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SUMMARY
We analyzed villa rental yields in Campania as of 2026 for residential villa buyers, using the raw dataset provided and turning it into a practical buyer guide for May 2026.
This article estimates current villa purchase prices, achievable monthly rents, gross rental yields, and net rental yields across Campania's main villa markets.
The dataset covers 2-bedroom, 3-bedroom, and 4-bedroom villas across coastal, island, city-linked, and inland locations, including Amalfi, Capri, Sorrento, Naples-Posillipo, Pozzuoli-Bacoli, Salerno-Vietri sul Mare, and Cilento markets.
We update this work regularly, so the numbers should be read as a current Campania villa rental yield snapshot rather than a permanent forecast.
The clearest yield leaders are Pozzuoli-Bacoli, Vico Equense, Salerno-Vietri sul Mare, Sorrento, and Massa Lubrense. These areas combine real rental demand with prices that are still more rational than Capri, Positano, or the most famous Amalfi Coast trophy markets.
Pozzuoli-Bacoli stands out with the strongest modeled net yield in the dataset. Its 2-bedroom villas show about 3.6% net yield, while 3-bedroom villas show about 3.5% net yield.
Sorrento has the strongest gross yield signal, especially for 3-bedroom villas at about 5.6% gross yield. Vico Equense offers a more balanced version of the same peninsula demand, with lower purchase prices and still solid net returns.
Capri and Positano generate very high rents, but they are weaker for income-first buyers. Capri 4-bedroom villas show only about 1.9% net yield, while Positano 4-bedroom villas show about 2.0% net yield.
The main villa-specific lesson is that Campania net rental yield is often reduced by gardens, pools, access constraints, repairs, vacancy, compliance, island logistics, and seasonal management. Gross yield is useful, but net yield is the number a foreign buyer should take more seriously.
For a beginner foreign buyer, the safer Campania villa strategy is usually to focus on 2-bedroom or 3-bedroom villas in mixed-demand locations, not oversized trophy villas that depend on a narrow luxury renter pool.
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Villa rental yields in Campania in 2026
This table compares villa rental yields in Campania by neighborhood and villa type.
For each area, the table shows estimated purchase price, estimated monthly rent, gross rental yield, and net rental yield for 2-bedroom villas, 3-bedroom villas, and 4-bedroom villas. The broader analysis also considers annual ownership and operating costs where available, occupancy, time to rent, main demand, main risk, and the likely rental investment profile.
Finally, please note you'll find much more detailed data in our real estate pack about Campania.
| Neighborhood | 2-bedroom villa average purchase price | 2-bedroom villa average monthly rent | 2-bedroom villa gross rental yield | 2-bedroom villa net rental yield | 3-bedroom villa average purchase price | 3-bedroom villa average monthly rent | 3-bedroom villa gross rental yield | 3-bedroom villa net rental yield | 4-bedroom villa average purchase price | 4-bedroom villa average monthly rent | 4-bedroom villa gross rental yield | 4-bedroom villa net rental yield |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Amalfi | €650,000 | €2,600 | 4.8% | 2.6% | €900,000 | €3,800 | 5.1% | 2.7% | €1,250,000 | €5,200 | 5.0% | 2.5% |
| Anacapri | €720,000 | €2,900 | 4.8% | 2.8% | €980,000 | €4,300 | 5.3% | 2.9% | €1,350,000 | €5,700 | 5.1% | 2.6% |
