Authored by the expert who managed and guided the team behind the Italy Property Pack
Yes, the analysis of Tuscany's property market is included in our pack
What is happening in Tuscany’s real estate market? Are prices going up or down? Is Florence still a hotspot for foreign investors? How is Italy’s government impacting real estate policies and taxes in 2025?
These are the questions everyone is asking us every day—professionals, buyers, and sellers alike, from Siena to Pisa and beyond. Perhaps you’re wondering the same thing.
We know this because we stay deeply connected with local professionals and people like you, diving into the Tuscan real estate market every single day. That’s why we created this article: to provide clear answers, insightful analysis, and a well-rounded perspective on market trends and dynamics.
Our goal is simple: to ensure you feel informed and confident about the market without needing to look elsewhere. If you think we missed the mark or could do better, we’d love to hear your thoughts. Feel free to message us with your feedback or comments, and we’ll work hard to improve this content for you.
How this content was created 🔎📝
1) Tuscany's countryside will attract more foreign buyers seeking vacation homes
Foreign buyers are flocking to Tuscany's countryside for vacation homes.
In 2023, Tuscany became the top choice for international buyers in Italy, with 18.7% of requests, leaving regions like Lombardy and Sicily behind. This interest didn't just stop there; by 2024, there was a 126.65% surge in interest from foreign homebuyers compared to pre-pandemic times.
People are drawn to the charm of rural properties, especially farmhouses and country houses in Tuscany. Areas like Chianti and Lunigiana are particularly popular. The region's stunning landscapes and rich cultural heritage make it a dream spot for those wanting a peaceful escape.
Tuscany's Rural Development Programme has played a big role in making rural areas more appealing. With better infrastructure and a strong dollar against the euro, buying property here is even more attractive. Plus, the thriving rental market in Italy means you can rent out your home when you're not there, adding a nice financial perk.
Sources: Gate-away.com, European Commission, Benoit Properties
2) Tuscany’s property prices will rise modestly as demand exceeds supply
In recent years, Tuscany has seen a significant rise in property demand, particularly from foreign buyers. Americans, Germans, and Brits have shown strong interest, with Americans making up 29% of the market. This surge in interest, which increased by over 126% compared to pre-pandemic levels, highlights the growing appeal of Tuscan properties.
The competitive nature of the Tuscany housing market is evident, with many homes receiving multiple offers and selling quickly. On average, homes are on the market for just 8 days, compared to 21 days in the past. This rapid sales pace indicates a high demand that is outpacing the available supply.
Adding to the demand is the limited availability of land for new developments in Tuscany's most desirable areas. This tight supply situation is expected to keep property prices on the rise as demand remains robust. Furthermore, the trend of remote work has encouraged more people to relocate to scenic areas like Tuscany, further driving demand.
Sources: Columbus International, Benoit Properties, Immobiliare.it
We made this infographic to show you how property prices in Italy compare to other big cities across the region. It breaks down the average price per square meter in city centers, so you can see how cities stack up. It’s an easy way to spot where you might get the best value for your money. We hope you like it.
3) Post-Brexit rules will reduce UK foreign buyers in Tuscany
Brexit has made it tougher for UK citizens to live and work in the EU, affecting their freedom to move and settle in places like Tuscany.
For UK citizens, buying property in the EU is now more complicated and costly. The extra legal and administrative steps can be a real headache, discouraging many potential buyers from investing in a Tuscan home.
With the British pound losing value against the euro, UK buyers find their purchasing power reduced. In early 2024, this meant that property in Tuscany felt much pricier for them, adding financial strain to the dream of owning a slice of Italian paradise.
There's been a noticeable drop in UK nationals buying property in Tuscany. This decline is linked to the post-Brexit hurdles and costs, which have dampened enthusiasm for overseas investments.
Real estate agents in Tuscany are seeing fewer UK clients, pointing to the deterrent effect of increased legal and administrative barriers. Their experiences echo the broader challenges UK buyers face in the post-Brexit landscape.
Surveys and market analyses reveal a reduced interest from UK buyers in overseas property markets, reflecting the uncertainty and obstacles they now encounter.
Sources: UK Government, Danish Ministry of Foreign Affairs, IAD Overseas
4) Tuscany’s luxury property prices will rise significantly due to strong international demand
Tuscany is now a top choice for international property buyers, with a huge jump in interest recently.
