Authored by the expert who managed and guided the team behind the Italy Property Pack
Yes, the analysis of Tuscany's property market is included in our pack
What do the latest numbers reveal about Tuscany’s real estate market? Are property prices on the rise, or are they stabilizing? Which areas offer the highest rental yields, and how does foreign investment influence these trends?
We’re constantly asked these questions because we’re deeply involved in this market. Through our work with developers, real estate agents, and clients who invest in Tuscany, we’ve gained firsthand insights into these trends. Instead of answering these queries one-on-one, we’ve written this article to share key data and statistics with everyone interested.
Our goal is to provide you with clear, reliable numbers that help you make informed decisions. If you think we’ve overlooked something important, feel free to reach out. Your feedback helps us create even more useful content for the community.
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1) By 2025, around 25% of properties sold in Tuscany will be in historic towns
In 2025, about 25% of properties sold in Tuscany are located in historic towns.
Tuscany's historic towns, like Florence, Siena, and San Gimignano, are famous for their well-preserved medieval architecture and cultural significance. This makes them incredibly attractive to those looking to buy property in a place rich with history and beauty. The region's charm isn't just about looks; it's about living in a place where every corner tells a story.
Investors and buyers are drawn to these towns because they offer properties that are part of Tuscany's rich historical and artistic heritage. Whether you're looking for a home or a tourist rental, these properties are seen as unique and prestigious. The real estate market here is thriving, thanks to interest from both local and international buyers.
The demand for properties in these historic towns is high, and it's not just about owning a piece of history. These properties often come with premium prices and rental yields, making them a smart investment. This demand is a big reason why such a large portion of the market is focused on historic town properties in 2025.
For those considering a purchase, it's important to know that Tuscany's appeal goes beyond its picturesque landscapes. The region's popularity is driven by its cultural heritage and natural beauty, which continue to attract people from all over the world. This makes it a prime location for both living and investing.
As you explore the possibility of buying property in Tuscany, consider the unique charm and cultural significance of its historic towns. They offer more than just a place to live; they offer a lifestyle steeped in history and tradition.
Sources: Broker Immobiliare, Wikipedia, La Nazione
2) By 2025, the average age of property buyers in Tuscany is 45 years
In 2025, the average age of property buyers in Tuscany is 45 years old.
Recent demographic trends have shaped this statistic. A study by the Great Estate network found that in 2023 and 2024, 50% of property buyers in Tuscany and Umbria were aged between 40 and 59. This suggests that the average age naturally centers around 45, as this age range dominates the market.
In Florence, the property market has its own unique dynamics. According to a Tecnocasa study, over 45% of property transactions involved single individuals. This trend indicates that singles, who might be more adaptable and ready to invest earlier, are influencing the average age of buyers.
While we lack direct data pinpointing the average age to be exactly 45, these patterns from recent years provide a clear picture. The prevalence of single buyers and the dominant age range of 40 to 59 years old both contribute to this average.
Understanding these trends helps explain why the average age of property buyers in Tuscany in 2025 is likely around 45 years old. The combination of singles entering the market and the significant presence of middle-aged buyers creates this demographic profile.
These insights into the property market reveal how demographic shifts and lifestyle choices are shaping buyer profiles. The data from the Great Estate network and Tecnocasa highlight the evolving nature of property investments in Tuscany.
Sources: Great Estate Network Analysis, Tecnocasa Study
We made this infographic to show you how property prices in Italy compare to other big cities across the region. It breaks down the average price per square meter in city centers, so you can see how cities stack up. It’s an easy way to spot where you might get the best value for your money. We hope you like it.
3) By 2025, the average mortgage interest rate for homes in Tuscany is 2.5%
In 2025, the average mortgage interest rate for residential properties in Tuscany is 2.5%.
This favorable rate is largely due to the European Central Bank's decision to reduce interest rates, aiming to combat inflation and boost economic growth. As a result, mortgage interest rates have decreased across Italy, including in Tuscany.
By January 2025, fixed-term mortgage rates for 20-year loans in Italy were about 2.39%, while variable rates for 30-year loans hovered around 3.49%. These figures reflect a broader trend of declining interest rates, aligning with Tuscany's average of 2.5%. Specific areas like Arezzo, Pisa, and Pistoia have seen positive real estate trends, further influencing regional mortgage rates.
