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Where are the best places to invest in Hungary right now? Is Budapest still the top pick, or are cities like Debrecen, Szeged, and Pécs gaining ground? What makes these locations attractive to both local and foreign investors?
We’re often asked these questions because we work directly with notaries, real estate agents, and clients who invest across the country. Our firsthand experience in these markets gives us unique insights into where the real opportunities lie. To save everyone from asking privately, we’ve written this article to share our knowledge broadly.
Our goal is to highlight the hottest markets in Hungary and explain why they’re worth your attention in 2025.
If you have suggestions or want us to dive deeper into a specific area, let us know. You shoot an email, we answer within 24 hours.
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1) Nyíregyháza is attracting interest with high rental yields from a growing population and limited housing supply
Nyíregyháza is becoming a hot spot for property investors thanks to its impressive rental yields.
In 2023, the city offered average gross rental yields of 4.94%, which, while slightly below Budapest's 5.12%, still outshines other Hungarian cities like Debrecen and Pécs. This makes Nyíregyháza a strong contender for those eyeing real estate investments.
The city's growing population is a major driver behind these attractive rental yields. From 1980 to 2022, Nyíregyháza's population rose from 108,235 to 116,282. This steady increase, along with a youthful demographic, means more people are on the hunt for homes, naturally boosting rental demand.
Yet, the housing supply in Nyíregyháza hasn't kept up with this rising demand. There are limited new housing projects as local government plans focus more on existing infrastructure rather than new construction. This supply constraint is further highlighted by the fact that Hungary saw a decline in new housing units built annually from 2020 to 2022.
With a limited housing supply and a growing population, Nyíregyháza is gaining attention for its high rental yields. Investors are taking note, as the city's real estate market offers a unique opportunity.
Sources: Global Property Guide, City Population
2) Zalaegerszeg is attracting interest with the ZalaZone automotive test track, boosting local economic activity
Zalaegerszeg is buzzing in the real estate scene thanks to the ZalaZone automotive test track.
This cutting-edge facility is a magnet for high-speed trials and stress testing, drawing in big investments from European car giants. By May 2025, ZalaZone was almost fully operational, making it a key player in the region's economic landscape.
Between 2023 and February 2024, property prices in Zalaegerszeg jumped by 17%, with the average price per square meter hitting HUF 567,000 (EUR 1,454). This spike is tied to the city's rising status in the job market, fueled by defense industry investments and ZalaZone's growth. New-build properties have also surged, with prices reaching HUF 1 million (EUR 2,565) per square meter, showing a boom in development.
The demand for homes is largely driven by professionals working at ZalaZone and other thriving industries. Buyers are snapping up properties averaging 78 square meters, shelling out around HUF 32.2 million (EUR 82,598) on average. The local government notes a 33% increase in properties for sale, from 3,600 to 4,800 in just a year, thanks to ZalaZone's positive economic impact.
With ZalaZone at the heart of this transformation, Zalaegerszeg is becoming a hotspot for real estate investors. The city's strategic location and economic growth are making it an attractive option for those looking to invest in property.
Sources: Hungary Today, Hungarian Conservative
We did some research and made this infographic to help you quickly compare rental yields of the major cities in Hungary versus those in neighboring countries. It provides a clear view of how this country positions itself as a real estate investment destination, which might interest you if you’re planning to invest there.
3) Tatabánya is gaining interest as a regional economic hub with new businesses and job opportunities driving property demand
Tatabánya is buzzing with property demand as it transforms into a regional economic hub.
One big reason for this is the investment in industrial parks, like the Tatabánya Industrial Park, which is attracting multinational companies. This development is not just about buildings; it's about creating new job opportunities and boosting the local economy. With more companies setting up shop, the area is becoming a magnet for job seekers.
Foreign direct investment (FDI) is also pouring in, with several global players choosing Tatabánya for their operations. This influx of FDI is a clear sign of the region's growing economic importance. The job market is thriving, with employment rates climbing as more businesses and industries establish themselves here.
