Authored by the expert who managed and guided the team behind the Greece Property Pack
Yes, the analysis of the Greek Islands' property market is included in our pack
Where are the best places to invest in the Greek Islands right now? Is Mykonos still the top pick, or are islands like Paros, Naxos, and Crete gaining ground? What makes these locations attractive to both local and foreign investors?
We’re often asked these questions because we work directly with local real estate agents, property developers, and clients who invest across the islands. Our firsthand experience in these markets gives us unique insights into where the real opportunities lie. To save everyone from asking privately, we’ve written this article to share our knowledge broadly.
Our goal is to highlight the hottest markets in the Greek Islands and explain why they’re worth your attention in 2025.
If you have suggestions or want us to dive deeper into a specific area, let us know. You shoot an email, we answer within 24 hours.
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1) Oia in Santorini is booming with rising property values due to its iconic sunset views attracting luxury buyers
Oia in Santorini is a magnet for luxury property buyers thanks to its stunning sunset views.
In 2024, the average price for homes in Oia hit €6,232 per square meter, far outpacing the rest of Santorini. This surge in property values reflects the village's growing allure.
Luxury hotels like Canaves Oia Suites and Aqua Luxury Suites are always buzzing, especially during peak seasons. Their high occupancy rates underscore Oia's appeal to wealthy tourists, which in turn boosts property prices.
Oia's sunsets are all over travel blogs and social media, cementing its status as a luxury hotspot. This buzz, fueled by travel influencers, draws in affluent visitors, further driving up demand for high-end properties.
Real estate agents are seeing a spike in interest from international buyers eager for homes with those breathtaking views. This trend is a big reason why property values are climbing.
Sources: Indomio, Booking.com, Properstar, Santorini Secrets
2) Vathy in Ithaca is attracting investors with its eco-friendly projects and niche sustainable tourism market
Vathy in Ithaca is catching the eye of investors for its eco-friendly development potential, drawing in those interested in sustainable tourism.
In recent years, especially around 2023 and 2024, Greece has seen a boom in eco-friendly accommodations, with the Greek Islands leading the charge. This surge is fueled by tourists who are increasingly seeking out sustainable travel experiences. The Greek government is backing this trend by offering tax breaks and subsidies to encourage green projects, making it easier for businesses to transition to eco-friendly practices.
Ithaca is gaining attention as a budding eco-tourism hotspot, thanks to media coverage that has put it on the map for investors and tourists alike. The local government is pushing green initiatives, like the Ithaca Green New Deal, which aims for carbon neutrality by 2030. This commitment is bolstered by Vathy's natural resources, making it a prime spot for eco-friendly ventures.
Investors are particularly drawn to Vathy because of its unique blend of natural beauty and sustainable potential. The area offers a perfect backdrop for eco-friendly projects, with its lush landscapes and commitment to preserving the environment. This makes it an attractive option for those looking to invest in the future of sustainable tourism.
As more people become aware of environmental issues, the demand for eco-friendly travel options continues to rise. Vathy is well-positioned to capitalize on this trend, offering a unique opportunity for investors to tap into a growing market. The area's focus on sustainability not only attracts tourists but also ensures that developments are in harmony with the natural surroundings.
With the support of both the local and national governments, Vathy is set to become a leader in eco-friendly tourism. The combination of incentives, natural resources, and a commitment to sustainability makes it a compelling choice for investors looking to make a positive impact while also seeing a return on their investment.
Sources: Sustainability Magazine, Hellenic Ministry of Energy, City of Ithaca
We created this infographic to give you a simple idea of how much it costs to buy property in different parts of Greece. As you can see, it breaks down price ranges and property types for popular cities in the country. We hope this makes it easier to explore your options and understand the market.
3) Lakka in Paxos is gaining interest for its secluded beaches and appeal to high-net-worth individuals seeking privacy
The region of Lakka in Paxos is seeing rising property prices due to its secluded beaches and appeal to high-net-worth individuals seeking privacy.
Imagine owning a piece of paradise where luxury properties are in high demand. Lakka is becoming a hotspot for affluent buyers who crave privacy, and this is driving up property prices. A recent sale of a 210 sq.m. house for €315,000 shows just how much interest there is in this area.
Real estate experts are buzzing about Paxos, highlighting it as a growing investment hotspot. The scarcity of available properties in Lakka means that when something does hit the market, it’s snapped up quickly, pushing prices even higher.
Greece's tourism industry is booming again, with 2023 seeing revenues that exceed pre-pandemic levels. Paxos is riding this wave of popularity, attracting more visitors and, in turn, boosting property values. The island's charm is enhanced by new luxury amenities and infrastructure, making it even more appealing to wealthy buyers.
