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Why is the French Alps such a standout destination for real estate investment in 2025? Is it the breathtaking landscapes, the year-round tourism appeal, or the unique blend of luxury and tradition? What are the key advantages for investors?
We get asked these questions all the time because we’re on the ground, working closely with developers, real estate agents, and investors like you. With so much interest in this market, we’ve decided to turn our individual answers into a comprehensive article for everyone to benefit from.
Our goal is to provide a clear case for investing in the French Alps' real estate market, backed by our firsthand experience and market knowledge.
If you think we missed an important point in our content or want to know more, don’t hesitate to reach out (we answer super fast). Your feedback makes our content even stronger.
Finally, please note that this is not financial or investment advice. Investing in real estate carries inherent risks, and market conditions can change unexpectedly. We strongly encourage you to conduct thorough research and consult with a qualified financial advisor before making any investment decisions.
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Laurence Rapp 🇬🇧
Sales representative at Skiing Property
1) The French Alps' luxury ski resorts boost property value and attract wealthy buyers
The region's reputation for luxury ski resorts significantly boosts property values and attracts high-net-worth individuals, especially in the French Alps. In the past few years, from 2023 to 2024, property values in the Alps have seen an average annual growth of 4.4% across 24 resorts. This increase is partly due to the shrinking supply of properties, like in Courchevel, where available properties dropped from 278 in 2019 to 126 in 2023, pushing up rental yields.
Luxury accommodations are in high demand, with 80% of transactions in 2023 occurring at or above 1800 meters, showing a strong preference for high-altitude luxury real estate. The French Alps have also seen a 40% increase in RevPAR for hotels in the Northern Alps since 2019, enhancing the investment potential of luxury real estate.
International buyers play a significant role in this market, with the luxury ski chalet market in Europe growing by 7% last year, driven largely by these buyers. This trend is expected to continue, especially in areas with limited supply. The growth of tourism in the French Alps, at an impressive annual rate of 5%, further fuels demand for luxury properties.
Sources: Benoit Properties, Skiing Property, Domosno, Skiing Property
2) In the French Alps, you’ll find a thriving luxury real estate market perfect for high-end investments
The French Alps are a hotspot for luxury real estate investments.
Property values in the Alps have been on the rise, with an average annual growth of 4.4% across 24 resorts. This is especially true in places like Les 2 Alpes, Les Saisies, and La Plagne, where new-build property prices have jumped over 40% in just 6-8 years.
There's a strong demand for luxury chalets and apartments, with 80% of transactions in 2023 happening at or above 1800 meters. This shows a clear preference for high-altitude luxury living. Hotels in the Northern Alps have also seen a 40% increase in revenue per available room since 2019, highlighting the growing demand for upscale accommodations.
Tourism-driven rental yields are another big draw. In popular spots like Chamonix, Megève, and Courchevel, rental yields can hit up to 7% during the peak winter season. This makes for attractive returns on investment.
The trend towards year-round tourism is opening up more income opportunities. Summer months bring in hikers, cyclists, and nature lovers, keeping occupancy rates high and income streams diverse.
Sources: Benoit Properties, Skiing Property, Domosno
We did some research and made this infographic to help you quickly compare rental yields of the major cities in France versus those in neighboring countries. It provides a clear view of how this country positions itself as a real estate investment destination, which might interest you if you’re planning to invest there.
3) The French Alps are great for second homes, offering a strong resale market
The French Alps are a hotspot for second homes, with property prices in the Northern Alps jumping by 20% over three years.
This surge in prices shows a strong interest in the area, making it a prime spot for those eyeing a second home. The region's charm isn't just for homeowners; tourism in places like Auvergne Rhône-Alpes is booming, which means a thriving rental market for holiday homes.
More tourists mean more potential renters, and the demand for residential real estate is solid. The French Alps are not just a vacation spot; they're a place people want to live. International investors and affluent buyers are snapping up luxury chalets and apartments near major ski resorts, keeping property values high.
This diverse mix of buyers helps maintain a strong resale market. The region's appeal is further boosted by well-developed infrastructure, including improved transportation links to ski resorts, making it even more attractive to potential buyers.