| Capri | €1,200,000 | €4,100 | 4.1% | 2.3% | €1,750,000 | €6,200 | 4.3% | 2.2% | €2,600,000 | €8,800 | 4.1% | 1.9% |
| Caserta-San Leucio | €250,000 | €1,050 | 5.0% | 3.5% | €360,000 | €1,550 | 5.2% | 3.5% | €520,000 | €2,150 | 5.0% | 3.3% |
| Castellabate-Santa Maria | €330,000 | €1,450 | 5.3% | 3.3% | €470,000 | €2,100 | 5.4% | 3.2% | €680,000 | €2,900 | 5.1% | 2.9% |
| Ischia | €430,000 | €1,800 | 5.0% | 3.0% | €620,000 | €2,700 | 5.2% | 3.0% | €900,000 | €3,850 | 5.1% | 2.8% |
| Massa Lubrense | €520,000 | €2,350 | 5.4% | 3.4% | €760,000 | €3,450 | 5.4% | 3.2% | €1,100,000 | €4,900 | 5.3% | 3.0% |
| Naples-Posillipo | €620,000 | €2,350 | 4.5% | 3.1% | €920,000 | €3,500 | 4.6% | 3.0% | €1,350,000 | €5,000 | 4.4% | 2.8% |
| Palinuro-Centola | €260,000 | €1,200 | 5.5% | 3.4% | €380,000 | €1,750 | 5.5% | 3.3% | €560,000 | €2,450 | 5.2% | 2.9% |
| Positano | €950,000 | €3,600 | 4.5% | 2.5% | €1,400,000 | €5,400 | 4.6% | 2.4% | €2,100,000 | €7,600 | 4.3% | 2.0% |
| Pozzuoli-Bacoli | €390,000 | €1,750 | 5.4% | 3.6% | €560,000 | €2,550 | 5.5% | 3.5% | €820,000 | €3,600 | 5.3% | 3.2% |
| Ravello | €620,000 | €2,500 | 4.8% | 2.8% | €880,000 | €3,650 | 5.0% | 2.7% | €1,250,000 | €5,100 | 4.9% | 2.5% |
| Salerno-Vietri sul Mare | €360,000 | €1,600 | 5.3% | 3.5% | €520,000 | €2,350 | 5.4% | 3.5% | €760,000 | €3,250 | 5.1% | 3.1% |
| Sorrento | €700,000 | €3,100 | 5.3% | 3.3% | €980,000 | €4,550 | 5.6% | 3.3% | €1,450,000 | €6,500 | 5.4% | 3.0% |
| Vico Equense | €460,000 | €2,050 | 5.3% | 3.5% | €660,000 | €3,000 | 5.5% | 3.4% | €960,000 | €4,250 | 5.3% | 3.1% |
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Which neighborhoods offer the best net yield among areas people actually want to live in Campania?
The best net-yield neighborhoods among areas people actually want to live in Campania are Pozzuoli-Bacoli, Vico Equense, Salerno-Vietri sul Mare, Sorrento, and Massa Lubrense.
These markets combine modeled net yields around 3.2% to 3.6% with real tenant demand, lifestyle value, and better resale depth than more speculative villa locations.
Pozzuoli-Bacoli is the strongest modeled yield area. 2-bedroom villas show 3.6% net yield, 3-bedroom villas show 3.5% net yield, and 4-bedroom villas show 3.2% net yield.
The practical reason is that purchase prices remain far below Capri, Positano, and Sorrento, while rents are supported by sea access, Naples proximity, local families, professionals, and lifestyle renters.
Vico Equense is the best Sorrento Peninsula compromise. It shows 3.5% net yield for 2-bedroom villas, 3.4% for 3-bedroom villas, and 3.1% for 4-bedroom villas, while purchase prices remain materially below Sorrento.
Salerno-Vietri sul Mare is also attractive because it combines city demand, coastal access, and improving airport relevance. The trade-off is that these are not always the most glamorous Campania addresses, but they are more rational for income-focused villa buyers.
Where can I find villas with above-average yields and below-average entry prices in Campania?
The clearest Campania areas with above-average yields and below-average villa entry prices are Caserta-San Leucio, Pozzuoli-Bacoli, Salerno-Vietri sul Mare, Palinuro-Centola, and Castellabate-Santa Maria.
These areas mostly sit below the prime coastal purchase-price level while still producing gross yields around 5.0% to 5.5%.
Caserta-San Leucio is the lowest-entry market in the table. A modeled 2-bedroom villa costs about €250,000, while a 3-bedroom villa costs about €360,000, and both produce about 3.5% net yield.
