Authored by the expert who managed and guided the team behind the Italy Property Pack
Yes, the analysis of Turin's property market is included in our pack
Why is Turin emerging as a prime destination for property investment in 2025? Is it the city's rich cultural heritage, the strategic location in Northern Italy, or the competitive property prices compared to other European cities? What are the key advantages for investors?
We get asked these questions all the time because we’re on the ground, working closely with developers, real estate agents, and investors like you. With so much interest in this market, we’ve decided to turn our individual answers into a comprehensive article for everyone to benefit from.
Our goal is to provide a clear case for investing in Turin's real estate market, backed by our firsthand experience and market knowledge.
If you think we missed an important point in our content or want to know more, don’t hesitate to reach out (we answer super fast). Your feedback makes our content even stronger.
Finally, please note that this is not financial or investment advice. Investing in real estate carries inherent risks, and market conditions can change unexpectedly. We strongly encourage you to conduct thorough research and consult with a qualified financial advisor before making any investment decisions.
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1) In Turin, you can find more affordable properties with better investment potential than in other Italian cities
Turin's property prices are much lower than those in Milan and Rome.
In October 2024, buying a home in Turin's city center cost about 3,800 euros per square meter, while in Milan, it was a hefty 8,539.83 euros per square meter. This makes Turin a smart choice for those looking to invest without breaking the bank. Plus, living in Turin is cheaper than in Rome, which is great news for both residents and investors.
Turin isn't just about affordable prices; it's also becoming a hotspot for tourists. In 2023, the city saw a 9.2% increase in tourist arrivals. This surge in visitors can drive up rental demand, offering a chance for better rental returns on your property investment.
With more tourists flocking to Turin, the rental market is buzzing. This means property owners could see higher rental yields, making their investments even more profitable. It's a win-win for those looking to dive into the property market here.
Choosing Turin over other Italian cities like Milan or Rome could mean getting more bang for your buck. The combination of lower property prices and a growing tourism sector makes it a promising spot for property investors.
So, if you're considering buying property in Italy, Turin offers a unique blend of affordability and potential for growth. It's a city on the rise, with plenty of opportunities for savvy investors.
Sources: Numbeo, Living Cost, Agenzia Nova
2) Turin’s global profile is enhanced by hosting international events like the 2006 Winter Olympics
Hosting international events like the 2006 Winter Olympics has significantly boosted Turin's global profile. One of the most noticeable impacts has been the increase in tourism. After the Olympics, the number of visitors to Turin skyrocketed from about a million to six million annually, placing it among Italy's top tourist destinations, just behind Rome, Venice, and Florence.
Another key factor is the rise in international property investments. The economic benefits from hosting the Olympics attracted significant investments, with improvements in infrastructure making Turin an appealing location for businesses and investors. The city's connectivity was enhanced through better road and rail links and an expanded airport, further increasing its attractiveness.
Moreover, the global visibility from hosting the Olympics transformed Turin's image, establishing it as a major tourist and business hub. This visibility has been leveraged to attract more cultural and sporting events, such as concerts by international artists at venues like the Palasport Olimpico, which was originally built for the Olympics.
Sources: Olympics.com, Olympics.com, ItaliaAbsolutely.com
We have made this infographic to give you a quick and clear snapshot of the property market in Italy. It highlights key facts like rental prices, yields, and property costs both in city centers and outside, so you can easily compare opportunities. We’ve done some research and also included useful insights about the country’s economy, like GDP, population, and interest rates, to help you understand the bigger picture.
3) Turin’s rich culture and history make it a hotspot for tourists and short-term rentals
Turin's cultural heritage is a magnet for tourists and short-term renters, thanks to its rich array of museums and historic sites.
The Egyptian Museum is a standout, drawing over 2 million visitors annually, making it one of the most visited museums worldwide. This shows how much people are eager to dive into Turin's cultural treasures.
