19 strong trends for 2025 in the Serbia property market

Authored by the expert who managed and guided the team behind the Serbia Property Pack

Everything you need to know before buying real estate is included in our Serbia Property Pack

Are you considering investing in Serbia's property market? Curious about the emerging trends that could shape your investment decisions? Want to know which areas are set to boom and which might decline?

We will lay down recent insights. Here, no guesswork, we rely only on solid data.

Actually, we know this market inside and out. We keep tabs on it regularly, and all our discoveries are reflected in the most recent version of the Serbia Property Pack

1) Foreign investors will target Belgrade and Novi Sad for their economic growth and cultural appeal

Foreign investors are eyeing Belgrade and Novi Sad for their booming economies and vibrant culture.

In 2024, Serbia's Foreign Direct Investment (FDI) saw a notable boost, with a rise of 449.9 million USD in September alone. This surge in investment highlights the potential of cities like Belgrade and Novi Sad, which are riding this economic wave. The Serbian economy itself is on an upswing, growing by 4.3% year on year in the first half of 2024, with trade, tourism, and construction leading the charge.

Property prices in these cities are climbing, making them hot spots for real estate investments. This trend is fueled by the economic growth and cultural allure of Belgrade and Novi Sad, drawing interest from both local and international investors. Belgrade remains Serbia’s top tourist destination, boasting 330,161 overnight stays, while Novi Sad recorded 53,497, showcasing their growing cultural magnetism.

These cities are not just about numbers; they are alive with cultural events and festivals that capture international attention. Infrastructure development projects, backed by significant investments from the EBRD, are further enhancing their appeal to foreign investors. The EBRD's involvement is a testament to the confidence in Serbia's growth trajectory.

Belgrade and Novi Sad are not just economic hubs; they are cultural beacons. The vibrant arts scene, historical landmarks, and lively festivals make them irresistible to tourists and investors alike. The ongoing infrastructure improvements are setting the stage for even more growth, making these cities prime targets for investment.

With their strategic location and dynamic growth, Belgrade and Novi Sad are poised to become even more attractive to foreign investors. The combination of economic vitality and cultural richness is a powerful draw, ensuring these cities remain at the forefront of Serbia's development.

Sources: Serbia Foreign Direct Investment, 2013 – 2024 | CEIC Data, Foreign Tourists Fuel Positive Trends in Serbian Tourism, EBRD forecasts accelerating growth for Serbia in 2024

2) Rental yields in tourist areas will stay stable due to strong short-term rental demand

Rental yields in tourist-heavy areas like Belgrade are expected to remain stable due to the consistent demand from short-term rentals.

Imagine your property in Belgrade being booked for 234 nights a year. That's the reality for many listings, thanks to platforms like Airbnb. With a median occupancy rate of 64% and an average daily rate of $54, the numbers speak for themselves. This steady demand is a dream for property owners.

Tourism is booming in Serbia. In August 2024, the country saw an 11.6% increase in foreign tourist arrivals, welcoming 282,070 visitors. These tourists aren't just passing through; they're staying longer, with overnight stays by foreign tourists jumping 10.6% year-on-year to 667,941. This trend highlights the growing need for accommodations in popular areas.

Earlier in February 2023, government stats revealed an 80% surge in overnight stays by foreign tourists compared to the previous year, hitting 481,000. Overall, both domestic and foreign tourists contributed to about 1 million overnight stays that month, marking a 45% increase from the previous year. This paints a picture of a thriving tourism sector.

For property investors, this means a reliable stream of guests and income. The consistent demand from tourists ensures that rental yields remain stable, especially in hotspots like Belgrade. The city's charm and attractions keep drawing visitors, making it a lucrative spot for short-term rentals.

Sources: Airbtics, Travel and Tour World, Serbian Government

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3) Foreign interest in Serbian real estate will surge as the country moves closer to EU membership

As Serbia edges closer to EU membership, foreign interest in its real estate is set to rise.

Serbia's real estate market is catching the eye of international investors, thanks to a surge in Foreign Direct Investment (FDI). From 2020 to 2024, the country pulled in a whopping EUR15.9 billion in FDI, with a big chunk going into the processing industry, a key player in exports. In 2023 alone, Serbia saw EUR4.5 billion in FDIs, making up about 6.1% of its GDP. This steady flow of foreign cash shows a strong belief in Serbia's economic future.