In Lakka, the development of high-end villas and exclusive resorts is a game-changer. These additions not only cater to the tastes of affluent individuals but also elevate the overall allure of the region, further driving up property prices.
With its secluded beaches and upscale developments, Lakka is a magnet for those seeking a private retreat. The combination of limited supply and high demand is a classic recipe for rising property prices, making it a prime spot for investment.
Sources: Paxos Constructions, ETIAS, Rightmove, ETIAS
4) Kastro in Sifnos is gaining interest for its traditional architecture and potential for property appreciation
The village of Kastro in Sifnos is quickly becoming a favorite among property buyers.
In recent years, property prices in Sifnos have surged by over 8%, reflecting a growing interest in areas like Kastro. This charming village is not just a pretty face; it's a smart investment. The buzz around Kastro is partly due to its stunning traditional architecture, which is a big draw for those seeking authenticity.
Tourism is another factor boosting Kastro's allure. Sifnos has been spotlighted in major travel magazines for its breathtaking landscapes and unique architecture, making it a magnet for visitors. This increased visibility has turned Kastro into a sought-after spot for both tourists and potential homeowners.
What makes Kastro stand out is its traditional Cycladic architecture, offering a slice of history with every property. This aligns perfectly with the current trend of buyers looking for homes that provide a unique and genuine experience. The Greek real estate market is on the rise, and Kastro is riding that wave.
Sifnos is also investing in its future by enhancing infrastructure to support sustainable tourism. New hiking trails now connect its picturesque villages, adding to the island's charm. This development makes Kastro even more appealing to those who want a mix of tradition and modern comforts.
For those considering a property purchase, Kastro offers a blend of historical charm and modern amenities, making it a prime choice. The village's growing popularity and the island's commitment to sustainable tourism are key reasons why Kastro is on the radar of savvy buyers.
Sources: Indomio, To Vima, Clean Energy Islands, The Luxury Playbook
5) Agios Nikolaos in Crete is booming as a luxury resort destination with high-end developments attracting interest
Agios Nikolaos in Crete is experiencing a real estate boom thanks to its appeal as a luxury resort destination.
In recent years, property prices have surged, especially for high-end homes. Imagine waking up in a luxury villa with stunning sea views; these properties are selling for impressive amounts, with some even reaching multi-million euro price tags. This trend highlights a strong demand for upscale living spaces.
One of the standout developments is the Elounda Hills Resort Project. This massive investment includes high-end hotel units, villas, and a marina, enhancing the area's reputation as a luxury hotspot. Such projects are magnets for international buyers seeking exclusive properties with promising value appreciation.
Agios Nikolaos has also become a favorite among non-EU investors, thanks to the Golden Visa program. This initiative offers residency rights to those who invest in properties, further boosting demand. The area's charm is amplified by high occupancy rates in local luxury resorts, a testament to Crete's allure as a top travel destination.
For those considering a property purchase, the combination of luxury developments and the Golden Visa program makes Agios Nikolaos an attractive option. The area's popularity is not just about beautiful homes; it's about investing in a lifestyle that promises both comfort and potential financial growth.
With its breathtaking landscapes and vibrant culture, Agios Nikolaos offers more than just a place to live; it provides a unique opportunity to be part of a thriving community. The ongoing real estate boom is a clear indicator of the area's growing appeal and potential for future growth.
Sources: Argophilia Travel News, Tovima, ICWA, Totsi.gr
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6) Chora in Folegandros is gaining interest for boutique hotel conversions, thanks to its unspoiled beauty
Chora in Folegandros is quickly becoming a hotspot for boutique hotel conversions.
In recent years, property prices in Chora have been climbing, thanks to the island's unspoiled beauty and a surge in tourist interest. This makes it a prime spot for investors eyeing boutique hotel opportunities. The charm of Chora is not just in its looks; it's in the vibe that draws people in.
Tourist numbers are up, partly because of media buzz and nods from big names like CNN Travel, which has spotlighted Chora as one of Europe's most beautiful villages. Travelers are flocking here, eager for genuine experiences, and this has only stoked the flames of interest in the area.
There's a clear trend: people want less crowded, more authentic places, and Folegandros fits the bill perfectly. The island's traditional architecture and stunning landscapes make it a dream location for boutique hotels that cater to these desires. It's not just about a place to stay; it's about an experience that feels real and untouched.
Investors are catching on to this shift. They see the potential in Chora's unique blend of authenticity and allure. The island offers a rare mix of tranquility and charm, making it a magnet for those looking to escape the usual tourist traps.
