Authored by the expert who managed and guided the team behind the Italy Property Pack
Yes, the analysis of Umbria's property market is included in our pack
Why is Umbria such a standout destination for real estate investment in 2025? Is it the enchanting landscapes, the rich cultural heritage, or the affordability compared to other Italian regions? What are the key advantages for investors?
We get asked these questions all the time because we’re on the ground, working closely with local developers, real estate agents, and investors like you. With so much interest in this market, we’ve decided to turn our individual answers into a comprehensive article for everyone to benefit from.
Our goal is to provide a clear case for investing in Umbria's real estate market, backed by our firsthand experience and market knowledge.
If you think we missed an important point in our content or want to know more, don’t hesitate to reach out (we answer super fast). Your feedback makes our content even stronger.
Finally, please note that this is not financial or investment advice. Investing in real estate carries inherent risks, and market conditions can change unexpectedly. We strongly encourage you to conduct thorough research and consult with a qualified financial advisor before making any investment decisions.
How this content was created 🔎📝
1) Umbria’s beautiful landscapes and hills are perfect if you’re looking for a peaceful setting
Umbria's scenic landscapes and rolling hills offer a picturesque setting that appeals to buyers seeking tranquility. The region is renowned for its natural beauty, which draws international buyers looking for a peaceful lifestyle. This unique blend of art, rural beauty, and spirituality makes Umbria a desirable location for those wanting to escape urban chaos.
In recent years, Umbria's real estate market has shown a positive trend. For instance, in November 2024, the average price for residential properties in Umbria was €1,162 per square meter, marking an increase of 2.38% compared to December 2023. This rise in property values highlights the growing appeal of picturesque regions like Umbria.
Moreover, Umbria's natural wonders, including dense forests, green meadows, soaring mountains, and pristine lakes, make it an adventurer's paradise. The region attracts tourists with its diverse outdoor activities such as hiking, rafting, and hot air balloon rides. This growing tourism further underscores the region's allure.
Travel and lifestyle publications frequently feature Umbria as a desirable location for those seeking a peaceful lifestyle. This media coverage helps to further increase the region's appeal to potential buyers.
Sources: World Scenic Travels, Immobiliare.it, Lonely Planet
2) Umbria’s famous olive oil draws culinary tourists, making it easy to rent out your property short-term
Umbria's reputation for high-quality olive oil production is a significant draw for culinary tourists. This is evident from the region's consistent high rankings in international competitions, such as the New York International Olive Oil Competition in 2024, where Umbrian producers won multiple awards.
The increasing number of culinary tours and experiences, like the long-running Frantoi Aperti event, showcases Umbria's olive oil heritage and attracts numerous visitors each year. This aligns with the broader trend of growth in culinary tourism in Italy, which saw a 37 percent increase in food-related travel experiences from 2016 to 2023.
During the olive harvest season, the demand for short-term rentals in Umbria rises as tourists flock to the region to participate in olive oil-related activities. Testimonials from tourists often highlight these unique experiences as a key attraction, further boosting interest in the area.
Sources: Olive Oil Times, Olive Oil Times, Olive Oil Times
We created this infographic to give you a simple idea of how much it costs to buy property in different parts of Italy. As you can see, it breaks down price ranges and property types for popular cities in the country. We hope this makes it easier to explore your options and understand the market.
3) Umbria is perfect for weekend escapes to Rome and Florence, boosting short-term rental demand
Umbria's proximity to Rome and Florence makes it an attractive option for weekend getaways, significantly increasing short-term rental demand. The travel time from Rome to Perugia, a major city in Umbria, is approximately 1.5 hours by car, and from Florence to Perugia is about 2 hours by car. These short travel times make it easy for weekend travelers to visit Umbria.
In 2023, Umbria saw a 55.5% increase in tourists compared to the previous year, with 466,653 tourists visiting from January to May. This rise in tourism indicates a growing interest in the region, likely due to its accessibility from major cities like Rome and Florence. Additionally, Italy is expected to see a significant rise in tourism by the end of 2024, with many visitors likely considering Umbria for weekend getaways.
The growing number of short-term rental properties in Umbria, such as the 68 active Airbnb listings in Bastia Umbra as of April 2024, reflects the increasing demand for accommodations. This demand is further supported by the positive reviews and high ratings on travel platforms, indicating that tourists are highly satisfied with their experiences in Umbria.