Pozzuoli-Bacoli is more expensive than Caserta, but the tenant-demand story is stronger. A 3-bedroom villa at about €560,000 with €2,550 monthly rent gives 5.5% gross yield and 3.5% net yield.
Palinuro-Centola and Castellabate-Santa Maria look attractive on price, with 2-bedroom purchase estimates of €260,000 and €330,000. The risk is weaker year-round depth, so these villas need strong location quality and easy maintenance.
The trade-off is liquidity. Lower entry prices are useful, but Campania villa resale is thinner in Cilento and inland areas than in Sorrento, Naples-linked markets, or the Amalfi Coast.
Where does the rent level justify the purchase price most clearly in Campania?
The rent level most clearly justifies the purchase price in Campania in Sorrento, Vico Equense, Pozzuoli-Bacoli, Massa Lubrense, and Salerno-Vietri sul Mare.
These areas show a better relationship between rent and price than Capri, Positano, or the most famous central Amalfi Coast trophy locations.
Sorrento is expensive, but the rent base is deep. A modeled 3-bedroom villa at €980,000 rents for about €4,550 per month, giving 5.6% gross yield and 3.3% net yield.
Vico Equense looks especially rational because it captures part of the Sorrento Peninsula demand at lower purchase prices. A 3-bedroom villa at €660,000 with €3,000 monthly rent produces 5.5% gross yield and 3.4% net yield.
Massa Lubrense also looks rational because it offers privacy, views, and holiday-rental appeal without full Positano or Capri pricing. Its 2-bedroom villa net yield of 3.4% and 3-bedroom net yield of 3.2% are stronger than most trophy coastal locations.
The trade-off is management burden. Pools, terraces, gardens, access roads, humidity, storm exposure, and tourist-rental compliance can turn a good gross yield into only a moderate net yield.
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Where is the best place to buy if I want stable rental income rather than maximum yield in Campania?
The best Campania areas for stable rental income rather than maximum yield are Naples-Posillipo, Sorrento, Vico Equense, Salerno-Vietri sul Mare, and Pozzuoli-Bacoli.
These areas are not always the highest-yielding areas, but they have deeper tenant pools and better resale liquidity.
Naples-Posillipo has a modeled 3.1% net yield for 2-bedroom villas and 3.0% for 3-bedroom villas. That is below Pozzuoli-Bacoli, but the urban tenant base is deeper.
Sorrento and Vico Equense are stable because demand is not only from one tenant group. They attract tourism-linked renters, foreign residents, local professionals, seasonal workers with budgets, and longer-stay lifestyle tenants.
Salerno-Vietri is increasingly interesting for stability because it is not purely a holiday-villa market. It has city employment, transport links, university and medical demand nearby, coastal lifestyle appeal, and a stronger airport story.
The trade-off is that stable areas often have lower headline yields. A beginner should accept a slightly lower net yield when vacancy, tenant turnover, and resale risk are more manageable.
Which villa type gives the best return for the lowest total investment in Campania?
The best return for the lowest total investment in Campania is usually the 2-bedroom villa in a liquid, mid-priced area.
The strongest examples are Pozzuoli-Bacoli, Vico Equense, Salerno-Vietri sul Mare, Caserta-San Leucio, and Massa Lubrense.
The numbers are clear. Pozzuoli-Bacoli 2-bedroom villas show a modeled €390,000 purchase price, €1,750 monthly rent, 5.4% gross yield, and 3.6% net yield.
Vico Equense 2-bedroom villas show a €460,000 purchase price, €2,050 monthly rent, and 3.5% net yield. Salerno-Vietri sul Mare 2-bedroom villas also show 3.5% net yield on a lower €360,000 purchase estimate.
Three-bedroom villas are the best family rental product. They are often more liquid than 2-bedroom villas because they serve families, relocation tenants, and longer-stay renters.
Four-bedroom villas produce the highest absolute rent but usually weaker net returns. Capri 4-bedroom villas rent for about €8,800 per month, but the modeled net yield is only 1.9% because the purchase price is about €2.6 million and running costs are high.
