Authored by the expert who managed and guided the team behind the Bulgaria Property Pack
Everything you need to know before buying real estate is included in our Bulgaria Property Pack
Where are the best places to invest in Bulgaria right now? Is Sofia still the top pick, or are cities like Plovdiv, Varna, and Burgas gaining ground? What makes these locations attractive to both local and foreign investors?
We’re often asked these questions because we work directly with notaries, real estate agents, and clients who invest across the country. Our firsthand experience in these markets gives us unique insights into where the real opportunities lie. To save everyone from asking privately, we’ve written this article to share our knowledge broadly.
Our goal is to highlight the hottest markets in Bulgaria and explain why they’re worth your attention in 2025.
If you have suggestions or want us to dive deeper into a specific area, let us know. You shoot an email, we answer within 24 hours.
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1) Ruse is gaining attention for its strategic Danube location and growing cross-border business activities
Ruse is turning heads in the real estate market thanks to its prime location on the Danube River.
This isn't just about being near water; Ruse sits at the intersection of major European transport routes, making it a vital hub for cross-border trade. Its closeness to Romania and Bucharest adds to its appeal, drawing in businesses and investors.
In 2024, property prices in Ruse jumped by 22.1% compared to the previous year, outpacing cities like Sofia and Varna. This spike shows a growing interest in the area, with more people eager to buy and sell properties here.
Infrastructure projects like the Free Zone and Port complex are boosting Ruse's connectivity, making it even more attractive for businesses. These developments are not just about logistics; they are pulling in foreign investors and giving the local economy a solid push.
The Industrial Park in Ruse is another key player, supporting the growth of both local and multinational companies. This makes Ruse a thriving business hub, with plenty of opportunities for expansion.
With all these factors in play, Ruse is quickly becoming a hotspot for real estate, offering a mix of strategic location and economic potential.
Sources: RCCI, Integra Dom, Global Business Group
2) Stara Zagora is gaining interest for its affordable prices and growth potential amid economic development
Stara Zagora is quickly becoming a favorite for property buyers due to its affordable prices and growth potential.
Imagine buying a home where the price per square meter is just €1,001 for apartments, a stark contrast to Sofia's €2,012. This affordability is a major draw for those looking to invest in real estate without breaking the bank. Even houses are a bargain at €555 per square meter, much cheaper than in coastal cities like Varna and Burgas.
But it's not just about the prices. Stara Zagora is buzzing with economic activity, thanks to over 376 million euros invested in its industrial zones. This influx of capital has created more than 2,000 jobs, making the city a magnet for both businesses and property buyers.
The city's infrastructure is another selling point. With a reliable energy supply and comprehensive infrastructure, Stara Zagora is well-equipped to support its growing economy. This makes it an attractive option for companies looking to set up shop, which in turn boosts the real estate market.
For those considering a move, the consistent number of property sales—62,368 transactions in the last quarter of 2024—shows a steady interest in the area. This stability is reassuring for potential buyers who want to invest in a thriving market.
As the city continues to develop economically, the potential for property appreciation is significant. Stara Zagora's growth is a win-win for anyone looking to invest in a promising location.
Sources: Properstar, Emerging Europe, Global Property Guide
We created this infographic to give you a simple idea of how much it costs to buy property in different parts of Bulgaria. As you can see, it breaks down price ranges and property types for popular cities in the country. We hope this makes it easier to explore your options and understand the market.
3) Veliko Tarnovo is attracting investors with its historical charm and growing vacation rental market
Veliko Tarnovo is quickly becoming a favorite among investors due to its unique blend of history and modern appeal.
In 2023, property prices in Veliko Tarnovo rose by 5%, and in the last quarter alone, they jumped by 8.7%, reaching USD 21 per square foot. This upward trend in real estate prices signals a thriving market, making it an attractive option for those looking to invest. The city's historical charm, combined with its growing popularity, is drawing attention from both local and international buyers.
Vacation rentals are booming, with more listings popping up on platforms like Airbnb and Booking.com. This surge indicates a rising interest in renting out properties, especially those with a touch of history. The influx of tourists, thanks to improved infrastructure like new bridges and modern lighting, has made Veliko Tarnovo more accessible and appealing. This accessibility is a key factor in the city's growing popularity among visitors and investors alike.