Sources: Schengen News, Airbtics, All Roads Lead to Italy
4) Umbria’s mild climate and natural beauty make it perfect for retirees looking for a peaceful lifestyle
Umbria's mild climate is a major attraction for retirees.
With average temperatures ranging from 32°F to 86°F, the region offers a comfortable climate all year. Winters are mild, and summers are warm, making it a perfect spot for those who enjoy a balanced climate.
Thanks to consistent rainfall throughout the year, Umbria boasts lush, green landscapes. This natural beauty is a magnet for anyone looking for a peaceful and scenic environment to call home.
Umbria also enjoys a significant number of sunny days, perfect for outdoor activities like hiking or simply enjoying the countryside. This sunny disposition adds to the region's charm, making it an ideal place for retirees.
The combination of mild weather and stunning landscapes creates a lifestyle that many retirees find appealing. Whether it's exploring the rolling hills or relaxing in a quaint village, Umbria offers a serene setting.
For those seeking a peaceful lifestyle, Umbria's natural beauty and climate make it a top choice. The region's allure lies in its ability to offer tranquility and a connection to nature.
Sources: WeatherSpark, Global Citizen Solutions
5) Umbria’s cultural festivals, like the Umbria Jazz Festival, draw tourists, boosting your rental income potential
Umbria's art and music festivals, like the Umbria Jazz Festival, have become a magnet for cultural tourists, significantly boosting rental income in the region. The 2024 Umbria Jazz Festival, for instance, sold a record 42,000 tickets, generating €2.4 million in revenue. This high attendance reflects a strong interest in cultural events, drawing both locals and tourists to the area.
The economic impact of these festivals is substantial. An earlier study from 2011 showed that the Umbria Jazz festival contributed almost two million Euros in Gross Value Added to the local economy. This indicates that such events not only attract tourists but also stimulate local businesses, including those offering rental accommodations.
While specific data on rental occupancy rates during festival periods isn't provided, the increased activity and positive turnout of hotels during events like the Umbria Jazz Winter #28 suggest higher rental income. The extensive media coverage and social media engagement further highlight Umbria as a cultural destination, attracting more tourists and supporting rental income.
Sources: Jazzwise, CultureCase, Umbria Jazz
Make a profitable investment in Umbria
Better information leads to better decisions. Save time and money. Download our guide.
6) You can save on renovation costs with local government incentives for restoring historic properties in Umbria
The local government in Umbria offers incentives for restoring historic properties to encourage economic development and preserve cultural heritage. One of the most notable initiatives is the "One Euro House" program, which allows investors to purchase properties at a symbolic price of €1. This program also provides additional bonuses for renovation, such as €15,000 in Troina, to help reduce the costs for investors.
Investors have successfully utilized these incentives to transform historic properties into profitable ventures. For example, a medieval castle near Orvieto was converted into a luxury hotel with the help of government incentives. This demonstrates how these programs can make restoration projects more financially viable.
Local real estate agencies have reported increased interest in historic properties due to these incentives. Properties like a 13th-century palazzo in Pietralunga are now seen as attractive investments, with potential for conversion into prestigious homes or holiday rentals. This growing interest suggests that the incentives are effectively stimulating the real estate market in Umbria.
Sources: Immigrant Invest, Immobiliare Italiano, Immobiliare Italiano
7) If you’re a luxury buyer, Umbria’s historic castles and estates offer unique property opportunities
Umbria's historic castles and estates are a hot ticket for luxury property buyers.
There's a growing trend among luxury buyers who crave authentic experiences, and Umbria's historic properties fit the bill perfectly. These buyers are not just looking for a place to live; they want a piece of history, a story to tell. This has led to a surge in interest in heritage conservation and restoration projects, making these properties even more desirable.
Restoring these estates can be a smart investment, as they often generate higher rental yields. The charm of a well-preserved castle or estate is a magnet for luxury vacation rentals. Umbria's scenic landscapes and rich cultural heritage, frequently highlighted in the media, add to the allure, drawing more high-end buyers to the region.
