Authored by the expert who managed and guided the team behind the Italy Property Pack
Yes, the analysis of Sardinia's property market is included in our pack
Where are the best places to invest in Sardinia right now? Is Cagliari still the top pick, or are towns like Olbia, Alghero, and Sassari gaining ground? What makes these locations attractive to both local and foreign investors?
We’re often asked these questions because we work directly with notaries, real estate agents, and clients who invest across the island. Our firsthand experience in these markets gives us unique insights into where the real opportunities lie. To save everyone from asking privately, we’ve written this article to share our knowledge broadly.
Our goal is to highlight the hottest markets in Sardinia and explain why they’re worth your attention in 2025.
If you have suggestions or want us to dive deeper into a specific area, let us know. You shoot an email, we answer within 24 hours.
1) Pula is gaining interest for its archaeological sites and beaches, making it a desirable spot for holiday homes with strong rental income potential
Pula is quickly becoming a hot spot for holiday homes.
One of the main reasons is the significant rise in property prices, with the average price per square meter now at €3,666. This jump shows that more people are eyeing Pula for real estate, making it a smart investment choice. The city's charm lies in its mix of ancient Roman ruins and stunning beaches, which are drawing in both tourists and investors.
Tourism is booming here, with nearly 260,000 tourists visiting in the first seven months of 2024. This influx led to 1,085,000 overnight stays, marking a 6% increase in arrivals and a 3% rise in overnight stays from the previous year. Such numbers highlight Pula's growing allure as a vacation spot, which in turn boosts the rental income potential for property owners.
Media outlets are buzzing about Pula, calling it an emerging real estate hotspot. The city's tourism growth and top-notch hotels are getting a lot of attention, which only adds to its appeal for those looking to buy holiday homes. This buzz is not just talk; it's backed by the steady stream of visitors and the city's rich cultural offerings.
For those considering a property purchase, Pula offers a unique blend of history and modern amenities. The city's archaeological sites and beaches are not just tourist attractions; they are part of what makes owning a home here so enticing. With the right property, you could tap into a lucrative rental market while enjoying the perks of a Mediterranean lifestyle.
Investing in Pula means more than just buying a house; it's about becoming part of a vibrant community that's on the rise. The combination of increasing property values and a thriving tourism sector makes it a compelling choice for anyone looking to invest in a holiday home with good rental income potential.
Sources: Pula Tourism Growth, Analysis of Apartment Prices in Istria
Here is a beautiful Mediterranean-style villa, the kind of dream property that makes Pula an attractive spot for holiday home investments and unforgettable getaways. (Source: Sardinia Natour)
2) Villasimius is gaining attention for its stunning beaches and lucrative vacation rental opportunities
Villasimius is quickly becoming a hotspot for vacation properties, and it's easy to see why.
Property prices here are climbing, with 2024 seeing an asking price of €3,535 per square meter, which is notably higher than the provincial average. This surge in prices highlights the growing demand and popularity of the area.
Tourism is booming in Sardinia, especially in the summer months. In July and August 2023, the island welcomed over 5.4 million passengers, many of whom were foreign tourists. These visitors spent a whopping €1 billion, a 35% jump from the previous year, fueling a strong market for vacation rentals.
Villasimius boasts impressive occupancy rates for vacation rentals. A property valued at €150,000 can bring in around €10,000 in rental income from May to October. This suggests that investors can expect solid returns on their investments.
The demand for holiday homes remains robust, with interest from buyers, including those from Eastern Europe. This diverse interest further strengthens the market, making Villasimius a prime location for property investment.
Sources: Immobiliare.it, Agenzia Nova, Agenzia Nova
We have made this infographic to give you a quick and clear snapshot of the property market in Italy. It highlights key facts like rental prices, yields, and property costs both in city centers and outside, so you can easily compare opportunities. We’ve done some research and also included useful insights about the country’s economy, like GDP, population, and interest rates, to help you understand the bigger picture.
3) Arzachena is gaining interest for its luxury resorts and high-end villas with strong appreciation prospects
Arzachena is a prime spot for luxury villas and high-end properties, thanks to its proximity to upscale resorts.
