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Where are the best places to invest in Switzerland right now? Is Zurich still the top pick, or are cities like Geneva, Lausanne, and Lucerne gaining ground? What makes these locations attractive to both local and foreign investors?
We’re often asked these questions because we work directly with notaries, real estate agents, and clients who invest across the country. Our firsthand experience in these markets gives us unique insights into where the real opportunities lie. To save everyone from asking privately, we’ve written this article to share our knowledge broadly.
Our goal is to highlight the hottest markets in Switzerland and explain why they’re worth your attention in 2025.
If you have suggestions or want us to dive deeper into a specific area, let us know. You shoot an email, we answer within 24 hours.
Fact-checked and reviewed by our local expert
Laurence Rapp 🇬🇧
Sales representative at Skiing Property
1) St. Gallen is attracting families and investors with its strong economy and affordable housing market
St. Gallen is turning heads in the real estate world thanks to its strong economy and affordable housing market.
In recent years, St. Gallen has seen a 15.34% rise in house prices since 2020, a clear sign of its economic vitality. This growth is fueled by new businesses setting up shop and creating jobs, making it a hotspot for both families and investors.
What really sets St. Gallen apart is its lower property prices compared to other Swiss cities. For example, while the average price per square meter in Zurich is CHF 16,048, in St. Gallen, it's just CHF 7,008. This affordability is a big draw for families wanting to settle down and investors hunting for good deals.
The buzz around St. Gallen is also evident in the rising number of property transactions. This surge is driven by smart pricing strategies and growing market confidence, with experts predicting that housing demand will keep climbing through 2025.
Beyond the numbers, St. Gallen offers a vibrant lifestyle with top-notch educational facilities like the University of St. Gallen and a lively cultural scene. These elements make it an even more attractive place to live.
Sources: Real Advisor, Look Move, Bird & Co, Immoscout24
2) Zug is drawing investors with low taxes and high demand for luxury apartments, driving significant property appreciation
Zug is a hotspot for investors thanks to its appealing tax rates.
In 2023, a KPMG survey revealed that Zug's corporate tax rate was just 24.99%, making it a prime location for multinational companies and expatriates eager to cut down on taxes. This low tax environment is a major draw for businesses looking to establish a foothold in Switzerland.
Luxury apartments in Zug are in high demand, with vacancy rates at a mere 3.9% by the end of 2023, according to Zug Estates. This scarcity is largely due to the influx of international firms and their employees, who are driving up the need for upscale housing options.
The property market in Zug is on the rise, with property values appreciating steadily. Even though some portfolios saw a slight dip, the overall trend remains positive. This is evident as advertised rents in Zug jumped by 6.3% in early 2024, surpassing increases in other Swiss cities.
Investors are particularly interested in Zug's luxury real estate, where the combination of low taxes and high demand is pushing property values higher. The city's appeal is further enhanced by its picturesque setting and excellent infrastructure, making it a desirable place to live and work.
Sources: Zug Estates Annual Report 2023, Swissinfo.ch, Property Market Report Switzerland
In this video, we see a detailed analysis of Zug's real estate market dynamics, highlighting the region's low tax rates and rising demand for luxury apartments, making it an attractive investment location.
3) Seefeld in Zurich is in demand for its lakeside charm and upscale amenities, keeping property prices high
Seefeld in Zurich is a highly desirable neighborhood for potential property buyers.
Its lakeside location offers breathtaking views and easy access to water activities, making it a magnet for those who love nature. Imagine waking up to the serene beauty of Lake Zurich right at your doorstep.
Beyond the natural allure, Seefeld boasts upscale amenities that cater to a luxurious lifestyle. From chic boutiques to cultural venues, the area is a hub of exclusivity, attracting those who appreciate the finer things in life.
Property prices here are consistently high, reflecting the neighborhood's prestige. For instance, a condominium might set you back around CHF 1,780,000, a price tag that underscores the area's desirability.
This trend of high property values has been steady over the years, showing a reliable appreciation in the market. It's a testament to Seefeld's enduring appeal among buyers.
Living in Seefeld means being part of a community that values both natural beauty and modern luxury, a rare combination that keeps demand strong.
Sources: RealAdvisor, Zurich Hotels Now, Lodge Relocation
4) Fribourg is attracting interest with its affordable housing and growing student population, boosting rental yields
Fribourg is catching eyes for its affordable housing and vibrant student scene, which are boosting rental yields.