Whether you're looking for a holiday retreat or a permanent residence, the French Alps offer a unique blend of natural beauty and modern convenience. The area's robust resale market is a testament to its enduring appeal, drawing in a wide range of buyers.
Sources: Collection Chalet, Global Asset Solutions, Euronews
4) The French Alps attract winter sports fans, boosting property interest
The French Alps are a hotspot for winter sports innovation, drawing enthusiasts worldwide.
With over 120 million tourists visiting annually, the region is a top ski destination. This popularity is especially evident during major events like the Alpine World Ski Championships, which highlight the area's allure.
The French Alps are investing heavily in winter sports infrastructure. For instance, the Allianz Riviera in Nice is being transformed into a major ice hockey venue for the 2030 Winter Olympics. New facilities, such as a permanent 5,000-seat ice rink in Nice, are also being developed to provide state-of-the-art amenities.
Hosting international events like the 2030 Winter Olympics further solidifies the French Alps' reputation as a premier destination. These events, spread across various zones, will showcase the region's capabilities and draw even more global attention.
This focus on winter sports is boosting property interest. There's a noticeable rise in property prices and a high demand for rental properties in popular ski resort areas, making it an attractive investment opportunity.
For those considering buying property, the French Alps offer not just stunning landscapes but also a vibrant winter sports scene that continues to evolve and attract interest. Investing here means being part of a dynamic and growing community.
Sources: Invest in Cote d'Azur, Benoit Properties, French Entree, Olympics.com
5) In the Alps, you’ll enjoy lasting scenic views and high property desirability due to its natural beauty and protected landscapes
The Alps' natural beauty and protected landscapes play a crucial role in maintaining the scenic views and desirability of properties in the region. Government regulations and zoning laws are in place to protect these landscapes, ensuring that properties retain their picturesque surroundings. This means that even as development occurs, the natural beauty of the area is preserved, which is a significant factor in property desirability.
Additionally, the limited availability of new construction permits in protected areas helps maintain the region's natural charm. This scarcity of new developments ensures that existing properties continue to enjoy unobstructed views of the stunning Alpine scenery. As a result, properties with such views often command premium prices, reflecting their high desirability.
Moreover, the consistent appreciation of property values in the Alps, with an average annual growth rate of 1.9% over 13 years, further underscores the enduring appeal of the region. This growth has accelerated in recent years, with prime locations like Chamonix seeing significant price increases, indicating strong demand for properties in these beautiful settings.
Sources: Collection Chalet, Alpine Report 2025
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6) In the French Alps, year-round tourism from winter and summer activities ensures steady rental income
The French Alps have become a year-round tourist hotspot, thanks to their unique blend of winter and summer activities. In 2023, France welcomed 100 million international tourists, with the French Alps playing a significant role in this impressive figure. The region saw a 25.9% increase in international visitors from 2022, surpassing pre-pandemic levels.
Winter sports tourism is a major draw, with the French Alps recording the highest number of overnight stays among all mountain ranges in France during the winter season. In 2024, the region reached 18.3 million overnight stays, and mountain resorts experienced high occupancy rates, with most accommodations reaching over 90% occupancy during the ski season.
Summer activities like hiking and mountain biking are also gaining popularity, providing an additional 10 weeks of tourist activity outside the ski season. This diversification into summer tourism ensures consistent rental income throughout the year, with average occupancy rates over 50% during peak seasons, generating almost 40% of the total annual revenue.
Rental prices have increased, with apartments costing about CHF 230 per night on average, indicating strong demand for rental properties. Property investments in the region are thriving, with a 30-week occupancy rate becoming common, driven by the popularity of destinations like Courchevel 1850.
Sources: Connexion France, Knight Frank, El Acceso Travels, UBS, Statista
7) With events like the Tour de France, the French Alps offer great short-term rental opportunities
The French Alps are a prime location for hosting international events like the Tour de France, which can significantly boost short-term rental opportunities. When the Tour de France finished in Nice in 2024, it attracted a large number of tourists, with financial benefits estimated between 50 and 60 million euros. This influx of visitors creates a high demand for accommodations, including short-term rentals, as people flock to the region to witness the event and enjoy the festivities.
