Authored by the expert who managed and guided the team behind the Italy Property Pack
Yes, the analysis of Turin's property market is included in our pack
What is happening in Turin’s real estate market? Are prices on the rise or decline? Is Turin still an attractive destination for international investors? How are local government policies and taxes shaping the real estate landscape in 2025?
These are the questions we hear every day from professionals, buyers, and sellers across Turin and beyond. Perhaps you’re curious about the same things.
We know this because we stay closely connected with local experts and individuals like you, exploring the Turin real estate market daily. That’s why we crafted this article: to offer clear answers, insightful analysis, and a comprehensive view of market trends and dynamics.
Our aim is straightforward: to make sure you feel informed and confident about the market without needing to search elsewhere. If you think we missed the mark or could improve, we’d love to hear your feedback. Feel free to message us with your thoughts, and we’ll strive to enhance this content for you.
How this content was created 🔎📝
1) Property values in Lingotto will increase as redevelopment projects revitalize the former industrial area
The Lingotto area has been undergoing significant redevelopment, transforming from a former industrial zone into a vibrant and sustainable community. This transformation has been supported by substantial investments in redevelopment projects, such as the 7th Biochar School held at the prestigious Lingotto venue, showcasing ongoing efforts to revitalize the area.
In addition to these redevelopment efforts, the City of Turin has implemented various incentives to encourage businesses and residents to invest in the newly developed zones. These incentives are part of a broader strategy to achieve sustainability goals, such as reducing CO2 emissions by 60% by 2030 and reaching net carbon neutrality by 2050. This commitment to sustainability is making Lingotto an attractive place for future investments.
Moreover, the area has seen announcements of new commercial and residential developments, with property sales and rental prices on the rise. For instance, the average price for residential properties in Lingotto was €1,741 per square meter in November 2024, marking an increase of 6.03% compared to December 2023. This upward trend in property values is further supported by improved infrastructure, such as the extension of metro line 1 and plans for a second metro line, enhancing public transport links and accessibility.
Sources: Immobiliare.it, Mordor Intelligence, Biochar International
2) Suburban property prices may dip slightly as buyers favor central locations
Turin's real estate market is buzzing with activity as more buyers flock to the city center.
Central areas are seeing a surge in demand, with average asking prices in the Centro area hitting €3,813 per square meter as of September 2024. This trend is largely driven by a post-pandemic craving for urban life, where cultural and social activities are abundant. Turin's city center is becoming a magnet for those who want to be in the heart of the action.
Urban renewal projects are also playing a big role. These initiatives are not just sprucing up the city but are also drawing younger populations to the vibrant city centers. The buzz of new cafes, art galleries, and community spaces is hard to resist for many.
Transportation improvements are making central living even more appealing. With new transport links in areas like San Salvario, getting around the city is becoming a breeze. This ease of access is pushing property prices higher, as more people see the value in being centrally located.
The rise of hybrid workspaces is another game-changer. With fewer people needing to commute daily, the appeal of living close to work and play is stronger than ever. This shift is making central locations a top choice for many buyers.
Some suburban areas will see a slight decline in prices as buyers prioritize central locations. The convenience and lifestyle offered by city centers are hard to match, making them the preferred choice for many.
Sources: Statista, Immobiliare.it, Cushman & Wakefield
We have made this infographic to give you a quick and clear snapshot of the property market in Italy. It highlights key facts like rental prices, yields, and property costs both in city centers and outside, so you can easily compare opportunities. We’ve done some research and also included useful insights about the country’s economy, like GDP, population, and interest rates, to help you understand the bigger picture.
3) Short-term rental yields will stabilize with stricter regulations on platforms like Airbnb
Short-term rental regulations are tightening in cities like Turin, reshaping the market landscape.
In 2023, Turin introduced a 90-day limit on short-term rentals per year, pushing property owners to register as official accommodation businesses for longer rentals. This move was part of a broader effort by local governments to manage the rapid growth of platforms like Airbnb.
Hosts in Turin now need a CIR code, a unique identifier that must be displayed on all listings. This requirement, along with a restriction to only two short-term rental properties per host, adds a layer of complexity, making it harder for casual hosts to manage multiple properties.
These regulations aim to ensure compliance with safety and tax laws, not just limit rental days or properties. As a result, the number of new Airbnb listings in Turin and other cities like Florence has started to decline, creating a more stable environment for existing rentals.