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Which neighborhoods offer strong rental income with the lowest vacancy risk in Campania?
The Campania neighborhoods combining strong rental income with lower vacancy risk are Sorrento, Naples-Posillipo, Vico Equense, Salerno-Vietri sul Mare, and Pozzuoli-Bacoli.
They have enough demand depth to support rents beyond only peak-season tourism.
Sorrento has one of the best rent levels in the dataset. A modeled 4-bedroom villa rents for €6,500 per month, while a 3-bedroom villa rents for €4,550 per month.
Naples-Posillipo has lower modeled yields than Pozzuoli-Bacoli, but stronger urban tenant depth. Its appeal is tied to Naples high-income residential demand, sea views, city access, schools, hospitals, and professional tenants.
Salerno-Vietri has lower absolute rents than Sorrento, but the vacancy risk is helped by mixed demand: city residents, coastal lifestyle renters, regional professionals, and tourism spillover.
The honest interpretation is that high rent alone is not enough. Positano and Capri can command very high rents, but the tenant pool is narrower and more seasonal.
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Which areas look overpriced relative to their rental income in Campania?
The Campania areas that look most overpriced relative to rental income are Capri, Positano, Amalfi, and parts of Ravello.
These are excellent lifestyle locations, but their rental-income case is weaker because purchase prices are driven by prestige, scarcity, views, and international buyer demand.
Capri is the clearest example. A modeled 4-bedroom villa costs €2.6 million and rents for about €8,800 per month, giving only 4.1% gross yield and 1.9% net yield.
Positano is similar. A modeled 3-bedroom villa costs €1.4 million and rents for €5,400 per month, but the net yield is only 2.4%.
Amalfi and Ravello are not as yield-poor as Capri or Positano, but they still show trophy-market compression. A Ravello 4-bedroom villa produces about 2.5% net yield, and Amalfi is also about 2.5%.
The trade-off is that overpriced for yield does not mean bad place. These areas may still make sense for lifestyle use, scarcity, owner-occupation, and long-term capital preservation.
Which neighborhoods should I avoid even if the rental yield looks attractive in Campania?
A beginner should be careful with Palinuro-Centola, some parts of Castellabate-Santa Maria, lower-quality inland Caserta stock, and older Ischia villas even when the yield looks attractive.
The risk is that the headline yield may reflect lower prices rather than deep tenant demand.
Palinuro-Centola shows strong modeled yields, with 2-bedroom villas at 5.5% gross yield and 3.4% net yield. But the market is more seasonal and resale liquidity is thinner than Sorrento, Naples, or the Amalfi Coast.
Castellabate-Santa Maria also looks attractive, with 3-bedroom villas at 5.4% gross yield and 3.2% net yield. The risk is property selection.
A villa far from the sea, with poor access or high maintenance, can sit empty outside peak months. That matters more for villas than for smaller city apartments because the owner still carries garden, repair, insurance, and management costs.
Caserta-San Leucio has strong modeled net yields of 3.5% on 2-bedroom and 3-bedroom villas. But the buyer must separate good family-villa stock from cheap houses with weak rental appeal, older systems, or limited resale demand.
Which neighborhoods look risky even though the rental yield is high in Campania?
The high-yield but riskier Campania neighborhoods are Palinuro-Centola, Castellabate-Santa Maria, Caserta-San Leucio, and parts of Ischia.
They can work, but the risk-adjusted return is weaker than the headline yield suggests.
Palinuro-Centola has the table's highest modeled gross yield for 2-bedroom and 3-bedroom villas, both at about 5.5%. The risk is seasonality and limited year-round tenant depth.
Castellabate-Santa Maria has good yields but more sensitivity to location quality. A sea-access villa can rent well, while a villa with poor road access, no pool, or dated interiors may not achieve the modeled rent.
Ischia produces modeled net yields around 2.8% to 3.0%, but island logistics matter. Repairs, contractor availability, storm exposure, humidity, and transport costs can reduce net income more than buyers expect.
