Authored by the expert who managed and guided the team behind the France Property Pack
Yes, the analysis of the Provence's property market is included in our pack
What will happen in the Provence real estate market? Will prices rise or fall? Is Aix-en-Provence still a prime location for foreign buyers? How are local government policies and taxes shaping the real estate landscape in 2025?
We’re frequently asked these questions because of our deep involvement in this market. Through our collaborations with notaries, real estate agents, and clients purchasing properties in Provence, we’ve gathered firsthand insights.
That’s why we crafted this article: to deliver clear answers, insightful analysis, and a comprehensive perspective on market predictions and forecasts.
Our aim is straightforward: to ensure you feel informed and confident about the market without needing to look elsewhere. If you think we missed the mark or could do better, we’d love to hear your thoughts. Feel free to message us with your feedback or comments, and we’ll work hard to improve this content for you.
1) Fewer British buyers will invest in Provence holiday homes post-Brexit, affecting the market
British buyers in Provence are dwindling, a trend that’s been on the rise since Brexit.
One reason is the 6% drop in British property purchases in France from 2020 to 2021, a direct consequence of Brexit. This shift is reshaping the holiday home market in Provence, where British buyers once played a significant role.
Post-Brexit, British citizens face more red tape when trying to secure French residency or long-term visas. The need for specific visas for longer stays has become a real headache, discouraging many from investing in holiday homes in the region.
Currency issues add to the mix. The British pound has taken a hit since Brexit, making French properties pricier for Brits. This financial strain is another reason why potential buyers might think twice before diving into the market.
Legal and administrative challenges have also increased for Brits buying property in the EU. These hurdles can make the process seem daunting, turning away potential buyers who might have otherwise been interested.
With these factors combined, the landscape for British buyers in Provence is changing, and the market for holiday homes is feeling the impact.
Sources: Long Term Rentals in France, UK Ambafrance, The Luxury Playbook
2) Virtual reality tours will simplify buying for international investors in Provence
Virtual reality tours are changing how people buy property in Provence.
Back in 2023, the virtual tours market was booming, and by 2035, it's expected to skyrocket from $1 billion to nearly $18 billion. This surge is thanks to more people using virtual reality, making it easier for buyers everywhere to check out properties. In real estate, 54% of buyers in 2024 wouldn't even look at a property without a virtual tour, and 75% of their decisions were swayed by these experiences. This trend is a big win for international buyers in Provence, where interest from Belgian, British, Swiss, and US nationals has boosted sales.
Virtual tours make buying a home not just more fun but also practical. They cut down on travel, saving time and money for international buyers. Real estate agents in Provence are seeing faster sales and more interest because of these tours. Properties with virtual tours sell 31% faster and often at higher prices, proving their worth in the market.
Sources: PhotoUp, Adrian Leeds, Knight Frank, 360 Photographers
We did some research and made this infographic to help you quickly compare rental yields of the major cities in France versus those in neighboring countries. It provides a clear view of how this country positions itself as a real estate investment destination, which might interest you if you’re planning to invest there.
3) Rents for eco-friendly homes will rise as tenants focus more on sustainable living choices
People are increasingly choosing homes with a focus on sustainability.
By 2025, 30% of new homes in France will be sustainable, reflecting a growing demand for eco-friendly living. This shift is driven by a heightened awareness of the environmental impact of housing choices.
France is tightening its regulations, and by 2025, renting properties with a G energy rating will be banned. This makes energy efficiency a key factor in the housing market, with the Diagnostic de Performance Énergétique (DPE) tool playing a crucial role in assessing energy efficiency.
The French government is pushing for greener buildings with initiatives like the RE2020 regulation, which sets stricter carbon emission limits and efficiency standards. Builders are encouraged to focus on sustainability, aligning with the growing consumer preference for eco-friendly homes.
These changes are not just about meeting regulations; they reflect a broader consumer demand for greener living options. As tenants prioritize sustainability, rents for eco-friendly homes are expected to rise.
Builders and landlords are responding to this trend, recognizing that eco-friendly properties are becoming more attractive to potential buyers and renters.
Sources: Knight Frank, Kozowood
4) Sustainable housing projects in Provence will grow due to new environmental regulations
In 2023 and 2024, the French government rolled out ambitious policies to boost sustainable buildings as part of its climate strategy.
Even though residential construction slowed down, there was a clear shift towards eco-friendly homes. For instance, while the number of new dwellings started dropped by 23.7% in early 2024, this was part of a larger move to focus on energy-efficient buildings. This trend highlights a growing interest in sustainable housing developments.
