12 hottest real estate areas in the South of France in 2025

Authored by the expert who managed and guided the team behind the France Property Pack

Yes, the analysis of the South of France's property market is included in our pack

Where are the best places to invest in the South of France right now? Is Nice still the top pick, or are cities like Marseille, Montpellier, and Toulon gaining ground? What makes these locations attractive to both local and foreign investors?

We’re often asked these questions because we work directly with notaries, real estate agents, and clients who invest across the region. Our firsthand experience in these markets gives us unique insights into where the real opportunities lie. To save everyone from asking privately, we’ve written this article to share our knowledge broadly.

Our goal is to highlight the hottest markets in the South of France and explain why they’re worth your attention in 2025.

If you have suggestions or want us to dive deeper into a specific area, let us know. You shoot an email, we answer within 24 hours.

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INVESTROPA

A team specialized in real estate investing in European countries

We are a team of financial experts, legal professionals, developers, and local real estate specialists dedicated to helping people like you avoid mistakes when investing in real estate in a foreign place, particularly in the South of France. If you’d like to learn more about us, you can check our presentation page.

1) Collioure is gaining popularity as a picturesque coastal town for second homes, driving up property prices

Collioure is turning into a prime spot for second homes, pushing property prices up.

In 2023, buying an apartment here costs about €4,837 per square meter, while houses are around €5,284 per square meter. This marks a 13% increase from last year, and the trend is likely to continue as more people are drawn to this charming town.

Why the buzz? Well, Collioure is a tourist magnet, pulling in over 600,000 visitors each year. This makes it a hot pick for both tourists and those looking for a second home. Plus, if you're thinking of renting out, a four-bedroom villa with a pool can bring in over €3,000 a week, showing there's solid investment potential.

Real estate activity is booming, with transactions jumping by 20% annually. Local agencies are buzzing about Collioure's growing market, noting its attractive prices and strong demand, making it a sweet spot for real estate investors.

Collioure's charm isn't just in its scenic views; it's in the numbers too. The town's real estate market is thriving, with more people eyeing it as a smart investment choice.

With its picturesque setting and rising popularity, Collioure is not just a place to visit but a place to invest in, offering both beauty and financial promise.

Sources: Paradise Immobilier, The Luxury Playbook, Paradise Immobilier

Here is a stunning sea-view terrace in Collioure, a perfect example of why this charming coastal town is attracting more second-home buyers and real estate investors. (Source: Beaux Villages Immobilier)

2) Cassis is booming with luxury property sales as buyers seek exclusive waterfront locations and stunning calanques

Cassis, with its stunning calanques, has become a hotspot for luxury property sales, and there are several reasons for this surge. In 2024, the average price of luxury real estate in Cassis rose to €10,608.20 per square meter, marking a 6.74% increase from 2023. This rise in property prices indicates a growing demand for exclusive waterfront locations.

Real estate agents have reported an increased demand for waterfront properties, with buyers particularly interested in villas offering beautiful views of the sea and surrounding landscapes. This demand is further fueled by international buyers seeking high-end living experiences, as evidenced by the growing number of international inquiries and transactions.

The limited availability of waterfront properties due to high demand has also contributed to the surge in luxury property sales. Buyers are willing to invest more for these exclusive locations, making Cassis an attractive destination for high-net-worth individuals. Additionally, improvements in infrastructure, such as enhanced roadways, have made Cassis more accessible, further boosting its appeal.

Sources: Properstar, Le Figaro Properties

We made this infographic to show you how property prices in France compare to other big cities across the region. It breaks down the average price per square meter in city centers, so you can see how cities stack up. It’s an easy way to spot where you might get the best value for your money. We hope you like it.

3) Céret is gaining interest for its artistic heritage and rising property values as an affordable alternative to the Côte d'Azur

Céret, known for its artistic heritage, is seeing rising property values as more buyers seek affordable alternatives to the Côte d'Azur.