Local government efforts have been pivotal in boosting tourism and preserving cultural heritage. By enhancing the city's infrastructure, they've not only improved life for residents but also made the city more attractive to tourists. These improvements have caught the eye of international investors, who are increasingly drawn to Veliko Tarnovo's historical allure and modern conveniences.
Despite previously low foreign direct investment, the city's charm and infrastructure upgrades are now attracting more foreign interest. Investors are recognizing the potential in Veliko Tarnovo, as the city continues to evolve and grow. The combination of historical appeal and modern development is proving to be a winning formula for attracting investment.
Sources: Home Prices in Veliko Tarnovo, Revitalizing Town's Infrastructure, Property Market Predictions for Bulgaria in 2025
4) Sunny Beach is thriving with booming summer tourism and high demand for holiday rentals
Sunny Beach is a hot spot for real estate investors thanks to its thriving summer tourism scene.
In 2024, Bulgaria saw a tourism boom, with Sunny Beach leading the charge as a top destination. The tourism minister even called it the best year ever for tourism, with record-breaking revenue and accommodation bookings.
There's a huge buzz around holiday rentals in Sunny Beach, with properties flying off the market. Polina Stoykova from Bulgarian Properties mentioned that Sunny Beach is one of the top places for property transactions, alongside Nessebar and other resorts.
Travel platforms are buzzing with positive reviews, showing high occupancy rates for holiday rentals in Sunny Beach. This is a clear sign of the strong demand from tourists looking for a place to stay during their summer vacations.
Real estate agencies like Bulgarian Properties are spotlighting Sunny Beach as a prime investment location. The area is seeing a surge in new developments and construction projects, all aimed at meeting the growing demand for tourist accommodations.
Investors are drawn to Sunny Beach not just for its popularity but also for the high return on investment that holiday rentals offer. The summer months promise substantial rental income, making it a lucrative opportunity.
Sources: Bulgaria's Residential Property Market Analysis 2024, 2024: A Peak Year for Tourism in Bulgaria with Challenges Ahead, UNVEILING THE CAPTIVATING HISTORY OF SUNNY BEACH RESORT IN BULGARIA
5) Burgas is booming with a growing rental market fueled by tourism and business expansion
Burgas is buzzing with real estate interest thanks to its booming rental market fueled by tourism and business growth.
Located on the scenic Black Sea coast, Burgas has become a magnet for tourists, which has led to a surge in demand for short-term rentals and vacation homes. Investors are eyeing the city as a prime spot for real estate opportunities.
The expansion of Burgas Airport is a game-changer. With flights to over 85 destinations in more than 25 countries, the airport's improved connectivity is drawing in more tourists and business travelers. This influx is filling up hotels and short-term rentals, giving the real estate market a significant boost.
Burgas isn't just about tourism; it's also a hub for new businesses and startups. The city's thriving economy and business-friendly environment are attracting companies, which in turn increases the demand for commercial and residential properties.
As more businesses set up shop, the need for housing grows, making Burgas a hot spot for real estate investors. The city's strategic location and economic vitality are key factors driving this trend.
With its vibrant mix of tourism and business, Burgas offers a unique opportunity for real estate investment. The city's dynamic growth is reshaping its property market landscape.
Sources: Apart Estate, Travel and Tour World, Omega Real Estate
The video 'Property in Bulgaria - The 5 Best places to Buy/Invest' confirms Burgas's emergence as a major real estate destination, noting average prices of 1,100 euros per square meter and highlighting its busy airport connecting to many European cities. The video emphasizes Burgas's position as the second-largest Bulgarian city on the Black Sea coast.
6) Sofia’s Mladost district is popular for its modern infrastructure and high rental yields from young professionals and families
Mladost district in Sofia is a hot spot for property buyers thanks to its modern infrastructure and attractive rental yields.
In recent years, property prices here have hovered between €1,000 and €1,400 per square meter, showing strong demand and potential for price growth. This trend has been clear since 2023, drawing in both investors and residents.
Young professionals and families love Mladost for its modern amenities and excellent public transport. While specific rental yield data for Mladost isn't available, similar areas like Studentski Grad offer yields around 7% for smaller apartments, hinting that Mladost could be just as lucrative for investors.
The district's charm is boosted by its closeness to quality schools, a big plus for families. Recent upgrades in Sofia's public transport, like the new tram line No.15, have made Mladost even more accessible, adding to its appeal.
These factors make Mladost a top choice for those wanting a modern lifestyle with great connectivity. The area is buzzing with young professionals and families, all drawn by the promise of a vibrant community and solid investment returns.
