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Where are the best places to invest in Costa Blanca right now? Is Alicante still the top pick, or are towns like Benidorm, Torrevieja, and Javea gaining ground? What makes these locations attractive to both local and foreign investors?
We’re often asked these questions because we work directly with notaries, real estate agents, and clients who invest across the region. Our firsthand experience in these markets gives us unique insights into where the real opportunities lie. To save everyone from asking privately, we’ve written this article to share our knowledge broadly.
Our goal is to highlight the hottest markets in Costa Blanca and explain why they’re worth your attention in 2025.
If you have suggestions or want us to dive deeper into a specific area, let us know. You shoot an email, we answer within 24 hours.

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1) Calpe's La Manzanera is attracting interest for its architectural significance and rising property prices
Calpe's La Manzanera is catching eyes for its architectural charm and rising property prices.
In October 2024, the average price per square meter in La Manzanera hit €3,589, showing a 5.53% jump since December 2023. This uptick signals a growing interest and value in the area.
What makes La Manzanera stand out is its unique architectural heritage. The area boasts iconic buildings by the famous architect Ricardo Bofill, like the Muralla Roja and Edificio Xanadu. These structures are not just buildings; they are symbols of 20th-century architecture and have been spotlighted in the media, adding to the area's allure.
The Calp City Council is also playing a part by promoting La Manzanera's architectural legacy. They launched the Bofill Year, offering free guided tours of these famous buildings starting in May 2024. This initiative has not only preserved these landmarks but also drawn more visitors and potential buyers.
International buyers are increasingly interested in Calpe, attracted by its distinctive architecture and natural beauty. This global interest is pushing property prices up as more people look to invest in these architecturally significant properties.
Sources: Yeah Lifestyle, La Marina Alta, Indomio
2) Guardamar del Segura's El Raso is gaining interest for its new builds and increasing rental demand
El Raso in Guardamar del Segura is becoming a hot spot for new build properties.
In 2024, property values in nearby areas like Guardamar del Segura saw a 6.97% increase, showing strong real estate demand. This trend hints that El Raso is likely experiencing similar growth, making it a great choice for investors.
The Costa Blanca region, home to El Raso, boasted a 77.6% occupancy rate in 2024, up by 4.7% from the previous year. This high rate underscores the strong tourism demand, boosting rental income opportunities for property owners in El Raso. Nearby towns like Calpe even hit an 81.2% annual occupancy rate, supporting the potential for successful short-term rentals.
Local real estate agencies are calling El Raso a hotspot for investment, thanks to its tourist appeal and strong rental property demand. The influx of international buyers, especially in coastal areas like Costa Blanca, is expected to continue, making El Raso a prime destination for international investors.
Moreover, the Costa Blanca's favorable climate and lifestyle attract retirees and expatriates, adding to the growing demand for both permanent and short-term rentals in El Raso. This makes it an appealing choice for those looking to invest in a property that offers both a great lifestyle and rental income potential.
Sources: 360 Home Tour, Euro Weekly News, Bravos Estate

We have made this infographic to give you a quick and clear snapshot of the property market in Spain. It highlights key facts like rental prices, yields, and property costs both in city centers and outside, so you can easily compare opportunities. We’ve done some research and also included useful insights about the country’s economy, like GDP, population, and interest rates, to help you understand the bigger picture.
3) Javea’s Arenal Beach area is booming with high demand for holiday rentals and consistent property appreciation
Javea's Arenal Beach area is booming thanks to its appeal for holiday rentals and property investment.
In October 2024, property prices in Arenal Beach averaged €3,677 per square meter, showing a 6.03% rise from November 2023. This steady increase highlights the strong demand for real estate here. The area is not just about buying; it's about investing in a lifestyle that promises returns.
Holiday rentals are hot in Arenal Beach, with high occupancy rates during peak seasons. Rental prices jumped 4.28% in October 2024 compared to the previous year. Guests love it, as seen in glowing reviews on Booking.com, making it a favorite for short-term stays.