In 2023, property prices in Céret ranged from €2,460 to €4,000 per square meter, which is quite a bargain compared to Nice, where prices average around €5,100 per square meter. This makes Céret an attractive option for those looking to enjoy the South of France without breaking the bank.

Despite the financial crisis impacting property prices elsewhere, Céret is bucking the trend with a growing demand for its properties. Nearly 80% of these properties are main houses, indicating that people are not just investing but actually moving in, drawn by the town's unique blend of art and nature.

Media outlets and real estate agencies are buzzing about Céret as a hot spot for property buyers. The town's vibrant cultural scene, including events like the running of the bulls festival, is pulling in more visitors and potential buyers, adding to its allure.

There's also a noticeable influx of new residents and expatriates, which is further boosting the demand for properties in the area. This mix of locals and newcomers is creating a dynamic community that's hard to resist.

With its rich cultural experience and lower costs, Céret is becoming a go-to destination for those wanting a slice of French life without the Côte d'Azur price tag.

Sources: French Property, Tranio, France Today

4) Aix-en-Provence's countryside is gaining interest for its rural estates, driving demand and property appreciation

The countryside around Aix-en-Provence is becoming a hot spot for those eyeing rural estates, with property prices soaring.

Imagine owning a villa or a charming farm here, with prices ranging from €1,155,000 to €3,061,900. This isn't just about the numbers; it's about the lifestyle and the growing demand for these unique properties.

Real estate agencies like Green-Acres and John Taylor are buzzing with interest. They highlight the distinctive features of these rural estates, which are drawing in buyers. Even Le Figaro is talking about how city folks are moving to the countryside for a slice of tranquility and a better quality of life.

Buyers often mention lifestyle changes as a big reason for their move. They're drawn to properties with vineyards or olive groves, which add a special charm. This allure is pushing up property values, especially since there's a limited supply of such unique homes.

It's not just about finding a house; it's about finding a home with character. The demand is high, and the supply is tight, making these properties even more desirable. The countryside around Aix-en-Provence is truly a gem for those seeking a peaceful retreat.

Sources: Green-Acres, Esales International, Le Figaro

5) L'Isle-sur-la-Sorgue is booming with its antique markets and high demand for vacation homes

L'Isle-sur-la-Sorgue is experiencing a real estate boom, particularly in vacation homes, due to several compelling factors. First, the town's vibrant antique markets have gained extensive media coverage, attracting international buyers and antique enthusiasts. This has significantly increased the town's popularity and appeal.

Additionally, the number of short-term rental listings has surged, with over 1,200 properties available on platforms like Airbnb. This reflects a growing interest in vacation homes, as visitors are drawn to the town's unique charm and cultural attractions. Real estate investors have also noted the profitability of vacation rentals in the area, further driving demand.

Moreover, local real estate agencies have reported an increase in transactions, highlighting the high demand for properties. The average price of properties has been rising, indicating a robust real estate market. Infrastructure developments by the local government have also made the town more attractive for living and investment.

Sources: Le Figaro Properties, Airbnb, Diego en France, Offbeat France

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6) Menton, near the Italian border, is attracting international buyers, creating a competitive real estate market

Menton, a charming town near the Italian border, has become a hotspot for international buyers, making its real estate market quite competitive. One of the main reasons is the rising property prices, with apartments in Menton selling for a median price of €6,214 per square meter, and some seafront properties reaching up to €12,000 per square meter. This indicates a strong demand for property in the area.

The number of property transactions has also increased significantly. Between 2023 and 2024, six building permits were issued, leading to the expectation of over 500 new apartments. This includes a significant portion for social housing, showing that the town is preparing for a growing population. Additionally, the surge in Airbnb listings from 400 in 2018 to around 1,500 today highlights the increased short-term rental activity, which is often driven by international interest.

Real estate agencies have reported that Menton is attracting a diverse range of buyers, including international clients. Scandinavian buyers, in particular, have become a significant portion of the clientele, drawn by the town's climate and strategic location near Monaco and the Italian border. This international interest is further fueled by media coverage that often refers to Menton as the “Pearl of France,” emphasizing its picturesque historic center, beaches, and ample sunshine.