The government also revised regulations to promote energy-efficient homes. The updated RE2020 standards aim to reduce the energy intensity of new buildings, pushing construction companies to use more efficient materials and equipment. These stricter codes are all about sustainability.
With traditional energy costs rising, developers are looking at renewable energy solutions. This economic push is steering them towards sustainable housing projects, which aligns perfectly with the government's environmental goals.
In Provence, these new environmental regulations are expected to encourage the development of sustainable housing projects. The region's sunny climate makes it ideal for solar energy, a key component of these eco-friendly homes.
As a potential property buyer, you might find that these changes not only benefit the environment but also offer long-term savings on energy bills. Sustainable homes are becoming more attractive, both financially and environmentally.
Sources: GlobalABC, Economy Finance, BCG
5) Demand for larger homes with outdoor space in Provence will grow as young families move to rural areas
Property prices in cities have skyrocketed, pushing young families to explore rural living.
Thanks to remote work, families now have the freedom to live away from city centers. In Provence, cities like Nice and Avignon are becoming remote work hotspots, making countryside living more feasible.
Young families are on the hunt for larger homes with outdoor space, seeking a better work-life balance and a natural setting. Recent real estate reports highlight a surge in demand for such homes in rural Provence.
Demographic shifts show more young families moving to rural areas. In 2021, 329,000 minor children lived in blended families in France, many likely opting for spacious, natural environments. School enrollment in rural areas is also on the rise, indicating this trend.
Government incentives sweeten the deal for rural living. While France lacks specific digital nomad visas, tax breaks and subsidies for rural homebuyers make the countryside more appealing to young families.
Provence's improved infrastructure and connectivity make rural life convenient. With excellent transport links like Nice's international airport, families can enjoy rural benefits without sacrificing urban conveniences.
Real estate agents in Provence note a shift towards rural properties with outdoor amenities. There's a growing demand for homes with gardens, pools, and outdoor features, perfect for young families.
Sources: INED, English Jobs, Fannie Mae, Statista, Onefinestay
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6) Rural property yields will rise as remote workers seek affordable living options
Remote work is reshaping where people choose to live, with 28% of employees working remotely by 2023.
Many are now eyeing rural areas for their next home, drawn by the promise of more space and better amenities. Places like Provence are especially appealing because they offer a more affordable lifestyle compared to cities. With the rollout of 5G, internet connectivity has improved, making these areas even more attractive for remote work.
As more people flock to the countryside, the demand for rural properties is heating up, leading to rising property prices and increased yields. This trend is not just about cost; it's also about the lifestyle. The countryside offers a slower pace and more outdoor spaces, which many find refreshing compared to the hustle and bustle of urban life.
Real estate investors are catching on, developing properties with amenities tailored for remote workers. This includes home offices, high-speed internet, and community spaces, making rural living even more enticing. The shift is also driven by a desire for a better work-life balance, which rural areas can provide.
With these changes, rural properties are becoming a hot commodity, and yields are expected to rise as more remote workers seek out these areas. The combination of affordability, improved connectivity, and lifestyle benefits is a powerful draw.
Sources: Statista, OpenSignal, Minut Blog
7) Luxury property yields will dip slightly as the market gets crowded with high-end options
The luxury property market in Provence is buzzing with more high-end homes than ever before.
With this surge in listings, sellers are feeling the heat. Competition is fierce, and many are slashing prices to catch the eye of potential buyers. This scramble to stand out has led to a dip in average rental yields for luxury properties, a trend that's been hard to ignore.
Interestingly, buyers are starting to look elsewhere. There's a noticeable shift towards mid-range properties, possibly because luxury homes seem overpriced in this crowded market. This change in preference means luxury homes are sitting on the market longer, as buyers become choosier or find the prices less tempting.
In the heart of Provence, where vineyards and lavender fields meet, the charm of mid-range properties is gaining ground. Buyers are drawn to the authentic Provencal lifestyle without the hefty price tag of luxury estates. This trend is reshaping the market dynamics, making it a fascinating time for potential investors.
For those considering a purchase, it's a buyer's market with plenty of options. The key is to navigate wisely, as the luxury segment faces saturation. Understanding these shifts can help in making informed decisions.
Sources: French Property Market Report 2023, Sotheby's International Realty France, MSCI Real Estate in Focus 2025
8) Property prices in Vaucluse will rise as retirees seek a peaceful location
Vaucluse is quickly becoming a favorite spot for retirees seeking peace and quiet.