Local government reports highlight that for every euro invested by the city, eight euros are expected in return due to visitor spending and infrastructure investments. This substantial economic impact underscores the importance of such events in driving tourism and increasing the need for short-term rentals. Additionally, media coverage of the Tour de France in Nice, featuring events like a free Ofenbach concert and a drone and fireworks show, further attracts tourists, enhancing the demand for temporary lodging.
Moreover, the French Alps are renowned for their world-class skiing, drawing numerous tourists to major ski resorts like Val d’Isère and Chamonix. This existing tourist appeal, combined with the excitement of international events, makes the region an attractive destination for visitors, thereby increasing short-term rental opportunities during these times.
Sources: Invest in Côte d'Azur, Hostify, OnTheSnow
8) The Alps' wellness tourism, with spas and retreats, boosts your rental potential
The Alps have long been known for their stunning landscapes and winter sports, but in recent years, they've also become a hotspot for health and wellness tourism. This shift has added a new dimension to the rental potential in the region. In 2023 and 2024, the global wellness tourism market saw significant growth, with projections indicating it will reach $1.4 trillion by 2027. This trend is driven by an increasing number of tourists seeking health-focused vacations, which naturally boosts demand for rental properties in wellness-rich areas like the Alps.
The popularity of spa and wellness retreats in the Alps has been on the rise, with the global spa resorts market projected to grow from $77.3 billion in 2023 to $82.71 billion in 2024. This growth is fueled by a growing consumer interest in health and wellness, making the Alps an attractive destination for those seeking rejuvenation and mental well-being. As a result, properties near these wellness centers are experiencing high occupancy rates, further enhancing their rental potential.
Moreover, the Alps have been repositioning themselves as a top destination for wellness tourism, with significant investments in wellness infrastructure, including new spas and health resorts. This investment is not only attracting more tourists but also renowned wellness brands, which are establishing locations in the region. These developments are drawing more visitors who are interested in high-end wellness experiences, thereby increasing the demand for rental properties in the area.
Sources: Wellness Tourism Growth, Spa Resorts Market Projection, Alpine Property Report 2025
We have made this infographic to give you a quick and clear snapshot of the property market in France. It highlights key facts like rental prices, yields, and property costs both in city centers and outside, so you can easily compare opportunities. We’ve done some research and also included useful insights about the country’s economy, like GDP, population, and interest rates, to help you understand the bigger picture.
9) The charming lifestyle in the region’s picturesque villages makes residential properties highly desirable
The French Alps are a top choice for those craving a charming lifestyle in picturesque villages and towns.
Many people are snapping up vacation homes here, drawn by the stunning natural beauty and rich culture. Whether it's a second home, an investment, or a primary residence, the Alps offer something for everyone. The region is a year-round playground with skiing, hiking, and other outdoor activities, keeping the demand for homes strong.
Tourism is booming, and this means strong rental yields for property owners, especially in mountain resorts. During peak seasons, occupancy rates soar, making it a smart choice for those eyeing rental investments. The alpine villages' charm and lifestyle often get rave reviews, adding to the area's appeal.
Imagine waking up to breathtaking mountain views and enjoying a cup of coffee in a quaint village square. This is the everyday reality for those who choose to live in the French Alps. The region's unique blend of natural beauty and cultural richness makes it a highly desirable place to call home.
For those considering a move, the French Alps offer not just a home, but a lifestyle. The picturesque villages and towns provide a perfect backdrop for a life filled with outdoor adventures and cultural experiences. It's no wonder that the demand for residential properties here is so high.
Sources: Connexion France, Statista, UBS
10) Health-conscious individuals are drawn to the region's high altitude and clean air, boosting property demand
The French Alps are a hot spot for health-conscious property buyers.
People are drawn to the high altitude of the region, which is known for its health perks like better heart health and less inflammation. This makes it a top choice for those wanting to boost their well-being.
The clean air and stunning natural surroundings are also big attractions. Places like Les Fermes de Marie in Megève offer wellness retreats that highlight these benefits, catering to those who value fresh air and nature.
In 2023, 80% of property deals in the French Alps were at or above 1800 meters, showing a clear trend. This high demand is pushing up property prices as more people look for a healthier lifestyle.