In December 2023, property prices in Arzachena hit their peak, although they slightly dipped in 2024, showing a long-term appreciation trend. The Porto Cervo area stands out with the highest property prices, attracting wealthy buyers.
The Costa Smeralda area, including Arzachena, sees a significant boost in the local economy from high-end villa sales. Seaside locations across Sardinia are particularly popular, drawing international buyers to these exclusive holiday spots.
Arzachena is often highlighted by real estate agencies and media as a luxury destination, appealing to both tourists and investors. New luxury resorts and improved infrastructure have further increased property values.
With its strategic location and upscale amenities, Arzachena continues to attract international interest, making it a sought-after area for property investment.
Sources: Immobiliare.it, Gallura Tour, Sardegna Turismo
4) Bosa is gaining attention for its colorful houses and potential property value growth as a cultural tourism destination
Bosa, a charming town in Sardinia, is catching attention for its vibrant, colorful houses and potential for property value growth.
In recent years, property prices in Bosa have been climbing. The average price for residential properties in Sardinia hit €2,379 per square meter in September 2024, showing a 3.15% increase from December 2023. This trend highlights a growing interest in the area.
Tourism is booming too. International tourists spent €1.667 billion in Sardinia in 2023, a 50% jump from 2019. Bosa Marina, a favorite beach resort, is a big draw for visitors, adding to the town's charm. Media coverage and promotional efforts have spotlighted Bosa as a rising travel destination, blending history with modern vibes.
The town's cultural events, like the famous Carnival known as Karrasegare, are a major attraction, pulling in visitors eager to dive into its rich traditions. Investments in infrastructure, such as the Capo Marrargiu Bio-marine Park, offer natural attractions that appeal to tourists and potential property buyers alike.
Real estate market reports show a growing demand for properties in Bosa. The town's cultural appeal and potential for growth are attracting buyers looking for a unique investment opportunity.
Sources: Immobiliare.it, Sardegna Turismo, UniOlbia
5) La Maddalena is attracting high-net-worth individuals with its natural beauty and demand for exclusive properties
La Maddalena's breathtaking landscapes and pristine beaches are turning it into a hotspot for luxury property seekers.
During peak months like June and September, tourists flock to the archipelago, drawn by its natural allure. This influx not only boosts the local economy but also enhances La Maddalena's reputation as a prime luxury destination.
In recent years, property prices have surged, with values ranging from €800,000 to €1.5 million. This reflects the high demand for exclusive properties, driven by their limited availability and the desire of affluent investors to own a piece of this paradise.
Luxury real estate developments are popping up, catering to high-net-worth individuals with exclusive villas and apartments. These properties offer unique investment opportunities, appealing to those looking for something special.
Real estate agents are noticing a trend: increased inquiries from wealthy clients interested in La Maddalena's exclusive offerings. This growing interest underscores the area's appeal to those seeking unique investments.
With its stunning natural beauty and rising property values, La Maddalena is becoming a coveted destination for luxury real estate. The archipelago's charm is undeniable, making it a prime choice for discerning buyers.
Sources: Immobilsarda, Exquisite Coasts, Immobilsarda
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6) San Teodoro is gaining popularity for vacation rentals with high returns during the tourist season
San Teodoro is a hot spot for vacation rentals, and it's easy to see why.
Imagine a place where 660 properties are up for grabs, many of which are perfect for families and pet lovers. This variety attracts a diverse crowd, making it a go-to destination for tourists looking for a homey stay.
Tourism in Sardinia is booming, especially during the summer months. In July and August 2023, Olbia airport saw a record number of travelers, which naturally spills over into nearby towns like San Teodoro, increasing the demand for vacation rentals.
Visitors are not just coming in droves; they're leaving happy. Properties in San Teodoro boast high occupancy rates and stellar reviews. Take, for example, a villa that scored an average rating of 4.97 out of 5 from 36 reviews. Such satisfaction means more bookings and potentially higher returns for property owners.