International buyers are snapping up luxury villas and coastal apartments, drawn by the alluring Mediterranean lifestyle. Real estate agents note a surge in interest, with many seeing the area as a goldmine for investment. The rental yields, ranging from 4% to 6%, are a testament to its profitability.
With its stunning beaches and vibrant community, Arenal Beach is more than just a holiday spot; it's a smart investment. The combination of rising property values and rental demand makes it a prime location for those looking to invest in the Spanish coast.
Whether you're after a holiday home or a solid investment, Arenal Beach offers both. The area’s consistent property appreciation and strong rental market make it a standout choice for savvy investors.
Sources: Indomio, Booking.com, The Agency Costa Blanca North
4) Torrevieja’s La Mata is popular for its affordable beachfront properties and high occupancy rates
La Mata in Torrevieja is a hot spot for affordable beachfront properties.
In 2023, the Torrevieja property market was buzzing with 7,144 homes sold, showing a strong demand. This momentum carried into 2024, with 1,667 properties sold in just the first quarter, proving that places like La Mata are still in high demand.
Rental income is another big draw for La Mata. In Torrevieja, short-term rentals are booked for 226 nights a year on average. With a median occupancy rate of 62% and an average daily rate of €72, hosts can earn around €16,000 annually, underscoring the area's strong rental demand.
La Mata's property prices are a steal compared to other Spanish coastal areas. As of February 2024, the average price was €2,317 per square meter. Even with a slight uptick, these prices are still a bargain for buyers and investors.
What makes La Mata even more appealing is its balance of affordability and high occupancy rates. This combination is rare in coastal regions, making it a smart choice for those looking to invest in property.
Whether you're buying to live or to rent out, La Mata offers a unique opportunity with its affordable prices and high rental potential.
Sources: Cool Casas, Airbtics, Indomio
5) Denia's Las Rotas is gaining interest for its unique coastal properties and rising property values
Las Rotas in Denia is a hot spot for property buyers due to its unique coastal charm and rising property values.
In 2024, the average price per square meter in Las Rotas was between 4,000 and 5,500 euros, showcasing its exclusivity and seaside allure. This upward trend in property values has been steady, with the broader Dénia area seeing prices peak at €3,073 per square meter in October 2024.
Buyers are drawn to Las Rotas for its exclusivity and stability, making it perfect for both main homes and vacation spots. Local real estate agents note a surge in demand, driven by foreign investors and the irresistible Mediterranean lifestyle. The area's natural beauty and privacy offer a peaceful escape, attracting those looking for a serene retreat.
Compared to other parts of Dénia, like the Saladar area where prices average €2,120 per square meter, Las Rotas stands out with significantly higher prices. This price gap underscores the ongoing demand and strict building regulations that keep Las Rotas exclusive.
Infrastructure improvements, such as new pedestrian walkways and roads linking to the town center, boost Las Rotas' appeal by providing excellent connectivity and convenience. These developments make it even more attractive to potential buyers.
Las Rotas' unique coastal properties and steady increase in property values continue to draw interest, making it a prime location for investment.
Sources: Inmoden, Assetfolio, Indomio
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6) Albir's beachfront is thriving with international buyers and strong rental yields
Albir's beachfront area is a hot market due to its mix of international buyers and strong rental yields.
Property prices in the Costa Blanca region, including Albir, are on the rise, showing strong demand. For instance, nearby Alicante saw a 12.3% increase in new build home prices in early 2024, hinting at similar trends in Albir.
Albir attracts a diverse group of international buyers, particularly from the Netherlands, the UK, and Germany. This international interest keeps the market vibrant and competitive, making it a sought-after location.
Vacation rentals in Albir enjoy high occupancy rates, thanks to platforms like Airbnb. Coastal areas like Albir are especially appealing for short-term rentals, leading to strong rental yields.
Investors find Albir attractive because of these good returns on property investments. The combination of rising property values and rental income potential makes it a smart choice.
Albir's market dynamics are shaped by its appeal to both buyers and renters, ensuring its status as a hot market.