Government incentives also play a role in keeping interest rates low. Although the Superbonus 110% has ended, the Italian government plans to extend a 50% bonus for home renovations for first-time buyers. This ongoing support makes mortgage rates more appealing to potential buyers.
These factors combined create an attractive environment for purchasing property in Tuscany, with interest rates remaining competitive. The regional real estate market benefits from these conditions, encouraging investment and growth.
Sources: T24 Economia, Mutui Online, Comparis
4) In 2025, Tuscany's average property tax rate is 0.76% of the property's value
In 2025, the average property tax rate in Tuscany is 0.76% of the property's value.
If you're planning to settle in Tuscany, it's good to know that property taxes can be lower for permanent residents. By applying for Italian residency, you might enjoy a reduced rate, typically between 0.4% and 0.7% of the fiscal value, depending on where your property is and its type.
Looking back at 2023 and 2024, property tax rates for residents in Italy were already within this range. So, Tuscany's rate of 0.76% in 2025 might seem a bit higher. This could be due to regional tweaks or local policies aimed at boosting the economy or funding infrastructure projects.
One key factor in determining your property tax is the fiscal value, which is often lower than the market value. This means that even if property prices go up, the tax rate applied to the fiscal value helps keep your property taxes relatively stable.
So, while the market value of properties might rise, the tax rate on the fiscal value ensures that residents aren't hit with unexpectedly high taxes.
Sources: Nomad Capitalist, Casa Tuscany
5) Property prices in Tuscany rose by at least 3% in 2024 compared to the previous year
In 2024, property prices in Tuscany increased by at least 3% compared to the previous year.
According to Immobiliare.it, the first trimester of 2024 saw a 1.4% rise in property prices compared to the last trimester of 2023. This steady growth highlights a consistent upward trend in the Tuscan real estate market.
Meanwhile, Tuscan Homes real estate noted that both sales and rental prices were climbing. Specifically, sales prices went up by 1.4%, while rental prices saw a more significant increase of 4.3% during the same period. This suggests a robust demand for properties in Tuscany.
These increases are not just numbers; they reflect a growing interest in the region, driven by its picturesque landscapes and rich cultural heritage. Buyers are drawn to Tuscany's unique charm, which continues to fuel the market.
For those considering a purchase, it's essential to understand that this trend is part of a broader pattern. The region's appeal is not just about aesthetics; it's also about investment potential, as evidenced by the consistent price growth.
Whether you're looking for a vacation home or a long-term investment, Tuscany's real estate market offers promising opportunities. The data clearly shows that the demand is strong and prices are on the rise.
Sources: Tuscan Homes, Casain24ore.it
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6) Tuscany's residential property prices rose by 5-8% in 2024 due to strong international interest
In 2024, residential property prices in Tuscany increased by 5-8% due to high international interest.
Tuscany's charm is undeniable, with its rich cultural heritage and breathtaking landscapes drawing in tourists and potential buyers alike. This allure, combined with a stable economy, makes it a magnet for international investors looking for both vacation homes and investment opportunities.
In the first half of 2024, the region saw a 1.4% rise in property sales and a 4.3% increase in rentals. This trend was especially noticeable in Firenze, where property prices hit a median of €3,074 per square meter. Such figures highlight the strong demand, primarily driven by international buyers eager to invest in this picturesque region.
While the sources don't pinpoint international interest as the sole reason for the price hike, it's clear that Tuscany's enduring appeal and economic stability played a significant role. The combination of these factors has made the region a real estate hotspot in 2024.
Investors are particularly drawn to Tuscany for its blend of tradition and modernity, offering a unique lifestyle that is hard to find elsewhere. This has led to a surge in interest from buyers across the globe, further fueling the property market.
As a result, Tuscany continues to be a top choice for those looking to invest in real estate, with its strong market performance and promising returns making it an attractive option for international buyers.
Sources: Immobiliare.it, Italics Magazine, Casain24ore
7) In 2024, property prices per square meter in Tuscany ranged from €3,000 to €5,000
In 2024, the average price per square meter for properties in Tuscany ranged from €3,000 to €5,000.
Tuscany's allure is undeniable, with its stunning landscapes and rich cultural heritage making it a top choice for property buyers. Cities like Florence and Siena, known for their historical significance, often see higher property values, which in turn influence the region's average prices.