Another gem is the Royal Palace of Turin, a UNESCO World Heritage Site, known for its historical importance and stunning architecture. It's a must-see for anyone visiting the city. Then there's the Mole Antonelliana, home to the National Cinema Museum, which is a hotspot for cultural events, boosting its visitor numbers even more.
Events like the Turin International Book Fair and the Turin Film Festival are big players in the city's cultural scene. They not only bring in thousands of visitors but also have a huge economic impact, with the film festival alone generating over €50 million each year. These events really put Turin on the map as a lively cultural hub.
Short-term rentals in Turin are booming, with occupancy rates hitting almost 80% recently. Platforms like Airbnb are expanding their listings, making it easier for visitors to find a place to stay. Plus, more international flights to Turin show a growing interest in the city's cultural heritage, making it more accessible to travelers from around the world.
Sources: UNWTO Case Study, All Roads Lead to Italy, Italy Segreta, Smart Tourism Capital
4) If you love wine, investing near Barolo in Turin is perfect for you
The local wine scene, especially in Barolo near Turin, is a big draw for wine lovers and investors.
Thanks to a boost in tourism, Piedmont is buzzing with wine enthusiasts eager to explore its vineyards. The annual report "L'Annata Vitivinicola in Piedmont 2023" highlights how wine tourism is a major driver of this trend.
Barolo hosts numerous wine festivals and events, showcasing the latest harvests and economic trends. Despite a slight dip in overall exports, Barolo wine exports are thriving, growing in both value and quantity.
Property values in Barolo are on the rise, reflecting a strong investment interest. Vineyard prices range from €200,000 to €3 million per hectare, showing the area's premium status.
There's a noticeable increase in wine-related businesses and investments. Top producers are pouring money into cellar renovations and new bottlings, signaling confidence in the region's future.
Sources: Club Oenologique, Vinetur, Wein Plus Magazine
5) If you love winter sports, Turin’s closeness to the Alps makes it perfect for a vacation home
Turin's proximity to the Alps makes it a highly desirable location for winter sports enthusiasts seeking vacation homes. The upcoming 2025 Special Olympics World Winter Games in Turin will attract many athletes and spectators, increasing the demand for vacation homes in the region. This event will showcase the area's infrastructure and amenities, making it more appealing to potential buyers.
In the past, the 2024 Special Olympics National Winter Games held in nearby towns like Pragelato already led to rising property values due to growing interest. This trend is expected to continue as more winter sports events are hosted in the region. Additionally, the Torino 2025 FISU Winter World University Games are anticipated to draw a large number of international visitors, contributing to tourism growth in the Alps.
Surveys among property buyers often highlight the importance of proximity to ski resorts and winter sports facilities. Many buyers are interested in properties near ski resorts, indicating the region's appeal for winter sports enthusiasts. Furthermore, property owners in Turin and its surrounding areas report significant rental income during the ski season, thanks to the high demand for vacation homes near ski resorts.
Sources: Special Olympics, FISU, Turin 2025, Olympics.com
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6) Turin’s booming tech industry means more jobs and a higher demand for housing
Turin's tech sector has been on a remarkable growth trajectory, especially in the past few years. In 2023 and 2024, the city saw a significant rise in tech job opportunities, driven by the increasing demand for roles like big data specialists, fintech engineers, and AI experts. This trend aligns with global projections that tech occupations will continue to grow much faster than average, creating numerous job openings annually.
Moreover, Turin has become a magnet for tech startups and companies, with substantial investments flowing into the city. In 2023 alone, startups in Turin attracted $70.8 million across 60 funding rounds, making it Italy's second-largest city in terms of investment volume. Programs like the Techstars Transformative World Torino have further accelerated the growth of startups, raising significant capital and fostering innovation.
Government initiatives have also played a crucial role in this growth. Turin's participation in the EU mission for climate-neutral and Smart Cities, along with the support of innovation hubs like the Intesa Sanpaolo Innovation Center, has positioned the city as a leader in tech-driven innovation. These efforts have not only boosted the local economy but also increased the demand for housing, particularly in tech-centric neighborhoods.