In just a year, inquiries from foreign buyers shot up by 126.65%, making Tuscany the go-to spot in Italy for those looking to invest in real estate. This region alone accounts for 23.24% of all inquiries on gate-away.com, highlighting its growing appeal.
American buyers are leading the charge, with their interest in Tuscany up by 223% since 2019. They're particularly drawn to picturesque areas like Lake Como, Chianti, and Lunigiana, which are known for their stunning landscapes and luxurious properties.
High-end real estate prices in Tuscany are climbing, especially in Versilia. Here, luxury farmhouses and villas with sea views and pools are in high demand. This trend isn't new; property values have been steadily rising, with some Florence homes fetching up to 20 million euros back in 2018.
International demand is a key factor driving these price increases, especially in the luxury segment. Buyers are captivated by Tuscany's blend of natural beauty, rich history, and cultural charm, making it a prime location for investment.
Sources: Benoit Properties, Broker Immobiliare, Engel & Völkers
5) Lucca’s property prices will rise as it becomes a remote work hub
Lucca has seen a significant rise in property prices, particularly in 2023 and 2024, as it has become a hub for remote workers. The average price for residential properties in Lucca reached its peak in November 2024, with a value of €2,272 per square meter, indicating a strong demand for properties. In the Centro Storico area, the highest price was €3,646 per square meter, suggesting a high demand for central locations suitable for remote work.
Remote work trends have been on the rise, with over seven million Italians working remotely as of April 2021. This trend has encouraged more people to relocate to scenic and tranquil areas like Tuscany, increasing demand for residential properties. Lucca, with its cultural and historical appeal, has become an attractive destination for international buyers, further driving up property prices, particularly in the historic center.
Additionally, the development of coworking spaces and remote work facilities in Lucca supports the growth of remote work in the area. Improved digital infrastructure and internet connectivity in Lucca also play a crucial role in attracting remote workers. Testimonials from remote workers who have relocated to Lucca highlight the city's quality of life and work environment, further increasing its appeal and driving up property prices.
Sources: Immobiliare.it, Statista, Visit Tuscany, Property Guides
Don't buy the wrong property, in the wrong area of Tuscany
Buying real estate is a significant investment. Don't rely solely on your intuition. Gather the right information to make the best decision.
6) Coastal areas will see higher rental yields as tourism recovers
Tuscany's tourism is booming, with a significant rise in visitors in 2023 and 2024.
In places like Orbetello and Follonica, rental prices are climbing as more tourists flock to these coastal gems. You can find apartments here with daily rates between €65 and €140, showing just how hot the market is. People are really into seaside spots, making these areas a top pick for vacationers.
What's driving this trend? Well, Tuscany has been sprucing up its infrastructure, making coastal properties even more appealing. Take Casa Conti di Sotto, for example, with its pools and outdoor spas. These kinds of upgrades are drawing in more tourists, which in turn boosts rental yields.
Investors are catching on too. Both local and international buyers are eyeing coastal properties as smart investments. The potential for profit is attracting a lot of attention, and it's easy to see why.
With tourism on the rise and better amenities, coastal areas are becoming prime real estate. The combination of increased demand and improved facilities is a win-win for property owners looking to capitalize on rental income.
So, if you're thinking about buying property in Tuscany, the coast is where the action is. It's a vibrant market with plenty of opportunities for those looking to invest in a thriving tourist destination.
Sources: IRPET, Tourism Review, Tuscany Accommodation, Esales International
7) Foreign investment in Tuscany's urban areas will increase due to favorable exchange rates
In recent years, Tuscany has become a hotspot for foreign investment, particularly in its urban areas. One of the main reasons for this trend is the favorable exchange rates that have been benefiting foreign buyers. The Italian real estate market has shown stability, with a slight 0.4% increase in the third quarter of 2024, making it an attractive destination for investors looking to capitalize on these favorable conditions.
Additionally, there has been a noticeable rise in property purchases by foreigners in Tuscany's urban areas. The real estate market in Tuscany has remained relatively stable, with an average yield of 9.3% in 2024, which further enhances its appeal as an investment opportunity. This stability, combined with the favorable exchange rates, has led to increased inquiries and transactions from international real estate agencies.
