Authored by the expert who managed and guided the team behind the Greece Property Pack
Yes, the analysis of the Greek Islands' property market is included in our pack
Why are the Greek Islands emerging as a prime destination for property investment in 2025? Is it the idyllic landscapes, the thriving tourism sector, or the competitive pricing compared to other Mediterranean hotspots? What makes this market so appealing to investors?
We encounter these questions frequently because we are actively engaged with local developers, real estate agents, and investors like you. Given the growing interest in this region, we've decided to compile our insights into a comprehensive article for everyone's benefit.
Our aim is to present a compelling case for investing in the Greek Islands' real estate market, drawing from our firsthand experience and deep market understanding.
If you feel we've overlooked an important aspect or wish to learn more, please reach out to us (we respond very quickly). Your feedback enhances the quality of our content.
Finally, please remember that this is not financial or investment advice. Real estate investment involves inherent risks, and market conditions can change unexpectedly. We strongly recommend conducting thorough research and consulting with a qualified financial advisor before making any investment decisions.
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1) The Greek Islands' diverse landscapes, from beaches to mountains, draw many tourists
The Greek Islands are renowned for their diverse landscapes, which range from stunning beaches to majestic mountains. This variety is a major draw for tourists from all over the world. In 2023, Greece saw a significant increase in tourist arrivals, with 30.08 million visitors, marking a 20.8% rise from the previous year. This trend continued into 2024, with projections indicating 35 million tourists, further highlighting the islands' appeal.
Each island offers something unique. For instance, Santorini is famous for its breathtaking sunsets and picturesque caldera views, making it a favorite among couples and honeymooners. Mykonos, on the other hand, is known for its vibrant nightlife and upscale beach clubs, attracting party-goers and celebrities. Crete, the largest island, boasts a mix of historical sites, traditional villages, and beautiful beaches, appealing to history buffs and nature lovers alike.
Tourists often praise the variety of landscapes and activities available across the islands. This diversity not only enhances tourist satisfaction but also encourages repeat visits, as many travelers return to explore different islands and experiences. The Greek government and tourism boards actively promote these diverse attractions, further boosting the islands' popularity on social media and in international travel guides.
Sources: GTP Headlines, Travel and Tour World, Stroumboulis Blog
2) The islands are known for luxury tourism, making them ideal for high-end property investments
The Greek Islands have become synonymous with luxury tourism, largely due to their high occupancy rates in luxury hotels and resorts. For example, Ikos Dassia on Corfu and Ikos Aria on Kos Island were ranked among the top 10 luxury hotels in Europe by TripAdvisor in 2023. This indicates a strong demand for high-end accommodations.
Additionally, there has been a significant increase in luxury property developments and sales, particularly in popular islands like Mykonos and Santorini. Mykonos experienced a nearly 20% increase in property prices in 2023, driven by high demand from short-term rental investors. This trend is further supported by a 29% increase in bookings for luxury villas in Greece, reflecting a preference among affluent tourists for exclusive vacation experiences.
The rising property prices in these popular islands are also noteworthy. For instance, Santorini’s short-term rental listings are booked for an impressive 285 nights a year, with a median occupancy rate of 78% and an average daily rate of €221. This high demand for vacation rentals contributes to the islands' reputation for luxury tourism.
Sources: Greek Reporter, Travel and Tour World, Investment Visa
We created this infographic to give you a simple idea of how much it costs to buy property in different parts of Greece. As you can see, it breaks down price ranges and property types for popular cities in the country. We hope this makes it easier to explore your options and understand the market.
3) With cruise ships visiting often, the Greek Islands are perfect for short-term rental opportunities
The Greek Islands have become a popular cruise ship destination, and this trend has significantly increased the demand for short-term rentals. In 2023, Greece saw 5,231 cruise ship arrivals, bringing nearly 7 million passengers. By 2024, the number of ships was estimated to rise to 5,500, with even more passengers expected. This upward trend continued into 2025, with projections indicating a 22% increase in cruise passengers compared to 2023.
Specific islands like Santorini and Mykonos have been major hotspots. In 2023, Santorini welcomed 800 cruise ships with over 1.2 million passengers, while Mykonos saw 749 ships with a similar number of visitors. This influx of tourists has contributed to Greece's tourism industry generating around €20 billion in revenue in 2023. The economic impact of cruise tourism is evident, and starting in summer 2025, a €20 tax will be imposed on cruise visitors to these islands, further highlighting their popularity.