San Teodoro's charm isn't just in its properties but also in the experiences it offers. The town's coastal beauty and vibrant atmosphere make it a magnet for tourists, ensuring that vacation rentals remain in high demand throughout the tourist season.
With its growing popularity, investing in a property here could be a smart move. The combination of increased tourist traffic and positive guest experiences suggests a promising future for vacation rentals in San Teodoro.
Sources: Airbnb, Agenzia Nova
7) Alghero is drawing interest for its Catalan heritage and historic properties with appreciation potential
Alghero is catching the eye of buyers who love historic properties, thanks to its unique Catalan heritage.
In the heart of Alghero, the Centro Storico area is a gem with its historic charm, and it's no surprise that asking prices here are the highest at €3,110 per square meter. This shows just how much people are interested in owning a piece of history.
Over the last couple of years, property prices in Alghero have been on the rise, peaking in November 2024. This trend suggests that investing in historic properties could be a smart move for those eyeing potential appreciation. The local government is also pitching in by preserving and promoting historic sites, which boosts both cultural significance and property values.
But it's not just the history that makes Alghero appealing. The town is buzzing with tourists, with room occupancy rates climbing from 77.74% in 2023 to 79.15% in 2024. This influx of visitors, both local and international, is driving up demand for properties, especially those with a historical touch.
Infrastructure is getting a boost too, with local airports teaming up to make travel easier. These improvements are a big deal, as they help fuel the tourism boom and, in turn, the real estate market.
Alghero's blend of history and modern appeal makes it a standout choice for property buyers. With its rich cultural backdrop and growing tourism, it's no wonder that historic properties are in high demand.
Sources: Immobiliare.it, Agenzianova.com
Here is a beautiful villa in Alghero, showcasing the blend of modern comfort and Mediterranean charm that makes the area so appealing to both buyers and tourists. (Source: Abritel)
8) Cagliari is seeing rising rental yields with more students and young professionals seeking urban living
Cagliari is seeing a rise in rental yields, thanks to more students and young professionals moving in.
These newcomers are drawn to the city's vibrant urban lifestyle, which has led to a 7% increase in real estate transactions over the past year, especially in the residential sector. The buzz around Cagliari isn't just about numbers; it's about the city's growing reputation as a lively place to live.
While we don't have exact figures on university enrollments, it's clear that the city's population is getting younger. This shift is largely due to migration, as young professionals flock to Cagliari, eager to find rental properties that suit their modern lifestyles.
Cagliari's charm is undeniable, ranking as the ninth best Italian city for quality of life. This accolade attracts even more residents, particularly those who thrive in urban settings, like students and young professionals. The city's appeal is not just about living standards; it's about the lifestyle it offers.
The short-term rental market is booming, now making up 25% of the rental sector. This surge is fueled by tourism and the demand for temporary housing, making Cagliari a hotspot for both long-term residents and short-term visitors.
With its dynamic real estate scene and youthful energy, Cagliari is becoming a top choice for those seeking a vibrant urban experience. The city's transformation is a testament to its growing allure and the opportunities it offers to new residents.
Sources: Global Property Guide, Unione Sarda, Agenzia Nova, Eurocities
We made this infographic to show you how property prices in Italy compare to other big cities across the region. It breaks down the average price per square meter in city centers, so you can see how cities stack up. It’s an easy way to spot where you might get the best value for your money. We hope you like it.
9) Nuoro is attracting interest for its affordable real estate and growth potential as a cultural and educational hub
Nuoro is catching eyes for its affordable real estate and potential as a cultural and educational hotspot.
In 2024, the average price for homes in Nuoro hit €1,492 per square meter, showing a 10.24% rise from the previous year. This jump highlights a growing interest in the area, making it a tempting choice for buyers looking for value.
One standout feature is the "1 € Houses" program in Ollolai, a town in Nuoro's province. This initiative offers homes for just one euro to breathe new life into historic centers, drawing in tourists and new residents eager for a serene lifestyle.
Nuoro's cultural vibe is lively, with events like the Festa del Redentore grabbing attention. This annual festival features traditional masks and a torchlight parade, boosting Nuoro's image as a cultural hub.