The Hungarian government is rolling out the red carpet for businesses with various incentives. These include tax breaks and subsidies for infrastructure development, making it easier for companies to settle in. Plus, the government has streamlined administrative processes, cutting through the red tape to make Tatabánya even more appealing.
Infrastructure is getting a major upgrade too. New projects are improving transportation and digital connectivity, which is a big draw for both businesses and residents. This enhanced connectivity is turning Tatabánya into a prime location for those looking to invest or settle down.
Sources: Tatabánya Industrial Park Development, Foreign Direct Investment in Tatabánya, Employment Statistics, Government Incentives, Transportation Infrastructure Development
4) Szeged is gaining interest with rising property values as a university city attracting students and faculty seeking accommodation
Szeged's property values are on the rise, largely due to its growing reputation as a university city.
The University of Szeged is expanding, with over 1,200 new international students admitted in 2023, a 20% increase from previous years. This influx of students is driving up the demand for housing, as they all need places to stay. The buzz around the university is not just about students; new faculty hires are also looking for homes, adding to the housing demand.
In January, there was a 66% increase in inquiries for second-hand residential properties, far exceeding the national average. This surge indicates that more people are eager to find homes in Szeged, which is pushing property values higher. The university's growth is a magnet for both students and staff, making the city a hot spot for real estate.
Real estate developers are catching on, launching new residential projects aimed at students and faculty. These developments are expected to further elevate property values. The local government is also playing a role by investing in infrastructure, which not only enhances living conditions but also supports the creation of new residential areas.
With the university's expansion, Szeged is becoming a vibrant hub for education and living. The city's appeal is growing, and so is the interest in its real estate market. As more people flock to Szeged for its educational opportunities, the demand for housing continues to climb, making it a promising place for property investment.
For those considering buying property in Szeged, the city's transformation into a bustling university town offers a unique opportunity. The combination of educational growth and real estate development is creating a dynamic environment, attracting both local and international attention.
Sources: Hungary Today, University of Szeged News
In this video, we can see that Szeged's growing property market reflects its appeal as a university city, with affordable and central apartments catering to students and faculty.
5) Debrecen is booming with international companies driving rental property demand
Debrecen's real estate market is booming, thanks to international companies setting up offices in the city.
Over the past few years, Debrecen has become a magnet for foreign direct investment, pulling in 12.5 billion euros, especially from battery manufacturers and their suppliers. This influx has turned Hungary into a key player in the global battery production scene. Companies like BMW and Vitesco have poured money into Debrecen, creating thousands of jobs and boosting the local economy.
The BMW factory, in particular, has been a game-changer. Its presence has led to a noticeable spike in real estate demand, with property prices climbing as sellers capitalize on the influx of new residents. This surge in job opportunities has not only increased employment but also contributed to a growing population in Debrecen.
Rental properties are in high demand, with older flats getting facelifts and being rented out at higher prices. The rental market is especially hot around the University and tram lines, where newly built high-quality flats are commanding premium rents. This trend is pushing property prices up, with some condos now advertised at much higher rates than before.
For those considering buying property in Debrecen, it's worth noting that the city is evolving rapidly. The influx of international companies is not just a temporary trend; it's reshaping the local economy and real estate landscape. As more businesses set up shop, the demand for housing is expected to continue rising, making it a potentially lucrative investment.
Whether you're looking to buy a home or invest in rental properties, Debrecen offers a dynamic market with plenty of opportunities. The city's transformation is evident in its bustling neighborhoods and vibrant rental scene, driven by the steady flow of new residents seeking employment and housing.
Sources: Great Forest, Battery News, South Asia EDU
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6) Kecskemét is booming with rising demand for homes and commercial spaces due to its growing automotive industry
The real estate scene in Kecskemét is buzzing, thanks to the booming automotive industry led by Mercedes-Benz.
Mercedes-Benz has poured billions of euros into its Kecskemét plant, focusing on battery assembly and luxury electric vehicles. This isn't just about cars; it's a big push for Hungary's green transition and a boost for the local economy. With nearly 5,000 people employed by 2023, the job market is thriving, and folks are flocking to the area for work.