With its high median sale prices, Vaucluse is attracting retirees who are ready to invest in tranquility. Houses here are selling for over $8 million, while units go for more than $1.5 million. This shows a strong demand for properties, making it a hot spot for 2025. The area’s charm lies in its serene environment, which is a big draw for those looking to enjoy their golden years.
The aging population in Provence, which includes Vaucluse, is a clear sign of its growing popularity among retirees. This demographic shift supports the idea that Vaucluse is becoming a preferred retirement destination. Lifestyle articles often rave about the benefits of retiring in Provence, highlighting its tranquil and scenic locations that are perfect for a peaceful lifestyle.
Vaucluse is not just resting on its laurels; the development of retirement communities and amenities shows that the area is actively catering to retirees. This investment in infrastructure makes it even more appealing for those looking to settle down. The presence of these amenities is a testament to the area’s commitment to providing a comfortable lifestyle for its residents.
Media coverage frequently highlights Vaucluse as a desirable location for retirees, which only adds to its allure. This attention helps boost property prices, as more people become aware of what the area has to offer. The combination of media buzz and real estate demand is a powerful driver for the local market.
As Vaucluse continues to develop and attract retirees, it’s clear that the area is on the rise. The blend of natural beauty, infrastructure, and media attention makes it a top choice for those seeking a peaceful retirement. With these factors in play, Vaucluse is set to see a rise in property prices as it becomes a preferred location for retirees.
Sources: National Association of Realtors, Your Investment Property Magazine, National Association of Realtors
We have made this infographic to give you a quick and clear snapshot of the property market in France. It highlights key facts like rental prices, yields, and property costs both in city centers and outside, so you can easily compare opportunities. We’ve done some research and also included useful insights about the country’s economy, like GDP, population, and interest rates, to help you understand the bigger picture.
9) Demand for homes with gardens and near nature will grow as wellness and outdoor living become more popular
The trend towards wellness and outdoor living is booming, especially in beautiful regions like Provence.
In recent years, people have been flocking to wellness tourism, with the industry expected to hit $1 trillion by 2024. This surge is not just about spa retreats; it's about embracing nature and finding homes that offer a slice of it. Imagine having a garden where you can unwind or a home nestled close to nature's wonders.
Millennials and Gen Z are leading the charge, showing a keen interest in outdoor living spaces. They're not just looking for any backyard; they want fire pits, eco-friendly designs, and spaces that blend seamlessly with the indoors. This shift means homes with gardens are becoming hot property.
Provence, with its stunning landscapes, is a magnet for outdoor enthusiasts. Whether it's mountain biking or taking in the scenic views, the region offers a plethora of activities that draw both tourists and locals. This love for the outdoors is pushing up the demand for homes that are close to nature.
As more people seek out these natural retreats, the real estate market is responding. Homes with gardens or those near parks and trails are seeing a spike in interest. It's not just about having a place to live; it's about having a lifestyle that prioritizes wellness and the great outdoors.
So, if you're considering buying a property, think about how much value a garden or proximity to nature can add. It's not just a trend; it's a lifestyle choice that's here to stay.
Sources: Global Wellness Institute, Petrus Landscape, See Provence
10) Demand for homes with office spaces will grow as remote work becomes more popular
Remote work is reshaping housing preferences, especially in places like Provence.
In recent years, there's been a noticeable uptick in demand for homes with dedicated office spaces. This shift is largely due to more professionals working from home. A 2023 survey by a French real estate platform found that 60% of potential buyers in Provence were specifically seeking homes with a workspace.
The home office furniture market in France is booming. In 2024, it generated US$1.59 billion in revenue, and it's expected to keep growing through 2029. This trend highlights the need for functional and stylish home office setups that boost comfort and productivity.
Real estate agents in Provence are noticing a spike in interest for properties with office spaces. This is a direct result of the remote work trend, as buyers now prioritize homes that meet their work needs. Online searches for home office design ideas are also on the rise, emphasizing the importance of creating comfortable workspaces at home.
As more people embrace remote work, they're looking to create environments that support their professional lives. This means a growing interest in homes that offer the right setup for productivity and comfort.
In Provence, the demand for homes with dedicated office spaces is a clear sign of how remote work is influencing real estate choices. Buyers are increasingly focused on finding properties that can accommodate their work-from-home lifestyle.
Sources: Statista, CBRE, Statista
11) Aix-en-Provence property prices will rise moderately due to its popularity with students and professionals
The real estate market in Aix-en-Provence is set to stay stable, with prices rising moderately due to its charm for students and professionals.
