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What will happen in the French Alps’ real estate market? Will prices go up or down? Is Chamonix still a hotspot for foreign investors? How are local policies and taxes impacting real estate in 2025?
We’re constantly asked these questions because we’re deeply involved in this market. Through our work with local agents, property developers, and clients who buy chalets and apartments in the French Alps, we’ve gained firsthand insights.
That’s why we created this article: to provide clear answers, insightful analysis, and a well-rounded perspective on market predictions and forecasts.
Our goal is simple: to ensure you feel informed and confident about the market without needing to look elsewhere. If you think we missed the mark or could do better, we’d love to hear your thoughts. Feel free to message us with your feedback or comments, and we’ll work hard to improve this content for you.
How this content was created 🔎📝
Fact-checked and reviewed by our local expert
Laurence Rapp 🇬🇧
Sales representative at Skiing Property
1) Property prices in Haute-Savoie will rise significantly due to its closeness to Geneva and better cross-border commuting options
Property prices in Haute-Savoie are on the rise, with a 6% increase in 2023 alone.
Why the surge? It's all about location. Haute-Savoie is right next to Geneva, a bustling economic hub. This proximity is a magnet for both local and international buyers, who are drawn to the high-quality living environments and promising investment opportunities. The region's appeal is further boosted by the growing number of cross-border workers. By 2024, over 170,000 French workers will be commuting to Switzerland, many choosing to live in Haute-Savoie for its convenience.
Transportation improvements are a game-changer here. Enhanced rail lines and roads have made the commute between Haute-Savoie and Geneva a breeze, increasing the region's attractiveness for residents and investors alike. The French government's investment in cross-border commuting options, like the France Relance program, has further enhanced the infrastructure, making the area even more appealing.
Geneva's booming economy, as a global financial center, spills over into Haute-Savoie, fueling economic growth and creating a high demand for housing. This demand is a key factor in the rising property prices. Many Geneva workers prefer living in the French Alps, drawn by the region's natural beauty and high quality of life.
Surveys and real estate market reports highlight this trend, showing a strong preference among Geneva workers for the French side of the border. The combination of economic opportunities and lifestyle benefits makes Haute-Savoie a top choice for those working in Geneva.
With all these factors in play, it's no wonder that property prices in Haute-Savoie are climbing. The region's proximity to Geneva, improved commuting options, and the allure of the French Alps make it a prime location for buyers looking for both convenience and quality of life.
Sources: Edelweiss Immo, Sonrysa, French Estate Agents
2) Rental prices in Annecy will rise as year-round tourism grows due to winter sports and summer activities
Year-round tourism in Annecy is booming, and it's set to push rental prices up.
In recent years, especially in 2023 and 2024, Annecy has seen a 46% jump in summer lift pass sales, showing that more people are flocking to the Alps during the warmer months. This complements the winter season, which recorded 18.3 million overnight stays in the French Alps in 2024. Annecy, with its stunning lake and mountain backdrop, is a magnet for those who love both winter sports and summer fun.
Owning a holiday property in Annecy is lucrative, with an average annual revenue of €28,600 and a solid occupancy rate of 64%. This high demand for vacation rentals is partly why the city has regulations on short-term rentals, aiming to balance growth and popularity. The region's charm is not just in its scenery but also in its activities, from wellness retreats to hiking and biking adventures.
Infrastructure improvements and government efforts to promote Annecy as a year-round destination have paid off, drawing more visitors and pushing property prices up by 43% over the past five years. Local businesses have adapted, offering services and activities that cater to both winter and summer tourists. Events like the Ultra-Trail du Mont-Blanc are attracting more participants, further increasing rental demand.
All these elements suggest that Annecy's appeal as a year-round tourist spot will keep driving rental prices higher. The combination of natural beauty, diverse activities, and strategic location makes it a prime spot for property investment.
Sources: Alpine Report 2025, OVO Network Blog, Statista
We did some research and made this infographic to help you quickly compare rental yields of the major cities in France versus those in neighboring countries. It provides a clear view of how this country positions itself as a real estate investment destination, which might interest you if you’re planning to invest there.
3) Incentives for energy-efficient home upgrades will grow as France focuses on cutting carbon emissions
The French government is serious about cutting carbon emissions.
They're pushing for energy efficiency, especially in homes, as part of their National Low-Carbon Strategy. This means if you're thinking of buying a property, you might find some sweet deals on energy-efficient upgrades.
Take the MaPrimeRénov' program, for example. It's already handed out billions of euros to help homeowners make their places more energy-efficient. This is a big deal because it makes those costly upgrades a lot more affordable.