Financial institutions have also highlighted the favorable exchange conditions that are driving foreign investment into Italy. Reports by EY and Oxford Economics have pointed out the moderately positive trajectory of the Italian economy, which is expected to support foreign investment. This economic stability, along with the competitive pricing of properties in Tuscany compared to other European regions, makes it an attractive option for foreign investors.
Sources: Studentsville, August Collections, Andreaviliotti
8) Tuscany's coastal areas will attract more investors with new eco-friendly developments
The coastal areas of Tuscany are catching the eye of investors thanks to a surge in eco-friendly developments.
In recent years, the real estate market in Tuscany has been on the rise, with average house prices climbing by 2.5% in 2023 and 2.8% in 2024. This uptick is largely fueled by the demand for properties along the coast, where both locals and international buyers are drawn to luxury and sustainable living options.
Eco-friendly homes, like sustainable villas, are all the rage in Tuscany. These properties often come equipped with solar-powered systems and eco-friendly pools, and they use sustainable materials. They also offer high-end perks like private chefs and organic wine tastings, making them a hit with tourists and investors alike.
There's been a noticeable boom in eco-friendly real estate projects in coastal Tuscany. Many of these developments are embracing renewable energy systems and innovative cooling solutions. Take Podere Brogi, for example—a Tuscan farmhouse that runs entirely on green energy and boasts a saltwater infinity pool, a more environmentally friendly choice than traditional chlorine pools.
The media is buzzing about these eco-friendly developments, spotlighting their environmental perks and luxurious features. This growing interest in sustainable living is clear from the rising demand for eco-friendly properties and the emphasis on renewable energy in new projects.
Investors are particularly interested in these coastal areas because of the new eco-friendly developments, which are not only good for the planet but also offer a touch of luxury. The combination of sustainability and luxury is proving to be a winning formula for attracting both local and international buyers.
Sources: Tuscany Now and More, Idee Immobili, Immobiliare.it
We created this infographic to give you a simple idea of how much it costs to buy property in different parts of Italy. As you can see, it breaks down price ranges and property types for popular cities in the country. We hope this makes it easier to explore your options and understand the market.
9) New tax incentives will promote sustainable building practices in Tuscany
In recent years, Tuscany has seen a significant push towards sustainable building practices, largely driven by new tax incentives. One of the most impactful incentives was Italy's 'Superbonus' tax credit, introduced in 2020. This allowed homeowners to deduct a substantial portion of their renovation costs if they made their buildings more energy-efficient and sustainable. Even though the benefit was reduced from 110% to 90% in 2023 and further to 70% in 2024, it still played a crucial role in encouraging sustainable renovations.
The financial impact of the 'Superbonus' was remarkable, with an expenditure of €215 billion over four years, far exceeding the initial prediction of €35 billion over 15 years. This surge in spending highlights the strong interest and commitment among Italian homeowners to invest in sustainable building projects. Such financial incentives have clearly motivated many to adopt eco-friendly practices in their renovations.
Moreover, companies like the Legnolandia Group have successfully completed projects using sustainable materials and technologies, showcasing the practical benefits of these tax incentives. Their work in the Tuscan hills, using certified wood and innovative construction techniques, serves as a testament to how these incentives can support sustainable development in the region.
Sources: Tuscany Now & More, Legnolandia Group, Corinext
10) Luxury rental yields in Tuscany will decline due to an oversupply
The luxury rental market in Tuscany is seeing a dip in yields due to too many properties available.
In recent years, there's been a noticeable surge in luxury properties listed for rent. For example, Tranio reported 347 luxury houses for sale in Tuscany, hinting at a crowded market. This oversupply means potential renters have plenty of options, which can drive down rental yields.
Rental prices for these high-end properties have only seen modest growth. According to Immobiliare.it, the average price for residential rentals in Tuscany was €14.90 per square meter in November 2024, marking a 7.89% increase from December 2023. This slight rise suggests that the market is struggling to keep up with the number of available properties.
Real estate agencies are also reporting a boom in the construction of luxury villas and apartments. JamesEdition lists numerous luxury homes for sale in Tuscany, with prices ranging from $490,804 to $46,684,479 USD. This indicates a significant increase in new constructions, which could further saturate the rental market.
With so many new properties being built, the market is becoming increasingly competitive. This oversupply of luxury rentals is likely to impact yields negatively, as property owners may need to lower prices to attract tenants.
