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Is it worth it buying property in Tuscany in 2025?

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Authored by the expert who managed and guided the team behind the Italy Property Pack

property investment Tuscany

Yes, the analysis of Tuscany's property market is included in our pack

Tuscany's property market offers compelling opportunities for both investors and those seeking a lifestyle change in 2025. With moderate price growth, strong international demand, and diverse property options from village houses under €100,000 to luxury villas exceeding €1 million, the region presents attractive investment potential alongside exceptional quality of life.

If you want to go deeper, you can check our pack of documents related to the real estate market in Tuscany, based on reliable facts and data, not opinions or rumors.

How this content was created 🔎📝

At InvestRopa, we explore the Italian real estate market every day. Our team doesn't just analyze data from a distance—we're actively engaging with local realtors, investors, and property managers in cities like Florence, Siena, and Lucca. This hands-on approach allows us to gain a deep understanding of the market from the inside out.

These observations are originally based on what we've learned through these conversations and our observations. But it was not enough. To back them up, we also needed to rely on trusted resources

We prioritize accuracy and authority. Trends lacking solid data or expert validation were excluded.

Trustworthiness is central to our work. Every source and citation is clearly listed, ensuring transparency. A writing AI-powered tool was used solely to refine readability and engagement.

To make the information accessible, our team designed custom infographics that clarify key points. We hope you will like them! All illustrations and media were created in-house and added manually.

What types of properties are currently available in Tuscany?

Tuscany's property market offers an impressive variety of options across all price ranges as of June 2025.

Village houses and apartments represent the most affordable entry point, with many habitable options under €100,000 in smaller towns and rural areas. These properties often feature original architectural elements but may require some renovation work.

Country homes and farmhouses dominate the €150,000-€300,000 range, typically offering restored or semi-restored buildings with land or gardens in less touristy provinces like Lucca, Arezzo, and Grosseto. These properties appeal strongly to buyers seeking authentic Tuscan character.

Villas and larger estates occupy the €350,000-€700,000 segment, providing substantial living space with historic charm, often including pools and panoramic views, particularly in areas outside Florence or Siena.

Luxury properties exceeding €1 million include prime villas in Florence, Chianti, and coastal areas like Forte dei Marmi and Argentario, featuring extensive land, high-end amenities, and often generating income potential through vacation rentals.

Should you buy or rent if planning to live in Tuscany for a few years?

The decision between buying and renting depends primarily on your timeline and financial situation.

Renting offers significant advantages for shorter stays or uncertain plans, providing flexibility, lower upfront costs, and freedom from maintenance responsibilities. This option works particularly well if you want to explore different areas before committing to a purchase.

Buying becomes more attractive for stays of several years or longer, especially given Tuscany's relatively low property prices by international standards and favorable interest rates around 2.5%. The potential for capital appreciation adds further appeal to ownership.

As we reach mid-2025, buying generally proves more economical for stays exceeding three years, while renting remains the safer choice for shorter or uncertain commitments. The strong rental market also means you can easily test different areas before making a purchase decision.

What have property prices been doing in Tuscany, and where are they headed?

Tuscany's property market has shown consistent but moderate growth over recent years.

Recent price movements show a steady upward trend, with increases of 2.5% in 2023, 2.8% in 2024, and 1.7% growth so far in 2025. Second-hand properties appreciated by approximately 5% during 2024, outpacing new construction.

Location Apartment Price (€/m²) House Price (€/m²)
Florence €5,219 €2,911
Lucca €4,301 €3,598
Siena €1,913 €2,342
Tuscany Average €2,568 €2,400
Luxury Coastal Areas Up to €16,100 Up to €12,000

Rental prices average €15.66/m²/month across the region, with ranges from €8.22 to €18.97/m² depending on location and property quality.

For 2025, experts forecast modest further increases of 0-2%, with higher growth expected for energy-efficient and turnkey properties, while lower-quality homes may stagnate or decline.

What are the key trends driving Tuscany's real estate market right now?

International buyers increasingly dominate Tuscany's property market, with Americans, Germans, British, French, and Benelux nationals making up a growing share of purchases.

Demand concentrates heavily on turnkey, move-in-ready properties and energy-efficient homes that meet modern sustainability standards. Properties with outdoor space, home offices, and proximity to international schools command premium prices.