On top of that, the government has set aside EUR 830 million specifically for energy efficiency renovations. This cash, along with new laws and better access to energy-efficient materials, makes it easier for you to upgrade your home.
These efforts are all about hitting those national climate goals, and they make it a great time to invest in property. You get to be part of a greener future while potentially saving on energy bills.
So, if you're eyeing a property in France, keep an eye out for these incentives. They could make a big difference in your decision.
Sources: Statistiques Développement Durable, Businesscoot, Economy Finance, Europarl
4) More Asian buyers will invest in the French Alps due to its prestige and investment appeal
Foreign buyers from Asia are increasingly targeting the French Alps due to the region's prestige and investment potential. In recent years, the French Alps have seen a significant rise in hotel investments, with transaction volumes doubling in the Savoie and Haute-Savoie regions. This surge, with over €800 million in hotel deals closed in 2023 alone, indicates a growing interest in the area, which could attract more foreign buyers, including those from Asia.
The Alpine property market has shown resilience, with property prices rising by an average of 3% in 2024. Notably, Courchevel 1850 experienced a 9% growth rate, suggesting a strong market that appeals to international investors. This trend is further supported by the thriving luxury property market in the Northern Alps, where high-end properties in resorts like Megève and Val d’Isère are increasingly popular among international buyers, including those from Asia.
Additionally, the growing wealth and disposable income in Asian countries, particularly in China and Southeast Asia, have led to an increase in international travel and investment. This economic trend is expected to continue, with more Asian buyers targeting luxury destinations like the French Alps. The region's prestige is further highlighted by positive media coverage, which can attract more foreign buyers looking for exclusive and luxurious properties.
Sources: JLL, Croisette, Domosno
5) Stricter short-term rental rules will reduce profits for Airbnb-style investments
In 2023 and 2024, we saw a significant shift in how short-term rentals were regulated, especially in popular tourist areas like the French Alps. These changes have had a noticeable impact on the profitability of Airbnb-style investments. For instance, in Chamonix and Les Houches, new rules were introduced in May 2025 that limit property owners to renting out only one property on a short-term basis. This has led to a decrease in available listings, which in turn affects occupancy rates.
Moreover, the French Parliament's decision to tighten regulations across the country aimed to reduce tax breaks for tourist properties. This move was intended to decrease the number of furnished short-term rentals, which has further impacted occupancy rates. With fewer properties available for short-term stays, the supply constraints have led to higher prices, but paradoxically, lower occupancy rates, ultimately reducing the average daily rates for these rentals.
In addition to occupancy and pricing challenges, property owners have faced increased compliance costs. In areas like Chamonix, property owners are now required to obtain a registration number and permit from the town hall, adding another layer of expense. Non-compliance with these regulations can result in properties being removed from platforms like Airbnb, leading to potential financial losses.
Sources: Chamonix to Limit Short-Term Rentals from May 2025, A Year in Review for Short-Term Rentals and 2025 Trends, France Tightens Restrictions on Short-Term Rentals
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6) Properties with strong climate resilience will become more attractive due to more frequent extreme weather events
The increasing frequency and intensity of extreme weather events in the French Alps, such as the projected 30% increase in precipitation intensity by 2100, highlight the growing challenges posed by climate change.
As these weather events become more common, properties lacking climate resilience features are likely to face rising insurance premiums, creating a financial incentive for property owners to seek out more resilient options. This economic factor makes climate-resilient properties more attractive to buyers who wish to mitigate financial risks.
Moreover, the French government's introduction of stringent green building regulations, like RE2020 and the Climate and Resilience Law, provides incentives for adopting climate-resilient construction practices. These policies encourage property owners to invest in resilient construction, further enhancing the appeal of such properties.
Sources: BCG, Creamontblanc
7) Rental yields in smaller ski resorts will rise as tourists seek unique, less crowded spots
In recent years, there's been a noticeable shift in how people choose their ski destinations. During the 2023/2024 winter season, a significant portion of visitors to French ski resorts were French nationals, with international visitors like the British and Belgians also showing interest. This diverse interest suggests that more people are open to exploring different ski areas, including lesser-known ones.
Moreover, the Alpine Property Report 2025 highlights a growing trend where health and wellness amenities are becoming more important than skiing itself. This change in preferences means that smaller ski resorts, which often offer year-round activities like hiking and wellness retreats, are seeing higher occupancy rates. As these resorts cater to these new demands, they become more attractive to tourists looking for unique experiences.