Sources: Global Property Guide, Best BG Properties, Urban Mobility Observatory
7) Sofia’s Lozenets area is booming with rising property values and high demand for luxury apartments near business hubs
Lozenets in Sofia is seeing a rise in property values thanks to its prime location near business hubs.
In Sofia, the housing market is buzzing, with a 14.4% jump in property transactions in early 2024. Lozenets stands out, attracting international buyers with its new luxury apartments as travel picks up post-pandemic.
The area is a hotspot for luxury apartments, driven by the remote work and digital nomad trend, which boosts the need for rentals. Lozenets is becoming a favorite for those who want to live close to work yet enjoy a high-end lifestyle.
Adding to the appeal, the Bulgarian government is rolling out initiatives to lure foreign investors, which is likely to increase demand for both commercial and residential spaces in Lozenets.
Lozenets offers a unique blend of urban convenience and upscale living, making it a top choice for professionals. The neighborhood's proximity to business centers is a major draw, ensuring that property values continue to climb.
For those eyeing a property in Sofia, Lozenets is a smart bet, combining location, luxury, and investment potential. The area is not just about living; it's about a lifestyle that aligns with modern work trends and global connectivity.
Sources: Bulgarian Properties, Bulgarian Properties News
8) Bansko is attracting interest for its year-round tourism and strong rental income potential
Bansko is becoming a hot spot for real estate investment thanks to its year-round tourism appeal.
During the winter months, Bansko transforms into Bulgaria's most popular ski resort, drawing in a surge of tourists. This influx, especially noted between December 2023 and January 2024, means higher occupancy rates for hotels and rental properties, making it a lucrative opportunity for property owners.
But don't think Bansko is just about skiing. When the snow melts, the town offers a playground for summer activities like hiking and mountain biking. This variety keeps tourists coming back, ensuring steady rental income throughout the year.
Recent infrastructure upgrades, including a new holiday complex, have further enhanced Bansko's appeal. These developments make the town even more attractive, drawing in visitors who are eager to explore its natural beauty and vibrant culture.
The government's active promotion of Bansko as a year-round destination has also played a crucial role. By hosting international events and festivals, Bansko attracts a diverse crowd, which boosts the local economy and rental market.
With all these factors combined, Bansko is not just a seasonal destination but a thriving hub for tourism and real estate investment. Investors are taking note of the strong rental income potential that comes with owning property in this dynamic town.
Sources: Sofia Globe, Economic.bg, BTA
The video 'Ultra Cheap Bulgarian Ski Resort Real Estate/Property' confirms Bansko's strong investment potential, highlighting that properties cost around 600 euros per square meter and offer year-round tourism appeal. The video emphasizes the resort's 18 pistes, extensive facilities, and growing popularity for both winter and summer activities.
9) Blagoevgrad is gaining interest for its university town status and steady demand for student housing
Blagoevgrad is buzzing with real estate interest, thanks to its reputation as a university town, especially with the presence of the American University in Bulgaria (AUBG).
In 2023, AUBG saw a surge in student numbers, with 690 students applying and 1,017 enrolling. This influx naturally boosts the demand for student housing, as more students look for places to live close to campus.
While we don't have specific real estate listings for Blagoevgrad, the trend of rising demand for student housing in university towns is a global phenomenon. For example, in the U.S., primary state schools have experienced a significant enrollment increase, with preleasing rates hitting 67.7% in March 2023. This suggests Blagoevgrad might be experiencing a similar trend.
The American University in Bulgaria is a magnet for international students, with 396 females and 294 males applying in 2023. This diverse student body adds a lively vibe to the real estate market, as these students often prefer to live near their university, further fueling housing demand.
Blagoevgrad's appeal isn't just about numbers; it's about the vibrant community that international students create. They bring a mix of cultures and needs, which means the local real estate market has to adapt and grow, offering more varied housing options.
For anyone considering investing in property here, the consistent demand for student housing makes it a promising opportunity. The town's status as a university hub ensures a steady stream of potential tenants, making it a smart choice for real estate investment.
Sources: Peterson's, GlobeSt
10) Plovdiv’s Kapana district is attracting investors with its vibrant cultural scene and rising short-term rental demand
Kapana district in Plovdiv is catching the eye of property investors for its vibrant cultural scene and booming short-term rental market.