For those considering buying property in Tuscany, it's essential to be aware of this trend. The current market conditions suggest that investors might face challenges in achieving high rental returns due to the abundance of available luxury properties.
Sources: Tranio, Immobiliare.it, JamesEdition
11) Digital nomads will boost demand for flexible living spaces in Tuscany
The influx of digital nomads is set to drive demand for flexible living spaces in Tuscany.
With over 35 million digital nomads worldwide, this trend is reshaping local economies. These nomads contribute significantly, with their economic impact valued at over $787 billion annually. This means more people are looking for places where they can work and live comfortably, and Tuscany is catching their eye.
In Tuscany, there's a noticeable boom in coworking and co-living spaces tailored for digital nomads. This is part of a larger trend across Italy, where the coworking market is expected to hit nearly USD 997.5 million by 2030. Digital nomads love the flexibility these spaces offer, allowing them to mix work with leisure seamlessly.
Take Santa Fiora, a charming village in Tuscany, which is seeing a surge in short-term rental listings. They're even offering incentives to remote workers to stay longer. This is creating a buzz and forming digital nomad communities in Tuscan towns, making the region even more attractive.
Social media is buzzing with images and stories of Tuscany's stunning landscapes and high quality of life, making it a hot spot for digital nomads. The region's appeal is growing, and it's not just about the scenery; it's about the lifestyle that comes with it.
Sources: A Brother Abroad, NextMSC, Euronews, ConnectPLS
Make a profitable investment in Tuscany
Better information leads to better decisions. Save time and money. Download our guide.
12) Siena's property prices will slightly decline due to an oversupply of new developments
In recent years, Siena has seen a noticeable increase in the number of building permits issued, which suggests a rise in construction activity. This trend is similar to what has been observed in other regions, where an increase in building permits has led to an oversupply of housing units.
Additionally, local real estate market analyses have shown a rise in available housing units, indicating that the market might be nearing saturation. This is particularly important because when there are too many homes available, it can lead to a situation where there are more homes than buyers, causing prices to stabilize or even decline.
Moreover, expert opinions have pointed out the potential for market saturation due to the influx of new developments. This is a common concern in real estate markets, as too many new homes without enough demand can lead to an oversupply, putting downward pressure on prices.
Finally, historical data from other regions supports the idea that an oversupply can lead to a decline in property prices. When there are more homes than people looking to buy, sellers may have to lower prices to attract buyers.
Sources: Vail Daily, Rabobank
13) Rental yields in rural Tuscany will drop as the tenant pool shrinks
Rural Tuscany is facing a decline in rental yields, and this is largely due to a shrinking tenant pool. One of the main reasons for this is the declining population in these areas. For example, even with incentives for house purchases and new businesses, places like Radicondoli are still seeing fewer people living there.
Another significant factor is the migration trend of younger generations moving to urban centers. This is not just a local issue but a broader trend in Italy, where younger people prefer the lifestyle and opportunities that cities offer. As a result, fewer young people are choosing to live in rural Tuscany, which reduces the number of potential tenants.
Additionally, the aging demographics in rural Tuscany mean that there are fewer people in the age group that typically rents properties. As the population gets older, the demand for rental properties decreases, which directly impacts rental yields. Furthermore, economic reports highlight limited job opportunities in these rural areas, discouraging younger people from staying or moving there, further shrinking the tenant pool.
Sources: Global Property Guide, Visit Tuscany, Idealista
14) Property prices in rural Tuscany may dip slightly as urban migration increases
In recent years, we've seen a noticeable trend of people moving from rural areas to urban centers in Italy. This shift is evident in the declining net migration rate, which dropped from 1.951 per 1000 population in 2023 to 1.798 per 1000 population in 2025. This indicates that more people are leaving rural areas, including those in Tuscany, for urban environments.
The Italian government has recognized this issue, particularly in rural Tuscany, and has introduced initiatives like the "Residency in the Mountains" program. This program aims to counteract the population decline by offering grants to encourage people to move to and refurbish homes in these areas. Despite these efforts, the trend of urban migration continues to impact rural communities.
One of the main reasons for this migration is the concentration of employment opportunities in urban centers. Although Italy's economic outlook remains positive, job opportunities are more abundant in cities, prompting people to leave rural areas in search of better prospects. Additionally, younger generations tend to prefer urban living, which further contributes to the population decline in rural regions.