The decline in new listings, along with fines for non-compliance, has led to a more mature and stable market, moving away from the chaotic growth seen during the post-pandemic travel surge.
Sources: Turin Short-Term Rental Regulation Guide, Italy's Plan to Limit Airbnbs, Airbnb Forecast 2025
4) Turin’s property prices will grow moderately as demand keeps increasing
In recent years, Turin has seen a steady increase in residential property prices. For instance, in November 2024, the average price for residential properties was €2,039 per square meter, marking a 6.03% rise from December 2023. This consistent growth trend, peaking at €2,061 per square meter in October 2024, indicates a healthy demand for properties in the city.
Turin's appeal is further enhanced by its growing urbanization and cultural richness, making it an attractive place to live. This urbanization trend often correlates with increased demand for residential properties, as more people are drawn to the city's vibrant lifestyle and economic opportunities.
Additionally, the city is gaining attention from foreign investors, who are attracted by the promising long-term value and rental yield opportunities in Turin's real estate market. This growing interest from international buyers is expected to continue, contributing to the upward pressure on property prices.
Sources: Immobiliare.it, Pearl Lemon Properties, Statista
5) City center rents will increase as more people desire the convenience of urban living
Rents in Turin's city center are expected to rise as more people seek the convenience of urban living.
In October 2024, the average rent in Turin's Centro district was 15.34 euros per square meter, noticeably higher than the city average. This shows a strong demand for living in the heart of the city. The city's population density was 6,520 inhabitants per square kilometer in 2021, indicating a growing number of people moving to the city center. This influx naturally pushes rental prices up.
Turin is one of Italy's top employment markets, with significant job creation expected in 2024 and 2025. This means more people will be looking for housing in urban areas, further increasing demand. The city is also investing heavily in public transportation, including a new Bus Rapid Transit (BRT) system and 315 new electric buses by 2025. These improvements make urban living more appealing, likely driving up rental prices.
Consumer surveys often show a preference for urban living, a trend seen worldwide. This translates into higher demand for rental properties in city centers. Turin's efforts to enhance its public transport infrastructure are part of this global trend, making the city center even more attractive to potential renters.
As more people move to urban areas for job opportunities and better amenities, the demand for city-center living continues to grow. This is particularly true in Turin, where the combination of job growth and improved public transport is making the city center a hot spot for renters.
With these factors in play, it's no surprise that rents in Turin's city center are on the rise. The city's ongoing development and investment in infrastructure are key drivers of this trend, making urban living more desirable than ever.
Sources: Statista, City Population, Sustainable Bus, RealPage
Get to know the market before you buy a property in Turin
Better information leads to better decisions. Get all the data you need before investing a large amount of money. Download our guide.
6) Virtual reality tours will increasingly be used to showcase properties to potential buyers
Virtual reality tours have become a popular tool for showcasing properties to potential buyers, and this trend has only grown stronger in recent years. In 2023 and 2024, we saw a significant increase in the adoption of VR technology in real estate globally, with 77% of prospective buyers preferring to use virtual reality to view properties remotely. This shift is largely due to the enhanced accessibility that AI-powered VR provides, allowing buyers and agents to view properties without the constraints of physical barriers.
Moreover, consumer surveys have consistently indicated a strong preference for virtual tours. In fact, 67% of home buyers expressed a desire for a virtual tour when looking at a listing, and 50% preferred virtual tours over traditional photography. This preference is particularly pronounced among younger demographics, with buyers aged 18 to 34 being 130% more likely to book a showing if a virtual tour is available. These statistics highlight the growing demand for immersive and interactive property viewing experiences.
Technological advancements have also played a crucial role in making VR tours more accessible and affordable. The integration of augmented reality (AR) and VR technologies has enhanced the interactivity and immersion of virtual tours, making them more lifelike and engaging. Additionally, AI-driven virtual staging has proven to be a cost-effective method of showcasing properties, eliminating the need for physical objects and reducing overall expenses.
Real estate agencies in Turin, for example, have successfully leveraged VR tours to attract international buyers, allowing them to explore properties from the comfort of their own homes. This global market reach has been further supported by partnerships between real estate firms and VR technology companies, ensuring that agencies have access to the latest VR technologies. The COVID-19 pandemic also accelerated the adoption of virtual solutions in real estate transactions, making VR tours a necessity for remote property viewings.