As more people move in, the demand for housing is shooting up. The housing market in Kecskemét is hot, with house prices expected to rise by 9.1% in 2024 and even more in 2025. It's not just homes; commercial properties are in demand too, thanks to the new developments around the Mercedes-Benz factory.
The factory's expansion includes a new body and assembly plant for all-electric models, which is a big draw for people and businesses alike. The local government is on board, improving infrastructure like building a new service road near the factory to support this growth. This makes Kecskemét an attractive spot for real estate investments.
With the automotive industry thriving, Kecskemét is becoming a hub for innovation and opportunity. The local economy is getting a significant boost, and the real estate market is feeling the effects. It's a great time to consider investing in this vibrant area.
Sources: Hungarian Conservative, Hungarian Conservative, Hungary Today, Rabobank, Hungary Today
7) Székesfehérvár is booming with its strategic location between Budapest and Lake Balaton, appealing to commuters and vacationers
Székesfehérvár's real estate market is booming, thanks to its strategic location between Budapest and Lake Balaton.
Being close to Budapest is a huge plus for commuters. The city offers excellent transportation options with its railway lines and bus platforms, making daily travel to Budapest a breeze. This ease of access has led to a surge in housing demand as people seek a mix of urban and suburban living.
On the other hand, Székesfehérvár's proximity to Lake Balaton is a magnet for vacationers. This has sparked a growing interest in short-term rentals, making it a hot spot for property investors eager to tap into the tourism boom. The local government has been proactive, enhancing the city's appeal by improving transportation infrastructure.
For instance, the installation of the Vectorial system bus platforms has made the city even more accessible. This development is part of a broader effort to boost connectivity and convenience for both residents and visitors. Such initiatives are crucial in maintaining the city's attractiveness.
Investors are particularly drawn to Székesfehérvár because of these strategic advantages. The city's location and infrastructure improvements make it a prime candidate for real estate investment. Whether you're looking to buy a home or invest in rental properties, Székesfehérvár offers promising opportunities.
Sources: MNB Housing Market Report, Infrastructure Blog, Zicla Project, Daily News Hungary
8) Győr is booming as an industrial hub, driving up property prices with increased housing demand from workers
Győr is seeing a surge in property prices as it becomes a key industrial hub.
Multinational companies are flocking to Győr, investing heavily in the area and sparking a boom in industrial activities. This influx of businesses is not just about factories; it's about creating a vibrant economic landscape that draws in workers from all over. As these companies set up shop, they bring with them a wave of job opportunities, which in turn attracts more people to the city.
With more people moving to Győr for work, the demand for housing is naturally on the rise. This increased demand is a major factor in the rising property prices. In 2023, housing prices in Hungary, including Győr, saw a significant jump, with new homes experiencing an increase of 11.5%. This trend is a clear indicator of the city's growing appeal as a place to live and work.
The Hungarian government is playing a supportive role in this growth by offering incentives like tax benefits and subsidies to businesses. These incentives make Győr an attractive destination for companies looking to expand, further boosting employment and, consequently, the demand for housing. It's a cycle that keeps feeding into itself, making the city an increasingly popular choice for both businesses and residents.
Infrastructure improvements are also contributing to Győr's appeal. Better roads, public transport, and facilities make the city more livable and accessible, adding to its charm as a residential area. These enhancements not only support the industrial activities but also make life easier for the people who call Győr home.
As Győr continues to grow as an industrial hub, the city's real estate market is expected to remain dynamic. The combination of job opportunities, government incentives, and improved infrastructure is creating a perfect storm for property investors and homebuyers alike. It's a city on the rise, with plenty of potential for those looking to invest in its future.
Sources: MNB Housing Market Report, Hungary Real Estate Market, Global Property Guide
We have made this infographic to give you a quick and clear snapshot of the property market in Hungary. It highlights key facts like rental prices, yields, and property costs both in city centers and outside, so you can easily compare opportunities. We’ve done some research and also included useful insights about the country’s economy, like GDP, population, and interest rates, to help you understand the bigger picture.