One of the big draws for foreign buyers is the affordability of Serbian property. The Deloitte Property Index 2023 highlights Serbia as one of Europe's more budget-friendly markets for owner-occupied housing. This makes it a hot spot for international buyers hunting for good deals. Plus, Serbia's prime location in Europe, along with its beefed-up infrastructure and connectivity, adds to its charm for global business and real estate ventures.

Serbia's journey towards meeting EU accession criteria is another magnet for foreign investment, especially in real estate. As Serbia aligns more with EU standards, it becomes a more appealing option for international investors eyeing growth and stability. The country's positive economic signals and growth forecasts, with GDP expected to jump to 3.5% in 2024 and 4% in 2025, make it even more attractive for real estate investments.

With Serbia's strategic location and improving infrastructure, the country is becoming a key player in the European real estate market. Investors are drawn to the potential for growth and the promise of stability as Serbia continues to align with EU standards. This alignment not only boosts investor confidence but also enhances the country's appeal as a real estate investment destination.

Sources: Chambers Practice Guides, MNA Port, EBRD News

4) Property prices will drop in stagnant regions due to falling demand

In some areas where the economy isn't growing, property prices are dropping because fewer people want to buy homes there.

Take Serbia, for example. The rural population is shrinking by about 1.14% each year, which means fewer potential buyers in these areas. People are leaving the countryside and heading to the cities, with 72% of internal migrants choosing urban destinations in 2021. This shift makes rural properties less appealing.

Why are people moving? Cities offer more opportunities, from jobs to social activities, making them more attractive. In contrast, rural areas are struggling with fewer job prospects, partly due to low birth rates and an aging population. This economic stagnation means fewer people are interested in buying homes there.

In these regions, the lack of employment options is a big issue. With fewer jobs available, people are less likely to settle down and buy property. This trend is causing a noticeable drop in demand for homes in economically stagnant areas.

Sources: World Bank, European Commission

5) Suburban rental yields will rise as families leave city centers

Property prices in city centers like Belgrade have been climbing, making them less affordable for many families.

As a result, there's a noticeable shift towards suburban areas where homes are more affordable and spacious. This isn't just happening in Serbia; it's a global trend fueled by the rise of remote work. People are looking for larger living spaces, and suburbs offer just that.

Suburban areas are becoming more accessible thanks to improved infrastructure and transportation, like the Morava Corridor and the Hungarian-Serbian railway project. These developments have significantly enhanced the quality of life, making these areas more appealing to families.

Families are drawn to the suburbs for their quieter and safer neighborhoods. These areas often boast better schools and lower crime rates, which are big pluses for those with children.

Real estate market reports highlight that rental yields are higher in suburban areas. For example, in Belgrade, the average rental yield for a 3+ bedroom apartment is 6.24%, while in Novi Sad, it's 6.60%. This is because more families are moving to these regions, driving up demand for housing.

Sources: Global Property Guide, Welcome to Serbia, Fiscal Council of Serbia, TenantCloud

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6) Rural property prices will drop as young people move to cities

In Serbia, younger people are flocking to cities in search of better job opportunities.

Urban centers are buzzing with activity, and it's no wonder why. In 2021, a whopping 72% of internal migrants chose cities as their new home. This is because cities offer more jobs, especially in the private sector, which is thriving there.

Young folks are drawn to the vibrant city life. They find urban areas more exciting and culturally rich, which is a big pull factor. This trend is reshaping the demographic landscape, leaving rural areas with an aging population.

As the youth leave, rural property demand is taking a hit. With fewer young people around, the demand for homes in the countryside is dwindling, which could lead to a drop in property prices.

For those considering buying property in rural Serbia, this shift might mean more affordable options in the near future. However, it's essential to weigh the pros and cons of investing in areas with declining populations.

Keep an eye on these trends if you're thinking about investing in Serbian real estate. Urban migration is a key factor influencing the market dynamics right now.

Sources: World Bank, Youth Wiki, Welcome to Serbia, WFD

7) Government incentives will boost investor interest in southern Serbia's real estate market

The southern region of Serbia is becoming a hotspot for investors, thanks to government incentives aimed at economic growth.