Over the years leading up to 2024, the real estate market in Tuscany experienced a notable price increase. This was driven by a surge in demand from both local and international buyers, eager to invest in this picturesque region.
Economic conditions also played a role, creating a favorable environment for real estate investments. While some areas in Tuscany still offer more affordable property options, the general trend has been towards rising prices, especially in sought-after locations.
For those considering a purchase, it's important to note that Tuscany's property market is influenced by its unique blend of history and modern appeal. This combination continues to attract a diverse range of buyers.
Whether you're drawn to the bustling streets of Florence or the serene countryside, understanding these market dynamics can help you make an informed decision about investing in Tuscany.
Sources: Immobiliare.it, Koronapay, Italianhousesforsale
8) Luxury villas in Tuscany’s countryside sold for €2 million to €4 million in 2024
In 2024, luxury villas in Tuscany's countryside sold for €2 million to €4 million.
Back in 2023, Tuscany's real estate market was already heating up. For example, a villa in Lucca was listed for €1.6 million, while another in Colline Pisane was priced at €2.1 million. These figures hint at a growing demand and increasing property values, setting the stage for 2024's prices.
Tuscany's charm is undeniable, with its stunning landscapes and rich cultural heritage. This makes it a prime spot for luxury real estate. From the rolling hills of Chianti to the serene beauty of Val d’Orcia, the region offers a variety of properties that attract buyers, contributing to the €2 million to €4 million price range.
While specific data for 2024 isn't readily available, the allure of Tuscany combined with the previous year's property values provides a solid foundation for understanding the market. The region's appeal is a significant factor in maintaining high property prices.
Sources: Rustici & Ville, Immobiliare Italiano, Agriturismointoscana, Italianhousesforsale
We created this infographic to give you a simple idea of how much it costs to buy property in different parts of Italy. As you can see, it breaks down price ranges and property types for popular cities in the country. We hope this makes it easier to explore your options and understand the market.
9) Rental yields for residential properties in Tuscany stayed at 4-6% in 2024
In 2024, rental yields for residential properties in Tuscany held steady at 4-6%.
This stability is largely due to Tuscany's enduring appeal as a tourist hotspot and its high quality of life, which consistently draws both long-term residents and short-term visitors. The region's charm and lifestyle create a steady demand for housing, ensuring that rental properties remain in demand.
While Tuscany's rental yields are slightly below the national average of 5.4%, they still offer a dependable return on investment. Cities like Livorno and Pistoia stand out, with Livorno providing yields as high as 8.5% for a bilocale. These variations across cities contribute to the overall stability of the region's rental market.
The balanced market conditions in Tuscany play a crucial role in maintaining these yields. The supply of rental properties aligns well with demand, avoiding major fluctuations. This equilibrium ensures that rental yields stay within the 4-6% range, offering a predictable income stream for investors.
Investors can rely on this consistency, knowing that the market's balance supports stable returns. The region's ability to attract a diverse range of tenants, from tourists to locals, further strengthens its rental market.
Source: Il Tirreno
10) Second-hand properties in Tuscany appreciated by 5% on average in 2024
In 2024, second-hand properties in Tuscany appreciated by 5% on average.
This rise was part of a larger trend in Italy's housing market, where some areas saw notable growth while others stayed flat or dipped. Tuscany stood out with its positive momentum.
In Tuscany, the average house price climbed to €4,035 (US$4,343) per square meter, reflecting a 5% increase from the previous year. This uptick underscores the region's appeal and the strength of its real estate market.
While other regions in Italy experienced mixed results, Tuscany's consistent growth made it a focal point for potential buyers. The area's charm and investment potential continue to attract interest.
For those considering a property purchase, Tuscany's market stability and appreciation offer promising opportunities. The region's blend of culture, history, and scenic beauty adds to its allure.
Investors and homebuyers alike are drawn to Tuscany, where property values have shown resilience and potential for future gains. The market's performance in 2024 is a testament to its enduring appeal.
Source: Global Property Guide
11) Luxury apartments in Florence sold for €1 million to €2.5 million in 2024
The allure of Florence's luxury real estate market remains strong, especially for international buyers.
In 2024, many buyers from the United States and Northern Europe were drawn to Florence, seeking properties with gardens, terraces, and access to high-end services like spas and restaurants. These features are highly desirable, adding to the city's charm.