Eco-friendly and sustainable developments experience particularly strong demand, especially along the coastal areas where environmental consciousness intersects with luxury living preferences.

Conversely, properties requiring major renovations, those in less accessible areas, and homes lacking modern amenities face slower sales and potentially stagnant prices. The market clearly favors convenience and quality over fixer-upper opportunities.

It's something we develop in our Italy property pack.

How do you actually buy property in Tuscany from start to finish?

The property purchase process in Tuscany follows specific legal requirements that must be completed in sequence.

Start by obtaining a Codice Fiscale (Italian tax number) and opening an Italian bank account, both essential prerequisites for property ownership. Next, identify your target property through trusted agencies or online portals.

Once you've found a suitable property, submit a formal offer called "proposta d'acquisto," typically accompanied by a small deposit. If accepted, you'll sign a preliminary contract ("compromesso") with a deposit of 10-30% of the purchase price.

The due diligence phase involves verifying property titles, planning permissions, outstanding debts, and tax obligations through a notary and potentially a lawyer. Finally, complete the transaction by signing the final deed ("rogito") at the notary's office, paying the remaining balance, and registering the property.

Budget an additional 10-20% of the purchase price for taxes, notary fees, agent commissions, and legal costs.

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investing in real estate in  Tuscany

Where should you start your property search in Tuscany?

Several established platforms and agencies specialize in Tuscany real estate, offering varying levels of service and property types.

Major online portals include Immobiliare.it and Idealista.it for comprehensive listings, while specialized sites like Gate-away.com, CasaTuscany.com, HousesInTuscany.com, and HouseForSaleTuscany.com focus specifically on the region.

Established agencies such as Engel & Völkers, Essegi Luxury, Broker Immobiliare, Easyliving Tuscany, and Dreamer Real Estate provide professional services with local market expertise.

For legal support during the purchase process, specialist lawyers including De Tullio Law Firm, Valente IT, and Parrella Sorrentino offer services tailored to international buyers.

Start with online portals to understand market pricing and availability, then engage with local agencies for personalized service and access to exclusive listings.

What can you realistically get for different budget levels?

Tuscany's property market accommodates diverse budgets, with distinct property types available at each price level.

Budget Range Property Types Typical Features
€100,000 Village houses, small apartments 1-3 bedrooms, may need renovation, rural locations
€250,000 Larger village homes, small farmhouses 2-4 bedrooms, garden/terrace, secondary towns
€500,000 Restored country homes, mid-size villas Multiple bedrooms, land, pool, panoramic views
€1M+ Luxury villas, historic estates Extensive land, high-end amenities, income potential
€2M+ Prime location estates Florence/Chianti/Coast, exceptional amenities

The €100,000 level typically offers small apartments or village houses in rural areas within provinces like Lucca, Arezzo, Grosseto, and Pisa, though renovation may be required.

At €250,000, expect larger village homes, small restored farmhouses, or apartments in secondary towns, usually featuring 2-4 bedrooms with gardens or terraces.

The €500,000 budget opens access to restored country homes, mid-size villas, or large apartments in smaller cities, often including land, pools, or panoramic views.

What are the most common mistakes when buying in Tuscany?

Several costly errors can derail property purchases in Tuscany, but all are preventable with proper preparation.

Underestimating total costs ranks as the most expensive mistake, as buyers often focus solely on the property price while overlooking taxes, fees, and incidentals that add 10-20% to the final cost.

Skipping thorough due diligence creates significant risks, particularly regarding property titles, outstanding debts, and planning permissions. Always engage qualified notaries and lawyers for verification.

Ignoring renovation requirements and costs catches many buyers unprepared, especially for historic or rural properties subject to strict local restrictions and regulations.

Over-borrowing beyond 30-35% of income creates financial stress, while letting emotions drive decisions leads to overpaying and rushed choices without proper market comparison.

Finally, some buyers dismiss renting as an option when it might be more practical, particularly for short stays or when unfamiliar with specific areas.

What does the overall cost of living look like in Tuscany?

Tuscany offers a more affordable lifestyle compared to major Italian cities like Milan or Rome, though costs vary significantly by location.

Monthly utilities typically range from €150-€300 depending on property size and heating/cooling needs, while groceries cost approximately €250-€400 per person monthly.