There are numerous success stories of restored castles and estates being sold at a premium, proving that these properties can command impressive prices. The exclusivity of owning a piece of history in Umbria is a major selling point, as the supply of such properties is limited.
This scarcity makes them highly sought after, contributing to their premium pricing. For those in the market for something truly unique, Umbria's historic estates offer a rare opportunity. The combination of exclusivity, history, and potential for high returns makes them a compelling choice for luxury buyers.
In the world of luxury real estate, Umbria stands out as a prime location for those seeking something extraordinary. The region's blend of history, culture, and natural beauty creates a perfect backdrop for these unique properties.
Sources: Realportico, ENIT
8) Umbria’s central spot in Italy is perfect for exploring, making it attractive to international buyers
Umbria's central location in Italy makes it a convenient base for exploring other popular regions, increasing its appeal to international buyers. Being strategically positioned between Lazio and Tuscany, Umbria is easily accessible to major Italian cities like Rome and Florence. This proximity allows visitors and potential buyers to explore these iconic cities with ease, enhancing Umbria's attractiveness as a home base.
In recent years, the improved transportation infrastructure has further facilitated access to Umbria. High-speed rail links to Rome and Florence make travel swift and convenient, encouraging more tourists and international buyers to consider Umbria as a viable option for exploration and living. Additionally, Perugia Airport's increased connectivity, offering non-stop flights to 16 destinations in 8 countries, has made it easier for international visitors to reach the region.
The growing interest in rural and authentic Italian experiences also plays a significant role in Umbria's appeal. As more people seek unique and genuine travel experiences, Umbria's preserved local flair and rich culinary tradition attract international buyers looking for vacation homes. The region's cultural and historical attractions, highlighted by media coverage, further underscore its unique charm.
Sources: Giadzy, All Roads Lead to Italy
We did some research and made this infographic to help you quickly compare rental yields of the major cities in Italy versus those in neighboring countries. It provides a clear view of how this country positions itself as a real estate investment destination, which might interest you if you’re planning to invest there.
9) Wine enthusiasts are drawn to Umbria’s vineyards, offering niche investment opportunities in vineyard properties
Umbria's vineyards are a magnet for wine lovers, offering unique opportunities for those interested in vineyard properties.
In 2024, international tourists flocked to Umbria, drawn by its diverse wine styles and stunning landscapes. This surge in visitors highlights the region's appeal as a top destination for wine enthusiasts seeking memorable travel experiences.
Umbria's wine festivals, celebrated in the Gambero Rosso Italian Wines Guide 2025, have become major attractions. These events not only showcase local wine culture but also grab media attention, solidifying Umbria's status as a wine hotspot.
The region's success in wine tourism is evident in the increasing number of vineyard tours and tastings. Umbria's rich biodiversity, varied soils, and unique microclimates enhance these experiences, making them a must for visitors.
Umbrian wines are gaining traction in North European and American markets, reflecting their growing global appeal. This expansion shows the willingness of local producers to explore new opportunities and reach a broader audience.
There's a rising interest in organic and sustainable wine production in Umbria, aligning with global trends. This shift attracts eco-conscious consumers and supports the profitability of vineyard investments in the region.
Sources: Wine News, Exploring Umbria, Gambero Rosso International
10) Umbria’s commitment to eco-friendly tourism draws in buyers who care about the environment
In recent years, Umbria has become a beacon for sustainable tourism, drawing in environmentally conscious buyers. The region has seen a rise in eco-certified hotels and agriturismos, which focus on reducing their environmental impact through energy-efficient systems and sustainable sourcing. This trend aligns with the global growth in the sustainable tourism market, which saw significant expansion in 2024.
Moreover, the Italian government and regional bodies have been actively supporting sustainable tourism initiatives. This includes promoting digital transformation and fostering partnerships that enhance the sustainability of tourism activities. Such efforts have been highlighted in media coverage, further boosting Umbria's reputation as an eco-friendly destination.
Additionally, local businesses in Umbria often collaborate with environmental organizations to promote sustainable practices. These partnerships help reduce carbon footprints and enhance the overall sustainability of tourism in the region. The Cantico della Natura Ecoresort serves as a prime example of successful eco-friendly tourism, offering luxury experiences while maintaining a strong commitment to nature.
