transport links.
With its proximity to Milan Malpensa and Milan Linate Airports, getting to Lake Como is a breeze for travelers from around the globe. Malpensa is your gateway to the western side of the lake, while Linate is perfect for those heading to the central and eastern areas. This makes it incredibly convenient for anyone flying in.
But it's not just about flying. If you prefer trains, you're in luck. The Trenord train service offers 34 daily rides from Milan to Lake Como, taking about an hour. This means you can enjoy the hustle and bustle of Milan and then escape to the tranquility of Lake Como without any hassle.
Driving is another great option. The well-maintained road networks make the drive from Milan to Lake Como smooth and easy, usually taking between 1 to 1.5 hours. This flexibility in travel options is a big plus for investors who value accessibility.
Whether you choose to fly, take the train, or drive, Lake Como's transport options are designed to make your journey as seamless as possible. This ease of access is a major draw for international investors looking to invest in the area.
With such a variety of transport options, Lake Como stands out as a prime location for those looking to invest in a property that is both beautiful and easily reachable.
Sources: Trenord, Lake Como Travel, Como Lake Today
13) You’ll get better investment returns in Lake Como thanks to its low property taxes compared to other luxury spots in Europe
Buying property in Lake Como means paying less in property taxes compared to other European luxury spots.
In places like France, you might face property acquisition taxes and fees of around 7%, while in Belgium, they can soar to 12.5% for a main residence. But in Italy, where Lake Como is nestled, the property transfer tax is just 9% based on the cadastral value, not the sale price. This often means a lower tax bill than in countries where the tax is calculated on the sale price.
Financial advisors love to highlight how low property taxes boost investment returns. With less tax to pay, you keep more of your rental income or profits from a future sale. This makes Lake Como a smart choice for investors eager to maximize their returns.
Lake Como's charm isn't just in its stunning views and serene lifestyle; it's also in the financial benefits. The area's low property taxes compared to other European luxury destinations enhance investment returns. This financial edge is a big draw for savvy investors.
Imagine owning a piece of this Italian paradise and knowing that your investment is working harder for you. The lower taxes mean you can enjoy the beauty of Lake Como while your property value appreciates.
So, if you're considering a property investment, Lake Como offers not just a picturesque setting but also a financially sound opportunity. The combination of beauty and smart investment is hard to resist.
Sources: Eupedia, The Luxury Playbook
14) Lake Como’s celebrity status boosts its global appeal and prestige
Lake Como is a magnet for celebrities, which boosts its global allure and prestige.
When George Clooney bought Villa Oleandra, an 18th-century gem worth over $100 million, it put Lake Como on the map for luxury seekers. This high-profile purchase has made the area even more desirable, drawing in those who want a taste of the celebrity lifestyle.
The media can't get enough of Lake Como, especially when stars like Clooney are in town. His presence has been widely covered, showcasing the region's luxurious lifestyle and stunning natural beauty. This kind of spotlight makes people worldwide curious about what Lake Como has to offer.
In 2023, Lake Como experienced a tourism boom, with visitor numbers jumping by 25% compared to pre-COVID 2019. The province of Como welcomed 4.6 million overnight guests, and a whopping 85% of them were from abroad. This surge shows just how much the area's appeal is growing.
Lake Como's charm isn't just about the scenery; it's about the lifestyle. The celebrity factor adds a layer of glamour that attracts people who want to experience the same elegance and exclusivity. This unique blend of natural beauty and star power makes it a top choice for those looking to invest in a property.
Whether it's the allure of living like a star or the breathtaking views, Lake Como offers something special. The combination of celebrity influence and stunning landscapes makes it a prime destination for potential property buyers.
Sources: Grazia Magazine, Como Companion, Hello Magazine
While this article provides thoughtful analysis and insights based on credible and carefully selected sources, it is not, and should never be considered, financial advice. We put significant effort into researching, aggregating, and analyzing data to present you with an informed perspective. However, every analysis reflects subjective choices, such as the selection of sources and methodologies, and no single piece can encompass the full complexity of the market. Always conduct your own research, seek professional advice, and make decisions based on your own judgment. Any financial risks or losses remain your responsibility. Finally, please note that we are not affiliated to any of the sources provided. Our analysis remains then 100% impartial.