Property prices in Kapana are on the rise, with expectations of a 3% to 7% increase from 2024 values. This surge is fueled by gentrification and the development of new cultural spaces, making it a prime spot for those interested in short-term rentals and luxury housing.
Kapana's cultural vibe is a major attraction. The district is a lively hub, hosting events like the Station Street Festival during the Maina Town Weekend. These festivals draw diverse crowds, enhancing the area's cultural allure and boosting its reputation as a creative hotspot.
Art galleries and creative spaces are popping up all over Kapana, adding to its charm. This cultural richness not only attracts residents but also tourists, making it a magnet for those looking to invest in a culturally rich neighborhood.
Tourism in Plovdiv, especially in Kapana, is booming, with the city welcoming over 800,000 tourists annually. This influx of visitors fuels the demand for short-term rentals, evident in the growing number of Airbnb listings and higher occupancy rates.
Media coverage has shone a spotlight on Kapana, emphasizing its status as a cultural hub. This attention further boosts its appeal to both investors and tourists, making it a sought-after destination for property investment.
Sources: Visit Plovdiv, Lost in Plovdiv
11) Pamporovo is gaining attention for its ski resort appeal and potential for profitable seasonal rentals
Pamporovo is becoming a hot spot for real estate, thanks to its growing fame as a ski resort.
Every year, tourist numbers in Pamporovo jump by 30% during the ski season, showing just how popular this place is getting. This surge in visitors means more people are looking for places to stay, which is great news if you're thinking about investing in property here.
Hotels and rental properties in Pamporovo are seeing rising occupancy rates during the ski season. The resort even offers special discounts of up to 30-40% off regular prices, which indicates a high demand and successful occupancy. This makes Pamporovo a tempting choice for those eyeing lucrative seasonal rentals.
What's more, Pamporovo is not just resting on its laurels. The resort is constantly improving, with 29.8 km of slopes and 13 lifts being well-maintained. These upgrades make it even more appealing to visitors and potential property buyers.
Pamporovo's ability to host big events, like the FIS Snowboard World Cup in 2024, is a testament to its growing reputation. Such events draw international attention, bringing in visitors from all over the globe, which can only be good for property values.
For those considering a property investment, Pamporovo offers a unique opportunity. With its combination of natural beauty and modern amenities, it's no wonder that more people are looking to buy here. The potential for seasonal rentals is high, making it a smart choice for investors.
Sources: Bulgaria Ski, Pamporovo World Cup, Bulgarian Properties
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12) Varna’s Asparuhovo neighborhood is gaining interest for its affordable homes and high rental yield potential
Varna's Asparuhovo neighborhood is catching the eye of property buyers for its affordable prices and investment potential.
In Varna, the average price for a 1-bedroom apartment in the city center is around €822.13, while outside the center, it's about €648.72. This means Asparuhovo, being less central, likely offers even lower prices, making it a great option for those on a budget. Imagine getting more space for your money while still enjoying the perks of city life.
Investors are also drawn to Asparuhovo for its potentially high rental yields. In Varna, areas outside the city center boast yields of about 5.18%. Although we don't have exact figures for Asparuhovo, its affordability and growth potential suggest it could offer similar or even better returns. This makes it a smart choice for anyone looking to invest in rental properties.
Varna's rental market is on the rise, and Asparuhovo is likely riding that wave. With a stable and growing demand for rentals, investors might find it easier to rent out properties here, ensuring a steady income stream. Even without specific case studies, the neighborhood's appeal is clear to real estate agents and savvy investors.
Asparuhovo's charm isn't just about numbers; it's about the lifestyle. The neighborhood offers a unique blend of affordability and potential, making it a hidden gem for property buyers. Whether you're looking to live there or invest, Asparuhovo has something to offer.
With its combination of low prices and promising rental yields, Asparuhovo is becoming a hotspot for real estate investment. It's a place where you can get more bang for your buck and enjoy the benefits of a growing market.
Sources: Numbeo, Global Property Guide
While this article provides thoughtful analysis and insights based on credible and carefully selected sources, it is not, and should never be considered, financial advice. We put significant effort into researching, aggregating, and analyzing data to present you with an informed perspective. However, every analysis reflects subjective choices, such as the selection of sources and methodologies, and no single piece can encompass the full complexity of the market. Always conduct your own research, seek professional advice, and make decisions based on your own judgment. Any financial risks or losses remain your responsibility. Finally, please note that we are not affiliated to any of the sources provided. Our analysis remains then 100% impartial.