The demand for short-term rentals has mirrored the growth in cruise tourism. In summer 2024, vacation rentals in Greece had high occupancy rates, with regions like Crete and Peloponnese performing particularly well. Revenue per available rental was also up by 4% compared to the previous year, driven by higher average daily rates. This trend is expected to continue, with Airbnb demand in Greece projected to break records in 2025, supported by strong pre-bookings growth.
Sources: Greece's cruise sector to show record passenger numbers in 2024, Airbnb Demand In Greece Surges, 2025 Set To Break Records, Key Data provides Greek vacation rental market summer update, Greece Introduces €20 Tax for Cruise Visitors to Santorini and Mykonos Starting Summer 2025
4) The Greek Islands' popularity in film and TV boosts global exposure and tourism
The Greek Islands have become a popular destination for film and TV productions, which has significantly increased their global exposure and tourism. This trend began to gain momentum in 2021 when Greece introduced attractive incentives like cash rebate schemes to draw international productions. These incentives have successfully increased the number of films and TV shows being shot in the country.
One of the most notable examples is the film "Mamma Mia!" which was filmed in Skopelos, Skiathos, and Pelion. After its release, there was a 5% increase in tourist arrivals in these areas. Similarly, the Netflix series "One Day" has sparked a surge in interest in Paros, with Airbnb bookings rising by 32%. These productions have not only showcased the stunning landscapes of the Greek Islands but have also drawn tourists eager to visit the filming locations.
The impact of media exposure on tourism is evident in the statistics from 2023 and 2024. In 2023, Greece welcomed 30.8 million tourists, generating 20.6 billion euros in revenues. This growth continued into 2024, with tourism revenues increasing by 12.2% in the first half of the year. The sector is projected to reach 22 billion euros by the end of 2024, with 36.9 million international visitors. This surge in tourism is largely attributed to the global exposure from films and TV shows.
Local businesses have also benefited from this increased exposure. On Paros, for example, hotels, restaurants, and souvenir shops have reported heightened activity due to the interest generated by "One Day." The Greek government has played a crucial role in this success by implementing cash rebate schemes and partnering with production companies to promote filming locations. These efforts have not only boosted tourism but have also led to increased interest in property purchases in areas featured in popular media.
Sources: Dianeosis, Euronews, Xinhua News
5) Greece’s Golden Visa program is perfect for non-EU investors looking for residency through property investment
Greece's Golden Visa program is a magnet for non-EU investors, offering residency through property investment.
In 2023, the program saw a record high of 8,351 applications, doubling the numbers from the previous year. This surge highlights the program's growing appeal among international investors.
The influx of investors has significantly boosted the Greek real estate market, with €1.32 billion channeled into the sector in 2023 alone. This capital primarily comes from countries like China, Turkey, and Russia, showcasing Greece's global allure.
Over the last decade, the Golden Visa program has funneled approximately €5.54 billion into Greece's real estate market. This has spurred demand in hotspots like Athens, Thessaloniki, and the Greek islands, reshaping the economic landscape.
Investors are particularly drawn to Athens for its vibrant culture and Thessaloniki for its strategic location. The Greek islands, with their stunning views, are also a major attraction, making them prime targets for property investment.
With the Golden Visa, investors not only gain residency but also access to the Schengen Area, adding another layer of appeal. This program is a win-win, boosting Greece's economy while offering investors a gateway to Europe.
Sources: ETIAS, Legal 500, Get Golden Visa
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6) Digital nomads are increasingly choosing the Greek Islands for long-term stays
Digital nomads are flocking to the Greek Islands for long-term stays, drawn by the stunning scenery and vibrant culture.
With the rise of remote work, more people are choosing to live and work in places that offer both beauty and a rich cultural experience. The Greek Islands, with their reliable internet and captivating history, are becoming a top choice. Many companies now support remote work, giving employees the freedom to work from anywhere, and the Greek Islands are ticking all the right boxes.
The Greek government is making it even easier for digital nomads to settle in. They've invested heavily in digital infrastructure and launched the Digital Nomad Visa program. This initiative has been a hit, with over 10,000 applications in its first year, showing just how attractive Greece is for remote workers.