Dining expenses vary considerably, with meals in local trattorias costing €10-€30, though tourist areas command higher prices. Transportation costs remain reasonable for public transport, while car ownership adds significant expenses.

Healthcare through Italy's public system provides excellent, low-cost coverage, with private insurance remaining optional for most residents.

Overall, Tuscany delivers exceptional value outside Florence and major tourist destinations, where international demand inflates daily living costs.

infographics rental yields citiesTuscany

We did some research and made this infographic to help you quickly compare rental yields of the major cities in Italy versus those in neighboring countries. It provides a clear view of how this country positions itself as a real estate investment destination, which might interest you if you're planning to invest there.

Which areas of Tuscany offer the best value and lifestyle?

Tuscany's diverse geography creates distinct market segments with varying price points and lifestyle characteristics.

Affordable areas include Arezzo, Grosseto, rural Pisa, Pistoia, and Massa-Carrara, offering lower prices, authentic local lifestyle, and less tourist saturation while maintaining good value propositions.

Up-and-coming areas like Lucca's outskirts, Volterra, and Prato experience growing demand while maintaining reasonable prices and developing strong expat communities.

Upscale areas encompass Florence city and hills, Chianti, Siena, Forte dei Marmi, Versilia, and Argentario, commanding high prices but offering luxury homes, international appeal, and premium amenities.

Each area presents distinct advantages: affordable zones provide authentic experiences and value, emerging areas offer growth potential, while upscale locations deliver prestige and established infrastructure.

What's expat life actually like in Tuscany?

Tuscany attracts international residents with its combination of relaxed lifestyle, rich cultural heritage, and practical advantages.

The lifestyle centers on a slower pace emphasizing food and wine culture, stunning landscapes, historic towns, and vibrant arts scenes that appeal to those seeking cultural enrichment.

Active expat communities thrive particularly in Florence, Lucca, and Chianti, where English is widely spoken in tourist and expat areas, facilitating integration for international residents.

Practical considerations include excellent healthcare, international schools in Florence and Lucca, and improving transport links, though Italian bureaucracy can present challenges requiring patience and persistence.

Successful integration benefits from learning Italian and respecting local customs, as communities welcome newcomers who demonstrate genuine interest in traditional values and local culture.

It's something we develop in our Italy property pack.

What should you know about rental income potential in Tuscany?

Tuscany's rental market offers solid returns for well-positioned properties, with yields varying significantly by location and property type.

Prime rental areas include Florence, Siena, Lucca, Chianti, Versilia coast, Maremma, and historic towns with established tourism or university presence generating consistent tenant demand.

Typical tenants comprise international professionals, retirees, digital nomads, students, and tourists seeking extended stays, all preferring move-in-ready, furnished properties with modern amenities.

Tenant preferences focus on energy-efficient homes with outdoor space, reliable internet, and proximity to amenities or transportation links, commanding premium rental rates.

Location Type Rental Yield Range Typical Tenant Profile
City Centers 4-6% Professionals, students, short-term visitors
Rural Areas Up to 9% Long-term expats, retirees
Luxury/Vacation Variable, premium rates High-end tourists, seasonal residents
University Towns 5-7% Students, academic staff
Tourist Areas 6-8% Vacation renters, digital nomads

Ensure compliance with local rental laws, tax obligations, and registration requirements to avoid legal complications and maximize returns.

Conclusion

This article is for informational purposes only and should not be considered financial advice. Readers are advised to consult with a qualified professional before making any investment decisions. We do not assume any liability for actions taken based on the information provided.

It's something we develop in our Italy property pack.

Sources

  1. InvestRopa - Tuscany Real Estate Trends
  2. Dreamer Real Estate - Luxury Real Estate Investment Guide
  3. LT Immobili - Tuscany Luxury Market Outlook
  4. Immobiliare.it - Tuscany Real Estate Market
  5. Knight Frank - Tuscany Market Insight 2025
  6. World Property Journal - Tuscany Buyer Data 2025
  7. De Tullio Law Firm - Buying Guide Tuscany
  8. PropertyStar - Tuscany House Prices
  9. InvestRopa - Tuscany Real Estate Market Analysis
  10. Naef Prestige - Global Buyers in Tuscany 2025