With its growing reputation and the increasing demand for unique travel experiences, Chora is poised to become a key player in the boutique hotel scene. The island's appeal lies in its ability to offer something different, something that feels like a well-kept secret.
Sources: Travel.gr, Canaves Ena, Lifestyle Hotels
7) Kastellorizo is attracting interest with high rental yields from growing tourism and unique cultural heritage
Kastellorizo is catching eyes for its high rental yields, thanks to a surge in tourism driven by its rich cultural heritage.
In 2023 and 2024, the island saw a boost in visitors due to a new visa on arrival scheme for Turkish tourists. For instance, in the first ten days of April 2024, Kastellorizo welcomed 20,690 Turkish tourists, a significant jump from 5,969 during the same period in 2023.
This influx of tourists has naturally pushed up rental prices and occupancy rates. While specific numbers for Kastellorizo aren't available, other Greek islands like Mykonos and Santorini have shown similar trends, suggesting Kastellorizo is following suit. The rise of short-term rental platforms like Airbnb has also played a role, as investors look to cash in on the high returns during peak tourist seasons.
Kastellorizo's unique cultural heritage is a big draw, often highlighted in media. The island's history, featured in the Italian film "Mediterraneo," which won the 1992 Academy Award for best foreign film, has been a key point in media stories, boosting its appeal as a travel hotspot.
With its picturesque landscapes and historical charm, Kastellorizo is becoming a must-visit destination. The island's growing popularity is not just about its beauty but also its potential for investors seeking high rental yields.
As more tourists flock to experience its unique offerings, Kastellorizo's rental market is poised for growth, making it an attractive option for property buyers.
Sources: Schengen News, NTL Trust, Greek News Agenda
8) Lindos in Rhodes is attracting investors with its historical charm and modern amenities, boosting property demand
Lindos in Rhodes is quickly becoming a prime spot for real estate investors.
One big reason is the steady rise in property prices in the area. From 2023 to 2024, prices in Greece, including Lindos, have been climbing, with an average increase of 7%. This is largely due to a strong demand and a noticeable gap between what's available and what's wanted.
International buyers are also showing more interest, thanks to the Golden Visa program. This program offers residency to non-EU citizens who invest at least €250,000 in real estate. This influx of foreign capital has been a game-changer, boosting demand and supporting property prices in hotspots like Lindos.
Lindos isn't just about numbers; it's about charm. The town's rich cultural heritage and stunning landscapes draw millions of tourists each year. This tourism boom fuels demand for short-term rentals and vacation homes, giving the real estate market a solid push.
The presence of luxury hotels and resorts in Lindos is another indicator of high investment levels. These developments not only drive up property prices but also attract more buyers looking for a slice of paradise.
For those considering a property purchase, Lindos offers a unique blend of historical allure and modern amenities. This combination is making it a sought-after destination for both investors and vacationers alike.
Sources: esalesinternational.com, biveros.com
We did some research and made this infographic to help you quickly compare rental yields of the major cities in Greece versus those in neighboring countries. It provides a clear view of how this country positions itself as a real estate investment destination, which might interest you if you’re planning to invest there.
9) Naoussa in Paros is booming with rapid property appreciation as a trendy spot for upscale travelers
Naoussa in Paros is quickly becoming a hotspot for property buyers, with property values soaring as it gains popularity among upscale travelers.
In Naoussa, the average property prices are notably higher compared to other parts of Paros, reflecting a strong demand. This surge is largely due to Naoussa's emerging status as a luxury travel destination, attracting those looking for a slice of paradise.
The town is seeing a boom in luxury accommodations, with places like Lilly Residence and Cove Paros setting the standard. The recent reopening of the Minois Boutique Hotel in 2023, after a major facelift, adds to the allure, drawing in high-end tourists and pushing property demand even higher.
Naoussa's charm hasn't gone unnoticed, with Forbes spotlighting it as a trendy spot for luxury travelers. This kind of media attention has only fueled its popularity, making it a must-visit for those seeking a lavish getaway.
The local government is also playing its part, rolling out marketing campaigns that shine a light on Naoussa's appeal. These efforts are part of a broader strategy to boost tourism in Paros, and they're clearly paying off, attracting more upscale visitors.
With its stunning scenery and growing reputation, Naoussa is not just a place to visit but a place to invest in, as the property market continues to thrive amid this influx of luxury tourism.