Sources: Cantico della Natura, AER Tourism Project, GlobeNewswire, Travel and Tour World
11) With Umbria’s rich cultural heritage, you can easily rent out your property to tourists year-round
Umbria's rich cultural heritage draws tourists all year round.
In 2024, Umbria saw a 9.6% increase in tourism, outpacing the national average. This shows how much people love the region's cultural attractions. From medieval towns to historical festivals, there's always something happening that keeps visitors coming back.
Take Bastia Umbra, for example. Here, properties are booked for an average of 142 nights a year. Even with a median occupancy rate of 39%, it’s clear that tourists are eager to stay and soak in the local culture.
The Bank of Italy points out that tourism is a big boost for Umbria's economy. The steady demand for short-term rentals fuels economic growth and business activities. This is all thanks to the region's cultural richness, which attracts visitors who want to experience its unique offerings.
Umbria's cultural scene is a magnet for tourists, and this is reflected in the consistent growth in tourism numbers. The region's historical charm and vibrant festivals make it a must-visit destination.
For anyone considering buying property here, the strong interest in short-term rentals is a promising sign. It’s not just about owning a piece of Italy; it’s about being part of a thriving cultural hub.
Get fresh and reliable information about the market in Umbria
Don't base significant investment decisions on outdated data. Get updated and accurate information with our guide.
12) Umbria’s outdoor adventures, like hiking and cycling, draw tourists, increasing your rental opportunities
Umbria's diverse outdoor activities, such as hiking and cycling, have become a major draw for adventure tourists. The region's natural wonders, including the Monti Sibillini National Park, offer a variety of trails suitable for all levels, from beginners to seasoned adventurers. This variety ensures that everyone can find an activity that suits their preferences, making Umbria a popular destination for those seeking outdoor experiences.
The adventure tourism market in Italy has seen significant growth, driven by the increasing popularity of outdoor activities like hiking and cycling. This trend, which began gaining momentum in 2023 and 2024, is expected to continue expanding, further boosting the appeal of regions like Umbria. As more tourists flock to the area for its outdoor offerings, the demand for accommodations, particularly short-term rentals, is likely to rise.
Infrastructure development in Umbria has also played a crucial role in attracting adventure tourists. Local government initiatives and partnerships with outdoor activity providers have enhanced the region's infrastructure, making it easier for tourists to access and enjoy various outdoor activities. This improved accessibility not only attracts more visitors but also increases the potential for rental properties catering to these tourists.
Sources: Lonely Planet, AllTrails, Sviluppumbria, EIN Presswire
13) Umbria’s focus on wellness tourism draws health-conscious visitors with its spas and retreats
In recent years, Umbria has become a hotspot for wellness tourism, drawing in health-conscious visitors from around the world. This shift is largely due to the establishment of the Umbria Wellness Consortium in 2023, which brought together a variety of high-quality wellness facilities like spas, beauty-farms, and wellness centers. These places are specifically chosen to offer visitors a complete wellness experience during their holidays.
The global spa resorts market has been on the rise, with projections showing significant growth from $81.71 billion in 2024 to $108.85 billion by 2028. This growth is fueled by an increasing interest in health and wellness, as well as a focus on mental health and stress management. As people become more health-conscious, they are seeking out destinations like Umbria that offer comprehensive wellness experiences.
Moreover, the trend of wellness retreats has been shaping the market by providing immersive experiences that cater to holistic well-being. These retreats offer a blend of spa services and holistic wellness programs, ensuring that visitors leave feeling rejuvenated in mind, body, and spirit. This aligns perfectly with the growing consumer interest in wellness travel, driven by lifestyle changes and the influence of social media.
Sources: Umbria Wellness Consortium, GlobeNewswire, WellSpa 360
While this article provides thoughtful analysis and insights based on credible and carefully selected sources, it is not, and should never be considered, financial advice. We put significant effort into researching, aggregating, and analyzing data to present you with an informed perspective. However, every analysis reflects subjective choices, such as the selection of sources and methodologies, and no single piece can encompass the full complexity of the market. Always conduct your own research, seek professional advice, and make decisions based on your own judgment. Any financial risks or losses remain your responsibility. Finally, please note that we are not affiliated to any of the sources provided. Our analysis remains then 100% impartial.