In Fribourg, property prices have stayed steady, unlike other Swiss areas where prices have soared. This makes it a great spot for those looking for budget-friendly homes. The Patrimonium Swiss Real Estate Fund even reported a 4.3% jump in rental income for the first half of the 2024/2025 financial year, showing the market's strength.
The University of Fribourg is buzzing with activity, thanks to a surge in student numbers—10,366 students enrolled in 2024. This influx is driving up demand for rentals, as students hunt for places near their campus. With an acceptance rate of 33%, it's clear that more people are eyeing Fribourg for higher education.
Local government is stepping up too, with initiatives to support housing development. Their "For affordable housing" plan ensures that new residential zones include affordable apartments, keeping Fribourg's housing accessible.
Sources: Patrimonium Swiss Real Estate Fund, University of Fribourg, Wüest Partner
5) Ticino is gaining interest for its Mediterranean climate and closeness to Italy, ideal for second homes and retirement properties
The region of Ticino is seeing a rise in real estate interest due to its Mediterranean climate and proximity to Italy, making it a desirable location for second homes and retirement properties.
Imagine living in a place where winters are mild and summers are warm—that's Ticino for you. This Mediterranean climate is a big draw for retirees and those looking for a second home. The weather here is not just pleasant; it’s a lifestyle choice that many find irresistible.
In recent years, property prices in Ticino have been on the rise. In 2023, there was a 5.38% increase in property prices, outpacing other Swiss regions like Zurich and Geneva. This surge reflects a strong demand, driven by the region's appealing climate and lifestyle. More people are buying, and this has led to a noticeable uptick in real estate transactions.
Another reason for Ticino's growing popularity is its proximity to Italy. Being close to the Italian border means easy access to Italian culture and attractions. This makes Ticino a hot spot for both domestic and international buyers who want a taste of Italy without leaving Switzerland.
Modern living in Ticino is also getting a boost from improved infrastructure. The expansion of the high-speed fibre-optic network by Swisscom enhances connectivity, making it easier for residents to enjoy modern conveniences. This development is a game-changer for those who value staying connected.
Sources: Julius Baer Property Market Report Switzerland, Swisscom Builds High-Speed Fibre-Optic Network in Chiasso, Italy Real Estate Outlook 2024-2025, Switzerland Residential Property Market Analysis 2024
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6) Winterthur's Sulzerareal is thriving with its vibrant redevelopment, boosting rental and purchase demand
Winterthur's Sulzerareal is now a hot market thanks to its vibrant transformation into an urban quarter.
The redevelopment, especially at the “Werk 1” site, has created a mixed-use, sustainable neighborhood. This area features residential units that align with the 2000-Watt Society's energy efficiency standards, attracting eco-friendly residents and boosting demand. The focus on sustainability not only provides affordable housing but also draws in those who prioritize green living.
In Switzerland, there's a high demand for office and commercial space, particularly in prime spots like Sulzerareal. Swiss Prime Site noted a low vacancy rate of 4% in 2023, showing strong interest in properties here. This suggests that new developments in the area are likely to fill up quickly, making it a sought-after location for businesses.
The redevelopment includes a mix of residential, commercial, and leisure spaces, such as townhouses and open areas. This variety of amenities makes Sulzerareal a desirable place to live and work, further driving up demand. The blend of living and working spaces creates a dynamic environment that appeals to a wide range of people.
With its successful transformation, Sulzerareal has become a magnet for both renters and buyers. The area's appeal is enhanced by its diverse offerings, making it a prime choice for those looking to invest in property. The combination of sustainability, convenience, and community makes it a standout location.
Sources: Swiss Prime Site Solutions Annual Report 2023, Implenia’s Development at Sulzerareal
7) Valais is gaining interest for its vacation homes and chalets, driven by scenic landscapes and outdoor activities
The Valais region is becoming a hot spot for real estate, especially for vacation homes and chalets.
In recent years, property prices in Valais have surged, with vacation homes seeing a nearly 10% increase in 2021. This was the biggest jump in over a decade, largely fueled by the pandemic as people craved more space and scenic views. The trend hasn't slowed, with both local and international buyers eager to invest, even though holiday properties are in short supply.
Valais is famous for its outdoor activities, boasting over 8,000 kilometers of hiking trails that draw in tourists and potential buyers. The region's breathtaking landscapes and active lifestyle have been spotlighted in the media, making it a prime location for second homes. Real estate agents are buzzing about the increased demand, thanks to these appealing features.