Sources: Startup Genome, OECD, TechTarget
7) Turin’s focus on sustainable urban development boosts property values over time
The city's commitment to sustainable urban development has a significant impact on property values over time. One of the key factors is the increased investment in green infrastructure projects. For instance, Turin has expanded its green spaces, providing over 50 square meters of green space per resident. This transformation of abandoned industrial lands into green areas not only enhances the quality of life but also boosts property values.
Another important aspect is the rising property values in areas with sustainable urban development initiatives. In Turin, the average asking price for residential properties saw a modest increase, while rental properties experienced a notable surge. This trend indicates that sustainable development initiatives are making these areas more desirable, thus driving up property values.
Government policies also play a crucial role. Turin's Energy Efficiency and Sustainability Code, along with national incentives like the "Heating Fund 2.0," encourages eco-friendly construction and renovation. These policies not only reduce energy costs but also make properties more attractive to buyers, further increasing their value.
Moreover, the demand for properties with energy-efficient features is on the rise. The integration of smart homes and sustainable building technologies in Turin is appealing to a tech-savvy demographic, contributing to the overall value of properties. This shift in buyer preferences, especially after the COVID-19 pandemic, highlights the growing importance of eco-friendly homes.
Sources: Eurocities, Pearl Lemon Properties
8) Creative professionals are drawn to Turin because it’s a design and innovation hub
Turin is a magnet for creative professionals thanks to its reputation as a design and innovation hub.
Events like the Intersection Conference 2023 have put Turin on the map, drawing industry leaders from around the globe and showcasing the city's growing role in the design world. This buzz is not just about events; it's about a city that's becoming a key player in the innovation ecosystem.
Turin is home to 675 high-tech companies in fields like deeptech, aerospace, and cybersecurity. This thriving startup scene offers a supportive environment for innovation, making it a hotspot for creative minds looking to make their mark.
For those in the design and innovation sectors, the city offers more than just companies. The rise of coworking spaces like Toolbox and Coworking 599 Europa provides essential infrastructure for collaboration. These spaces are not just offices; they're vibrant communities where ideas flourish.
With its blend of events, startups, and coworking spaces, Turin is more than just a city; it's a dynamic ecosystem for creativity and innovation. This makes it an attractive destination for those looking to live and work in a place that inspires.
Sources: Compagnia di San Paolo, UIUX Trend, Startup Business, EU-Startups
We made this infographic to show you how property prices in Italy compare to other big cities across the region. It breaks down the average price per square meter in city centers, so you can see how cities stack up. It’s an easy way to spot where you might get the best value for your money. We hope you like it.
9) Turin’s industrial heritage and innovation draw many professionals looking for homes
Turin's rich industrial history and ongoing innovation have made it a magnet for professionals seeking housing. The city has seen a rise in employment rates, especially in tech and industrial sectors, with significant job openings in mechatronics, cybersecurity, and AI. This growth in job opportunities naturally attracts professionals looking for new career prospects.
Moreover, multinational companies are setting up offices in Turin, drawn by its recognition as the European Capital of Innovation for 2024-25. This influx of businesses creates a vibrant ecosystem that supports innovation and attracts talent from around the world. The city's transformation from an industrial hub to a cultural and economic powerhouse has also driven GDP growth, further enhancing its appeal.
Young professionals are increasingly moving to Turin, attracted by its urban regeneration and vibrant cultural scene. This demographic shift is reflected in the rising demand for rental properties, particularly in key industrial areas where property values are appreciating. Urban development projects, like the conversion of the former Lingotto Factory, support this growth by providing modern amenities and spaces for work and leisure.
Sources: Nucamp, City CRI, I3P, The AOU
10) With many students attending universities like the Polytechnic University, Turin offers strong rental opportunities
Turin is a vibrant city with a thriving student population thanks to its renowned universities.