In cities like Nis, Cacak, and Krusevac, the Serbian government has poured resources into developing science and technology parks. These projects are setting the stage for a thriving business environment, making it easier for companies to set up shop and grow.

Foreign Direct Investment (FDI) is climbing, with a noticeable uptick in September 2024. This surge is a sign of increasing investor interest, driven by the creation of industrial business parks. These parks often function as free economic zones, allowing for customs-free imports and exports, which can significantly cut production costs for businesses.

On top of that, the Serbian government is offering enticing tax breaks, like corporate income tax holidays for up to 10 years and property tax exemptions. These perks are designed to lure both big manufacturers and smaller niche companies to the area.

Industrial parks and business zones are not just about business; they're also expected to boost employment rates. The government is backing this up with subsidies aimed at job creation, making the region even more appealing for companies looking to expand.

Sources: EBRD, CEIC Data, Serbia Energy

8) Urban housing demand will rise as people keep moving from rural areas to cities

In Serbia, more people are moving from rural to urban areas, changing the population landscape.

While the country's overall population is on the decline, urban areas are seeing growth. Back in 2021, the urban population made up 56.65% of the total, which is a jump of about two percentage points from 2011. This shift is not just numbers; it's a real movement of people seeking better opportunities in cities.

The rural population is shrinking faster than urban areas. From 2011 to 2021, rural areas saw a decline of -1.14% annually, while urban areas only dipped by -0.19% each year. This trend is backed by government data showing that in 2023, 145,843 people changed their residence, with many heading to urban centers.

Young people, averaging 36.1 years old, are particularly drawn to city life. This is largely because economic opportunities are concentrated in urban areas. Cities like Belgrade and Novi Sad are not just growing; they're becoming hubs of activity and opportunity, driving up demand and property prices.

Real estate in these cities is hot, with prices climbing as more people flock to urban areas. This urban growth is reshaping the housing market, making it a prime time for potential buyers to consider city properties. The demand is fueled by the promise of jobs and a vibrant lifestyle that cities offer.

Sources: World Bank, Statistical Office of the Republic of Serbia, Migrants & Refugees

Everything you need to know is included in our Real Estate Pack for Serbia

9) Demand for large family homes will drop as people choose smaller low-maintenance properties

In Serbia, housing preferences are shifting towards smaller, low-maintenance properties.

In cities like Belgrade and Novi Sad, nearly 30% of households are now single-person, reflecting a growing trend of people choosing to live alone. This shift is reshaping the housing market, with more individuals seeking compact and efficient living spaces that suit their independent lifestyles.

There's also a noticeable trend towards low-maintenance, modern homes that offer high-quality amenities and cutting-edge technology. This aligns with the minimalist lifestyle movement, where people are drawn to sustainable and simple living. As a result, smaller homes that are easy to manage are becoming increasingly popular.

The economic situation is another driving factor. With rising maintenance costs, larger homes are becoming less appealing. Affordability reached a record low in late 2024, pushing many to consider more budget-friendly housing options. This economic pressure is encouraging a shift towards smaller, more affordable homes.

Demographic changes are also influencing this trend. The average household size in Serbia is now just 2.55 members, which supports the move towards smaller living spaces. As family sizes decrease, the demand for large family homes is declining, making way for more compact and efficient housing solutions.

Overall, the combination of economic factors, demographic shifts, and lifestyle preferences is leading to a decline in interest in large family homes, as more people opt for smaller, low-maintenance properties.

Sources: Statista, Statistical Office of the Republic of Serbia, KPMG

10) Novi Sad's booming tech industry and student growth will drive high demand for residential properties

Novi Sad is becoming a hotspot for residential property demand thanks to its thriving tech scene and bustling student life.

The city is buzzing with tech companies, from fresh startups to well-known firms, all setting up shop here. This tech boom is fueled by big investments from venture capitalists like ICT Hub Venture, who are keen on early-stage projects in Southeast Europe. The tech vibe is palpable, making Novi Sad a magnet for innovation and growth.

At the heart of this growth is the University of Novi Sad, which enrolls 50,750 students with an 80% acceptance rate. This large student body naturally boosts the need for housing, as students flock to the city for education and opportunities. The local government is also pitching in, earmarking 209 million dinars for employment and entrepreneurship in 2025, particularly in the tech sector, to keep the momentum going.

