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Where are the best places to invest in Veneto right now? Is Venice still the top pick, or are cities like Verona, Padua, and Treviso gaining ground? What makes these locations attractive to both local and foreign investors?
We’re often asked these questions because we work directly with notaries, real estate agents, and clients who invest across the region. Our firsthand experience in these markets gives us unique insights into where the real opportunities lie. To save everyone from asking privately, we’ve written this article to share our knowledge broadly.
Our goal is to highlight the hottest markets in Veneto and explain why they’re worth your attention in 2025.
If you have suggestions or want us to dive deeper into a specific area, let us know. You shoot an email, we answer within 24 hours.
1) Conegliano is gaining interest for its real estate potential as a renowned Prosecco production hub
Conegliano is becoming a hot spot for real estate investment thanks to its fame as a Prosecco production hub.
In the past year, property prices in Conegliano have jumped by 8.32%, now averaging €2,018 per square meter. This rise shows a growing interest in the area, likely fueled by its Prosecco reputation. The town's charm is not just in its wine but also in its picturesque landscapes and vibrant community life.
Tourism is booming here, especially with the Conegliano Valdobbiadene Prosecco Superiore Docg area being a UNESCO World Heritage Site. In 2023, tourist numbers shot up by 16%, with overnight stays increasing by 12.2%. Local government efforts to promote wine tourism are clearly paying off, making the town even more appealing to potential buyers.
Prosecco's international demand has surged by over 20% since 2022, leading to more investment in local infrastructure. This includes better accommodations and wine-related facilities, which are making Conegliano a more attractive place for real estate investors. The town is buzzing with wine festivals and events, adding to its allure.
Educational and cultural institutions focused on wine are popping up, further enhancing Conegliano's status as a wine tourism destination. These developments not only draw tourists but also create a vibrant community atmosphere, making it a desirable place to live.
With all these factors combined, Conegliano is not just a place to visit but a place to invest in, offering a unique blend of culture, community, and opportunity.
Sources: WineNews, Immobiliare.it, Idealista
Here is a stunning view of the lush vineyards of Conegliano, a region where Prosecco and real estate opportunities are flourishing side by side. (Source: Condé Nast Traveler)
2) Chioggia, known as "Little Venice," is gaining attention for its affordable waterfront properties compared to Venice
Chioggia, known as "Little Venice," is catching the eye of property buyers for its affordable waterfront properties compared to Venice.
In 2024, the average price for homes in Chioggia was €2,252 per square meter, marking a 6.23% rise from 2023. Despite this increase, it's still much cheaper than Venice, where prices are driven up by its rich history and culture.
Over in the Sottomarina area of Chioggia, prices were even higher, averaging €2,559 per square meter in 2024, with a 7.12% bump from the previous year. This shows that more people are eyeing Chioggia as a budget-friendly alternative to Venice.
Real estate agencies like Immobiliare.it are noting these trends, pointing out that Chioggia's market is heating up for both sales and rentals. This makes it an appealing spot for homebuyers and investors looking for value.
Chioggia offers a unique charm with its canals and bridges, reminiscent of Venice but without the hefty price tag. The town's vibrant local culture and seafood markets add to its appeal, making it a hidden gem for those seeking a slice of Italian life.
With its strategic location and growing popularity, Chioggia is becoming a hotspot for those wanting to enjoy the Venetian lifestyle without breaking the bank. The town's proximity to Venice also means you can easily enjoy the best of both worlds.
Sources: Immobiliare.it, Immobiliare.it (Sottomarina)
We have made this infographic to give you a quick and clear snapshot of the property market in Italy. It highlights key facts like rental prices, yields, and property costs both in city centers and outside, so you can easily compare opportunities. We’ve done some research and also included useful insights about the country’s economy, like GDP, population, and interest rates, to help you understand the bigger picture.
3) The Asolo hills are drawing luxury buyers with stunning views and exclusive villas
The Asolo hills have become a magnet for luxury real estate buyers, thanks to their breathtaking views and exclusive villas.