Social media and travel blogs have also played a role in this shift. There's been an increase in mentions of lesser-known ski areas, creating a digital buzz that draws more tourists to these destinations. This online attention can lead to more bookings and, consequently, higher rental yields for property owners in these areas.
Additionally, the Knight Frank Alpine Property Report 2025 points out that emerging ski destinations are offering competitive rental yields compared to established ones. For instance, while Swiss resorts have yields around 5%, newer resorts like Saint Martin de Belleville are attracting those seeking tranquility and authenticity, potentially offering even higher yields.
Sources: Statista, Knight Frank Alpine Property Report 2025, Collection Chalet
8) Demand for homes near spas and wellness centers will grow as wellness tourism becomes more popular
The growing popularity of wellness tourism is set to increase demand for properties near spas and wellness centers. In recent years, the global wellness market has been on a significant upward trajectory, with projections indicating it will reach $9 trillion by 2028. This growth is largely driven by wellness tourism, which is expected to grow at a rate of 10.2% from 2023 to 2028.
In particular, the spa resorts market is experiencing rapid expansion, with expectations to hit $108.85 billion by 2028. This surge is fueled by a rising consumer interest in health and wellness, which naturally extends to the demand for properties located near these wellness hubs. The French Alps, for instance, have seen an increase in wellness retreats, such as Les Fermes de Marie in Megève, which offer holistic wellness experiences.
Moreover, consumer trends show a strong preference for wellness-focused vacations, with a significant portion of travelers seeking destinations that offer stress reduction and healthy living opportunities. This shift in travel preferences is further amplified by increased media coverage and social media influence, which highlight the benefits of wellness tourism.
Sources: Hotel Dive, Globe Newswire, Les Fermes de Marie
We have made this infographic to give you a quick and clear snapshot of the property market in France. It highlights key facts like rental prices, yields, and property costs both in city centers and outside, so you can easily compare opportunities. We’ve done some research and also included useful insights about the country’s economy, like GDP, population, and interest rates, to help you understand the bigger picture.
9) Property values with panoramic Alpine views will rise significantly as buyers seek scenic beauty
In recent years, properties with panoramic views of the Alps have become increasingly desirable. This trend is largely driven by the rising demand for scenic beauty, as more people seek out homes that offer breathtaking views and a connection to nature.
The tourism boom in the Alps, particularly in areas like Chamonix, has contributed to this demand. With summer lift passes increasing by 46% over two years, it's clear that year-round tourism is on the rise, making properties with stunning views even more attractive to buyers.
Additionally, the luxury property market in the Northern Alps is thriving, with high-end properties in resorts like Megève and Val d’Isère gaining popularity. International buyers, in particular, are drawn to these areas for their scenic beauty, further driving up property values.
Real estate agents have noted that buyers are willing to pay a premium for homes with panoramic views, reflecting a broader shift in buyer preferences towards properties that offer natural beauty and a serene escape.
Sources: Agence Boan, Croisette, Domosno
10) Prices for luxury chalets in Courchevel will drop as buyers look for cheaper luxury options in new Alpine areas
The luxury chalet market in Courchevel is facing potential price declines due to several key factors. One of the main reasons is the rising inventory of luxury chalets available for sale in the area. When there are more properties on the market than there are buyers, it can lead to a surplus, which often results in lower prices. This trend was noted in the Knight Frank Alpine Property Report 2025, which highlighted that while Courchevel 1850 experienced a 9% growth rate in 2024, the growth might be slowing down due to the increasing inventory.
Another important factor is the comparative price analysis showing that emerging Alpine areas, such as Chamonix, offer lower prices for luxury properties. These areas are becoming more attractive to buyers who are looking for more affordable luxury options. Chamonix, for example, has seen a strong trend towards year-round tourism, which adds to its appeal as a more cost-effective alternative to Courchevel.
Additionally, there is increased marketing and development in alternative Alpine locations, which is drawing attention away from traditional luxury spots like Courchevel. Developments in places like Deer Valley in Park City, Utah, are providing luxury experiences with a focus on year-round activities, which is appealing to buyers seeking value in their investments. This shift in buyer preferences is further supported by anecdotal evidence from real estate agents who report that buyers are increasingly interested in more affordable luxury options.
Sources: Four Seasons Press Release, Knight Frank Alpine Property Report 2025
11) Properties with renewable energy will become more desirable as sustainable living gains popularity
In recent years, we've seen a significant shift towards sustainable living, and this trend is making properties with renewable energy sources more desirable. Back in 2023, renewable energy accounted for 22.2% of France's gross final energy consumption, and this figure was projected to rise to at least 33% by 2030. This growing reliance on renewable energy is a clear indicator of the increasing importance of sustainability in our daily lives.