For those considering a property in Valais, it's not just about the stunning views. The area offers a unique blend of tranquility and adventure, with activities ranging from skiing in the winter to mountain biking in the summer. This diverse range of outdoor pursuits is a major draw for buyers looking for a getaway that offers more than just a pretty backdrop.
Moreover, the local culture and community add to Valais's charm. The region is known for its warm hospitality and vibrant festivals, which provide a rich cultural experience for residents and visitors alike. This sense of community is a significant factor for many when choosing a vacation home, as it offers a welcoming environment to relax and unwind.
Investing in Valais real estate is not just about owning a piece of paradise; it's about embracing a lifestyle that combines natural beauty with endless opportunities for adventure and relaxation. With the current demand and limited supply, now might be the perfect time to consider making Valais your home away from home.
Sources: UBS, Valais Tourism, Feel Home Zermatt
8) Biel/Bienne is a real estate hotspot with its bilingual culture and improved infrastructure attracting investors and residents
Biel/Bienne is quickly becoming a real estate hotspot.
One of the key reasons is its unique bilingual culture, where both French and German are equally embraced. This "consensual bilingualism" creates a welcoming atmosphere that draws in a diverse crowd, making it a vibrant place to live. Imagine strolling through a city where you can hear both languages in cafes and shops, offering a truly European experience. This cultural blend is a big draw for people looking to settle in a place that feels both familiar and exciting.
Beyond its cultural charm, Biel/Bienne is also seeing significant improvements in infrastructure. While the specifics aren't detailed, the city's focus on enhancing transportation and public services is evident. These upgrades make daily life more convenient, whether you're commuting to work or enjoying a weekend outing. This ease of living is a major factor in why more people are considering moving here, boosting the real estate market.
The property market is buzzing, with rising property prices reflecting its growing appeal. As of December 2024, the median house price hit CHF 958,580. This range in property prices shows a strong demand for both buying and renting, indicating that people are eager to invest in this promising city. Whether you're looking for a cozy apartment or a spacious house, the options are varied, catering to different tastes and budgets.
For those interested in renting, the average rental prices per square meter for apartments and houses are also on the rise. This trend suggests that even if buying isn't on your radar, renting in Biel/Bienne is becoming a popular choice. The city's appeal isn't just limited to homeowners; renters are also finding it an attractive place to call home.
With its improving infrastructure and cultural richness, Biel/Bienne is not just a place to live but a community to be part of. The city's efforts to enhance its living conditions are paying off, making it a top choice for both investors and residents. If you're considering a move, this city offers a unique blend of tradition and modernity, making it a compelling option.
Sources: RealAdvisor, Lebendige Traditionen, Urbistat
We have made this infographic to give you a quick and clear snapshot of the property market in Switzerland. It highlights key facts like rental prices, yields, and property costs both in city centers and outside, so you can easily compare opportunities. We’ve done some research and also included useful insights about the country’s economy, like GDP, population, and interest rates, to help you understand the bigger picture.
9) Schaffhausen is appealing to investors with its charming old town and lower property prices compared to Zurich
Schaffhausen is quickly becoming a favorite spot for real estate investors.
One big reason is the affordable property prices compared to Zurich. While Zurich's prices can soar up to CHF 35,000 per square meter, Schaffhausen offers a more budget-friendly option with a median house price of CHF 1,082,682. This makes it a smart choice for those looking to stretch their investment further.
Adding to its allure is Schaffhausen's charming old town, which is rich in history and culture. This picturesque setting not only draws tourists but also makes it a lovely place to call home. The blend of beauty and affordability is a winning combination for potential buyers.
Schaffhausen's location is another plus. It's close enough to Zurich, allowing residents to enjoy a peaceful lifestyle while still having easy access to the bustling city. This proximity means you can work in Zurich and retreat to the tranquility of Schaffhausen at the end of the day.
For those eyeing growth potential, Schaffhausen is a promising choice. Its appeal as a residential area is growing, thanks to its lower costs and attractive environment. More people are seeing it as a viable alternative to the high-priced Zurich market.
Investors are taking note of Schaffhausen's unique blend of affordability, charm, and convenience, making it a hot spot for real estate opportunities.
Sources: Property Prices in Schaffhausen, Zurich Real Estate Prices
10) Nyon is gaining interest for its strategic location between Geneva and Lausanne, offering affordable homes with strong appreciation potential
Nyon is becoming a hot spot for real estate thanks to its perfect location between Geneva and Lausanne.