Sources: L'Observateur de Monaco, Green Acres, Properstar

7) Arles is gaining interest for its Roman history and cultural tourism, boosting its real estate market

Arles, a city rich in Roman history, has become a magnet for cultural tourism, which in turn is boosting its real estate market. The city is home to numerous ancient Roman and Latin monuments that are recognized as UNESCO world heritage sites. This rich historical backdrop attracts a significant number of tourists each year, particularly those with a keen interest in Roman history and culture.

In recent years, there has been a noticeable increase in international buyers, especially from the United States and the Middle East, who are drawn to Arles for its unique blend of culture, cuisine, and scenic beauty. These buyers are particularly interested in properties with historical significance, aligning perfectly with the city's rich Roman heritage. This growing interest has contributed to Arles becoming a popular investment area, as highlighted by real estate market reports.

Moreover, the city hosts a variety of cultural events throughout the year, such as the Rencontres Internationales de la Photographie and the Jazz in Arles festival. These events not only attract a diverse audience but also contribute to the city's vibrant cultural scene, further enhancing its appeal to culturally-minded property buyers. The local authorities are actively promoting Arles as a cultural hub, which is celebrated globally and attracts a significant number of visitors.

Sources: France Today, Adrian Leeds, France Voyage

Here is a stunning historic property in Arles, showcasing the timeless charm that attracts international buyers looking for a blend of culture and heritage. (Source: Arles Sotheby’s International Realty)

8) Grimaud is attracting investors with its quiet lifestyle and strong appreciation potential near Saint-Tropez

Grimaud is becoming a hot spot for investors seeking a quieter lifestyle near Saint-Tropez.

In 2023, property prices in Grimaud saw a 14% jump in just one year, making it a prime location for those looking to invest. This surge is a testament to Grimaud's charm as a peaceful retreat that's still close to the vibrant life of Saint-Tropez.

The rise of remote work has made it easier for people to choose serene places like Grimaud without losing touch with their work life. This shift has created a booming second-home market, attracting investors eager for properties with strong appreciation potential.

Even though the real estate market generally slowed down in 2023, Grimaud experienced a notable return of international buyers, especially from the UK and the US. This trend underscores Grimaud's growing reputation as a smart investment choice.

Media buzz about Grimaud's rising property prices has only added to its allure, drawing more attention from potential investors. The town's appeal lies in its ability to offer a peaceful environment with easy access to Saint-Tropez, making it a unique investment opportunity.

Grimaud's proximity to the glitz of Saint-Tropez, combined with its tranquil setting, is a winning combination for those looking to invest in a property that promises both lifestyle benefits and financial gains.

Sources: Boutemy Blog, Boutemy Blog

We created this infographic to give you a simple idea of how much it costs to buy property in different parts of France. As you can see, it breaks down price ranges and property types for popular cities in the country. We hope this makes it easier to explore your options and understand the market.

9) Saint-Rémy-de-Provence is gaining popularity for its Provençal charm and high rental demand from seasonal tourists

Saint-Rémy-de-Provence is becoming a hot spot for those charmed by its Provençal allure and the bustling rental market driven by seasonal tourists.

In this picturesque town, property prices are climbing as more people eye it for vacation homes or permanent residences. This surge is fueled by tourists who can't resist the town's unique vibe, making it a prime spot for real estate investment.

The short-term rental scene in Provence, where Saint-Rémy-de-Provence sits, is booming. With numerous listings on platforms like Airbnb, occupancy rates soar during peak seasons, showcasing the town's year-round appeal to visitors.

Tourist numbers in Saint-Rémy-de-Provence are on the rise, drawn by its stunning landscapes, rich history, and cultural attractions. Travelers flock here in both summer and winter, eager to experience its charm firsthand.

