Authored by the expert who managed and guided the team behind the France Property Pack
Yes, the analysis of the South West France's property market is included in our pack
Why is South West France emerging as a prime destination for property investment in 2025? Is it the charming countryside, the rich cultural heritage, or the competitive pricing compared to other European markets? What are the key advantages for investors?
We get asked these questions all the time because we’re on the ground, working closely with local developers, real estate agents, and investors like you. With so much interest in this region, we’ve decided to turn our individual answers into a comprehensive article for everyone to benefit from.
Our goal is to provide a clear case for investing in South West France's real estate market, backed by our firsthand experience and market knowledge.
If you think we missed an important point in our content or want to know more, don’t hesitate to reach out (we answer super fast). Your feedback makes our content even stronger.
Finally, please note that this is not financial or investment advice. Investing in real estate carries inherent risks, and market conditions can change unexpectedly. We strongly encourage you to conduct thorough research and consult with a qualified financial advisor before making any investment decisions.
1) Being near the Atlantic Ocean means great water sports and leisure activities, boosting property appeal
Living near the Atlantic Ocean means endless opportunities for water sports and leisure activities.
Coastal spots like the Bay of Biscay and the Iberian Coast are seeing a surge in international tourists, drawn by the allure of the ocean. This trend highlights a growing interest in these areas for recreation, making properties here even more attractive. Imagine waking up to the sound of waves and having a playground of water sports right at your doorstep.
In France's South Atlantic Sea Basin, coastal tourism is a big deal, creating over 40,000 jobs back in 2012. This economic boost is mirrored by the booming boat rental market, which is worth over 250 million euros. Such numbers show a strong demand for water sports and properties close to these activities, making it a smart investment.
France is home to nearly 1 million regular boaters and water sports fans, proving just how popular these activities are. This high participation rate, along with media buzz about the perks of coastal living, is driving more people to consider buying properties near the water. It's not just about the view; it's about the lifestyle.
For those who love the sea, living near the Atlantic offers more than just a home; it offers a lifestyle filled with adventure and relaxation. Whether it's sailing, surfing, or just enjoying the beach, the ocean is a constant source of enjoyment and a key factor in property appeal.
Sources: OSPAR Assessments, Businesscoot
2) The area’s excellent train and road links make it easy for visitors and residents to get around
The area in South West France is well-connected by train and road networks, making it easy for both visitors and residents to get around. High-speed train services, like the TGV, link major cities such as Bordeaux and Toulouse to Paris, with travel times significantly reduced. For example, the TGV journey from Bordeaux to Toulouse takes about 2 hours and 23 minutes, with direct services available.
Regional train services, such as TER and Intercités, connect smaller towns and cities within the South West. These services have seen a rise in passenger numbers, with TER regional trains recording an 11% increase in ridership from the first half of 2023. This indicates that more people are using these trains, which suggests they are a convenient option for travel.
In addition to the train services, the road networks are well-maintained, with major highways like the A62 and A63 providing efficient road travel. However, there is a strong focus on rail transport, as short-range air travel is discouraged due to environmental concerns. This emphasis on rail travel highlights the importance of the train network in the region.
Sources: SNCF Group, Wikipedia, See Change Makers, The Trainline
We have made this infographic to give you a quick and clear snapshot of the property market in France. It highlights key facts like rental prices, yields, and property costs both in city centers and outside, so you can easily compare opportunities. We’ve done some research and also included useful insights about the country’s economy, like GDP, population, and interest rates, to help you understand the bigger picture.
3) Traditional stone houses make the region’s architecture highly desirable for buyers
The region's traditional stone houses are a hot commodity among buyers.
These charming homes are popping up in real estate listings, showcasing their historical allure. In places like Chalais, Charente, a character property with a gite and old stone outbuildings is listed at €347,680, highlighting the rising property values. This trend is a clear sign of how much people value the unique charm of these homes.
