Authored by the expert who managed and guided the team behind the France Property Pack
Yes, the analysis of the French Alps' property market is included in our pack
Where are the best places to invest in the French Alps right now? Is Chamonix still the top pick, or are towns like Annecy, Megève, and Les Gets gaining ground? What makes these locations attractive to both local and foreign investors?
We’re often asked these questions because we work directly with notaries, real estate agents, and clients who invest across the region. Our firsthand experience in these markets gives us unique insights into where the real opportunities lie. To save everyone from asking privately, we’ve written this article to share our knowledge broadly.
Our goal is to highlight the hottest markets in the French Alps and explain why they’re worth your attention in 2025.
If you have suggestions or want us to dive deeper into a specific area, let us know. You shoot an email, we answer within 24 hours.
How this content was created 🔎📝
Fact-checked and reviewed by our local expert
Laurence Rapp 🇬🇧
Sales representative at Skiing Property
1) Morzine is booming with its dual-season charm and rising demand for chalets near the Portes du Soleil ski area
Morzine is buzzing with excitement thanks to its year-round charm and growing demand for chalets near the Portes du Soleil ski area.
People are flocking to Morzine not just for winter fun but all year long. This means higher occupancy rates in local hotels, with 44 hotels and 209 ski lifts ready to welcome everyone. In summer, the place transforms into a haven for hikers, mountain bikers, and water sports fans, making it a hit with nature lovers.
What's really driving the property boom is the expansion of local amenities and infrastructure. New ski lifts and trails are popping up, making it a breeze for tourists to dive into the Portes du Soleil experience. This easy access is a big draw for property buyers.
Real estate agents are calling Morzine a hotspot for property investment. Homes here are snapped up quickly because demand is high and supply is tight. The buzz is real, and it's not just about the winter sports.
Luxury apartments and chalets are hitting impressive price points as demand outpaces supply by about 8%. This trend is a clear sign of Morzine's growing popularity and the allure of its dual-season offerings.
With its mix of adventure and relaxation, Morzine is a place where property values are on the rise, making it an attractive option for those looking to invest in a vibrant community.
Sources: Reach4theAlps, Barnes Portes du Soleil, Cimalpes
2) Saint-Gervais-les-Bains is gaining attention for its affordable properties and rising demand for ski and spa tourism compared to Chamonix
Saint-Gervais-les-Bains is becoming a hot spot for property buyers because of its affordable real estate prices compared to nearby Chamonix.
In 2023 and 2024, the median price for apartments in Saint-Gervais-les-Bains was €6,142/m², which is quite a bit lower than Chamonix's €11,201/m². This price gap makes Saint-Gervais-les-Bains a smart choice for those wanting to invest in property without spending a fortune.
The town is seeing more property transactions, thanks to its growing popularity among tourists and investors. This trend shows a rising demand for properties in the area, driven by its charm as a tourist destination. The mix of affordability and buyer interest keeps the real estate market strong, even when the economy is shaky.
Tourism is a big draw for Saint-Gervais-les-Bains, with its large ski area and year-round thermal spa pulling in visitors from all over. The town has invested in infrastructure, like new ski lifts and snow cannons, making it even more appealing as a ski and spa spot. These upgrades, along with local government efforts to boost tourism and property investment, have made Saint-Gervais-les-Bains a desirable location for tourists and property buyers alike.
Insider tip: the town's charm isn't just about skiing and spas. Saint-Gervais-les-Bains offers a unique blend of traditional Alpine culture and modern amenities, making it a vibrant place to live or visit. The local markets, festivals, and community events add to its appeal, providing a rich cultural experience.
For those considering a property purchase, the town's strategic location offers easy access to other popular destinations in the region, enhancing its attractiveness. The combination of affordable prices and strategic location makes it a compelling choice for savvy investors looking to capitalize on the area's growing popularity.
Sources: Domosno, Properstar UK, Wikipedia
We did some research and made this infographic to help you quickly compare rental yields of the major cities in France versus those in neighboring countries. It provides a clear view of how this country positions itself as a real estate investment destination, which might interest you if you’re planning to invest there.
3) Les Carroz is gaining interest for its family-friendly ski resort and rising property values with ongoing infrastructure upgrades
Les Carroz is quickly becoming a top pick for families eyeing a ski resort property.