Sources: Indomio, Roam and Thrive, Greek City Times
10) Skiathos Town is gaining interest for its strong short-term rental market, vibrant nightlife, and beautiful beaches
Skiathos Town in Skiathos is a hotspot for investors due to its booming short-term rental market.
Greece has been a magnet for tourists, with over 33 million visitors in 2023, and Skiathos is riding this wave. The island's stunning beaches and lively nightlife are major draws, making it a prime location for short-term rentals. This influx of tourists is a boon for investors looking to capitalize on the growing demand for vacation properties.
The Greek real estate market is on the rise, with property prices in tourist hotspots like Mykonos increasing by nearly 20% in 2023. This trend is largely driven by investors eager to tap into the lucrative short-term rental market. Skiathos, with its picturesque landscapes and vibrant social scene, is no exception.
Platforms like Airbnb are seeing a surge in demand, with a 16% increase in January and a further 9% rise in February. This trend highlights the growing interest in short-term rentals in popular destinations, and Skiathos is perfectly positioned to benefit from this boom.
With over 60 beaches and a nightlife that keeps the town buzzing, Skiathos offers a unique blend of relaxation and excitement. This combination is a magnet for tourists and a golden opportunity for investors looking to enter the short-term rental market.
Investors are particularly drawn to Skiathos because of its strong short-term rental market, fueled by the island's vibrant nightlife and stunning beaches. The town's appeal is undeniable, making it a top choice for those looking to invest in Greek real estate.
Sources: The Luxury Playbook, Statista, To Vima
11) Gaios in Paxos is a hot market with strong vacation rental demand due to its charming harbor and relaxed atmosphere
The town of Gaios in Paxos is becoming a hot market for its strong demand in vacation rentals, driven by its charming harbor and relaxed atmosphere.
In Greece, property prices are climbing, especially in popular tourist spots like the Greek islands. This trend is making Gaios more attractive as a destination. As prices rise, investors are eyeing Gaios for its potential in the vacation rental market.
The vacation rental market in Greece is on the upswing, with a projected 3.56% growth from 2025 to 2029. This means more people are looking to rent vacation homes, and Gaios is perfectly positioned to benefit from this surge. The increase in international tourists, with 22.6 million arrivals between January and September 2024, highlights Greece's growing appeal.
Gaios is frequently featured on social media and travel blogs, which showcase its unique charm. This online buzz is a big draw for tourists. Local real estate agents are noticing increased interest from international buyers, and Gaios is catching their eye as it gains popularity.
With its picturesque harbor and laid-back vibe, Gaios is becoming a favorite among travelers. The town's growing reputation is not just about its beauty but also its potential as a lucrative investment. As more people discover Gaios, the demand for vacation rentals is set to rise.
For those considering a property purchase, Gaios offers a blend of charm and opportunity. The town's appeal is not just in its scenic views but also in its potential for rental income. As the market grows, Gaios stands out as a promising investment.
Sources: Statista, Argophilia, The Luxury Playbook, Build Up Bookings
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12) Apollonia in Sifnos is gaining interest for its picturesque charm and rising culinary reputation
Apollonia in Sifnos is catching the eye of property buyers for its stunning views and vibrant culture.
One reason for this buzz is the 3.2% annual growth in the Greek real estate market, which is drawing attention to tourist hotspots like Sifnos. This growth is fueled by tourism and short-term rentals, making Apollonia a smart choice for investors.
While exact figures for Apollonia aren't available, property prices in the Cyclades are on the rise, hinting at a promising investment opportunity. The island's increasing allure among tourists is likely pushing these prices up.
Apollonia is also gaining fame as a culinary destination, with travel guides like The Wanderbug raving about its delightful eateries. This foodie reputation is not just attracting tourists but also potential property buyers looking for a slice of this vibrant lifestyle.
Tourism in Sifnos is booming, with the population quadrupling during the summer months. This surge in visitors naturally leads to more property interest, as people fall in love with Apollonia's charm.
With its picturesque setting and growing culinary fame, Apollonia is becoming a sought-after spot for those looking to invest in a piece of paradise.
Sources: The Wanderbug, Clean Energy for EU Islands, The Luxury Playbook
While this article provides thoughtful analysis and insights based on credible and carefully selected sources, it is not, and should never be considered, financial advice. We put significant effort into researching, aggregating, and analyzing data to present you with an informed perspective. However, every analysis reflects subjective choices, such as the selection of sources and methodologies, and no single piece can encompass the full complexity of the market. Always conduct your own research, seek professional advice, and make decisions based on your own judgment. Any financial risks or losses remain your responsibility. Finally, please note that we are not affiliated to any of the sources provided. Our analysis remains then 100% impartial.