Sources: PhotoUp, Volantt, Numalis, Market.us, Cad Crowd
7) Turin’s cultural charm will draw more foreign buyers seeking second homes in Europe
Turin's cultural charm is drawing in foreign buyers eager for second homes in Europe.
In 2023, the city welcomed nearly 2.5 million tourists, a testament to its growing allure. This surge in visitors highlights Turin's rich cultural scene, which includes attractions like the Egyptian Museum and the National Automobile Museum. The Egyptian Museum is particularly famous, boasting the second-largest collection of Egyptian artifacts worldwide, making it a must-see for culture lovers.
Turin isn't just about museums; it's a city alive with international cultural events. The Salone Internazionale del Libro, Artissima, and the Torino Film Festival are just a few examples. These events draw a diverse international crowd, cementing Turin's status as a cultural hotspot.
For those considering a property investment, Turin's vibrant cultural life is a significant draw. The city's ability to host such a variety of events and attractions means there's always something happening, making it an exciting place to own a second home. Foreign buyers are increasingly attracted to this dynamic environment.
Insider tip: Turin's neighborhoods like San Salvario and Vanchiglia are particularly popular among international buyers. These areas offer a mix of historic charm and modern amenities, providing a perfect balance for those looking to immerse themselves in the local culture while enjoying the comforts of home.
With its rich history, lively events, and welcoming atmosphere, Turin is more than just a city; it's a cultural experience waiting to be explored. The city's cultural appeal is undeniable, making it a top choice for those seeking a second home in Europe.
Sources: Statista, Rome Business School, Turin Case Study
8) Asian investors will become more active in Turin's market seeking diversification opportunities
Asian investors are increasingly eyeing European real estate, with a 26% rise in cross-border capital investment from Asia and the Pacific into Europe in 2023.
In Italy, the presence of international law firms like Baker McKenzie, with offices in major cities such as Milan and Rome, underscores this interest. These firms play a crucial role in helping Asian investors connect with Italian real estate companies, smoothing the way for market entry.
Asian investors are also drawn to Europe due to economic and political shifts in their home regions, seeking stable and promising opportunities. Turin, with its stable investment outlook, is becoming a hotspot for these investors.
Impact investing is gaining momentum in Asia, and this trend is spilling over into European markets. Investors are looking for places where they can make a difference while securing their financial future, and Turin fits the bill with its promising investment climate.
Fitch Ratings has affirmed Turin's stable outlook, making it an attractive destination for those seeking security in their investments. This stability is a key factor for Asian investors who are keen on diversifying their portfolios.
With the growing interest in diversification, Asian investors are expected to become more active in the Turin market, seeking new opportunities beyond their traditional markets.
Sources: Statista, Baker McKenzie, Impact Investor, Fitch Ratings
We made this infographic to show you how property prices in Italy compare to other big cities across the region. It breaks down the average price per square meter in city centers, so you can see how cities stack up. It’s an easy way to spot where you might get the best value for your money. We hope you like it.
9) Affordable rental segments will see slight rent hikes as demand stays steady
In 2023 and 2024, Turin's affordable rental market saw rising rental prices, even though they remained lower than those in cities like Rome. For example, a studio apartment could cost between €290 and €550 per month, depending on location and amenities.
The demand for rental properties in Turin has been steady, with the short-term rental market showing a median occupancy rate of 66% and an average daily rate of €70. This consistent demand is also reflected in the long-term rental market, where many people are looking for affordable options.
Turin's popularity among students and young professionals has contributed to this steady demand. The city's economic stability and lower cost of living make it an attractive destination, further increasing the need for affordable rentals.
Sources: HousingAnywhere, HousingAnywhere, Airbtics
10) Central Turin will see higher rental yields as young professionals increasingly seek city living
Rental yields in central Turin are set to rise as more young professionals flock to the city.
In recent months, rental prices in central Turin have surged. By November 2024, the average rent hit €11.82 per square meter, marking an 8.64% jump from December 2023. This uptick signals a growing appetite for city living.
Turin is becoming a magnet for young professionals. The city experienced a 2% boost in its employment rate in 2022, thanks to booming sectors like public administration, financial services, and education. This influx is pushing up demand for rentals in the heart of the city.