With its stunning natural backdrop and a host of activities, it's a magnet for those seeking a family-friendly vibe. The community here is vibrant and youthful, which keeps the local economy buzzing all year round.
For property investors, Les Carroz is a goldmine waiting to be tapped. The average price per square meter for new builds is between €6,000 and €8,000, making it a more affordable option compared to swankier spots like Val Thorens. The market is fast-paced, with demand suggesting a bright future for property values.
What's really boosting Les Carroz's charm is the ongoing infrastructure upgrades in the Grand Massif area. Think modern ski lifts, better snow coverage, and revamped pistes for smoother skiing. These changes, along with plans for more local amenities, are set to make properties here even more appealing.
Sources: Cimalpes, Alps Accommodation, Ovo Network
4) Les Gets is gaining interest for its family-friendly ski resort and high rental yields from winter and summer visitors
Les Gets is quickly becoming a hot spot in the French Alps for property buyers.
Families love it here because the ski resort is designed with them in mind. The Grand Cry area is a hit with kids, offering fun obstacles, a cabin, teepees, face-painting, games, and even goats. It's a place where both children and parents can have a blast.
But it's not just about winter fun. Les Gets has been smart about expanding its summer activities, keeping the place lively all year. The Alpine Coaster, added in 2023, is a summer favorite that keeps families entertained when the snow melts. This year-round appeal means more tourists are visiting, no matter the season.
For those thinking about investing, the potential for high rental yields is a big draw. Luxury rentals like Chalet Caly and Chalet Saint Jean offer impressive income, with nightly rates from €817 to €2,994. This makes owning property here a tempting investment.
And let's talk about property prices. They're on the rise, which is a good sign for investors. The 2024 Royal LePage report predicts a 7.5% increase in home prices over the next year, showing strong demand in Les Gets.
Sources: Scout Ski, Barnes Portes du Soleil, Les Gets Press Dossier, Newswire, Chalets 1066
5) Megève's Mont d'Arbois is drawing luxury buyers with exclusive properties and high returns in the upscale rental market
Megève's Mont d'Arbois area is a hotspot for luxury property buyers.
Why? Well, Megève is known worldwide as a luxury resort, which means the real estate market here is buzzing with international buyers. Everyone wants a piece of this exclusive pie, and it's not just about owning a property; it's about investing in a lifestyle.
Over the past five years, property prices in Megève have soared, with capital gains exceeding 40%. This makes it a goldmine for investors eyeing long-term appreciation. Plus, the rental market is thriving, offering rental yields between 2.5% and 4%. So, not only do you get a stunning property, but it can also pay for itself over time.
Mont d'Arbois stands out because of its prime location and top-notch amenities. Think traditional chalets with easy access to ski slopes. It's a dream for anyone looking to invest in luxury real estate. The area's rich history, especially its ties to the de Rothschild family, adds a layer of prestige that attracts high-net-worth individuals.
Real estate agencies often spotlight Mont d'Arbois for its unique blend of charm and convenience. The ongoing media buzz only adds to its allure, making it a must-consider for those in the market for luxury properties.
Sources: Cimalpes, Michaël Zingraf Real Estate, Wikipedia
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6) Samoëns is popular for its charming village vibe and strong rental yields, attracting investors for winter and summer tourism potential
Samoëns is becoming a hotspot for investors due to its charming village atmosphere and strong rental yields.
Located in the Grand Massif ski area, Samoëns is part of one of the largest ski resorts in the French Alps. Recent investments have brought in new lifts and snow canons, ensuring the village maintains high occupancy rates during the winter.
But it's not just a winter wonderland. In the summer, Samoëns draws visitors with its extensive mountain biking trails and modern facilities for year-round activities. This dual-season appeal makes it a prime spot for those looking to invest in both winter and summer tourism.
Property prices here reflect the demand, with the average price per square meter ranging from €3,950 to €5,890. Investors find the rental yields attractive, with a 4-room apartment offering an average potential yield of 4.61%.
Real estate agencies highlight Samoëns as an attractive investment opportunity, thanks to its consistent tourist influx and well-maintained infrastructure.