Beyond the infrastructure, the lifestyle on the islands is a major draw. Imagine working with a view of the Aegean Sea, then spending your evenings exploring ancient ruins or enjoying local cuisine. It's no wonder that the number of digital nomads worldwide has surged to over 35 million, and many are choosing Greece as their base.
For those considering a move, the Greek Islands offer a unique blend of work and leisure. The local communities are welcoming, and there's a growing network of co-working spaces and digital nomad meetups. This makes it easy to connect with others and find your place in this idyllic setting.
As more people discover the benefits of working remotely from such a picturesque location, the trend is only expected to grow. The Greek Islands are not just a vacation spot; they're becoming a thriving hub for digital nomads looking for a balance of work and play.
Sources: Schengen News, A Brother Abroad, Mighty Travels
7) The strong expat community on the islands makes it easy to find long-term renters
The Greek Islands have become a popular destination for expats, creating a strong community that supports a market for long-term rentals. In 2023, Greece had a foreign-born population of over 1.1 million, showing a significant number of expats living in the country. This large expat presence naturally leads to a demand for housing, including long-term rentals.
Additionally, the Greek Golden Visa program has attracted substantial foreign investment, with €1.32 billion from foreign buyers in 2023 alone. This program encourages property purchases, which can be rented out to expats, further supporting the long-term rental market. The presence of international schools and services catering to expats also indicates a well-established infrastructure that supports expat families, making the islands an attractive place to settle.
Moreover, thriving expat communities in popular islands like Crete, Rhodes, and Corfu have their own social structures, including expat clubs and organizations. These communities provide a sense of belonging and support, making it easier for new expats to integrate and feel at home. This social network is a key factor in why expats choose to stay long-term, thus fueling the demand for long-term rentals.
Sources: Trading Economics, Destinations by LeadingRE, Immigrant Invest, CEIC Data
8) With local governments upgrading infrastructure, property values are on the rise
Local governments are investing heavily in infrastructure to boost property values in the Greek Islands.
In 2024, the Greek Tourism Ministry received 41 investment plans focused on upgrading ports and marinas, with a substantial €139 million from the Recovery and Resilience Facility. This shows a strong commitment to improving infrastructure, which is crucial for boosting property values.
One major project is the €524 million interconnector linking the Western and Southern Cyclades to the mainland electrical grid. Set for completion by 2025, this involves extensive underground and submarine cables, enhancing connectivity and making the islands more appealing to property buyers.
Another exciting development is the "Just clean energy transition of Diapontia Islands (JEDI)" project. This initiative aims to fully decarbonize power systems on certain islands, including hybrid power stations and smart marinas, boosting sustainability and attractiveness to tourists and investors.
These infrastructure upgrades are not just about convenience; they are about transforming the islands into modern, sustainable destinations. Smart marinas and hybrid power stations are part of this vision, making the islands more appealing to both tourists and investors.
With these projects, the Greek Islands are becoming more connected and sustainable, enhancing their appeal to potential property buyers looking for a slice of paradise.
Sources: EIB Group Activity in Greece, GTP Headlines, FEDARENE
We did some research and made this infographic to help you quickly compare rental yields of the major cities in Greece versus those in neighboring countries. It provides a clear view of how this country positions itself as a real estate investment destination, which might interest you if you’re planning to invest there.
9) Limited land on the islands means property scarcity, helping retain value
The Greek Islands are a hot spot for property buyers because land is scarce due to geographical constraints.
In 2023, property prices on popular islands like Mykonos and Santorini jumped by up to 20%, making them even more desirable. This surge is largely because the Greek government has put in place strict zoning laws to protect the islands' natural beauty and historical sites.
These regulations mean that new construction is limited, preserving the islands' unique cultural and architectural heritage. So, if you're thinking about buying property here, know that the charm of these islands is well-protected.
Rental properties are in high demand, with low vacancy rates indicating that tourists love staying here. This demand, combined with the limited number of properties, means rental yields are on the rise, making these islands a smart choice for investors.
Tourist numbers keep climbing, which is great news for property owners. The increasing arrivals have boosted rental yields, making these islands even more attractive for those looking to invest.
With limited land available for development, the Greek Islands ensure property scarcity and value retention, making them a solid investment choice.
Sources: The Luxury Playbook, NTL Trust
10) With many international festivals, the islands offer peak times for renting out your property
The islands host numerous international festivals, creating peak rental periods because these events draw large numbers of visitors. In 2023, Greece welcomed over 33 million visitors, many of whom were attracted to the islands specifically for their festivals. Events like the Ifestia Festival in Santorini and the International Eressos Women’s Festival in Skala Eressos are major attractions.