The safer alternatives are Vico Equense, Pozzuoli-Bacoli, Salerno-Vietri, and Sorrento. Their yields may be slightly lower in some villa types, but the tenant base and resale market are deeper.
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What neighborhoods should I avoid when buying a rental villa in Campania?
For a beginner rental-villa investor in Campania, the avoid list is Capri for yield, Positano for yield, remote Cilento villas without year-round demand, older Ischia villas with high repair risk, and low-quality inland villas bought only because they are cheap.
Capri should not be avoided as a location, but it should be avoided by yield-focused beginners.
The modeled 4-bedroom net yield in Capri is only 1.9%, and the buyer pool is narrow because total prices are high. A 4-bedroom Capri villa at about €2.6 million needs a very specific ownership goal.
Positano is also weak for income-first investing. The modeled 4-bedroom net yield is about 2.0%, and management is complex because of access, stairs, staff, high guest expectations, and seasonal concentration.
Remote Cilento villas should be avoided unless the purchase price is low enough and the property has a clear rental angle. A cheap villa far from beaches, restaurants, and good roads may have a theoretical yield but weak occupancy.
Older Ischia villas should be approached carefully. The island can rent well, but building condition, access, water systems, humidity, and repair logistics can turn an attractive rent into a disappointing net result.
Which neighborhoods are seeing rental demand weaken, and why, in Campania?
The Campania neighborhoods where villa rental demand looks more vulnerable are Capri, Positano, parts of Amalfi, Palinuro-Centola, and weaker inland villa locations.
The issue is not always falling rents. It is thinner demand at high total costs.
Capri and Positano remain famous, but luxury demand is price-sensitive and seasonal. When the purchase price is very high, even strong rents may not protect net yield.
Capri's modeled 4-bedroom net yield of 1.9% is the clearest warning. Positano's 4-bedroom net yield of 2.0% sends a similar signal.
Palinuro-Centola is weaker structurally because it has less year-round depth. It can rent well in summer, but demand outside the peak season is thinner than in Naples-linked or Sorrento-linked markets.
This is not a collapse story. It is a selectivity story. Buyers should negotiate harder in seasonal markets and avoid assuming that one strong summer month represents stable annual income.
Which neighborhoods are seeing new developments that could create stronger rental demand in Campania?
The Campania areas most helped by new development are Salerno-Vietri sul Mare, the wider Salerno airport corridor, Sorrento-linked areas, Vico Equense, and parts of Cilento with improved access.
The main catalyst is transport, not just new villas.
Salerno-Vietri benefits because it is closer to the airport corridor than Sorrento or Positano, while still offering city services and coastal lifestyle.
Its modeled 3-bedroom net yield is 3.5%, which is strong for a market with improving access. A 2-bedroom villa also shows 3.5% net yield on a modeled €360,000 purchase price.
Vico Equense and Sorrento may also benefit indirectly if transport improvements reduce friction for visitors and longer-stay tenants. However, much of Sorrento's appeal is already priced in.
The trade-off is that new development can create both demand and competition. New roads, airport routes, and amenities help rents, while too many similar villas can weaken occupancy.
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Which neighborhoods are becoming more attractive to renters because of recent infrastructure or transport changes in Campania?
The Campania neighborhoods becoming more attractive because of transport changes are Salerno-Vietri sul Mare, Vico Equense, Sorrento, Pozzuoli-Bacoli, and selected Cilento locations.
The largest practical change is the improved air-access story around Salerno.
Salerno-Vietri is the direct beneficiary. Better air access can expand demand from short-stay renters, remote workers, and foreign buyers who previously saw Naples Airport as the only realistic gateway.
Sorrento and Vico Equense benefit more indirectly. Their rental appeal remains tied to the Sorrento Peninsula, sea views, tourism, access to Naples, and relative lifestyle quality.
Pozzuoli-Bacoli benefits from Naples-linked access and coastal living rather than airport access alone. Its modeled yields are strong because prices are moderate relative to rents.