With over 114,000 students calling Turin home daily, the city has become a bustling hub of academic life. This influx has created a lively atmosphere but also a booming demand for housing that the local market is racing to meet.
The Polytechnic University of Turin, a key player in this dynamic, enrolls between 25,000 and 29,999 students, significantly contributing to the city's student numbers. This has made the areas around the university particularly sought after for rental accommodations.
As a result, rental prices in these neighborhoods have climbed, making it tough for students to find affordable places to live. The competition is fierce, with low vacancy rates indicating that most student accommodations are fully occupied.
For those considering investing in property, this presents an opportunity. The constant demand from students ensures a steady stream of potential tenants, especially in areas close to the universities.
Understanding the local market dynamics, such as the high occupancy rates and the ongoing demand for student housing, can be crucial for making informed decisions in this vibrant city.
Sources: Statista, 4icu.org, Iris Polito
11) Turin’s location between Italy and France makes it attractive to international buyers
Turin is a prime spot for international property buyers thanks to its strategic location between Italy and France.
More and more foreigners are snapping up properties in Turin, drawn by the city's appeal for both short-term tourist rentals and long-term professional stays. This trend highlights Turin's growing reputation as a vibrant international hub.
The upcoming Lyon-Turin Base Tunnel is a game-changer, enhancing Turin's connectivity. This high-speed rail link will make travel between Turin and Lyon, France, faster and more efficient, boosting trade and travel opportunities.
As part of the Mediterranean Corridor, the tunnel will integrate Turin into larger European trade networks, cementing its status as a key international trade hub. This development is set to attract even more international interest.
Turin's recent selection as the 2025 European Capital and Green Pioneer of Smart Tourism is a testament to its efforts to position itself as a business and cultural gateway. This recognition enhances its appeal to international buyers and visitors, making it a city to watch.
With these developments, Turin is not just a city with a rich history but also a forward-looking destination, poised to play a significant role in the region.
Sources: Trading Economics, Aura REE, FS Italiane, Road Genius, PR Newswire
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12) Turin’s urban renewal is turning old industrial zones into lively residential areas
Turin's urban renewal projects have successfully transformed old industrial areas into vibrant residential neighborhoods by significantly increasing property values. For example, the Lancia District's redevelopment has made it an attractive investment opportunity, drawing both residents and businesses to the area.
The demand for housing in these newly transformed neighborhoods has surged, as seen in the Manifattura Tabacchi's redevelopment into a cultural hub and residential complex. This transformation has attracted many residents and businesses, highlighting the growing appeal of these areas.
Government investment in infrastructure and public amenities has played a crucial role in this transformation. The extension of metro line 1 in 2023 and plans for a second metro line by 2028 demonstrate Turin's commitment to improving public transportation links, making revitalized districts more accessible.
Sources: Webthesis, Designboom, Comune di Torino
13) Turin’s great public transport makes homes more accessible and attractive
Turin's public transportation network has become a key factor in making properties more accessible and desirable. The city has invested heavily in its transport infrastructure, with projects like the NTT (Nuovo Torino Trasporti) aiming to reduce waiting times and improve the overall efficiency of the network. By 2027, maximum waiting times at public transport stops are expected to be just 8 minutes, making it easier for residents to get around the city quickly and conveniently.
Additionally, the introduction of 437 new buses, including 315 electric ones, and 70 new trams, is set to modernize the fleet significantly. This shift towards electric vehicles not only enhances the sustainability of the transport system but also aligns with the growing preference for environmentally friendly commuting options. As a result, properties near these transport hubs are likely to see increased demand and higher values.
The expansion of the metro network, with four new stations and additional tram lines, further enhances connectivity across Turin. This improved accessibility is expected to reduce commute times, making it more attractive for people to live in areas well-served by public transport. The strategic focus on public transport in Turin's urban planning highlights its importance in the city's development strategy, contributing to the desirability of properties in these areas.