During these festivals, the demand for accommodations skyrockets. For example, the occupancy rate for properties on Mykonos increased by up to 111% during the summer months compared to the previous year, largely due to the high demand during festival periods. This surge in visitors directly impacts rental prices, with property owners reporting higher rental income during these times.
Tourists often cite festivals as a primary reason for visiting the Greek Islands, and economic reports highlight the increased spending during these events. The festivals not only boost the local economy but also contribute significantly to the country's GDP. This economic impact is further supported by media coverage and promotional materials that emphasize the popularity of these festivals, making them even more appealing to tourists.
Sources: Odynovo Tours, Greece Is, The Luxury Playbook, Women's Festival
11) The Greek Islands' hospitality tradition ensures guests have great experiences and return often
The Greek Islands have a strong tradition of hospitality, which significantly enhances the guest experience and encourages repeat visits. In 2024, occupancy rates in Greek islands were impressively high, with some islands like Naxos and Ios reaching over 90% in August. This indicates that many visitors are drawn to the islands, despite challenging conditions, due to the welcoming atmosphere and excellent hospitality services.
Moreover, Greece saw a substantial increase in tourism in 2023, with over 36 million visitors, marking a 20.8% rise in inbound travelers. This growth suggests that many tourists are returning, likely because of the positive experiences they had during their previous visits. High levels of guest satisfaction are also evident from customer surveys, where active tourism experiences were highlighted as a key reason for repeat visits.
Testimonials and reviews on travel websites frequently praise the local hospitality, emphasizing the unique cultural experiences and authentic products offered by small and medium-sized family businesses. This positive feedback reflects the islands' commitment to providing memorable and personalized experiences for their guests.
Sources: Travel Daily News, To Vima, Hanye Trubox
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12) Eco-tourism is booming on the islands, so there’s more demand for sustainable places to stay
The Greek islands have been experiencing a surge in eco-tourism, largely due to the growing number of eco-friendly accommodations. In recent years, there has been a significant increase in boutique hotels, eco-lodges, and traditional guesthouses that prioritize sustainability and environmental responsibility. This shift aligns with the rising consumer demand for sustainable travel options, as more travelers seek authentic experiences that immerse them in local cultures and traditions.
Additionally, the Greek government has played a crucial role by incentivizing the use of renewable energy in the tourism sector. This support has encouraged businesses to adopt solar and wind power, further enhancing the appeal of eco-friendly accommodations. Islands like Tilos have become leaders in renewable energy, with most accommodations and homes running on solar and wind power, setting a precedent for other regions.
Moreover, heightened media focus on eco-tourism and its benefits has brought international recognition to Greece's efforts in sustainable tourism. Initiatives like the Gr-Eco island project on Chalki have been highlighted, showcasing the country's commitment to renewable energy and sustainable practices. This media attention, coupled with social media campaigns promoting sustainable travel in Greece, has contributed to the increased bookings for eco-friendly resorts and hotels.
Sources: Original Travel, Intelligent Living, Unsustainable Magazine
13) The Greek Islands' unique microclimate draws tourists all year, guaranteeing steady rental income
The Greek Islands boast a unique microclimate that draws tourists all year, ensuring steady rental income.
One reason for this is the abundance of sunshine they receive annually. Take the Aegean Islands, like Rhodes and Naxos, for instance. These islands enjoy a high percentage of clear skies, meaning plenty of sunshine throughout the year.
While summer is the peak tourist season, the Greek Islands continue to attract visitors year-round. In 2023, Greece welcomed over 33 million visitors, with many islands seeing a steady stream of tourists. This is thanks to the mild winters and warm summers, making the islands a desirable destination no matter the season.
Rental properties in the Greek Islands maintain high occupancy rates across different seasons. In 2024, the occupancy rate for vacation rentals in Greece was only slightly behind the previous year. Regions like Crete and Peloponnese even surpassed last year's rates, showing a strong demand.
This steady demand is further supported by government initiatives promoting off-season tourism. These efforts ensure a continuous stream of visitors, keeping the rental market vibrant.