Sources: Alps Accommodation, Emerald Stay, Athena Advisers
7) Valmorel is gaining interest for its pedestrian-friendly village and potential property value growth with ski area expansion
Valmorel is turning heads with its charming pedestrian-friendly village and potential for property value growth as it expands its ski area.
Imagine strolling through Valmorel's quaint streets, where boutique shops, cozy restaurants, and lively bars create a delightful atmosphere. This unique charm makes it a favorite for those who love convenience and character.
Recent years have brought significant investments in infrastructure to Valmorel, pushing property prices upward. The "CRISTAL LODGES" development, with its stunning views, is a testament to the growing interest in property investment here.
December 2023 marked the installation of a new gondola lift, making ski area access a breeze and enhancing the visitor experience. This is just one of the many improvements drawing attention to Valmorel.
The Grand Domaine ski area, which includes Valmorel, is expanding, with upgraded ski lifts and slope enhancements keeping it competitive and appealing to skiers. The DVA Park, a dedicated off-piste area, adds to the allure for skiing enthusiasts.
Sources: Top Snow Travel, Skipass Valmorel, Immobilier Soleil
8) Alpe d'Huez's Quartier des Bergers is gaining attention for its ski-in/ski-out properties and strong rental income potential from its vast ski area
Alpe d'Huez's Quartier des Bergers is catching eyes for its coveted ski-in/ski-out properties.
These properties are a hot commodity among both French and international buyers, making the real estate market in this area trend upwards. The convenience of stepping right onto the slopes is a major draw.
Rental income potential here is also climbing. Local real estate agencies are seeing increased rental yields, thanks to the resort's growing popularity and the high demand for these easy-access accommodations.
Tourist numbers in Alpe d'Huez are on the rise during ski season, largely because of the extensive ski area and the convenience offered by the Quartier des Bergers. This influx of visitors is a boon for rental income potential.
For those considering an investment, the combination of high tourist traffic and desirable property features makes this area particularly appealing. The ski-in/ski-out setup is not just a luxury; it's a smart investment move.
With the right property, you could tap into a lucrative market, as the interest in this region continues to grow. The blend of convenience and demand is a recipe for strong returns.
Sources: Cimalpes, Snow Magazine
We have made this infographic to give you a quick and clear snapshot of the property market in France. It highlights key facts like rental prices, yields, and property costs both in city centers and outside, so you can easily compare opportunities. We’ve done some research and also included useful insights about the country’s economy, like GDP, population, and interest rates, to help you understand the bigger picture.
9) La Clusaz is gaining attention for its proximity to Geneva and year-round rental income potential from skiing and summer activities
La Clusaz is just 1.5 hours from Geneva, making it a prime spot for quick getaways.
With its close proximity to Geneva, La Clusaz is seeing a surge in interest from international visitors. This charming village is not just a winter wonderland; it's a year-round destination. People are flocking here for skiing in the winter and enjoying the lush landscapes in the summer.
The property market is buzzing, especially for those eyeing luxury chalets. Prices range from €8,280 to €11,850 per square meter, reflecting the high demand and the willingness of buyers to invest in this picturesque area. These chalets are not just homes; they're gateways to a lifestyle that blends relaxation with adventure.
Beyond the snowy slopes, La Clusaz transforms into a summer paradise. Activities like hiking and mountain biking draw in visitors, ensuring that the area remains lively and attractive throughout the year. This dual-season appeal means that property owners can enjoy rental income no matter the season.
For those considering an investment, the potential for year-round rental income is a significant draw. The blend of winter sports and summer activities ensures a steady stream of visitors, making it a lucrative opportunity for property owners.
La Clusaz's charm lies in its ability to offer something for everyone, whether you're a thrill-seeker or someone looking to unwind. The village's proximity to Geneva only adds to its allure, making it a convenient escape for city dwellers and international travelers alike.
Sources: Emerald Stay, WeSki
10) Les Contamines-Montjoie is gaining interest for its alpine charm and strong rental returns during ski season
Les Contamines-Montjoie is becoming a hot spot for those seeking a slice of traditional alpine life and lucrative rental opportunities during ski season.