Aix-Marseille University is a major player here, driving up demand for student housing and keeping the market steady. Students flock to the city, ensuring a constant need for accommodation, which helps maintain property values.
Professionals are also drawn to Aix-en-Provence, thanks to its high quality of life and proximity to tech hubs like the Aix-en-Provence Technopole. These professionals are willing to pay more for housing, which supports the moderate price increases we're seeing.
Historically, the real estate market has shown steady growth. For instance, in January 2025, there was a monthly growth rate of 3.93%, pointing to a consistent upward trend in property values.
Low vacancy rates are another indicator of strong housing demand, which bolsters market stability. Government investments in infrastructure and public transport make the city even more appealing, potentially boosting property values and rental yields.
With these factors in play, Aix-en-Provence remains a desirable location for both students and professionals, ensuring a stable real estate market. The city's appeal is only set to grow as improvements continue.
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12) Demand for accessible and single-story homes in Provence will grow as the population ages
The aging population in Provence is driving up the demand for accessible and single-story homes.
In 2023, 21.75% of France's population was aged 65 and above, and this number is only expected to grow. By 2050, projections suggest that 28% of the population will be 65 and over. This shift means more people will be looking for homes that cater to their needs as they age.
As people get older, they often face mobility issues, making accessible housing more appealing. Surveys show that older adults prefer homes that are easier to navigate. This trend aligns with the increasing life expectancy in France, where the median age is projected to be 42.3 by 2025.
In Provence, the real estate market is already seeing a shift. There's a growing trend towards single-story homes, which are easier for older adults to manage. Properties like the 2-bedroom house in Maillane and the 4-bedroom house in Saint-Laurent-du-Var are marketed as single-story homes with accessible features, reflecting buyer preferences.
These homes are not just about convenience; they are about meeting the needs of a changing demographic. As the population ages, the demand for such properties is likely to increase, making them a smart investment for the future.
For those considering buying property in Provence, understanding this trend is crucial. The aging population is not just a statistic; it's a driving force in the real estate market, shaping the types of homes that are in demand.
Sources: INED Research on Population Aging, Property Listings in Provence, World Bank Data on Aging Population
13) Property prices in Provence will keep rising due to strong demand from local and international buyers
Residential property prices in Provence are rising, bucking the national trend of decline.
In the picturesque Provence Alps Cote d’Azur, known for its sunny climate and charming lifestyle, property transactions have surged. While other regions in France saw a dip in sales, Provence's market has stayed strong, drawing in eager buyers.
International interest is a big factor here. Buyers from the UK, US, and Europe are flocking to Provence, captivated by its unique blend of culture and lifestyle. This influx is helping to keep the market buoyant.
Provence's allure isn't just about the weather; it's about the lifestyle. Imagine sipping wine in a sun-drenched vineyard or strolling through a lavender field. This lifestyle is a major draw for international buyers, who are willing to invest in this dream.
Despite national trends, Provence's property market remains a hot spot. The combination of international interest and the region's inherent appeal keeps demand high, ensuring prices continue to climb.
For those considering a purchase, Provence offers a unique opportunity to invest in a region that promises both beauty and a strong market. The sustained demand from both local and international buyers is a testament to its enduring charm.
Sources: Eleanor Moore, My French House
14) Mid-range rental yields will stay steady as they attract a wide range of tenants
Mid-range rental properties in Provence are enjoying stable yields thanks to their appeal to a wide range of tenants.
Provence is a magnet for tourists, with its stunning landscapes, rich history, and sunny weather. This constant stream of visitors keeps occupancy rates high for mid-range rentals, ensuring a steady demand and stable yields.
Marseille, for instance, is home to a vibrant expatriate community. This diverse mix of people, including many immigrants, boosts the demand for affordable and comfortable housing, making mid-range rentals a popular choice.
Surveys reveal that tenants often choose mid-range properties for their balance of cost and amenities. This preference is crucial as it maintains a consistent demand, ensuring that rental yields remain stable. These properties are more accessible than luxury options, attracting a broader tenant base.
Provence's economic stability is another draw for professionals, especially with the rise of remote work. Many are opting for longer stays in the region, seeking out comfortable and affordable housing like mid-range rentals, which supports their stable yields.
With these factors in play, mid-range rentals in Provence continue to attract a diverse tenant base, ensuring their appeal and financial stability.
Sources: City Population, Caliber Co.
