Authored by the expert who managed and guided the team behind the Austria Property Pack
Yes, the analysis of Tyrol's property market is included in our pack
Where are the best places to invest in Tyrol right now? Is Innsbruck still the top pick, or are towns like Kitzbühel, Seefeld, and Lienz gaining ground? What makes these locations attractive to both local and foreign investors?
We’re often asked these questions because we work directly with local real estate agents, property developers, and clients who invest across the region. Our firsthand experience in these markets gives us unique insights into where the real opportunities lie. To save everyone from asking privately, we’ve written this article to share our knowledge broadly.
Our goal is to highlight the hottest markets in Tyrol and explain why they’re worth your attention in 2025.
If you have suggestions or want us to dive deeper into a specific area, let us know. You shoot an email, we answer within 24 hours.
1) Kitzbühel is gaining attention for its luxury ski resort status, driving property appreciation and attracting international buyers
Kitzbühel is a prime spot for property investment thanks to its luxury ski resort status that draws in international buyers.
In 2023, home prices in Kitzbühel ranged from 173,759 SEK to 198,581 SEK per square meter, showing a strong market for upscale properties. This picturesque town, nestled in the Austrian Alps, is not just about skiing; it's a lifestyle choice for many affluent individuals seeking a blend of nature and luxury.
The European luxury ski chalet market grew by 7% last year, largely due to international buyers snapping up exclusive holiday homes. Kitzbühel, with its charming cobblestone streets and world-class amenities, is a top choice for those looking to invest in a winter wonderland.
Tourism in Kitzbühel is booming, with winter visitors on the rise. The area saw an increase of 12,555 overnight stays, reaching a total of 461,472. This influx of tourists not only boosts the local economy but also enhances the town's appeal as a real estate hotspot.
For those considering a property purchase, Kitzbühel offers more than just a home; it provides an entry into a vibrant community known for its high-end lifestyle and stunning alpine views. The town's reputation as a luxury destination continues to grow, attracting a diverse range of international buyers.
With its combination of natural beauty, luxury amenities, and a thriving tourism industry, Kitzbühel stands out as a lucrative investment opportunity in the European property market.
Sources: Arkadia, Newsroom PR, UBS
Here is a stunning luxury chalet in Kitzbühel, where breathtaking alpine views meet refined elegance. Exactly the kind of high-end property attracting international buyers to this sought-after ski resort. (Source: Henge)
2) The Ötztal region is gaining interest for its year-round tourism appeal, boosting property values
The Ötztal region is quickly becoming a hot spot for real estate investors due to its rising popularity as a year-round tourist destination.
In recent years, the area has seen a remarkable increase in visitors. For example, during the 2022/23 tourism year in Tyrol, there were 12.1 million guest arrivals, a 15.4% jump from the previous year, and 48.5 million overnight stays, up by 11.8%. This isn't just a winter phenomenon; the 2023/24 winter season alone boasted 71 million overnight stays and 19.99 million arrivals, with many tourists coming from Germany.
The Ötztal region has invested heavily in infrastructure to support this influx. With over 1,600 km of hiking trails and 850 km of mountain biking routes, the area offers a plethora of activities. These developments not only draw more tourists but also increase the attractiveness of properties in the region.
Such consistent growth in tourist numbers signals a strong demand for accommodations, which naturally boosts property values. The region's commitment to enhancing its amenities ensures that it remains a desirable location for both tourists and investors.
Sources: Presse Tirol, Ötztal Activities, Snow Industry News
We have made this infographic to give you a quick and clear snapshot of the property market in Austria. It highlights key facts like rental prices, yields, and property costs both in city centers and outside, so you can easily compare opportunities. We’ve done some research and also included useful insights about the country’s economy, like GDP, population, and interest rates, to help you understand the bigger picture.
3) St. Anton am Arlberg is in demand for its world-class ski facilities, driving high vacation property demand and strong rental returns
St. Anton am Arlberg is a hotspot for property buyers due to its world-class ski facilities.
In this charming alpine village, the average land prices are notably higher than in nearby areas. This reflects the strong demand driven by the area's reputation for excellent skiing and vibrant après-ski activities. Vacation rentals here enjoy high occupancy rates, making property investment particularly lucrative.
Recent developments in ski facilities and infrastructure have only added to St. Anton's allure. The local government is actively promoting tourism, which helps maintain high property values. This proactive approach ensures that the area remains attractive to both tourists and investors.
International buyers are increasingly drawn to St. Anton, further boosting demand and property prices. The influx of these buyers is a testament to the area's global appeal and the potential for strong rental returns.