Buyers are particularly drawn to properties with a rich history and character. Take, for example, a property in La Genétouze, Charente-Maritime, priced at €249,100. This reflects a strong preference for homes with traditional features, which often offer better rental returns, making them attractive to both short-term and long-term renters.
Investors are also keen on these properties because they tend to yield higher rental income. Traditional features not only enhance the aesthetic appeal but also boost rental potential. This makes them a smart choice for those looking to invest in real estate.
In the countryside, these stone houses are more than just homes; they are a piece of history. Their unique architecture and timeless appeal make them a prized possession for anyone looking to own a slice of the past.
Whether you're looking to buy a home or invest in a rental property, these traditional stone houses offer a unique blend of history, charm, and financial potential. Their enduring popularity is a testament to their value.
Sources: Town & Country Property France, French Property
4) The Dordogne River’s beauty and activities make properties more desirable
The Dordogne River is a stunning natural feature that offers breathtaking scenic views, making it a highly desirable location for property buyers. The picturesque landscape, with its meandering rivers and lush surroundings, provides a serene and beautiful backdrop that many people find appealing.
In addition to its natural beauty, the Dordogne River is a hub for recreational activities, which further enhances its attractiveness. The region is well-suited for water sports such as canoeing, kayaking, and paddleboarding, with numerous local businesses catering to these activities. This abundance of outdoor opportunities makes the area a popular choice for those who enjoy an active lifestyle.
Moreover, the presence of cultural and historical attractions along the river, such as medieval villages and castles, adds to the region's charm. These attractions not only draw tourists but also increase the desirability of properties in the area, as they offer a rich cultural experience alongside the natural beauty.
Sources: Perigord.com, Trip USA France
5) The South West of France’s mild climate makes it a year-round favorite for retirees and vacationers
The South West of France is known for its mild climate, which is a major draw for retirees and vacationers throughout the year. This region, particularly Occitania, experiences mild temperatures, even with recent warming trends. The central Pyrenees, for example, have seen temperature increases, but they remain within a comfortable range.
The Dordogne region is especially popular among retirees, notably from the UK and other European countries. Its picturesque landscapes, rich history, and mild climate make it an attractive place for those seeking a relaxed lifestyle. The area is famous for its sunflower fields, medieval towns, and hilltop castles.
Occitania attracts 30 million visitors annually, making it one of Europe's top tourism destinations. The region's tourism capacity is impressive, with 6.0 million beds available, indicating its ability to accommodate a large number of tourists year-round. This consistent flow of visitors is further evidenced by the 27.9 million nights spent in outdoor accommodations and 15.2 million nights in hotel-style accommodations annually.
Sources: Climate Change Post, Tourism Occitanie, International Living
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6) The unique shopping experience from local markets and artisan shops adds to the area's charm
Local markets and artisan shops in South West France offer a unique shopping experience that enhances the area's charm. These markets, like Cours Saleya in Nice, are known for their vibrant atmosphere and eclectic mix of fresh produce, handmade crafts, and vintage items. This variety makes them a must-visit destination for both tourists and locals, contributing to increased foot traffic and sales.
Surveys have shown that tourists in the South of France appreciate the lively ambiance and taste of Mediterranean traditions provided by these markets. This high level of tourist satisfaction is a testament to the unique shopping experiences they offer. Additionally, the growth in the number of artisan shops and local markets highlights the sector's significance, with the artisanal industry generating €68 billion annually and employing 500,000 people.
Travel guides and blogs frequently mention the unique shopping experiences available in South West France, further drawing attention to the area's charm. The economic impact of these markets is substantial, with the retail market in France reaching a value of USD 756.6 billion in 2024. Consumer spending data also shows a preference for locally made and artisanal products, supporting the growth of the artisanal sector.