In recent years, properties like Casa Asolo have seen a rise in demand and prices, with weekly rates ranging from €3,990 to €4,790. This indicates a growing interest and value in these stunning locations. Real estate agencies have reported a consistent increase in demand for prime-location villas in the Asolo hills, driven by both international and wealthy domestic investors. This trend was particularly noted in industry reports from 2024, highlighting the sustained appetite for high-end properties in the area.
Testimonials from luxury real estate buyers describe Casa Asolo as a perfect blend of traditional and modern architecture, offering exceptional views over the valley and the fortress of Asolo. This provides a tranquil and scenic living experience that is highly sought after. Media coverage has also played a role, with the Asolo hills being featured as a desirable location for high-end real estate investment. For instance, Casa Asolo was highlighted on Hidden Italy, showcasing its unique features and stunning views.
Sources: Mordor Intelligence, Hidden Italy, Italian Real Estate Company
4) Mestre, near Venice, is gaining interest for its lower property prices and excellent transport links compared to Venice proper
Mestre, a mainland district of Venice, is becoming a hotspot for investors due to its significantly lower property prices compared to Venice proper. In November 2024, the average price per square meter in Mestre was €1,856, while in Venice, it was €3,255. This means Mestre is about 43% cheaper, making it an attractive option for those looking to invest without spending a fortune.
Another key factor drawing investors to Mestre is its excellent transport links. The area is well-connected to Venice through various transportation options, including buses and trains. This connectivity makes it an ideal location for commuters who work in Venice but prefer to live in a more affordable area.
Additionally, Mestre's modern infrastructure and amenities, such as shopping centers and recreational facilities, enhance its appeal. The combination of affordability, convenience, and quality of life makes Mestre a compelling choice for investors and residents alike.
Sources: Immobiliare.it Mestre, Immobiliare.it Venice
5) Valpolicella is attracting interest for its vineyard properties, popular among wine enthusiasts and investors
The Valpolicella region has been gaining significant attention for its vineyard properties, and there are several reasons for this trend. First, the rising demand for vineyard properties is evident from the excellent quality of grapes harvested in recent years. For instance, the 2022 harvest benefited from favorable weather conditions, which is crucial for producing high-quality wine.
Additionally, the increasing property values in Valpolicella are driven by the double-digit growth in sales of its renowned wines, such as Amarone and Valpolicella Ripasso. This surge in sales has led to a decrease in current stocks, highlighting the high demand and potential for increased property values. Furthermore, the growing international recognition of Valpolicella wines, with Amarone della Valpolicella seeing a significant production increase, is attracting more attention from wine enthusiasts and investors.
Moreover, the region is experiencing a boost in wine tourism, with an 11% increase in turnover despite fewer visitors. This indicates that each visitor is spending more, which is a positive trend for the local economy. Reports also suggest that wine tourism is becoming an essential economic driver for wineries, especially smaller ones, where it can represent a substantial portion of their turnover. This profitability makes investing in vineyards in Valpolicella an attractive option.
Sources: WineNews, WineNews, Terroir Amarone
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6) Verona’s Borgo Trento is gaining interest for its closeness to the city center and top-notch amenities driving property appreciation
Borgo Trento in Verona is experiencing a rise in property values due to its prime location.
Living in Borgo Trento means you're just a stone's throw from Verona's bustling city center, yet you can still enjoy a peaceful, residential vibe. This unique blend of convenience and tranquility makes it a top choice for families and individuals who want the best of both worlds.
The neighborhood is packed with high-quality amenities that make life here even more appealing. Imagine having authentic Italian restaurants and cultural sites right at your doorstep. Plus, the area is well-served by public transport, so getting around is a breeze.
For those who love a bit of culture, Borgo Trento doesn't disappoint. The neighborhood's proximity to Verona's attractions means you can easily explore the city's rich history and vibrant arts scene. It's a place where modern living meets cultural heritage.