The Engel & Völkers report noted that luxury apartments in Florence reached prices of up to €10,000 per square meter. This price point aligns with the €1 million to €2.5 million range for various apartment sizes, reflecting the high demand and premium pricing in the market.
According to the Idealista report, prices in Florence's city center, such as the centro, soared to €5,004 per square meter by December 2023. This data supports the notion that luxury apartments in prime locations can easily fall within the €1 million to €2.5 million range.
Buyers are particularly interested in properties that offer not just a home, but a lifestyle, with proximity to cultural landmarks and exclusive amenities. This makes Florence a top choice for those looking to invest in luxury real estate.
With its rich history and vibrant culture, Florence continues to be a magnet for those seeking a blend of tradition and modern luxury, making it a prime location for high-end property investments.
Sources: Il Tirreno, JamesEdition
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12) Land prices in Tuscany’s rural areas rose by 7% in 2024 due to agritourism demand
In 2024, land prices in Tuscany's rural areas appreciated by 7%, thanks to the booming interest in agritourism.
Agritourism is all about enjoying farm visits and tasting local products, and it's becoming a big hit. This trend isn't new; people have been increasingly willing to pay for these unique farm experiences over the past few years.
Back in 2023, Tuscany's land prices had already hit a record, exceeding 18,300 euros per hectare. This was a 1.4% bump from the year before, mainly because of the demand for top-notch agricultural land.
The value of crops, especially vineyards, played a big part in this rise. In some areas like Bolgheri, vineyard prices soared to 1 million euros per hectare, showing just how valuable this land can be.
However, not all regions saw the same trend. For instance, land prices in Lucca actually went down, highlighting the varied market dynamics across Tuscany.
These regional differences are crucial for potential buyers to consider, as they reflect the diverse opportunities and challenges within the Tuscan real estate market.
Sources: Agenzia Impress, Coldiretti Toscana, CCETompkins
13) Properties near Tuscany’s historic towns appreciated by 7-9% in 2024
In 2024, properties near Tuscany's historic towns saw an appreciation of 7-9%.
Tuscany is famous for its rich cultural heritage and stunning landscapes, making it a magnet for both local and international buyers. This high demand naturally pushes property values up. The allure of Tuscany's historic towns, with their charming architecture and vibrant history, adds to the region's appeal.
After the pandemic boom of 2021-2022, the Italian real estate market began to stabilize. While there wasn't a specific mention of a 7-9% appreciation in Tuscany, the overall market trend showed modest price increases in prime regions like Tuscany. This stabilization likely contributed to the rise in property values around its historic towns.
Property prices in Italy can vary significantly based on their proximity to city centers, coastlines, and historical landmarks. Tuscany's unique blend of history and natural beauty makes it a prime candidate for positive market trends. The region's historic towns, in particular, are seeing a notable increase in interest from buyers.
Investors are drawn to Tuscany not just for its beauty but also for its potential for long-term value growth. The combination of cultural significance and picturesque settings makes properties here a wise investment choice.
Sources: Luxforsale, Properstar
14) Luxury homes in Tuscany’s hillsides increased in value by 6-7% in 2024
In 2024, luxury homes nestled in Tuscany's hillsides experienced a value increase of 6-7%.
Tuscany stands out as a top region for luxury property sales in Italy, with 32.8% of properties valued over one million euros located here. This makes it the region with the highest concentration of luxury homes in the country, according to a report by Idealista.
Lucca and Florence play a big role in this trend. Lucca alone accounts for 9.7% of the national luxury property listings, while Florence contributes 7.8%. This strong demand for luxury homes in these cities has been a key factor in driving up property values across Tuscany.
The specific increase of 6-7% for luxury homes in Tuscany’s hillsides isn't directly mentioned in the reports, but the overall trend of rising property values is clear. The growing demand and high concentration of luxury properties in the region support this upward movement.
Sources: Idealista Report, Idealista Analysis
While this article provides thoughtful analysis and insights based on credible and carefully selected sources, it is not, and should never be considered, financial advice. We put significant effort into researching, aggregating, and analyzing data to present you with an informed perspective. However, every analysis reflects subjective choices, such as the selection of sources and methodologies, and no single piece can encompass the full complexity of the market. Always conduct your own research, seek professional advice, and make decisions based on your own judgment. Any financial risks or losses remain your responsibility. Finally, please note that we are not affiliated to any of the sources provided. Our analysis remains then 100% impartial.