Sources: Mediterranea Villas, Asset Folio, Nardia
7) Altea Hills is booming with luxury villas offering high rental yields and stunning sea views
Altea Hills is a hot spot for luxury villas, and it's easy to see why.
In recent years, property sales have surged in this area, with the average price per square meter for a villa climbing by 5% in 2024. This uptick shows that people are eager to buy here, and it's not just about the numbers.
Real estate agents are buzzing about the demand for luxury villas, especially those with modern designs and jaw-dropping views. These homes offer a premium lifestyle that many buyers crave. Plus, the rental market is booming, thanks to Altea Hills' reputation as a tourist magnet. This means investors can enjoy high rental yields from vacation rentals.
Everyone loves a good view, and in Altea Hills, sea views are a major draw. Surveys show that properties with these views are top picks for both buyers and renters. It's no wonder this area is a prime spot for luxury living.
With all these perks, Altea Hills is a magnet for property buyers and investors alike. The combination of stunning views, high demand, and lucrative rental opportunities makes it a standout market.
Sources: Inmoluk Proprietatispania, Spain Life Exclusive, Idealista
8) Benidorm's Poniente Beach area is in demand for its modern high-rise apartments and strong rental income potential
Benidorm's Poniente Beach area is a prime spot for modern high-rise apartments with excellent rental income potential.
These sleek apartments are in high demand, especially for short-term rentals that attract international buyers. The Gran Delfin residential complex is a standout, offering luxury living that appeals to those seeking exclusive properties.
Investing here is smart, as property values are expected to rise by 12% over the next five years. The luxury segment is particularly hot, with a 20% increase in average sale prices over the past two years, making it a lucrative market.
Benidorm's appeal as a tourist destination, with its sunny beaches and lively nightlife, ensures a constant flow of visitors. This popularity translates into a thriving rental market, where rental prices have jumped by 15% on average in the past year.
Owning property here means tapping into a steady stream of rental income, thanks to the area's vibrant atmosphere and high demand. The combination of rising property values and rental prices offers lucrative returns for property owners.
Sources: Le Figaro Properties, Lind Property

We made this infographic to show you how property prices in Spain compare to other big cities across the region. It breaks down the average price per square meter in city centers, so you can see how cities stack up. It’s an easy way to spot where you might get the best value for your money. We hope you like it.
9) Moraira’s El Portet is in demand for its exclusive properties and high resale value
El Portet in Moraira is a prime spot for luxury property seekers.
Imagine waking up to breathtaking coastal views from your luxury villa, complete with a private pool and lush gardens. This is the lifestyle El Portet offers, making it a magnet for those seeking exclusivity. The villas here are perfect for hosting gatherings or simply enjoying a serene, high-end living experience.
Over the past five years, property prices in El Portet have been steadily rising, which is great news for potential buyers. This trend makes it an appealing choice for both holiday homes and permanent residences. The limited land available for new developments ensures that properties here maintain their value, adding to the area's allure.
The real estate market in El Portet is fiercely competitive, with international buyers eager to invest in its luxury villas. The scarcity of available properties only heightens its exclusivity. Plus, being close to Moraira means you have easy access to gourmet dining, local shops, and cultural events, all while enjoying a peaceful residential vibe.
El Portet's charm lies in its ability to offer a quiet retreat without sacrificing convenience. The neighborhood's exclusivity and high resale values are a testament to its enduring appeal. With limited inventory and a strong demand, investing here is a smart move for those looking to secure a piece of paradise.
Whether you're considering a holiday home or a permanent residence, El Portet's unique blend of luxury and tranquility makes it a standout choice. The combination of stunning views, high-end amenities, and a thriving real estate market ensures that properties here are always in demand.
Sources: Mediterranea Villas, Brassa Homes, Immo Moraira
10) Finestrat's Sierra Cortina is gaining attention for its luxury developments and promising investment returns
Finestrat's Sierra Cortina is a prime spot for luxury real estate and investment opportunities.