Sources: Scott Dunn, NSS Magazine
7) Local government investments in infrastructure can increase property values
Local governments often invest in infrastructure improvements because they can significantly boost property values. When a government spends money on projects like transportation networks, it makes an area more accessible and attractive to live in. For example, in the past, France invested over EUR 13 billion in transportation infrastructure, focusing on railway projects. This kind of investment can make commuting easier and faster, which is a big plus for property buyers.
Another reason is that infrastructure projects can create jobs and stimulate the local economy. In 2023, France saw 1,815 investment decisions that created or maintained over 59,000 jobs. This kind of economic activity can lead to more people moving to an area, increasing demand for housing and, consequently, property values.
Moreover, specific projects like the Marseille Tramway Extensions, which had a significant investment, show how improving transportation can directly impact property values. By making areas more accessible, these projects can make neighborhoods more desirable, leading to higher property prices.
Finally, plans like the "France 2030" initiative, which includes large-scale projects and training for future professions, indicate a long-term commitment to infrastructure development. This not only improves the quality of life for residents but also makes the area more attractive to potential buyers, further boosting property values.
Sources: Mordor Intelligence, Annual Report 2023 - Foreign Investment in France
8) Wine lovers and investors are drawn to the South West France for its renowned vineyards and wine production
The area is famous for its vineyards and wine production due to several key factors. One of the most significant reasons is the high concentration of renowned vineyards and wine estates, such as Château de Gensac and Domaine Plaimont, which showcase the region's rich wine heritage.
Additionally, the increasing land values in South West France highlight the demand for vineyard properties, driven by both local and international investors. This demand is fueled by the region's unique terroirs and diverse grape varieties, making it an attractive location for wine investment.
Moreover, the rising global demand for French wines, with France producing over a fifth of the world's wine in 2023, underscores the high quality and reputation of wines from regions like South West France. This demand is further supported by successful wine investment returns reported by investors in the area.
Sources: Winetourism.com, Insider Tasting, Just Drinks
We made this infographic to show you how property prices in France compare to other big cities across the region. It breaks down the average price per square meter in city centers, so you can see how cities stack up. It’s an easy way to spot where you might get the best value for your money. We hope you like it.
9) A growing expat community in the area boosts demand for international-standard housing
The area in South West France has been experiencing a noticeable increase in its expat community. This trend is evident from the rising number of expats settling in regions like Nouvelle-Aquitaine, which has been identified as having one of the highest numbers of migrants in France. This influx of international residents naturally leads to a demand for housing that meets international standards.
Another clear indicator of this growing expat community is the increasing enrollment in international schools. For instance, the International School of Provence and the International School of Lyon have seen a diverse student body from numerous nationalities. This suggests that many international families are moving to the area, further driving the need for suitable housing options.
Moreover, the real estate market reports from 2024 show a significant increase in sales to foreign buyers, particularly in regions like the Alpes-Maritimes. This trend highlights the attractiveness of the area to international buyers, who often seek homes that meet global living standards.
Additionally, the development of international-standard amenities and services, such as high-quality educational institutions, supports the notion of a growing expat community. These amenities cater specifically to the needs of international families, making the area more appealing to expats.
Sources: Connexion France, International School of Provence, Adrian Leeds, International School of Lyon
10) In the South West, you’ll enjoy a relaxed lifestyle perfect for those wanting a slower pace
The South West of France is renowned for its relaxed lifestyle, attracting those who seek a slower pace of life. One of the main reasons is the increased demand for properties in rural areas, which reflects people's desire to escape the hustle and bustle of urban living. This trend is evident from the growing number of second homes being sold in the region, indicating a clear preference for tranquility and natural beauty.
Additionally, there has been a noticeable shift of people relocating from urban to rural areas in the South West. This movement is largely driven by the desire for a more peaceful environment, which the region offers in abundance. Surveys have shown that retirees and remote workers, in particular, prefer the slower-paced living available here, thanks to the region's rich cultural heritage and scenic landscapes.