The media often talks about the health benefits of living at high altitudes, which keeps drawing people to the area. This buzz is making the French Alps a go-to spot for those seeking a healthier way of life.
With its high altitude and clean air, the region is a magnet for those who want to invest in their health and well-being.
Sources: Benoit Properties, Les Fermes de Marie, Les 3 Vallées
11) In the French Alps, limited buildable land can increase property prices over time
The French Alps have a limited supply of buildable land, which can drive up property prices over time. One of the main reasons is the strict zoning laws and environmental regulations in place. These laws, such as the Mountain Law, are designed to limit development within the mountains to existing and established hamlets and towns, preventing overdevelopment and protecting the environment.
Additionally, the availability of new building permits has been declining. For example, the number of building permits granted for housing in France fell by 5.7% in November 2024 compared to the previous month, and this trend reflects a broader decline over the past year. This reduction in permits means fewer new properties can be built, contributing to the scarcity of buildable land.
Moreover, government policies aimed at preserving natural landscapes further restrict new construction. These policies help maintain the limited supply of buildable land, which in turn drives up property prices. Real estate agencies have also highlighted the scarcity of buildable land in the region, noting significant price increases in popular resorts due to this limitation.
Sources: CoStar, French Plans
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12) In certain French alpine areas, tax incentives for renovations can boost your investment returns
The French government has been offering tax incentives for property renovation in certain alpine areas, which can significantly boost investment returns. These incentives include tax credits for investments in green energy projects, such as property renovations aimed at improving energy efficiency or preserving historical features. Depending on the size of the company and the location of the investments, these tax credits can range from 20 to 60%.
These tax incentives have been particularly effective in attracting foreign investors and promoting real estate development in the Alps. As a result, there has been an increase in property renovations, especially those focused on energy efficiency and historical preservation. This trend has been supported by the French government's well-documented initiatives to promote property investment in the Alps, highlighting eligible alpine areas for tax incentives, such as Chamonix and Courchevel.
Moreover, the financial impact of these tax incentives can be substantial, as they significantly reduce renovation costs. This makes it more favorable for investors to hold properties over extended periods. For example, a studio requiring cosmetic work in a sought-after location might need a budget of €80,000, while larger properties requiring structural work start at around €300,000. The combination of tax incentives and the region’s robust tourism industry has led to properties renovated under these schemes performing better in terms of investment returns.
Sources: Skiing Property, Investment Policy Monitor, French Entree
13) The Alps attract many tourists with activities like skiing and hiking
The French Alps have become a magnet for tourists from all walks of life, thanks to their incredible variety of outdoor activities. Whether you're into skiing, hiking, or even paragliding, there's something for everyone. This wide range of activities means that people of different ages and interests can find something they love, making the Alps a perfect destination for families, adventure seekers, and nature lovers alike.
In recent years, the number of tourists visiting the French Alps has been on the rise. For instance, in 2023, the tourism sector in France saw a significant increase in business creation, and by 2024, international and domestic visitors were spending more than ever before. This growth in tourism is not just a coincidence; it's a testament to the region's appeal and the diverse activities it offers. The economic impact is substantial, with tourism contributing a significant portion to France's economy.
Moreover, the French Alps are home to some of the most famous ski resorts and hiking trails in the world. Places like Chamonix, with its breathtaking views of Mont Blanc, offer a plethora of outdoor activities that attract tourists from all over the globe. The availability of well-maintained hiking trails, such as the Tour du Mont Blanc, ensures that both seasoned hikers and beginners can enjoy the natural beauty of the Alps. This combination of stunning landscapes and diverse activities keeps tourists coming back year after year.
Sources: Global Asset Solutions, The Hiking Club, Skiing Property, WTTC
While this article provides thoughtful analysis and insights based on credible and carefully selected sources, it is not, and should never be considered, financial advice. We put significant effort into researching, aggregating, and analyzing data to present you with an informed perspective. However, every analysis reflects subjective choices, such as the selection of sources and methodologies, and no single piece can encompass the full complexity of the market. Always conduct your own research, seek professional advice, and make decisions based on your own judgment. Any financial risks or losses remain your responsibility. Finally, please note that we are not affiliated to any of the sources provided. Our analysis remains then 100% impartial.