The French government has been actively encouraging this transition by offering tax credits and financial support for sustainable building practices. They have also introduced regulations like the RE2020, which promote energy efficiency in new constructions. These initiatives not only make eco-friendly homes more attractive but also more financially viable for homeowners.
Moreover, the demand for renewable energy technologies has been on the rise. The government announced plans to develop significant capacities for onshore wind and solar energy, reflecting a growing interest in these technologies. This increased availability and focus on renewable energy make properties equipped with such technologies more appealing to potential buyers.
Additionally, the heightened media focus on climate change and sustainable living, as seen during events like the 2024 Olympics in Paris, has further influenced consumer preferences. This cultural shift towards sustainability is evident in the increasing mentions of environmental benefits in property listings, making eco-friendly homes more desirable to environmentally conscious buyers.
Sources: Open Energy Tracker, Global ABC, Enerdata
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12) Smart home technology will become a major selling point in new developments in the French Alps
The implementation of smart home technology is becoming a key selling point in new developments in the French Alps due to several compelling reasons.
Firstly, the European smart home market has been on a significant rise. In 2023, it was valued at USD 28.33 billion and is projected to reach USD 58.14 billion by 2031. This growth indicates a strong and increasing interest in smart home technology across Europe, including France.
In France specifically, the smart home market is expected to grow from USD 3.20 billion in 2024 to USD 5.37 billion by 2029. This growth is driven by consumer demand for energy-efficient and automated homes, which are particularly appealing in the cold climate of the French Alps.
Moreover, media coverage has highlighted the appeal of smart homes in luxury real estate, with new developments in the French Alps incorporating smart technology to enhance the living experience. This trend is further supported by government incentives for energy-efficient and smart home upgrades, making these properties even more attractive to potential buyers.
Sources: Verified Market Research, Telecom Review Europe, Mordor Intelligence
13) Demand for larger homes with separate living areas will grow as multi-generational living becomes more popular
The trend of multi-generational living is becoming more popular, and this is increasing the demand for larger properties with separate living spaces. This shift is partly due to the rising number of multi-generational households in France. For example, a significant portion of adults over 30 are living with their parents, a trend that has been growing since 2011. This is often due to economic or social challenges, making shared living a practical solution.
Additionally, the COVID-19 pandemic has accelerated the trend of multigenerational living. Families are seeking closer ties and support, and sharing living costs is an added benefit. In rural areas like the French Alps, properties often have extra space in barns or outbuildings, which can be converted into separate living areas for extended family members. This makes them particularly appealing for families looking to live together while maintaining some independence.
Moreover, demographic studies show that France's population is aging, with many older adults feeling isolated. Multigenerational living can help address this by providing emotional and social support. Cultural factors also play a role, as close family ties have long been a part of French culture. This cultural emphasis on family support is reflected in the growing demand for homes that can accommodate extended family members.
Sources: INED, FrenchEntrée
14) Interest in properties offering unique experiences will grow as experiential travel becomes more popular
Experiential travel is booming, especially in places like the French Alps.
Travelers, particularly from Generations Y and Z, are seeking more than just a vacation; they want adventure, entertainment, and cultural experiences. In the French Alps, this has led to a surge in adventure and eco-tourism. Activities like hiking and skiing are not just popular; they are a way to connect deeply with nature. For instance, there's been a 9% rise in bookings for first-time hikers in Europe, and a significant portion of 2025 reservations are for transfrontier hikes.
Unique accommodations are also in high demand. Platforms like Airbnb have seen a 63% increase in nights reserved in unique properties in France. Tiny houses and farm stays in the French Alps are particularly trendy, with over 250,000 nights booked in tiny houses in 2021 alone.
People are shifting their spending from material goods to experiences. About 60% of travelers now prioritize unique and memorable experiences. This trend is fueled by social media, where hashtags like #TravelExperiences and #AdventureTravel are buzzing, showcasing the immersive adventures people crave.
In the French Alps, this trend is evident as more travelers seek properties that offer these unique experiences. The region's natural beauty and diverse activities make it a perfect spot for those looking to invest in experiential travel. The demand for properties that provide such immersive experiences is likely to grow, driven by the increasing interest in adventure and eco-tourism.
As experiential travel continues to rise, properties that offer unique, immersive experiences will become more attractive to buyers. This trend is not just a passing fad; it's a shift in how people want to experience the world, making it a smart move for those looking to invest in real estate in areas like the French Alps.