For those working in these bustling cities, Nyon offers a more affordable living option without sacrificing convenience. The town is well-connected by public transport, making daily commutes a breeze. This accessibility is a major draw for potential buyers.
In recent years, Nyon has seen a noticeable uptick in property transactions, reflecting its growing appeal. The average price per square meter for apartments here is CHF 12,925, which is quite attractive compared to the higher prices in Geneva and Lausanne. This price difference is a big reason why many are choosing Nyon.
Real estate experts are taking note of Nyon's rising popularity. The town's property values have appreciated steadily, showing that demand is on the rise. Its strategic location and more affordable housing options make it a smart choice for buyers.
Adding to its charm, Nyon's population is growing, fueled by its proximity to economic hubs like Geneva and Lausanne. This growth is a testament to the town's increasing desirability as a place to live.
With its combination of affordability, convenience, and potential for property value growth, Nyon is becoming a preferred destination for those looking to invest in real estate in Switzerland.
Sources: RealAdvisor, Aparthotel, Properstar
11) Oerlikon in Zurich is booming with rapid urban development and excellent transport links, ideal for residential and commercial properties
The neighborhood of Oerlikon in Zurich is experiencing a real estate boom due to its rapid urban development and excellent transport links, making it a prime location for both residential and commercial properties.
In recent years, property prices in Oerlikon have been steadily climbing, driven by a high demand and limited supply. This trend is expected to continue, with predictions of a 3% to 7% increase in property prices in Zurich by 2025. Oerlikon stands out as one of the key areas benefiting from this upward trend.
Oerlikon is buzzing with new residential and commercial developments, contributing to its real estate boom. The area is undergoing significant gentrification, with several redevelopment projects in the pipeline. These projects focus on creating mixed-use spaces that cater to both living and business needs, enhancing the neighborhood's appeal.
Public transport is another major draw for Oerlikon. Zurich has invested heavily in its public transport system, expanding the S-Bahn and bus services. This has made Oerlikon a convenient hub for residents and commuters, boosting its attractiveness as a place to live and work.
Insider knowledge reveals that Oerlikon's strategic location and excellent connectivity are key factors in its real estate success. The neighborhood's proximity to Zurich's city center and major transport links makes it a prime spot for property investment.
With its vibrant development scene and strong transport network, Oerlikon is not just a place to live but a thriving community. The ongoing projects and improvements are set to make it an even more desirable destination for potential buyers.
Sources: Core.ac.uk, Engel & Völkers
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12) Lausanne's Flon district is thriving with its shift from industrial to trendy residential and commercial spaces, boosting property values
The Flon district in Lausanne is now a real estate hotspot, thanks to its transformation from an industrial area into a trendy hub.
Once an abandoned industrial zone, the Flon district has undergone extensive urban regeneration, turning it into a vibrant neighborhood with shops, bars, a cinema, and open spaces for socializing. This makeover has made the area highly attractive to both residents and investors, driving up property values significantly.
In recent years, particularly in 2023 and 2024, the Swiss housing market saw a notable rise in property prices, with Lausanne being a major contributor to this trend. The Flon district's transformation is a key factor in this boom, as it has become a desirable place to live and invest.
The district's appeal is further enhanced by the growth of new businesses and startups. The Flon district has become a bustling area, attracting entrepreneurs and small businesses, which contributes to its economic growth. This influx of business activity not only boosts the local economy but also makes the area more desirable for people looking to live in a lively and dynamic environment.
Moreover, the district's appeal is further enhanced by the growth of new businesses and startups. The Flon district has become a bustling area, attracting entrepreneurs and small businesses, which contributes to its economic growth. This influx of business activity not only boosts the local economy but also makes the area more desirable for people looking to live in a lively and dynamic environment.
Sources: Lausanne RG 2023, Le Flon District, Housing Market Quarterly Report
Our team found this video showcasing Lausanne's Flon district and its transformation from an industrial area to a trendy and vibrant urban hub, significantly increasing property values.
While this article provides thoughtful analysis and insights based on credible and carefully selected sources, it is not, and should never be considered, financial advice. We put significant effort into researching, aggregating, and analyzing data to present you with an informed perspective. However, every analysis reflects subjective choices, such as the selection of sources and methodologies, and no single piece can encompass the full complexity of the market. Always conduct your own research, seek professional advice, and make decisions based on your own judgment. Any financial risks or losses remain your responsibility. Finally, please note that we are not affiliated to any of the sources provided. Our analysis remains then 100% impartial.
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