The town's rich cultural heritage, including museums and ancient churches, adds to its charm, making it a place where history and modern life blend seamlessly.
For those considering a move, Nuoro offers a unique mix of affordability, culture, and a peaceful lifestyle, making it a compelling option for potential homeowners.
Sources: Immobiliare.it, Italy by Events, InSardinia
10) Olbia is booming with property demand due to its proximity to Costa Smeralda, becoming a hotspot for luxury real estate investments
Olbia is buzzing with property demand thanks to its closeness to the glamorous Costa Smeralda.
In 2024, residential property prices in Olbia hit €3,487 per square meter, showing a 5.32% jump from the previous year. This price hike highlights the growing interest in the area, especially in Porto Rotondo, where luxury buyers are willing to pay top dollar.
Tourism is a big player here, with Costa Smeralda drawing over 6 million tourists in 2024, many of whom flock to Olbia. This tourist influx makes Olbia a prime spot for real estate investment.
Real estate agents are buzzing about Olbia's market, noting that property prices peaked in October 2024. New luxury residential projects are popping up, promising great returns for investors.
Olbia's appeal isn't just about luxury; it's also about location. The strategic position near Costa Smeralda makes it a hotbed for those looking to invest in high-end properties.
With its mix of luxury and strategic location, Olbia is a place where property values are expected to keep climbing, making it a smart choice for savvy investors.
Sources: Immobiliare.it, Unione Sarda
11) Oristano is attracting interest for its affordable property prices and growing appeal among retirees, offering long-term investment potential
Oristano is catching the eye of retirees looking for long-term investment opportunities.
With property prices in Sardinia averaging $2,550 per square meter, Oristano stands out as a more affordable option compared to other Italian regions. This affordability is a big draw for those wanting to invest in real estate without spending a fortune.
Imagine snagging a cozy 1-bedroom place in Oristano for about $153,000, or a spacious 2-bedroom for around $217,000. These prices make it a sweet spot for retirees who want to enjoy their golden years without financial stress.
Oristano isn't just about affordable homes; it's also about vibrant community life. The city is buzzing with urban regeneration projects like the “OOH Oristano Over Hub”, a cultural district initiative. This project, in partnership with the University of Cagliari, aims to boost the city's appeal and infrastructure.
Such developments not only enhance the quality of life but also promise to increase property values over time. It's a win-win for those investing in Oristano, offering both a great place to live and a smart financial move.
Sources: La Milano, Unione Sarda
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12) Sassari is appealing to investors with high rental yields from student accommodation in this university city
Sassari is a hotspot for property investors eyeing student accommodation thanks to its bustling university scene.
The University of Sassari, with its 13,635 students, creates a lively demand for housing. This makes the city a prime location for those looking to invest in rental properties. Imagine the steady stream of students needing places to stay, year after year.
In Italy, university towns like Milan have shown rental yields between 4.5% and 5.5%, especially in areas like Bicocca. This trend hints that Sassari could offer similar lucrative returns, given its academic environment.
The real estate market in Sassari is on the rise, fueled by the growing student population. This mirrors a national trend where increasing university enrollments are driving up the demand for student housing across Italy.
Investors are taking note of these patterns, seeing Sassari as a promising opportunity. The city's university not only boosts the local economy but also ensures a consistent need for rental properties.
With more students enrolling each year, the potential for high rental yields in Sassari is becoming more apparent. This makes it an attractive option for those looking to invest in the student housing market.
Sources: Times Higher Education, eCampus News, World Population Review
While this article provides thoughtful analysis and insights based on credible and carefully selected sources, it is not, and should never be considered, financial advice. We put significant effort into researching, aggregating, and analyzing data to present you with an informed perspective. However, every analysis reflects subjective choices, such as the selection of sources and methodologies, and no single piece can encompass the full complexity of the market. Always conduct your own research, seek professional advice, and make decisions based on your own judgment. Any financial risks or losses remain your responsibility. Finally, please note that we are not affiliated to any of the sources provided. Our analysis remains then 100% impartial.