Sources: Travel and Tour World, Airbnb News, Agent Voyage
We made this infographic to show you how property prices in France compare to other big cities across the region. It breaks down the average price per square meter in city centers, so you can see how cities stack up. It’s an easy way to spot where you might get the best value for your money. We hope you like it.
15) Remote work will boost demand for homes in scenic, remote villages in the French Alps
In recent years, particularly in 2023 and 2024, remote work has become a significant part of the working culture in France. This shift has allowed many people to reconsider where they live, as they are no longer tied to urban centers for their jobs. With nearly 30% of the French working population having worked from home during the containment period, and a majority of managers supporting this trend, the flexibility to work from anywhere has become a reality for many.
As a result, there has been a noticeable increase in property sales in rural and picturesque areas. The French property market has been dynamic, with regions like Nouvelle-Aquitaine, Occitanie, and Grand Est becoming attractive due to their lower property prices and developing infrastructure. This trend is expected to continue, with more people seeking the tranquility of rural life while still having access to urban amenities.
Moreover, the development of internet infrastructure in rural areas has made these locations more appealing to remote workers. For instance, the project in Beaufort, Isère, which provides super-fast broadband using Fixed 4G LTE, demonstrates the feasibility of living and working remotely in less accessible areas. This improved connectivity is crucial for those considering a move to the French Alps, where the picturesque landscapes offer a unique lifestyle.
Additionally, media reports and real estate market analyses have highlighted the trend of urban-to-rural migration driven by remote work flexibility. The French Alps, with their stunning landscapes and cultural attractions, have become increasingly attractive to high-net-worth individuals and retirees. This has led to a growing interest in Alpine properties, as reported by real estate agents, and is expected to result in price increases in these less accessible villages.
Sources: Statista, Airspan, Esales International
16) Demand for properties with strong internet in scenic Alpine areas will grow as digital nomadism rises
Digital nomadism is booming, especially in scenic spots like the French Alps.
Since the pandemic, 30% of France's workforce has embraced remote work, realizing they can work from anywhere with good internet. This shift has sparked interest in properties that offer both connectivity and stunning views.
Remote workers are drawn to places that blend work and play, and the French Alps fit the bill perfectly. With breathtaking landscapes and plenty of outdoor activities, these areas are a magnet for digital nomads who crave lifestyle flexibility.
The real estate market in the Alps is buzzing, with more people snapping up homes that offer both natural beauty and the tech needed for remote work. Investments in digital infrastructure, like international fibre optic cables, are ramping up to meet this demand.
Surveys highlight that remote workers prioritize lifestyle and location flexibility, making the French Alps an ideal choice. Properties here are not just about the views; they offer a lifestyle that combines work efficiency with leisure.
As more people seek this balance, the demand for Alpine properties with strong internet continues to rise. The trend is clear: digital nomads want it all—connectivity, community, and captivating scenery.
Sources: Euronews, Statista, Cloud Citadel
17) Demand for traditional Alpine homes will rise as people seek local, authentic experiences over modern builds
The growing interest in local, authentic experiences is driving demand for traditional Alpine homes over modern constructions. In recent years, we've seen a significant increase in tourists seeking authentic cultural experiences, with summer lift passes in Chamonix rising by 46% over two years. This trend indicates a strong shift toward year-round tourism, boosting demand for Alpine properties that offer genuine cultural experiences.
The luxury property market in the Northern Alps is thriving, with buyers willing to invest more for premium experiences. This has led to increased sales of traditional Alpine homes, especially in popular resorts like Megève and Val d’Isère. Consumer surveys also show that buyers prioritize authentic, friendly interactions with local experts, indicating a preference for traditional architecture and local heritage over modern constructions.
Social media trends further highlight traditional Alpine lifestyles and homes, showcasing their charm and authenticity. This digital promotion fuels the demand for these properties. Additionally, there is a heightened media focus on preserving Alpine culture and traditions, which contributes to the growing interest in traditional Alpine homes. This media attention underscores the importance of preserving local heritage.
Sources: Domosno, Knight Frank Alpine Property Report 2025, Croisette Alpine Property Report 2025
While this article provides thoughtful analysis and insights based on credible and carefully selected sources, it is not, and should never be considered, financial advice. We put significant effort into researching, aggregating, and analyzing data to present you with an informed perspective. However, every analysis reflects subjective choices, such as the selection of sources and methodologies, and no single piece can encompass the full complexity of the market. Always conduct your own research, seek professional advice, and make decisions based on your own judgment. Any financial risks or losses remain your responsibility. Finally, please note that we are not affiliated to any of the sources provided. Our analysis remains then 100% impartial.