The growth in tourism focused on relaxation and wellness further highlights the South West's appeal. Numerous spa hotels and wellness retreats cater to those seeking a tranquil getaway, emphasizing the region's reputation as a destination for relaxation. Media coverage also plays a role, often highlighting the South West as a place of tranquility and natural beauty, which attracts individuals looking for a more relaxed lifestyle.
Sources: Accor Spa, Under the Lime Tree, Book Retreats
11) In South West France, diverse landscapes from beaches to mountains suit all lifestyle preferences
The South West of France is a region that truly offers something for everyone, thanks to its diverse landscapes. From the beautiful beaches along the Côte Vermeille to the majestic mountains of the Pyrenees, there's a wide range of environments to explore and enjoy.
In recent years, tourism has boomed in this area, with a significant increase in vacation bookings. This surge is partly due to the region's ability to cater to different lifestyle preferences, whether you're interested in relaxing by the sea or seeking adventure in the mountains. The area is known for its scenic coastline and nearby ski resorts, making it a popular destination for both summer and winter activities.
Moreover, the real estate market in South West France reflects this diversity. The region offers a variety of residential options, from charming cottages to grand châteaux, attracting international investors and new residents who are drawn to its unique blend of urban and rural living. This influx of people seeking a more relaxed lifestyle contributes to the growth of local communities and the economy.
Sources: Olivers France, Beaux Villages, Tales from the Lens
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12) The South West France’s cultural heritage attracts tourists, increasing rental demand
The South West France region is renowned for its rich cultural heritage, which significantly boosts tourism and rental demand. This area, particularly Occitanie, has become a major player in France's tourism industry, drawing visitors with its diverse landscapes, rich culture, and culinary experiences.
The popularity of the region among tourists leads to high occupancy rates in short-term rental properties, especially during peak tourist seasons. This demand is supported by the region's well-maintained infrastructure, making it an attractive location for both tourists and locals.
Moreover, the region hosts numerous cultural festivals and events that attract visitors, further enhancing its appeal as a tourist destination. These festivals contribute to the region's rich cultural heritage, making it an ideal location for various cultural events.
Sources: Nexus DMC, Sud Arrange
13) With many festivals and events, the region offers great short-term rental opportunities
The South West region of France is known for hosting numerous festivals and events, which significantly boost short-term rental opportunities. Festivals like the Cognac Blues Passion and Francofolies Music Festival attract large crowds, with each drawing around 150,000 attendees over several days. These events have been celebrated for decades, making them major cultural highlights in the region.
During these festival periods, there is a noticeable increase in demand for short-term rentals. For instance, occupancy rates for accommodations in the area rise significantly, as visitors flock to the region to enjoy the vibrant music scenes. This surge in demand is similar to what was observed during the 2024 Paris Olympics, where short-term rental bookings saw a 400% increase.
Local businesses and property owners benefit greatly from this influx of visitors. Economic impact reports highlight the substantial revenue generated for local tourism, with property owners experiencing a significant boost in rental income during festival times compared to non-festival periods. This trend is further supported by partnerships between festivals and accommodation providers, which promote short-term stays by offering packages that include festival tickets and accommodations.
Sources: Life in Rural France, Hostify
14) Outdoor enthusiasts will love the Pyrenees for its skiing and hiking opportunities
The Pyrenees offer a fantastic mix of skiing and hiking opportunities, making them a favorite spot for outdoor enthusiasts. In 2023, the region saw a significant influx of tourists, with Catalonia, which includes parts of the Pyrenees, being the most visited area by foreign tourists in Spain. This shows that many people are drawn to the Pyrenees for its outdoor activities.
In 2024, the French Travel & Tourism sector was projected to reach an all-time high economic contribution, with a substantial portion of this growth attributed to the popularity of outdoor sports and adventure tourism. This trend highlights the increasing interest in activities like skiing and hiking, which the Pyrenees are well-known for.