Sources: Current Results, Short Term Rentalz, The Luxury Playbook
14) The Greek Islands attract health-focused travelers with their renowned wellness retreats
The Greek Islands have become a hotspot for wellness retreats, drawing in health-conscious travelers from around the world. This trend has been building over the past few years, with Greece emerging as a top destination for wellness tourism. The Global Wellness Institute projected that the wellness tourism sector in Greece would reach $1 trillion by the end of 2024, highlighting the country's growing appeal in this area.
One of the key reasons for this popularity is the unique combination of factors that the Greek Islands offer. The islands boast a favorable climate, a Mediterranean diet known for its health benefits, and high-level accommodations. These elements create an ideal environment for wellness retreats, as emphasized by the Global Wellness Summit. Additionally, the Greek government has shown strong support for this sector, earmarking funds to promote health and wellness tourism.
Moreover, the Greek Islands have been highlighted in various media outlets as a top wellness destination, thanks to their natural beauty, ancient healing traditions, and modern wellness facilities. Social media trends also play a role, with travelers sharing their positive experiences and the health benefits they have gained from visiting these destinations. This has further increased the islands' appeal to health-conscious travelers.
Sources: Global Wellness Institute, Travel and Tour World, Spa Business
We have made this infographic to give you a quick and clear snapshot of the property market in Greece. It highlights key facts like rental prices, yields, and property costs both in city centers and outside, so you can easily compare opportunities. We’ve done some research and also included useful insights about the country’s economy, like GDP, population, and interest rates, to help you understand the bigger picture.
15) The revival of traditional crafts in the Greek Islands draws cultural tourists
The Greek Islands are buzzing with a revival of traditional crafts, drawing in cultural tourists like never before.
In 2024, Greece is expecting a whopping 35 million tourists, a 7% jump from last year. This isn't just about numbers; it's about the kind of experiences people are after. With tourism receipts climbing by 10% to €22 billion, it's clear that visitors are hungry for cultural experiences.
People aren't just visiting; they're getting hands-on. The Ionion Center for the Arts and Culture is seeing more folks signing up for workshops. Imagine learning to cook Kefalonian dishes or diving into Homeric meals. These workshops are a hit with those wanting to soak up Greek culture firsthand.
The government is also stepping up. The "All of Greece One Culture 2024" program is a big deal. Organized by the Ministry of Culture and Sports, it features new productions at archaeological sites and museums. This initiative is all about connecting today's art with Greece's rich history, making traditional crafts even more appealing.
These efforts are paying off. The blend of government support and tourist interest is breathing new life into traditional crafts. It's not just about preserving the past; it's about making it a vibrant part of the present.
With all these elements coming together, the Greek Islands are becoming a hotspot for cultural tourism, where visitors can truly immerse themselves in the local traditions and crafts.
Sources: Greek News Agenda, Enterprise Greece, Ionion Arts Center
16) The Greek Islands attract wealthy tourists, making them a hotspot for yachting and sailing
The Greek Islands have become a favorite destination for yachting and sailing, attracting affluent tourists for several reasons.
First, the availability of yacht charters is impressive, with 2,248 yachts available for charter in 2025. This high availability, coupled with a significant booking rate, shows the strong demand for yachting experiences in the region. Additionally, the Greek Islands are frequently highlighted in media coverage as a premier yachting destination, which adds to their allure among luxury travelers.
Moreover, the economic impact of yachting tourism is substantial, contributing significantly to Greece's economy. The tourism sector, including yachting, accounts for 13% of the national GDP, providing numerous employment opportunities. The Greek government has also taken steps to promote nautical tourism by improving marina facilities and investing in sustainable tourism practices.
Social media trends and endorsements from travel influencers and celebrities further enhance the appeal of the Greek Islands. These endorsements showcase luxury yachting experiences, making the region even more attractive to affluent travelers.
Sources: Elegant Facilities Services, Yacht Rent, Wikipedia, Travel and Tour World
While this article provides thoughtful analysis and insights based on credible and carefully selected sources, it is not, and should never be considered, financial advice. We put significant effort into researching, aggregating, and analyzing data to present you with an informed perspective. However, every analysis reflects subjective choices, such as the selection of sources and methodologies, and no single piece can encompass the full complexity of the market. Always conduct your own research, seek professional advice, and make decisions based on your own judgment. Any financial risks or losses remain your responsibility. Finally, please note that we are not affiliated to any of the sources provided. Our analysis remains then 100% impartial.