This charming village is often highlighted in the media for its stunning natural beauty and authentic alpine vibe, drawing in tourists who crave a genuine mountain experience. Families and budget travelers find it especially appealing because it offers fantastic skiing and a variety of activities without the hefty price tag of more famous resorts.
When it comes to rental returns, the demand for ski-in/ski-out accommodations is high, and guests rave about their stays. Airbnb reviews boast an impressive average rating of 4.93 out of 5, indicating satisfied visitors and promising rental yields.
Another advantage is the resort's convenient location. Its proximity to Geneva airport makes it an easy choice for international travelers, adding to its allure for investors looking for strong rental income.
Compared to other ski destinations, Les Contamines-Montjoie is more affordable, yet it doesn't skimp on the quality of the experience. This affordability, combined with its charm, makes it a smart investment for those eyeing the rental market.
With its blend of traditional charm and modern convenience, Les Contamines-Montjoie stands out as a top pick for both vacationers and property investors.
Sources: European Best Destinations, Airbnb
11) Valloire is attracting interest for its authentic village charm and property appreciation potential with new ski infrastructure investments
Valloire is gaining traction for its authentic village feel and potential for property appreciation, thanks to investments in ski infrastructure.
In recent years, Valloire has made significant upgrades to its ski facilities, including the installation of 710 snow cannons. This ensures excellent skiing conditions throughout the season, making it a reliable choice for winter sports enthusiasts.
The Galibier-Thabor skiing area, which Valloire shares with Valmeinier, is now the largest in the Maurienne region. It offers a wide range of slopes suitable for all skill levels, attracting more tourists and boosting the local economy.
This influx of visitors has increased demand for vacation rentals, making Valloire an attractive option for property investors. The trend of rising property prices in European ski resorts suggests that Valloire could see similar growth in the near future.
Valloire's charm as an authentic village, combined with its improved ski infrastructure, makes it a hotspot for tourists and property buyers alike. The village's unique appeal lies in its blend of traditional charm and modern amenities.
With ongoing investments in ski infrastructure, Valloire is poised to become an even more desirable destination, offering both a quaint village atmosphere and excellent skiing opportunities.
Sources: Ski Line, Skiing Property, Tourism Valloire
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12) Vaujany is gaining interest for its scenic beauty and high-altitude skiing, driving up property demand
Vaujany is becoming a hotspot for property buyers, thanks to its stunning natural beauty and high-altitude skiing.
With the 2024/25 ski season promising optimal snow conditions from December through April, Vaujany is set to attract even more visitors. This extended season not only brings in tourists but also sparks interest in local real estate. Being part of the Alpe d’Huez ski domain, Vaujany benefits from ongoing investments in ski facilities, making it even more appealing.
Media outlets are increasingly spotlighting Vaujany as a rising ski destination, which boosts its visibility among potential buyers. Real estate agencies are noticing a surge in inquiries, indicating a growing demand for properties in the area. Many buyers are drawn by the potential for rental income, a key factor in their decision-making.
Vaujany's charm lies not just in its skiing but also in its picturesque setting, which is a major draw for those looking to invest in property. The village offers a unique blend of traditional Alpine charm and modern amenities, making it a desirable location for both holidaymakers and permanent residents.
Insiders know that Vaujany's appeal is not just seasonal. The village offers year-round activities, from hiking in the summer to ice skating in the winter, ensuring a steady stream of visitors and potential renters. This versatility adds to the attractiveness of investing in property here.
As Vaujany continues to gain popularity, the demand for property is expected to rise, making it a smart choice for those looking to invest in a thriving ski destination. The combination of natural beauty, excellent skiing, and a welcoming community makes Vaujany a standout choice for property buyers.
Sources: Ski Solutions, WeSki, Vaujany Commitments
While this article provides thoughtful analysis and insights based on credible and carefully selected sources, it is not, and should never be considered, financial advice. We put significant effort into researching, aggregating, and analyzing data to present you with an informed perspective. However, every analysis reflects subjective choices, such as the selection of sources and methodologies, and no single piece can encompass the full complexity of the market. Always conduct your own research, seek professional advice, and make decisions based on your own judgment. Any financial risks or losses remain your responsibility. Finally, please note that we are not affiliated to any of the sources provided. Our analysis remains then 100% impartial.