The development of infrastructure and amenities in the region further supports this appeal. For example, the GR 10 trail offers a range of accommodations and services, making it easier for hikers to explore the area. Additionally, the presence of national parks and protected areas enhances the region's attractiveness for nature lovers, providing diverse landscapes and ecosystems for exploration.
Sources: Invest in Spain, WTTC, Pyrenean Way
We created this infographic to give you a simple idea of how much it costs to buy property in different parts of France. As you can see, it breaks down price ranges and property types for popular cities in the country. We hope this makes it easier to explore your options and understand the market.
15) Local government backing for sustainable development can boost property values over time
The local government often supports sustainable development because it can lead to increased property values over time. One reason is the rising demand for eco-friendly buildings. In South West France, properties with green certifications are becoming more popular, and buyers are willing to pay more for homes that align with sustainability goals.
Additionally, energy-efficient homes are in high demand. These homes not only offer smart technology features but also help save on energy costs, making them attractive to buyers. The French government also provides grants for retrofitting older homes with sustainable technologies, which encourages eco-friendly building practices.
Moreover, sustainable development initiatives can improve the quality of life in local communities. For example, projects like La Sauvegarde in Lyon focus on creating green spaces and improving housing, which can enhance living conditions and make areas more desirable to live in.
Sources: Sustainable Development UN, Global Property Guide, Paysalia
16) In South West France, a diverse economy in agriculture, tourism, and tech ensures stability
The local economy in South West France benefits from a mix of agriculture, tourism, and technology, providing stability. Agriculture plays a significant role, with specialized farms cultivating 92% of vineyards, contributing greatly to national wine production. This specialization in wine growing is a key part of the region's agricultural output, which is a crucial component of the broader French agricultural sector.
Tourism is another pillar of the local economy, with cities like Toulouse and Bordeaux being major tourist destinations. The revenue generated from tourism significantly contributes to the local economy, with the IoT sector in Occitanie, which includes Toulouse, gathering 98,000 employees and generating over €8 billion in yearly turnover. This shows how tourism and technology sectors are intertwined, boosting economic stability.
The technology sector in Toulouse is particularly dynamic, with over 4,000 companies and more than 700 startups. This sector employs around 52,000 people, contributing to the region's economic stability. The presence of innovation hubs, such as the Grand Matabiau Digital Campus, fosters further growth and attracts more companies and startups, enhancing the region's economic resilience.
Sources: Invest in Toulouse, Credit Agricole Economic Studies
17) Families and retirees will love the strong sense of community in the area
The South West of France is famous for its strong sense of community, making it a top choice for families and retirees.
Imagine being part of a place where the community spirit is alive and kicking, thanks to events like the Festival Interceltique de Lorient, which drew in 800,000 spectators in 2019. These festivals are not just about music; they are about bringing people together and celebrating life.
Young people in the region are also stepping up, with nearly half volunteering their time to local associations in 2021. This trend has been growing since 2016, showing how committed the youth are to keeping the community vibrant and engaging.
Safety is another big draw. While we don't have the latest crime stats, the South West is known for being a safe haven, which is a huge plus for anyone looking to settle down in a secure environment.
Families and retirees find comfort in the region's close-knit atmosphere, where neighbors know each other and lend a hand when needed. It's a place where you can feel at home and be part of something bigger.
Whether it's the lively festivals, the active youth, or the peace of mind that comes with safety, the South West of France offers a welcoming community that many find irresistible.
Sources: Statista, Youth Wiki, International Living
While this article provides thoughtful analysis and insights based on credible and carefully selected sources, it is not, and should never be considered, financial advice. We put significant effort into researching, aggregating, and analyzing data to present you with an informed perspective. However, every analysis reflects subjective choices, such as the selection of sources and methodologies, and no single piece can encompass the full complexity of the market. Always conduct your own research, seek professional advice, and make decisions based on your own judgment. Any financial risks or losses remain your responsibility. Finally, please note that we are not affiliated to any of the sources provided. Our analysis remains then 100% impartial.
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