In recent years, property prices have been climbing steadily, with the second-hand market averaging €2081 per square meter. This upward trend signals a strong appreciation in property values, making it a smart choice for those eyeing long-term gains. The area is gaining fame as a tourist hotspot, which means luxury properties are in high demand. Buyers, both local and international, are drawn to the modern apartments, elegant villas, and cozy houses that define the area.
Tourism is booming here, and that translates to high occupancy rates for rental properties. Investing in rentals is lucrative, thanks to the constant demand for short-term stays. Being close to popular spots like Benidorm, which attracts millions of visitors each year, only adds to Sierra Cortina's allure, ensuring properties remain sought after.
Another factor boosting investor confidence is the presence of reputable developers with proven success in the area. These developers specialize in luxurious villa projects that cater to the high-end market, reinforcing Sierra Cortina's reputation as a top location for luxury real estate.
Sources: Alegria Real Estate, Booking.com, Murcia Puchades, Spain Real Estate
11) Santa Pola's Gran Alacant is gaining popularity for its family-friendly vibe and rising property values
Gran Alacant in Santa Pola is becoming a hotspot for families looking to settle down.
Since 2023, the area has seen a noticeable rise in property prices, reflecting its growing demand and appeal. This surge in the real estate market is driven by people eager to buy both primary and secondary homes. The charm of Gran Alacant, combined with the availability of modern, family-friendly homes, suggests that this growth will continue.
Families are particularly drawn to the area because of the increase in family-oriented amenities. Recent developments have introduced swimming pools, playgrounds, and sports areas, making it an ideal spot for family life. These amenities, along with solid infrastructure, make Gran Alacant a desirable place for families to settle.
The local real estate market reports highlight the growth in Gran Alacant, part of the Costa Blanca region. This area has experienced a surge in property sales, offering various investment opportunities. The positive reviews of local schools and educational facilities also play a significant role in attracting families.
Gran Alacant's appeal is further enhanced by its location in the Costa Blanca, known for its beautiful beaches and sunny weather. The area's family-friendly environment and increasing property values make it a top choice for those looking to invest in a home.
With its combination of modern amenities, strong infrastructure, and appealing lifestyle, Gran Alacant is set to remain a popular choice for families. The ongoing development and investment in the area ensure that it will continue to thrive as a family-friendly destination.
Sources: Alegria Realestate, Euro Weekly News, MASA Group
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12) Orihuela Costa's Villamartin is booming with its golf course proximity and strong rental market
Villamartin in Orihuela Costa is booming, thanks largely to its closeness to the Villamartin Golf Course.
This golf course is a magnet for enthusiasts, drawing in many visitors despite some reviews mentioning average conditions and layout. The friendly staff and excellent amenities keep it a favorite among golfers.
Villamartin's rental market is another success story. In October 2024, rental prices averaged €5.16 per square meter, marking a 10.26% rise since December 2023. This surge indicates a growing interest in renting here, likely due to its charm as a holiday spot and the allure of the golf course.
Property prices have also climbed significantly. Although there was a slight dip from the peak in October 2023, the average price per square meter was still €1,535 in October 2024. This reflects a broader positive trend in the Spanish real estate market, especially in areas like Costa Blanca.
Villamartin's appeal is not just about golf; it's a vibrant community with a strong rental market, making it a prime spot for property investment. The area's growth is part of a larger trend, with increasing property values across the region.
For those considering buying property in the country, Villamartin offers a unique blend of leisure and investment potential, with its proximity to a popular golf course and a thriving rental market.
Sources: Real Estate Market Villamartín, 2024 Real Estate Trends on Costa Blanca and Costa Cálida
While this article provides thoughtful analysis and insights based on credible and carefully selected sources, it is not, and should never be considered, financial advice. We put significant effort into researching, aggregating, and analyzing data to present you with an informed perspective. However, every analysis reflects subjective choices, such as the selection of sources and methodologies, and no single piece can encompass the full complexity of the market. Always conduct your own research, seek professional advice, and make decisions based on your own judgment. Any financial risks or losses remain your responsibility. Finally, please note that we are not affiliated to any of the sources provided. Our analysis remains then 100% impartial.