But there's a catch: rental properties in central Turin are scarce. With demand outstripping supply, rental yields are poised to climb. The city's charm is further enhanced by new amenities and infrastructure, including urban greenery and improved public transport.
These developments make central Turin even more appealing to young professionals. As they continue to move in, the pressure on the rental market will likely intensify, driving yields higher.
For those eyeing property investments, central Turin offers promising returns amid this growing demand. The city's vibrant lifestyle and job opportunities are key attractions for the younger crowd.
Sources: Allerenitalie, Immobiliare.it
11) Properties with outdoor spaces will become more popular as lifestyle preferences shift to open-air living
In recent years, we've seen a noticeable shift in lifestyle preferences towards open-air living, and properties with outdoor spaces have become increasingly popular. This trend is particularly evident in cities like Turin, where the presence of balconies or terraces has significantly influenced housing prices. For example, in Turin, having a balcony can increase a property's selling price by up to 22% for spaces up to 9.50 m².
Consumer surveys have shown that Italian residents highly value outdoor living areas, with private gardens and terraces being among the top preferences. This demand has been reflected in the real estate market, where agents in Turin are emphasizing outdoor features to attract buyers. The growing popularity of urban gardening and outdoor leisure activities further highlights the desire for properties with green spaces.
Social media platforms have played a role in this trend by showcasing beautifully designed outdoor living spaces, which has influenced consumer interest. Additionally, media coverage on the benefits of open-air living, such as improved mental health and increased physical activity, has raised awareness and contributed to the popularity of properties with outdoor spaces.
Sources: MDPI, BD Magazine, Yardzen
Buying real estate in Turin can be risky
An increasing number of foreign investors are showing interest. However, 90% of them will make mistakes. Avoid the pitfalls with our comprehensive guide.
12) Crocetta district properties will gain appeal for their elegant architecture and green spaces
Properties in the Crocetta district are becoming more desirable, with prices rising by 2.66% from December 2023 to 2024.
Why the buzz? Well, Crocetta is known for its elegant architecture and lush green spaces, which are exactly what many buyers are after these days. People want neighborhoods that are not just places to live but also offer beauty and tranquility. This trend is evident as real estate agents report a surge in inquiries for homes in this area.
The local government is also playing a part by actively working to preserve and enhance these green spaces. This means Crocetta isn't just a pretty face; it's a district committed to maintaining its charm and livability. Such initiatives make it an even more attractive option for potential homeowners.
Moreover, the media and social media are buzzing with stories and posts about Crocetta's unique features. This kind of exposure only adds to its appeal, making more people aware of what the district has to offer. It's like a well-kept secret that's slowly getting out.
For those considering a move, Crocetta offers a blend of historical elegance and modern living. The district's architecture isn't just about looks; it tells a story of a place that values its past while embracing the future. This balance is something that resonates with many potential buyers.
So, if you're in the market for a new home, keep an eye on Crocetta. Its combination of beauty, community efforts, and growing popularity might just make it the perfect spot for your next move.
Sources: Immobiliare.it, Statista
13) High-end rental yields will rise with growing demand from expatriates and executives
High-end rental properties in Turin are poised to see an increase in yields due to rising demand from expatriates and executives. Turin has become a favorite destination for expatriates, thanks to its strong industrial tradition, vibrant start-up community, and lower cost of living compared to major cities like Rome and Milan.
Multinational companies such as Fiat, Lavazza, Ferrero, and Barilla have operations in Turin, attracting expatriates and executives. The city is home to a host of successful European companies and national headquarters, including those in the automotive, agribusiness, electronics, and tourism sectors.
Turin is among the wealthiest provinces in Italy in terms of average income, making it an attractive location for high-income expatriates and executives. The real estate market in Turin is less expensive than in Milan but still has a shortage of high-end rental properties, which could drive up yields as demand increases.
Sources: Expat.com
While this article provides thoughtful analysis and insights based on credible and carefully selected sources, it is not, and should never be considered, financial advice. We put significant effort into researching, aggregating, and analyzing data to present you with an informed perspective. However, every analysis reflects subjective choices, such as the selection of sources and methodologies, and no single piece can encompass the full complexity of the market. Always conduct your own research, seek professional advice, and make decisions based on your own judgment. Any financial risks or losses remain your responsibility. Finally, please note that we are not affiliated to any of the sources provided. Our analysis remains then 100% impartial.