Serbia, especially the Belgrade and Novi Sad area, is making waves globally in gaming and blockchain tech. This tech surge is a key driver for the rising demand in residential properties. The government is smoothing the path for property buyers with streamlined acquisition processes and tax breaks, making it a sweet deal for both local and international investors.

Sources: Startup Genome, EduRank, Statista, Serbia Business

11) Community-focused living spaces will become more popular as people seek stronger social connections

In Serbia, there's a growing trend towards community-focused living spaces.

People are increasingly drawn to places like Pametnija Zgrada in Belgrade, a housing cooperative that emerged in 2023, marking a significant milestone as the first of its kind in nearly two decades. These cooperatives offer affordable housing with shared amenities, making them appealing to those who crave stronger social connections.

The real estate market is catching on, with more properties featuring communal spaces. Even with high real estate prices, there's a clear preference for developments that include shared amenities like parks and community centers. This shift shows that people are looking for environments that foster social interaction and community engagement.

Surveys reveal a strong desire for community connections, especially in urban areas like Belgrade, where housing affordability is a big issue. The cooperative model, where costs and risks are shared among a larger group, offers a solution that not only addresses financial concerns but also enhances social ties among residents.

These community-focused spaces are becoming more popular as people seek stronger social connections, and the trend is expected to continue growing. The appeal lies in the ability to live affordably while being part of a community that shares resources and responsibilities.

Sources: World Habitat, Heinrich Böll Stiftung

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12) Aging population will boost demand for smaller accessible housing units

Serbia's population is getting older, with the median age climbing from 40.2 in 2002 to 43.8 in 2022.

By 2041, one in four Serbians will be over 65, which means a growing need for homes that suit older adults. As people live longer, they will need housing that fits their lifestyle for a longer time. This is especially true as life expectancy in Serbia is expected to rise significantly, suggesting that the demand for age-friendly housing will increase.

The Serbian government, with help from the UNFPA, has launched the Strategy for Healthy and Active Ageing in 2023. This plan focuses on the importance of creating living spaces that are both accessible and suitable for older adults. Older adults often prefer smaller, more accessible homes, and this strategy aims to meet those needs.

In Serbia, the trend towards smaller, more accessible housing is not just a preference but a necessity. As the population ages, the housing market will likely see a shift towards these types of homes. This shift is supported by government initiatives that recognize the changing demographics and the need for appropriate housing solutions.

For potential property buyers, this means considering the future demand for homes that cater to an older demographic. Investing in properties that are designed with accessibility in mind could be a smart move. Such properties are likely to be in higher demand as the population continues to age.

Understanding these trends can provide valuable insights for anyone looking to invest in the Serbian property market. The aging population is not just a statistic; it's a driving force behind the evolving housing needs in the country. Being aware of these changes can guide better investment decisions.

Sources: UNFPA Serbia, Earth Database

13) Vojvodina property values will rise as better infrastructure eases commuting to Belgrade

The Serbian government is heavily investing in infrastructure, especially in the Vojvodina region.

Back in 2023, President Vucic announced a massive €12 billion plan to boost infrastructure, gearing up for the 2027 World Expo. This includes new rail links and highways, making Vojvodina's connection to Belgrade much smoother. One standout project is the Belgrade-Zrenjanin-Novisad highway, valued at €600 million, which has drastically cut travel times.

These developments mean commuting to Belgrade is now a breeze, making Vojvodina a hot spot for those working in the capital. The improved connectivity has made the region more appealing, with many choosing to live there for its lower living costs and better quality of life.

As a result, property prices in Vojvodina are on the rise. By late 2023, real estate reports showed a 4.67 percent increase in property values, thanks to the enhanced transport links. This trend is driven by commuters who are snapping up homes in the area.

With these infrastructure upgrades, Vojvodina is becoming a prime location for property investment. The region's appeal is growing, and the demand for housing is increasing as more people discover the benefits of living there while working in Belgrade.

Expect property values to continue climbing as the area becomes even more accessible. The ongoing improvements are set to make Vojvodina an even more attractive option for potential buyers.