Positive reviews and high ratings on travel sites highlight the satisfaction of those who visit, further cementing Saint-Rémy-de-Provence's reputation as a must-see destination. The town's growing popularity is evident in the increasing number of tourists who leave with fond memories.

Sources: Perfectly Provence, Rental Scale-Up, Our World for You

10) Uzès is attracting interest with its medieval charm and rising rental yields driven by tourism

Uzès has been gaining attention for its charming medieval architecture, which has become a significant draw for tourists. The village's well-preserved historical buildings and vibrant market stalls have revitalized its population of around 9,000, making it a must-visit destination in Provence.

The surge in tourism has led to a noticeable increase in rental yields. The rental market in Uzès is experiencing promising growth, particularly due to its status as a tourism hub. This trend is further supported by the rise of short-term rental platforms like Airbnb, which have revolutionized the rental market by providing lucrative opportunities for landlords.

Media coverage and travel articles frequently highlight Uzès' medieval architecture and charm, attracting more visitors to the region. The iconic Place aux Herbes and the Duchy Palace are often mentioned as key attractions, further boosting the village's appeal.

Sources: Search Logistics, ASEAN UP, All Things French

11) Sète is gaining attention with rising property values as a cultural and culinary hotspot

Sète, a vibrant port town in the South of France, has been experiencing a rise in property values, and several factors contribute to this trend. One of the main reasons is the increased number of cultural events and festivals that the town hosts. These events have helped Sète build a reputation as a cultural destination, attracting more visitors and potential residents.

The culinary scene in Sète has also been flourishing, with a growing number of high-profile chefs and restaurants setting up in the town. This has made Sète a sought-after destination for culinary tourism, which often leads to increased property values as more people want to live near these gastronomic hotspots.

Moreover, media coverage has played a significant role in highlighting Sète as a cultural and culinary hotspot. Positive reviews and features in travel and lifestyle publications have drawn attention to the town, increasing demand for properties as more buyers and renters are attracted to the area.

Investment in infrastructure and amenities has further enhanced Sète's appeal. Improvements in facilities, transportation, and services make the town more attractive to both residents and visitors, contributing to the rise in property values. Additionally, local government initiatives to promote Sète as a cultural destination have supported this growth by organizing marketing campaigns and cultural events.

Rising demand for vacation rentals in Sète is another indicator of its growing popularity. This trend suggests that more people are interested in visiting or living in Sète, which can drive up property values as investors seek to capitalize on this demand. Testimonials from new residents and business owners also highlight the town's vibrancy and unique offerings, further boosting its reputation.

Comparative analysis shows that Sète's property value growth is outpacing neighboring towns, indicating a unique surge in its appeal. Reports from real estate agencies noting increased interest from international buyers also support the argument that Sète is becoming a desirable destination, as these buyers often seek out unique cultural and culinary experiences.

Sources: French Property Market 2024, French Real Estate Market Lessons From 2024...For 2025

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12) Béziers is attracting investors with affordable prices, high rental yields, and renovation opportunities

Béziers is becoming a popular spot for investors because of its affordable property prices. For example, a 2-bedroom property in Béziers might cost around €125,000, which is much cheaper compared to other cities in the South of France like Nice or Strasbourg.

Investors are also drawn to Béziers because of the high rental yields. A 2-bedroom property can generate about €9,200 annually, which translates to a net rental yield of 6% after accounting for maintenance costs and taxes. This makes it an attractive option for those looking to earn income from rentals.

Sources: Long Term Rentals in France, GuestReady

While this article provides thoughtful analysis and insights based on credible and carefully selected sources, it is not, and should never be considered, financial advice. We put significant effort into researching, aggregating, and analyzing data to present you with an informed perspective. However, every analysis reflects subjective choices, such as the selection of sources and methodologies, and no single piece can encompass the full complexity of the market. Always conduct your own research, seek professional advice, and make decisions based on your own judgment. Any financial risks or losses remain your responsibility. Finally, please note that we are not affiliated to any of the sources provided. Our analysis remains then 100% impartial.