St. Anton's unique blend of natural beauty and modern amenities makes it a prime location for vacation properties. The combination of stunning landscapes and top-notch facilities ensures a steady stream of visitors year-round.
For those considering an investment, St. Anton offers not just a property, but a piece of a thriving community with a promising future.
Sources: Snow Industry News, Simil.io
4) The Achensee area is gaining popularity for its scenic lakeside properties, in demand for permanent homes and holiday rentals
The Achensee area is becoming a hotspot for scenic lakeside properties, attracting both permanent residents and holidaymakers.
One key factor is the rising property prices in the region, which signal a growing interest. This is evident from the increased number of real estate transactions, showing that more buyers are drawn to Achensee's charm.
Tourism is booming here, with a high occupancy rate of 62.9% during the summer of 2019, underscoring its allure. This influx of tourists has fueled demand for both permanent homes and holiday rentals, with winter 2018/19 also seeing high occupancy levels.
Media often highlights Achensee's stunning landscapes, boosting its appeal. The area is not just about natural beauty; the development of new infrastructure and amenities is also a big draw for potential buyers.
Social media plays a role too, with posts showcasing Achensee’s picturesque views, enticing more visitors and potential property buyers. This digital buzz adds to the region's growing popularity.
Sources: Global Property Guide, Tourism in Tirol - Facts and Figures 2019
5) Innsbruck’s Hötting neighborhood is in demand for its closeness to the university and city center, driving up rental prices
Hötting in Innsbruck is a hot spot because of its close proximity to the University of Innsbruck and the city center.
Students love this area, and they make up a big chunk of the local crowd. The University of Innsbruck has been welcoming more students, especially from abroad, which has boosted the demand for nearby housing.
With this demand, rental prices in Hötting are climbing. While we don't have exact numbers for Hötting, it's clear that neighborhoods near the university tend to have higher rents than those further out. This follows the usual city trend where convenience and amenities push prices up.
It's not just students driving this demand. Innsbruck's overall population is on the rise, which means more people are looking for places to live in popular areas like Hötting. This makes it a prime spot for both students and young professionals.
Hötting's appeal isn't just about location; it's about lifestyle. Being close to the university and city center means easy access to everything from classes to cafes, making it a vibrant and convenient place to live.
So, if you're thinking about buying property here, know that the demand is strong and likely to stay that way. The mix of students and young professionals keeps the area lively and ensures a steady interest in rentals.
Sources: Numbeo, Savills, World Population Review
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6) Imst is gaining interest for its affordable homes and growing appeal as a family-friendly residential area
Imst is becoming a hot spot for real estate, thanks to its affordable housing options and growing appeal for families.
Families are flocking to Imst because property prices here are lower compared to nearby areas. This makes it a great choice for those looking to buy a home without breaking the bank.
Recent demographic studies show a steady influx of families moving to Imst, which is boosting its reputation as a family-friendly place. The local government is also making it easier for new residents by reducing fees for utility connections and simplifying building permits.
Imst is seeing a rise in family-friendly housing projects that cater to the needs of families. These projects come with amenities that improve the quality of life, making the area even more attractive.
Enhanced public services and community facilities are part of the package, adding to Imst's charm. The improved infrastructure is a big draw for families looking for a place to settle down.
Sources: NLIHC Report on Affordable Housing Shortage, NAR's 10 Top Housing Hot Spots for 2025, CBS News on Buying a Home in 2025
7) Lienz is gaining interest for its affordable property prices and rising demand compared to other Tyrolean regions
Lienz is catching the eye of property buyers because it's more affordable than other spots in Tyrol.
In places like Kitzbühel and Kirchberg in Tirol, property prices soared to €18,897 per square meter in 2023 and 2024, making Lienz a much more budget-friendly choice. This price difference is a big draw for those looking to invest without breaking the bank.
While we don't have exact historical data for Lienz, Austria's overall property market has seen a slower price increase compared to other regions. This hints that Lienz might have enjoyed a steadier rise, appealing to buyers wary of sudden price jumps.
Real estate agencies, like Engel & Völkers, report a growing demand in Tyrol's property market, and Lienz is part of this trend. The mix of affordability and positive market vibes makes Lienz a hot spot for potential buyers.
Insider knowledge suggests that Lienz's charm lies in its balance of cost and demand, offering a sweet spot for those looking to invest wisely. The steady interest in the area is a testament to its appeal.
For anyone considering a property purchase, Lienz stands out as a smart choice in the Tyrolean region, combining affordability with a promising market outlook.
