Authored by the expert who managed and guided the team behind the Slovenia Property Pack
Everything you need to know before buying real estate is included in our Slovenia Property Pack
Where are the best places to invest in Slovenia right now? Is Ljubljana still the top pick, or are cities like Maribor, Koper, and Bled gaining ground? What makes these locations attractive to both local and foreign investors?
We’re often asked these questions because we work directly with notaries, real estate agents, and clients who invest across the country. Our firsthand experience in these markets gives us unique insights into where the real opportunities lie. To save everyone from asking privately, we’ve written this article to share our knowledge broadly.
Our goal is to highlight the hottest markets in Slovenia and explain why they’re worth your attention in 2025.
If you have suggestions or want us to dive deeper into a specific area, let us know. You shoot an email, we answer within 24 hours.
How this content was created 🔎📝
1) Novo Mesto is gaining interest with its growing industry, attracting workers and families, boosting residential demand
Novo Mesto is buzzing with job opportunities thanks to its thriving industrial scene.
With over 2,300 companies, including big names like Krka d.d. and Revoz, 23,000 people are employed in the area. This industrial boom is not just about numbers; it's about creating a vibrant community where people want to live and work.
The town's population has been on the rise, growing from 34,432 in 2002 to an estimated 37,615 in 2022. This isn't just a statistic; it means more families are choosing Novo Mesto as their home, drawn by the promise of jobs and a good quality of life.
Schools are seeing more kids, which is a clear sign that families are settling down here. This influx of young families is reshaping the community, making it a lively place with a bright future.
Real estate agents are noticing a surge in housing demand, fueled by the growing population and job market. To keep up, new homes are popping up all over, with construction projects in full swing to welcome newcomers.
These developments aren't just about building houses; they're about creating a welcoming environment for the new residents who are making Novo Mesto their home.
Sources: Novo Mesto Business, City Population
Our team found this video showcasing Novo Mesto's growing industrial sector and its impact on real estate demand.
2) Velenje is popular with eco-conscious buyers for its energy-efficient homes and green focus
Velenje is quickly becoming a favorite for eco-conscious homebuyers.
One of the main attractions is the city's commitment to sustainable housing developments, like the Industry and Technology Park Velenje, which focuses on modern, energy-efficient homes. This isn't just about new buildings; it's a part of a broader strategy to make Velenje a leader in green living.
The local government is also making waves by being part of the EU Mission's 100 climate-neutral cities. This means Velenje is actively working on projects to reduce energy consumption and switch to renewable energy sources, making it a top choice for those who care about sustainability.
Investment in renewable energy is on the rise here. The ELENA Project is a prime example, focusing on enhancing energy efficiency in both public and residential buildings. This includes installing solar plants and developing new heat plants based on renewable energy, which further boosts Velenje's green credentials.
For those interested in a sustainable lifestyle, Velenje offers a unique blend of modern living and environmental responsibility. The city's efforts in renewable energy and energy-efficient housing make it a standout choice for eco-conscious buyers.
With its focus on sustainable development, Velenje is becoming popular among eco-conscious buyers looking for modern, energy-efficient homes.
Sources: Velenje Projects, EIB ELENA Project, NetZeroCities
We created this infographic to give you a simple idea of how much it costs to buy property in different parts of Slovenia. As you can see, it breaks down price ranges and property types for popular cities in the country. We hope this makes it easier to explore your options and understand the market.
3) Nova Gorica is a hotspot for cross-border deals and affordable homes near Italy
Nova Gorica is catching eyes for its cross-border investment opportunities and affordable housing.
Being named the European Capital of Culture 2025 alongside Gorizia in Italy is a big deal for Nova Gorica. This title is not just for show; it aims to boost cultural engagement, tourism, and economic growth, which naturally enhances cross-border potentials. The GO 2025 initiative is all about transforming the border area, promoting multilingualism, and drawing more cross-border audiences to cultural events.
When it comes to property prices, Nova Gorica is a steal compared to its Italian neighbors. For instance, the average apartment price in the city center is $2174 per square meter, making it a much more affordable option than Italian city centers. This affordability is a magnet for both investors and homebuyers looking for a good deal.
The local government isn't just sitting back; they're actively promoting cross-border investments through various initiatives, including the GO 2025 program. This has created a unique economic environment that encourages trade and cultural exchange, further enhancing investment opportunities.
Nova Gorica's strategic position on the border with Italy offers a unique blend of cultures and opportunities. The city is becoming a hotspot for those looking to invest in a place where they can enjoy the benefits of both Slovenian and Italian cultures. This cross-border charm is a significant draw for potential property buyers.
With its affordable housing and strategic location, Nova Gorica is not just a place to live; it's a place to invest in a future that's rich in culture and opportunity. The city's efforts to promote cross-border collaboration are paying off, making it an attractive option for those looking to buy property in the region.