The practical warning is timing. Infrastructure can push prices up before rents fully catch up, so beginners should not pay a future-demand premium unless the current net yield already works.
Which neighborhoods have become less attractive for villa investors over the last 12 months in Campania?
The Campania neighborhoods that have become less attractive for yield-focused villa investors over the last 12 months are Capri, Positano, Amalfi, and some high-priced Sorrento stock.
The main issue is yield compression: prices are high, while net income is squeezed by costs and seasonality.
Capri and Positano are the weakest income-first examples. Their modeled 4-bedroom net yields are 1.9% and 2.0%, respectively.
That is too low for many buyers unless lifestyle use or long-term capital preservation is the real goal. The villa may still be desirable, but the rental income does not carry the investment well.
Amalfi and Ravello are less extreme but still cost-heavy. Net yields around 2.5% to 2.8% are acceptable only if the buyer can handle seasonal management and maintenance.
The trade-off is that these areas remain excellent places to own for lifestyle. They have become weaker mainly for rental-income investors who need the property to perform financially from day one.
Which villa types are becoming harder to rent in Campania, and in which neighborhoods?
The villa type becoming harder to rent in Campania is the expensive 4-bedroom villa, especially in Capri, Positano, Amalfi, Ravello, and parts of Ischia.
The rent is high, but the tenant pool is narrow and running costs are heavy.
The numbers show the problem. Capri 4-bedroom villas have a modeled €2.6 million purchase price, €8,800 monthly rent, and only 1.9% net yield.
Positano 4-bedroom villas show a €2.1 million purchase price, €7,600 monthly rent, and 2.0% net yield.
Four-bedroom villas are not bad everywhere. In Pozzuoli-Bacoli, Salerno-Vietri, Vico Equense, and Caserta-San Leucio, they still produce modeled net yields around 3.1% to 3.3%.
The difference is that purchase prices are lower and tenants include families, not only luxury holiday renters. Beginners should negotiate hard on 4-bedroom villas, avoid oversized trophy villas for pure yield, and focus first on 2-bedroom or 3-bedroom villas in liquid, mixed-demand locations.
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INSIGHTS
These insights are drawn from the Campania villa rental yield dataset, with a focus on what a foreign individual buyer should understand before buying a residential villa to rent out.
You’ll find even more insights in our our real estate pack about Campania.
- Pozzuoli-Bacoli is the strongest net-yield signal in Campania. Its 2-bedroom villa net yield of 3.6% is not spectacular in isolation, but it is attractive for a villa market because the area combines coastal demand with Naples-linked tenant depth.
- Sorrento has the strongest gross-yield signal, especially for 3-bedroom villas at 5.6% gross yield. The better lesson is not that Sorrento is cheap, but that its rental demand is deep enough to keep the rent-to-price relationship credible.
- Vico Equense is one of the cleanest compromise markets in the dataset. It captures Sorrento Peninsula demand with lower entry prices, which helps 2-bedroom and 3-bedroom villas stay around 3.4% to 3.5% net yield.
- Salerno-Vietri sul Mare is more than a coastal holiday story. Its city demand, regional services, improving air-access narrative, and lower prices create a more balanced rental profile than many trophy coastal towns.
- Caserta-San Leucio is the lowest-entry villa market in the table. The yield can look strong, but the buyer must be strict about property quality, family demand, cadastral status, and resale depth.
- Capri is a prestige market, not a yield market. A 4-bedroom Capri villa can rent for about €8,800 per month, but the €2.6 million purchase estimate leaves only about 1.9% net yield.
- Positano has the same income problem as Capri, only slightly less extreme. High rents do not automatically mean good rental yield when acquisition prices, access issues, staffing, and management costs are high.
- Amalfi and Ravello sit between the trophy and income markets. They are not as weak as Capri or Positano, but their net yields around 2.5% to 2.8% mean buyers need lifestyle or capital-preservation motives as well as rental-income motives.
- Two-bedroom villas are usually the cleanest beginner format in Campania. They keep the total investment lower and limit exposure to heavy pool, garden, repair, and vacancy costs.