We made this infographic to show you how property prices in France compare to other big cities across the region. It breaks down the average price per square meter in city centers, so you can see how cities stack up. It’s an easy way to spot where you might get the best value for your money. We hope you like it.
15) Mid-range property prices in Provence will grow steadily as they provide better value
Mid-range properties in Provence are set for steady price growth due to several appealing factors.
Provence is becoming a hotspot for second homes, especially in the Var department, where many city dwellers seek a peaceful retreat. This trend is fueled by retirees and investors eyeing rental income in this popular tourist area. The charm of Provence, with its picturesque landscapes and relaxed lifestyle, is a major draw.
International buyers, particularly from the United States and the Middle East, are also showing increased interest. Favorable exchange rates and Provence's rich cultural heritage make it a desirable lifestyle destination. The region's sun-drenched gastronomy and vibrant nightlife add to its allure, keeping property values stable.
When comparing property prices, cities like Nice offer better value for money than Paris. The lower price per square meter in Nice is attractive, especially given Paris's high prices, partly due to the "Airbnb effect." This affordability makes mid-range properties in Provence a smart choice for buyers.
Provence's appeal is not just about cost; it's about lifestyle. The region offers a unique blend of culture, history, and modern amenities, making it a preferred choice for those looking to invest in a second home. The steady demand from both local and international buyers supports the potential for price growth.
With its combination of affordability, lifestyle, and international interest, mid-range properties in Provence offer excellent value. This makes them a wise investment for those looking to enjoy the best of what the region has to offer.
Sources: Connexion France, Provence Med, Adrian Leeds
16) Demand for vacation homes in Provence will rise as more foreign buyers are drawn to its lifestyle appeal
Foreign buyers are flocking to Provence for its irresistible lifestyle, boosting demand for vacation homes.
In the picturesque Provence-Alpes-Côte d'Azur (PACA) region, the share of non-resident foreign buyers rose to 3.8% in 2022, up from 3% the previous year. This uptick highlights a growing international interest in the area.
Provence is now the second most popular region in France for second homes, thanks to its sunny climate and vibrant lifestyle. Buyers from England, Belgium, Germany, and the Netherlands are particularly drawn to its charm.
The region's allure is enhanced by its easy access via international airports in Nice and Marseille. Media outlets frequently spotlight Provence for its diverse real estate market, from bustling cities to serene beach resorts and quaint villages.
Real estate agents are noticing a surge in inquiries from foreign buyers, underscoring the trend of Provence becoming a top choice for vacation homes. The region's rich cultural heritage and quality of life make it a magnet for those seeking a fulfilling lifestyle.
With its pure air and record sunshine, Provence offers an enriching experience that continues to captivate international buyers. The lifestyle here is not just about living; it's about savoring every moment.
Sources: Notaires.fr, Green Acres, Invest in Alpes de Haute Provence, International Living
17) Entry-level property prices in Provence will rise modestly as more first-time buyers enter the market
Entry-level properties in Provence are set for a modest price increase as first-time buyers flood the market.
Provence is a hot spot for affordable housing, and with rising demand in such high-demand areas, the property market is expected to stabilize. Even though property prices are dropping across France, the limited supply in entry-level segments means prices in Provence are likely to rise.
Young people are flocking to Provence, with the average age of first-time homebuyers in France being 37 years old. This younger crowd is boosting demand for entry-level homes. Plus, government incentives like state-subsidized loans are making it easier for first-timers to jump into the market, which could push prices up.
Interest rates are another factor to watch. They're expected to stabilize and might even drop to below 2.5% by 2025. Lower rates mean cheaper borrowing, which makes owning a home more doable for first-time buyers and middle-income families, further increasing demand.
With these trends, entry-level properties in Provence are becoming more attractive. The combination of affordable borrowing and government support is creating a perfect storm for price increases in this segment.
So, if you're thinking about buying in Provence, keep an eye on these factors. The market dynamics are shifting, and entry-level homes are where the action is.
Sources: Property Market Predictions for France in 2025, Homeownership in France
While this article provides thoughtful analysis and insights based on credible and carefully selected sources, it is not, and should never be considered, financial advice. We put significant effort into researching, aggregating, and analyzing data to present you with an informed perspective. However, every analysis reflects subjective choices, such as the selection of sources and methodologies, and no single piece can encompass the full complexity of the market. Always conduct your own research, seek professional advice, and make decisions based on your own judgment. Any financial risks or losses remain your responsibility. Finally, please note that we are not affiliated to any of the sources provided. Our analysis remains then 100% impartial.