9) Sopron is gaining interest for its location near the Austrian border, attracting cross-border workers with affordable housing
Sopron is becoming a hot market because of its strategic location near the Austrian border, attracting cross-border workers seeking affordable housing.
In Győr-Moson-Sopron County, where Sopron is located, property prices have surged. Buyers in 2022 spent 33% more than in 2020, and the average price per square meter for new builds jumped by 53%. This rise suggests a strong demand, likely driven by those looking for cheaper living options compared to Austria.
While specific rental data for Sopron isn't available, the general trend of rising property prices hints at increased interest in housing. This could mean a higher demand for rentals, making Sopron appealing for cross-border workers.
Hungary's lower cost of living compared to Austria adds to Sopron's attractiveness. For those working across the border, living in Sopron offers a more affordable lifestyle without sacrificing proximity to work.
In recent years, especially in 2023 and 2024, there's been a noticeable uptick in cross-border commuting within the Nordic region, including Hungary. This trend underscores the growing interest in cross-border employment, relevant to Sopron's appeal.
Sources: IOM Germany, Daily News Hungary, UNFCCC
10) Pécs is gaining popularity for its cultural charm and affordable homes, attracting investors and retirees alike
Pécs is gaining popularity for its cultural charm and affordable housing.
In recent years, the housing market in Pécs has seen a noticeable uptick, with more property transactions happening. This surge is fueled by both local and international buyers, especially after the pandemic in 2023 and 2024. Investors and retirees are particularly drawn to Pécs because of its budget-friendly real estate options compared to cities like Budapest.
What makes Pécs stand out is its affordability. Property prices here are significantly lower than in other major Hungarian cities, making it a smart choice for those looking to invest or retire. This is backed by various real estate market analyses that consistently highlight Pécs as a cost-effective option.
Beyond just the numbers, Pécs is celebrated for its rich cultural heritage. The city hosts a growing number of cultural events and festivals, such as the Pécs Festival, which attract both tourists and locals. This vibrant cultural scene enhances the city's appeal, offering a high quality of life that is hard to resist.
For those considering a move, Pécs offers a unique blend of affordability and culture. The city's lively atmosphere and historical charm make it an attractive destination for anyone looking to invest in property or enjoy a peaceful retirement.
Sources: Source 1, Source 3, Source 5
From this video, we realize that Pécs's vibrant cultural events and affordable property market are attracting retirees and investors looking for lifestyle-oriented real estate opportunities.
11) Eger is gaining interest for its tourism appeal and short-term rental opportunities
Eger is buzzing with tourists, making it one of Hungary's top destinations alongside Lake Balaton.
In 2023, Eger saw a noticeable jump in tourist numbers, which now accounts for 12% of domestic tourism. This means more people are looking for places to stay, boosting the demand for accommodations.
With this influx of visitors, short-term rentals in Eger are seeing higher occupancy rates. While we don't have exact figures, it's clear that tourists are flocking to Eger, benefiting those who own short-term rental properties.
Investors are catching on to this trend, eyeing Eger for its potential in the short-term rental market. Although specific Airbnb growth numbers aren't available, the overall rise in tourism and real estate interest in Hungary suggests more short-term rental listings are popping up in Eger.
For those considering property investment, Eger's appeal is hard to ignore. The city's charm and increasing tourist numbers make it a prime spot for short-term rental opportunities.
As Eger continues to attract more visitors, the real estate market is heating up, offering promising returns for investors looking to tap into the tourism-driven rental market.
Sources: ETIAS, KSH, EIR 2023 Hungary
While this article provides thoughtful analysis and insights based on credible and carefully selected sources, it is not, and should never be considered, financial advice. We put significant effort into researching, aggregating, and analyzing data to present you with an informed perspective. However, every analysis reflects subjective choices, such as the selection of sources and methodologies, and no single piece can encompass the full complexity of the market. Always conduct your own research, seek professional advice, and make decisions based on your own judgment. Any financial risks or losses remain your responsibility. Finally, please note that we are not affiliated to any of the sources provided. Our analysis remains then 100% impartial.