Sources: Trade.gov, Investropa, Welcome to Serbia

14) Kragujevac property values will surge as it becomes an automotive industry investment hub

Kragujevac is quickly becoming a hotspot for the automotive industry, transforming its property market.

With the European Investment Bank pouring €73 million into FCA Serbia, Kragujevac is now a key player in electric vehicle production. This move is part of a broader push to modernize the car manufacturing facility, aligning with Europe's green automotive goals. The city is not just on the map; it's becoming a central hub in the automotive world.

Stellantis has also made waves by starting the production of the electric Fiat Panda in 2024, backed by a hefty €190 million investment. The Serbian government chipped in with €48 million in incentives, showing strong local support for this industry. These investments have not only boosted employment but have also attracted over €1.7 billion to Serbia's automotive sector, creating more than 27,000 jobs.

Infrastructure is another piece of the puzzle. MIND Park, a modern industrial zone, has become a magnet for investors. It even features an airport for small planes, making Kragujevac more accessible. This improved infrastructure, coupled with the influx of workers, has driven up the demand for housing, pushing property values higher.

Real estate market analyses indicate that property prices are on the rise. The upcoming EXPO 2027 is expected to further fuel this trend, bringing new infrastructure and residential developments to the area. The buzz around Kragujevac is palpable, and the property market is feeling the effects.

Sources: European Investment Bank, Balkan Green Energy News, Property Forum

Everything you need to know is included in our Property Pack for Serbia

15) Eco-friendly neighborhoods will become more desirable due to green urban planning initiatives

Serbia is making big moves in green infrastructure and renewable energy.

In 2023, Serbia kicked off a plan to double its renewable energy production by adding 1,300 MW of solar and wind power over three years. This push is not just about energy; it's about making neighborhoods more attractive to eco-conscious buyers.

Property values are climbing, especially in places like Vračar and Savski Venac, where eco-friendly and luxury developments are popping up. People are increasingly drawn to these sustainable living spaces, boosting the appeal of green neighborhoods.

The Serbian government is backing these green efforts with policies like the Sustainable Urban Development Strategy (SUDS). This plan offers incentives for green building, encouraging the growth of sustainable urban areas.

Belgrade and Novi Sad are seeing more LEED-certified buildings, a sign of the rising demand for energy-efficient properties. This trend is reshaping urban centers into eco-friendly hubs.

These initiatives are making eco-friendly neighborhoods more desirable, aligning with a global shift towards sustainable living. Green urban planning is becoming a key factor in property decisions.

Sources: Investropa, United Nations Serbia, World Bank Blogs

16) Virtual reality tours will dominate real estate, enabling buyers to view properties remotely

Virtual reality tours are becoming a staple in the property market, letting buyers explore homes from anywhere.

In recent years, virtual reality technology has exploded in popularity, making it easier and cheaper for everyone to use. Back in 2023, the virtual tour market was worth $0.96 billion, and it's expected to soar to $17.88 billion by 2035. This boom is making virtual tours a must-have for anyone looking to buy a home.

Take Serbia, for example. Just like in the U.S., more real estate agencies are jumping on the virtual tour bandwagon. As these companies pour money into digital tools, virtual tours are becoming a key part of the home-buying process, making it smoother and more engaging.

People's tastes are changing too. Surveys show that over half of adults have tried a virtual tour, and a whopping 67% of home buyers want listings with one. Younger folks, especially those aged 18 to 34, are leading the charge. They're 130% more likely to book a property if they can take a virtual tour first, showing just how much they value this tech.

This shift is particularly noticeable among millennials and Gen Z, who are driving the demand for virtual tours. They love the convenience and immersive experience, which is why real estate companies are investing heavily in these technologies to meet their expectations.

As virtual reality becomes more ingrained in our daily lives, the property market is set to transform, offering buyers a more interactive and flexible way to find their dream homes.

Sources: PhotoUp, Travel and Tour World, Market.us

17) Smart home technology will be crucial for selling new residential developments in Serbia

Smart home technology is quickly becoming a must-have feature in new residential developments.

In Serbia, the smart home market is on the rise, with an expected growth of 11.44% from 2024 to 2029. This surge indicates that more people are eager to integrate smart devices into their homes, making these features highly attractive to potential buyers.