Sources: Sustainable Bus, University of Turin, Alstom
14) Turin’s historic architecture and unique buildings provide distinctive investment opportunities
Turin's historic architecture and unique building styles offer distinctive investment opportunities for several reasons.
Firstly, areas like Quadrilatero Romano and Piazza Castello have seen significant increases in property values. This is largely due to their historical charm combined with modern amenities, making them highly attractive to international buyers. For example, property prices in Quadrilatero Romano have risen sharply, driven by luxury housing projects and its appeal to a global audience.
Additionally, there is a growing demand for unique and architecturally significant properties. Surveys have shown that buyers prefer these types of properties, which is evident in neighborhoods like San Salvario. This area is experiencing gentrification and improved transport links, further pushing property prices higher.
Moreover, the Italian government has been actively supporting the restoration and maintenance of historic buildings. This includes significant investments in landmarks like the Royal Residences, recognized as UNESCO World Heritage Sites, and the Egyptian Museum, which has become one of Turin’s top attractions.
Sources: Metalocus, UNWTO Case Study
We created this infographic to give you a simple idea of how much it costs to buy property in different parts of Italy. As you can see, it breaks down price ranges and property types for popular cities in the country. We hope this makes it easier to explore your options and understand the market.
15) Turin’s multicultural vibe makes it an inclusive spot for property investment
Turin has become a vibrant hub for international residents, with a steady increase in foreign inhabitants over the years. By 2022, the city was home to 127,836 foreign residents, showcasing a stable and growing international community. This diverse population is a testament to Turin's welcoming environment, making it an attractive place for investment.
The city's multicultural atmosphere is further enriched by its numerous cultural festivals and events. These gatherings not only celebrate diversity but also bring together locals and international residents, fostering a sense of community and inclusivity. Such events highlight Turin's commitment to embracing different cultures, which is appealing to investors looking for a dynamic and inclusive environment.
Moreover, Turin's diverse culinary scene, with a wide range of international cuisines, reflects its multicultural environment. This variety in dining options is a significant draw for both locals and expatriates, adding to the city's appeal as a place where different cultures coexist harmoniously. The presence of international organizations and consulates further enhances Turin's connection with the global community, reinforcing its inclusive atmosphere.
Sources: Statista, InterNations, ICMPD
16) Turin’s focus on waste management and clean energy makes it a sustainable place to live
Turin is making waves with its impressive waste management efforts.
Back in 2016, the city was recycling 43% of its waste, but by 2021, that number jumped to 53.3%. This leap is thanks to a smart neighborhood collection model that gets everyone involved in sorting their trash. It's a simple idea that’s making a big difference.
Turin isn't just about recycling; it's also cutting down on landfill waste. Even with a dip in waste production during the COVID-19 pandemic, the city bounced back to pre-pandemic waste levels by 2021. This shows how committed they are to keeping their waste management on point.
On the energy side, Turin is all about clean energy. They've swapped out old boilers in city buildings for energy-efficient ones and hooked up several buildings to a district heating network. These moves are part of a bigger plan to slash CO2 emissions by 60% by 2030 and hit net carbon neutrality by 2050.
As of now, Turin has already cut its CO2 emissions by 33%. This is a solid step towards their ambitious goals, showing that the city is serious about its clean energy initiatives.
Living in Turin means being part of a community that values sustainability and is actively working towards a greener future. It's not just about the numbers; it's about a lifestyle that prioritizes the environment.
Sources: Beata la Differenziata, Comune di Torino
While this article provides thoughtful analysis and insights based on credible and carefully selected sources, it is not, and should never be considered, financial advice. We put significant effort into researching, aggregating, and analyzing data to present you with an informed perspective. However, every analysis reflects subjective choices, such as the selection of sources and methodologies, and no single piece can encompass the full complexity of the market. Always conduct your own research, seek professional advice, and make decisions based on your own judgment. Any financial risks or losses remain your responsibility. Finally, please note that we are not affiliated to any of the sources provided. Our analysis remains then 100% impartial.