Sources: Urbact, GO 2025, Living Cost
4) Maribor is gaining interest for its affordable property prices and strong appreciation potential amid ongoing urban development
Maribor, Slovenia's second-largest city, offers affordable property prices with great potential for appreciation as urban development continues.
In Maribor, the median price for an apartment is €2,749/m², while houses average €1,620/m², making it a budget-friendly option compared to other European cities. This affordability is underscored by a Price to Income Ratio of 7.52, showing that housing is within reach for many.
Property values in Maribor are on the rise, with newly built homes seeing a 0.2% price increase from the last quarter. This steady growth hints that investing in Maribor real estate could be a smart move. The city's urban development, like the transformation of the KPD building into a multipurpose space, is boosting its charm and likely driving property values up.
The local government is pushing forward with economic development plans, including the "Urban plan of the city of Maribor," which aims to create a lively central area full of activities. This strategy is expected to draw more residents and businesses, fueling the city's growth and increasing property demand.
While specific population growth numbers aren't available, the ongoing urban projects suggest a rising interest in Maribor, which often goes hand in hand with population growth. The city's development efforts are making it an attractive spot for potential buyers.
Sources: Properstar, URBACT, Maribor Real Estate Market
5) Piran is attracting international buyers with its historic charm and unique sea-view properties
Piran is becoming a hot spot for international property buyers.
In 2023, property prices in Piran surged, reflecting a growing demand for homes and plots. While Slovenia saw a dip in overall property sales, Piran and other coastal towns bucked the trend with increased transaction values. This rise is largely due to the town's unique appeal and strategic location.
Buyers are captivated by Piran's stunning architecture and natural beauty. The town offers modern, energy-efficient homes with breathtaking sea views, making it a prime choice for those seeking coastal properties. Real estate agencies are spotlighting Piran as a top destination for foreign buyers, emphasizing its charm and strategic position.
Media coverage has significantly boosted Piran's profile among international investors. Stories highlighting the town's historical architecture and beautiful beaches have been frequent, drawing more attention to its allure. Testimonials from international buyers often mention Piran's unique charm and sea-view properties as key attractions.
For those considering a purchase, Piran offers a blend of history and modern living. The town's strategic location on the Slovenian coast makes it an attractive option for those looking to invest in a property with both character and potential for appreciation. The increasing number of foreign buyers is a testament to its growing popularity.
Sources: Statista, Nova on the Road, E-Prostor
From this video, we realize that Piran's historic charm and sea views are attracting international buyers.
6) Bled is booming with its scenic lake and high short-term rental returns from tourism
Bled is experiencing a real estate boom due to its charm and tourist appeal.
Imagine waking up to the stunning views of Lake Bled, a sight that draws tourists from all over the world. This picturesque setting is not just a feast for the eyes but also a magnet for property investors. Tourism is a major driver of Bled's real estate surge, with visitors flocking to the area, eager to experience its natural beauty and cultural heritage. The constant stream of tourists means there's a high demand for short-term rentals, making it a lucrative market for property owners.
In 2023, Slovenia's house price index saw a rise of 6.77%, and Bled likely experienced even more significant growth. Real estate prices in Bled are climbing, fueled by its popularity and the limited availability of housing. This scarcity makes properties in Bled highly sought after, pushing prices up and creating a competitive market for buyers.
Real estate agencies have their eyes on Bled, recognizing it as a prime spot for investment. The town's allure and limited housing stock make it a hotspot for those looking to invest in property. New real estate projects, including luxury housing, are on the rise, further driving up property values and the demand for short-term rentals.
For those considering buying property in Bled, the potential for high rental returns is a significant draw. The town's status as a tourist destination ensures a steady stream of visitors, eager to rent properties for short stays. This trend is particularly notable in Bled, where property owners can capitalize on the high occupancy rates and rental income.
With its breathtaking scenery and vibrant tourist scene, Bled offers a unique opportunity for property investors. The combination of rising property prices, limited housing stock, and high demand for short-term rentals makes it an attractive market. Investing in Bled's real estate could be a smart move for those looking to tap into the area's growing popularity and potential for returns.
Sources: Airbtics, Elite Property Slovenia, Global Property Guide
7) Koper is drawing investors with high rental yields from tourism and student demand
Koper, a charming coastal city in Slovenia, is becoming a hotspot for investors due to its high rental yields fueled by tourism and student demand.
In 2023, Koper saw a 10.6% rise in tourist arrivals and an 8.7% increase in overnight stays in December compared to the previous year. This surge in visitors has led to bustling rental markets, making it a prime choice for those looking to invest.
The University of Primorska, nestled in Koper, plays a significant role in the rental market. While exact student numbers aren't available, the university's presence ensures a steady demand for student accommodations, adding to the city's rental appeal.