- Three-bedroom villas are often the most balanced long-term rental product. They suit families, relocation tenants, and longer-stay lifestyle renters better than 2-bedroom villas, without the full cost burden of a large 4-bedroom villa.
- Four-bedroom villas need a clear reason to exist in the investment plan. They can earn the highest monthly rent, but the larger property size often brings weaker net yield, higher maintenance, and a narrower renter pool.
- Island markets need a separate risk lens. Capri, Anacapri, and Ischia can all rent, but contractor access, transport, humidity, storm exposure, staffing, and low-season vacancy can reduce owner income.
- Cilento markets such as Palinuro-Centola and Castellabate-Santa Maria look affordable and high-yielding, but liquidity is thinner. A buyer should not confuse low purchase price with low risk.
- Naples-Posillipo is a stability play rather than a maximum-yield play. The urban tenant base, schools, hospitals, city access, and sea-view lifestyle can justify accepting a slightly lower net yield.
- Massa Lubrense is attractive because it gives privacy and holiday appeal without full Capri or Positano pricing. The 2-bedroom net yield of 3.4% shows that the rent base can still support the purchase price.
- The most important Campania villa rule is to compare net yield before gross yield. Gardens, pools, access roads, repairs, insurance, agency fees, vacancy, and tourist-rental compliance can materially change the result.
- Foreign buyers should buy tenant depth, not only views. Views help pricing, but year-round demand, access, property condition, management quality, and resale liquidity decide whether the villa can perform financially.
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OUR METHODOLOGY TO BUILD THIS TRACKER
To estimate purchase price, monthly rent, and rental yield in different Campania neighborhoods, we built our own analysis manually from the ground up by neighborhood and villa type. For each area, we looked separately at 2-bedroom villas, 3-bedroom villas, and 4-bedroom villas, using comparable surface ranges where possible.
We did not reuse a third-party yield dataset. We manually researched current residential sale and rental listings across major real estate platforms relevant to Campania, then cleaned, filtered, normalized, and interpreted the data before calculating rental yield estimates.
For each segment, we collected comparable sale listings from recognized Italian property platforms such as idealista, Immobiliare.it, and Casa.it. Duplicate listings, unrealistic asking prices, luxury outliers, distressed assets, serviced-style offers, incomplete listings, and clearly non-comparable properties were removed.
Sale prices were reviewed by neighborhood and property type. We kept only reasonably comparable villas based on location, property type, size, condition, and listing quality. We used the median price as the main reference where possible, or the average only when the sample was clean.
We then built the rental side of the dataset separately. For the same neighborhood and villa type, we manually collected comparable rental listings, removed outliers and non-comparable listings, and estimated a realistic monthly rent using the median rent where possible.
Purchase prices and rents were researched separately, then matched by neighborhood and property type to estimate gross rental yield. The gross rental yield was calculated as: Gross rental yield = annual rent / estimated purchase price.
To estimate net yield, we avoided applying a flat discount across all segments. The deduction was adjusted by neighborhood and villa type because different residential properties have different cost structures.
For villa markets, this adjustment matters. A compact 2-bedroom villa, a family 3-bedroom villa, and a large 4-bedroom villa with gardens, terraces, access issues, or a pool should not be treated as if they have the same operating cost profile.
When the raw data supported it, we paid attention to villa operating costs, pool and garden maintenance, furnishing costs, property management, occupancy assumptions, rental model, seasonality, access, privacy, insurance, repairs, utilities, tax friction, tourist-rental compliance, and resale liquidity.
Each estimate was assigned a confidence level based on the size and quality of the comparable listing sample. A sample of 30 to 40 comparable listings means higher confidence. A sample of 20 to 30 comparable listings means usable but less robust. Fewer than 20 comparable listings means directional only, unless the comparable area was widened carefully.
These estimates are updated regularly and should be read as structured market estimates, not as guarantees of future rental income. Honesty, quality, and rigor are at the core of our work, and they are also what you will find in our real estate pack about Campania.