Energy efficiency is another driving force behind this trend. Serbian households contribute to about one-third of the country's energy consumption, highlighting a huge potential for energy-saving improvements. Smart home technology not only addresses these energy concerns but also enhances safety, security, and convenience, which are top priorities for many buyers.

Surveys reveal that a significant 70% of home buyers are actively seeking smart homes. They value the convenience, time savings, and enhanced security that these technologies offer. This preference is increasingly visible in real estate listings, where smart home features are prominently showcased.

Imagine controlling your home's lighting, temperature, and security systems all from your smartphone. This level of control and efficiency is what makes smart homes so appealing. As more people experience these benefits, the demand for smart home features will only continue to grow.

In the competitive real estate market, having a smart home can set a property apart, making it more desirable to tech-savvy buyers. As these technologies become more mainstream, they will likely become a standard expectation in new homes.

Sources: Statista, World Bank, Exploding Topics

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18) Sustainable living will boost demand for eco-friendly properties in Serbia

Sustainable living is becoming increasingly popular, and it's shaping the real estate market.

In Serbia, there's been a noticeable uptick in the use of eco-friendly building materials. Companies like Xella Serbia are leading the charge with products that are not only tough and weather-resistant but also absorb CO2 and are fully recyclable. This shift is making eco-friendly homes more appealing to buyers who care about the environment.

Green-certified buildings are popping up more frequently across Serbia. Back in 2020, there were only 12 green certifications, but that number has been climbing steadily. This rise in certifications shows a growing awareness and adoption of sustainable building practices, which is a clear sign that people want homes with eco-friendly features.

People are also leaning towards energy-efficient homes. A survey by the National Association of REALTORS in March 2024 found that nearly half of the respondents noticed their clients' interest in sustainability. This shift reflects a broader societal move towards eco-conscious living, and it's crucial for real estate to align with these priorities.

In the countryside, this trend is even more pronounced. Buyers are looking for properties that offer a sustainable lifestyle, from solar panels to rainwater harvesting systems. These features not only reduce the carbon footprint but also cut down on utility costs, making them attractive to potential homeowners.

As more people embrace sustainable living, the demand for eco-friendly properties is expected to grow. This is not just a passing trend; it's a fundamental change in how people view their homes and their impact on the planet.

Sources: Real Estate Magazine, Constructive Voices, National Association of REALTORS

19) Demand for energy-efficient homes will surge with growing environmental awareness

In recent years, there's been a noticeable shift in how people think about energy use, especially in their homes.

Back in 2023, Serbia saw a 3% drop in gas consumption, showing that more folks are getting serious about their energy habits and the environment. This change is partly thanks to government efforts like the Public ESCO project. The Ministry of Mining and Energy launched this initiative to help homeowners make their homes more energy-efficient by covering half of the investment costs for energy rehabilitation. This not only cuts down on heating and cooling expenses but also boosts property value.

There's a lot of room for improvement in energy efficiency. The Scaling-Up Residential Clean Energy (SURCE) Project pointed out that single-family houses, which are a big chunk of Serbia's residential buildings, could see energy savings of over 50% with retrofitting. This means that with the right investments, homeowners can enjoy substantial social, economic, and environmental benefits.

Imagine living in a home that not only saves you money but also contributes to a healthier planet. As more people become aware of these benefits, the demand for energy-efficient homes is expected to rise. This trend is particularly appealing to those looking to invest in property, as energy-efficient homes are becoming more attractive in the real estate market.

For those considering buying property in Serbia, it's worth noting that energy-efficient homes are not just a trend but a smart investment. With government support and the potential for significant savings, upgrading to an energy-efficient home is a win-win situation. It's not just about saving money; it's about making a positive impact on the environment.

As environmental awareness grows, the push for energy-efficient homes will likely continue. This shift is not just about reducing costs but also about creating a sustainable future. So, if you're thinking about buying a property, consider the long-term benefits of investing in energy efficiency.

Sources: Reduced Gas Consumption, Government Incentives, Energy Efficiency Improvements

This article gives you valuable insights, but remember, it’s not and will never be investment advice. We pull data from a range of sources to provide you with the most accurate picture possible, yet we can’t guarantee complete accuracy. Markets are difficult to predict. Make sure to do your own research and consult a professional before making any financial moves. Any risks or losses are your own responsibility.