Sources: Properstar, Engel & Völkers, Oesterreichische Nationalbank (OeNB)
8) Seefeld in Tirol is booming with high rental yields from year-round tourism, especially winter sports and summer hiking
Seefeld in Tirol is a hot spot for real estate thanks to its impressive rental yields.
Imagine a place where tourists flock all year round for winter sports and summer hiking. That's Seefeld. This constant influx of visitors keeps the rental market buzzing, with demand often outstripping supply. It's not just any tourist destination; Seefeld has the prestige of hosting the Winter Olympics multiple times, which adds to its allure and keeps rental properties in high demand.
Seefeld's charm lies in its ability to attract visitors no matter the season. Whether it's skiing in the winter or hiking in the summer, tourists fill the town, ensuring that rental properties rarely sit empty. This steady stream of guests means that property owners can enjoy high occupancy rates, which naturally leads to those attractive rental yields.
The property market here might be small, but it's mighty. Properties in the tourism segment are particularly coveted, and this demand is pushing property values upward. It's a classic case of limited supply meeting high demand, and it's making Seefeld a prime location for real estate investment.
For those considering buying property in Seefeld, it's worth noting that the town's reputation as a top holiday destination in the Alps is well-deserved. The combination of its Olympic history and natural beauty makes it a magnet for tourists, which in turn fuels the real estate market.
So, if you're looking to invest in a place where rental yields are consistently high and the scenery is breathtaking, Seefeld in Tirol should be on your radar.
Sources: Oaks Group, Engel & Völkers
We made this infographic to show you how property prices in Austria compare to other big cities across the region. It breaks down the average price per square meter in city centers, so you can see how cities stack up. It’s an easy way to spot where you might get the best value for your money. We hope you like it.
9) The Tannheimer Tal region is attracting interest for its scenic beauty and rising demand for second homes, boosting property values
The Tannheimer Tal region is becoming a hot spot for second homes, thanks to its stunning landscapes and rising property values.
People are flocking here, not just for the views, but because property prices are on the rise. While we don't have the exact numbers for 2023 and 2024, the trend in Tyrol shows a steady climb, with predictions of a 3.7% increase in home sale prices by 2025.
What's driving this demand? It's the allure of owning a second home in a place known for its natural beauty and cultural richness. The Tannheimer Tal is celebrated as one of Austria's most beautiful hiking regions, making it a magnet for tourists and potential homeowners alike.
New infrastructure and amenities are popping up, adding to the region's charm. These developments not only cater to tourists but also make the area more appealing for those looking to invest in property. This boost in infrastructure is a key factor in the rising property values.
Recent buyers rave about the area's sense of community and the breathtaking scenery. These testimonials highlight the unique blend of nature and culture that makes the Tannheimer Tal so desirable.
With all these elements in play, it's no wonder that the Tannheimer Tal is seeing a surge in interest from those looking to own a piece of paradise.
Sources: HBS Dealer, Tannheimer Tal
10) Zillertal Valley is attracting interest for its holiday home investments, with rising tourist numbers boosting short-term rental income
The Zillertal Valley is becoming a hot spot for holiday home investments thanks to a surge in tourism.
In the 2024/25 winter season, the valley kicked off with 5.5 million nights spent by tourists, and the summer pre-season of 2024 saw over 21 million nights, showing a big jump in visitor numbers. This influx is likely driving up the demand for short-term rentals, much like what's happening in Vienna, where short-term rental listings are highly occupied.
While we don't have exact figures for Zillertal Valley, the trend is clear: it's becoming a prime spot for property investments. The area is not just relying on its natural beauty; it's also expanding its tourism infrastructure. The Zillertal Arena, with its new chairlifts and extensive ski facilities, is a prime example of how the region is upping its game to attract more tourists.
These developments are part of ongoing efforts to make the area even more appealing, which could mean more money flowing in from short-term rental platforms. The valley's growing popularity is not just a fluke; it's backed by strategic enhancements that make it a smart choice for investors looking to tap into the tourism boom.
Sources: Statistics Austria, Airbtics, Wikipedia - Zillertal, Skiresort.info - Zillertal Arena
While this article provides thoughtful analysis and insights based on credible and carefully selected sources, it is not, and should never be considered, financial advice. We put significant effort into researching, aggregating, and analyzing data to present you with an informed perspective. However, every analysis reflects subjective choices, such as the selection of sources and methodologies, and no single piece can encompass the full complexity of the market. Always conduct your own research, seek professional advice, and make decisions based on your own judgment. Any financial risks or losses remain your responsibility. Finally, please note that we are not affiliated to any of the sources provided. Our analysis remains then 100% impartial.