Families will appreciate the safe, community-oriented atmosphere. The area offers a range of schools and parks, making it ideal for raising children. It's a place where community spirit thrives, and neighbors become friends.
Investing in Borgo Trento is not just about buying a home; it's about embracing a lifestyle that combines the best of city living with the charm of a close-knit community. Property appreciation here is driven by its unbeatable location and quality of life.
Sources: Immobiliare.it, Untold Italy
7) Bassano del Grappa is gaining attention for its picturesque setting and growing popularity among retirees
Bassano del Grappa is turning heads in the real estate world for its stunning landscapes and growing popularity among retirees.
Imagine waking up to the sight of the majestic Alps and the serene Brenta River; that's the daily view in Bassano del Grappa. This town is not just about pretty views; it's a place where history and culture meet modern living. Retirees are flocking here because they want a slice of this picturesque life, and it's no surprise that travel magazines are buzzing about it.
In 2024, the average asking price for homes in Bassano del Grappa was €1,807 per square meter, which is a noticeable jump of 5.92% from the previous year. This price hike tells us that more people are eager to buy homes here, and it's not just a local trend. Property prices in Bassano are higher than the provincial average, making it a standout choice for potential buyers.
The local government seems to be in on the action too. They might be offering tax breaks or special visas for foreign retirees, making it easier for them to settle down in this charming town. Plus, with new amenities like healthcare services and recreational spots popping up, retirees find it hard to resist the allure of Bassano del Grappa.
It's not just about the numbers; it's about the lifestyle. Bassano del Grappa offers a unique blend of tranquility and vibrancy, where you can enjoy a peaceful retirement while still being part of a lively community. The town's commitment to enhancing the quality of life for older adults is evident in its development projects.
So, if you're considering a move to the countryside, Bassano del Grappa might just be the perfect spot. With its breathtaking views, rich culture, and welcoming community, it's no wonder this town is becoming a real estate gem.
Sources: Immobiliare.it, Green.org
8) Treviso's historic center is booming with its charming architecture and rising demand from international buyers
The historic center of Treviso has been seeing a noticeable rise in property values, and there are a few key reasons for this trend. One of the main factors is the charming architecture that the area offers. Many of the buildings date back to the 1700s, and their original beauty and charm are highly sought after by buyers. This architectural appeal is often highlighted in media coverage, which helps to attract more interest.
Another significant reason for the surge in property values is the increasing demand from international buyers. Real estate agencies in Treviso have reported a high demand from these buyers, who are drawn to the city's livability, art, traditions, and beautiful landscapes. This makes Treviso an attractive investment choice for people from around the world. Additionally, surveys have shown a significant interest from international buyers in Veneto's historic properties, including those in Treviso, driven by the region's rich cultural heritage and architectural charm.
Furthermore, the real estate market in Treviso has seen a significant increase in property transactions, indicating a growing interest in the area. This is supported by data from real estate agencies, which show a trend of foreign investment in Treviso's real estate market. The tourism sector in Treviso is also experiencing growth, contributing to the increasing demand for properties in the historic center. Local initiatives and government policies promoting Treviso as a cultural and residential hub have further boosted its appeal.
Sources: Immobiliare.it, The River News, Engel & Völkers
We made this infographic to show you how property prices in Italy compare to other big cities across the region. It breaks down the average price per square meter in city centers, so you can see how cities stack up. It’s an easy way to spot where you might get the best value for your money. We hope you like it.
9) Abano Terme is gaining interest for its spa resorts and rising demand for vacation rentals
Abano Terme is a town that has become quite popular for its spa resorts, and this has led to a growing interest in vacation rental properties. The town has a rich history as a spa destination, with its thermal springs attracting visitors for thousands of years. This historical appeal has evolved, offering both traditional and modern spa experiences, making it a sought-after location for wellness tourism.
The global spa resorts market has been on the rise, with projections indicating significant growth. In 2024, the market was expected to reach $82.71 billion, and this growth trend is anticipated to continue. Abano Terme, with its numerous spa hotels and wellness centers, has positioned itself as a sanctuary for wellness and rejuvenation, contributing to its popularity.