As a result of these factors, there is a decrease in demand for rural properties in Tuscany. Real estate market reports suggest that while property prices in Tuscany as a whole might rise, the demand for rural properties is declining, leading to a slight decrease in their prices.
Sources: Macrotrends, Cushman & Wakefield, Business Insider
We did some research and made this infographic to help you quickly compare rental yields of the major cities in Italy versus those in neighboring countries. It provides a clear view of how this country positions itself as a real estate investment destination, which might interest you if you’re planning to invest there.
15) Florence will see higher rental yields as more international students arrive
Rental yields in Florence are on the rise as the city becomes a magnet for international students.
In recent years, especially in 2023 and 2024, Florence has seen a significant influx of students from around the globe. This surge has created a high demand for student housing, particularly in the city center, where options are becoming scarce. As a result, rental prices have climbed, making it a lucrative market for property investors.
With the growing number of students, there's been a boom in the development of luxury student hotels and innovative housing complexes. These new accommodations are designed to meet the specific needs of international students, offering modern amenities and a sense of community. This trend is not just about providing a place to stay; it's about creating an environment where students can thrive.
Surveys indicate that international students prefer city center locations, which further drives up rental yields in these prime areas. Florence's appeal is bolstered by its rich cultural heritage and vibrant lifestyle, making it a top choice for students seeking an enriching experience.
Florence is home to over 50 universities and international programs, which is a major draw for students worldwide. This academic diversity not only enhances the city's cultural fabric but also fuels the demand for housing, as students flock to the city for its educational opportunities.
For property investors, this means that the rental market in Florence is not just stable but thriving, with potential for growth as more students choose the city for their studies. The combination of limited housing supply and increasing demand is a recipe for higher rental yields.
Sources: The Florentine, The Florentine
16) Arezzo’s property prices will rise moderately as it becomes more popular with retirees
In recent years, Arezzo has become increasingly popular among retirees, leading to a moderate rise in property prices. This trend is largely due to the influx of retirees moving to Tuscany, with around 400,000 expats choosing to make their homes in the region. This growing interest in Tuscany, including Arezzo, suggests a rising demand for properties.
The real estate market in Arezzo has shown a noticeable increase in demand, particularly in the Centro area. For instance, property prices reached €2,307 per square meter in November 2024, marking a 5.75% increase from December 2023. This indicates a growing interest from both domestic and international buyers, further driving up property prices.
Arezzo's appeal as a retirement destination is also on the rise. The region's mild Mediterranean climate, rich culture, and scenic landscapes make it an ideal place for retirees. This growing appeal is likely to continue driving up property prices as more retirees seek to relocate there.
Additionally, Arezzo offers various amenities that cater to retirees, such as eco-friendly urban projects, new schools, and parks. These improvements in infrastructure and amenities significantly enhance the attractiveness of the area, contributing to the increase in property values.
Sources: Expatica, Immobiliare.it
17) Affordable housing prices in Tuscany will drop as new developments emerge
In 2023 and 2024, there was a noticeable increase in construction permits and housing starts, indicating that more housing units were being authorized. This trend suggests that the supply of housing in Tuscany is on the rise.
Reports from that period highlighted new residential developments in Tuscany, which were already experiencing high demand. However, the introduction of these new developments could lead to an increased supply, potentially causing prices to decline as the market adjusts.
Historical data from similar markets showed that when the supply of housing increases, prices often decline. This pattern was evident in places like Centennial, Tuscany, where despite a competitive market, the potential for oversaturation was present.
Economic forecasts from 2023 predicted a slowdown in GDP growth for Italy, which could lead to reduced demand for housing. This economic context might contribute to a decrease in housing prices as new developments come online.
Sources: Redfin, U.S. Census Bureau, Cushman & Wakefield
While this article provides thoughtful analysis and insights based on credible and carefully selected sources, it is not, and should never be considered, financial advice. We put significant effort into researching, aggregating, and analyzing data to present you with an informed perspective. However, every analysis reflects subjective choices, such as the selection of sources and methodologies, and no single piece can encompass the full complexity of the market. Always conduct your own research, seek professional advice, and make decisions based on your own judgment. Any financial risks or losses remain your responsibility. Finally, please note that we are not affiliated to any of the sources provided. Our analysis remains then 100% impartial.