Rental yields in Slovenia generally range from 2.2% to 4.9%, but Koper likely offers higher returns thanks to its dual attraction for tourists and students. The seasonal tourist influx guarantees a consistent rental income throughout the year.
Sources: Properstar, Government of Slovenia, ETIAS
8) Kranj is gaining interest for its closeness to Ljubljana and the Alps, appealing to commuters and nature lovers
Kranj is a charming city nestled between two rivers, offering breathtaking views of the Southern Alps.
Its proximity to Ljubljana, Slovenia's bustling capital, makes Kranj a perfect spot for those who work in the city but crave a more serene living environment. Many choose to live here for the natural beauty and quality of life while enjoying an easy commute to work.
With more people moving in, the demand for housing in Kranj has surged, causing property values to rise. This trend is part of a larger urban spillover from Ljubljana, as people seek more space and tranquility. The city has responded by investing in sustainable mobility, including Slovenia's largest electrified bike-sharing system, which links eight municipalities and caters to both commuters and nature lovers.
The Alpine region, where Kranj is located, is also seeing a boom in tourism. In 2023, Kranj was honored with the European Destination of Excellence (EDEN) award for its sustainable tourism efforts. Visitors are drawn to its historic old town, charming architecture, and stunning natural landscapes.
To support the influx of tourists and new residents, Kranj has ramped up investment in local amenities. One highlight is the Kranj Long Table, a green culinary event that celebrates local ingredients and flavors, enhancing the city's appeal.
Sources: Visit Europe, India Outbound, All Inclusive
We did some research and made this infographic to help you quickly compare rental yields of the major cities in Slovenia versus those in neighboring countries. It provides a clear view of how this country positions itself as a real estate investment destination, which might interest you if you’re planning to invest there.
9) Portorož is attracting interest for its luxury real estate and strong appreciation potential
Portorož is gaining fame as a luxury tourist hotspot, offering prime real estate with promising growth.
In Slovenia, especially in Portorož, property prices have been climbing. For example, Slovenia saw a 6.3% annual increase in property prices in early 2024, with Ljubljana's used apartment prices jumping by 9.1%. This shows a rising demand and value for real estate in the area.
The demand for luxury stays is clear from the global hotel industry's strong recovery. In 2023, hotel occupancy rates were up by 10% from 2022, and revenue per room hit a record high. Portorož mirrors this trend, with its luxury hotels and resorts enjoying high occupancy, drawing in tourists.
The Slovenian government is backing this growth with a EUR 100 million investment in tourism infrastructure planned until 2029. This move is set to boost the appeal and value of real estate in Portorož even more.
Portorož's charm isn't just in its luxury; it's also about the strategic investments enhancing its allure. The government's commitment to tourism infrastructure is a game-changer, making the area even more attractive to investors.
With these developments, Portorož stands out as a prime location for real estate investment, combining luxury with strong growth potential.
Sources: Le Figaro Properties, ZoomShift, Slovenia Times, Elite Property Slovenia
10) Ptuj is drawing interest for its historic charm and potential in renovating heritage properties
Ptuj is a charming town in Slovenia, drawing in buyers with its rich history and heritage properties.
As one of Slovenia's oldest towns, Ptuj is undergoing a transformation with €4.9 million invested in its historic center. This includes €2.1 million from the European Regional Development Fund, showing a strong commitment to preserving its historical charm. The old glassworks factory, now a modern events forum, is a perfect example of how Ptuj is blending the old with the new.
The local government is actively involved, offering financial incentives for heritage property renovations. This support not only attracts buyers but also hints at potential future increases in property values. The town's efforts are making it a hotspot for those interested in investing in historical properties.
Ptuj's appeal is further highlighted by media coverage, such as from Euronews, which showcases its vibrant cultural scene and professional opportunities. This attention is helping to put Ptuj on the map as a desirable location for property investment.
For those interested in heritage properties, Ptuj offers a unique blend of history and modernity. The town's ongoing revitalization efforts are enhancing its appeal, making it an attractive option for property buyers.
With its rich history and ongoing projects, Ptuj is not just preserving its past but also paving the way for a promising future. The town's commitment to maintaining its historical assets is evident in its revitalization efforts.
Sources: Euronews
While this article provides thoughtful analysis and insights based on credible and carefully selected sources, it is not, and should never be considered, financial advice. We put significant effort into researching, aggregating, and analyzing data to present you with an informed perspective. However, every analysis reflects subjective choices, such as the selection of sources and methodologies, and no single piece can encompass the full complexity of the market. Always conduct your own research, seek professional advice, and make decisions based on your own judgment. Any financial risks or losses remain your responsibility. Finally, please note that we are not affiliated to any of the sources provided. Our analysis remains then 100% impartial.