Additionally, the Italian Tourism Board has been actively promoting the country's tourism sector, including the wellness and spa offerings of destinations like Abano Terme. This promotion, along with positive media coverage highlighting the town's unique attractions, has further increased its popularity as a spa destination. As a result, there has been a noticeable increase in demand for vacation rental properties in the area.
Sources: All Roads Lead to Italy, Etic Hotels, Globe Newswire
10) Jesolo is booming with short-term rental investments due to its popularity as a summer tourist destination
The coastal town of Jesolo is experiencing a boom in short-term rental investments, largely due to its popularity as a summer tourist destination. This popularity is reflected in the rising property prices, driven by significant investments in real estate, such as the development of new marinas and luxury resorts like the Porto Turistico Jesolo Marina Resort.
The increasing number of short-term rental listings on platforms like Airbnb also highlights this trend. With over 1.7K properties available, including family-friendly options and those with pools, the demand for accommodations is clearly strong. This demand is further supported by high occupancy rates during the summer months, as Jesolo's beaches and proximity to Central Europe attract many visitors from countries like Germany, Austria, and France.
Tourism statistics show a surge in visitor numbers to Jesolo, contributing to the boom in short-term rental investments. Local government initiatives to promote tourism, such as the redevelopment of the waterfront and the enhancement of tourist attractions, further support this growth. Media reports consistently highlight Jesolo as a top summer destination, adding to its appeal and driving more investment in short-term rentals.
Sources: Wikipedia, Marina World, Airbnb
11) Padua's university district is gaining interest with rising rental yields driven by growing student housing demand
Padua's university district is experiencing rising rental yields, primarily due to the increasing demand for student housing. This demand is driven by the growing student population at the University of Padua, which has an enrollment of 62,876 students. The university's wide range of academic programs, such as Biology, Medicine, and Engineering, attracts a significant number of students, further boosting the need for accommodation.
The competitive nature of the ESU Housing Competition highlights the high demand for student housing. For the 2023/2024 academic year, the competition was open for a limited time, with priority given to off-site students meeting specific requirements. This indicates a shortage of available housing, pushing rental yields upward as students seek alternative accommodation options.
Additionally, the real estate market in Padua is identified as a hotspot for property investment, driven by the growing student population and increasing demand for student housing. This trend is expected to continue, contributing to the rising rental yields in the area.
Sources: Edurank, University of Padua, Amber Student
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12) Vicenza's industrial zone is drawing commercial investors with its booming manufacturing sector
Vicenza's industrial zone has become a magnet for commercial real estate investors, largely due to its thriving manufacturing sector. The city is home to over 80,000 enterprises, with many being small and medium-sized businesses focused on manufacturing. This diverse industrial base creates a dynamic environment that attracts investment.
The job market in Vicenza is robust, with an unemployment rate between 5 and 6% and an employment rate exceeding 67%. Such strong employment figures indicate a healthy economy, which in turn supports the demand for industrial and commercial real estate. Investors are drawn to areas with stable job markets, as they suggest a reliable workforce and economic stability.
Moreover, Vicenza's economic strength is underscored by its key sectors, including mechanics, engineering, electronics, and jewelry. These industries drive the demand for industrial and commercial spaces, making the region attractive to investors. The city's reputation as a significant industrial center, coupled with its status as one of Italy's wealthiest cities, further enhances its appeal.
Sources: Learning Mobility, Wikipedia
While this article provides thoughtful analysis and insights based on credible and carefully selected sources, it is not, and should never be considered, financial advice. We put significant effort into researching, aggregating, and analyzing data to present you with an informed perspective. However, every analysis reflects subjective choices, such as the selection of sources and methodologies, and no single piece can encompass the full complexity of the market. Always conduct your own research, seek professional advice, and make decisions based on your own judgment. Any financial risks or losses remain your responsibility. Finally, please note that we are not affiliated to any of the sources provided. Our analysis remains then 100% impartial.