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17 strong trends for 2025 in the Madrid property market

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Authored by the expert who managed and guided the team behind the Spain Property Pack

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What is happening in Madrid’s real estate market? Are prices on the rise or decline? Is the city still a magnet for international investors? How are Spain’s government policies and taxes shaping the real estate landscape in 2025?

These are the questions we hear every day from professionals, buyers, and sellers alike, from the bustling streets of Gran Vía to the charming neighborhoods of Malasaña and beyond. Perhaps you’re curious about these trends too.

We know this because we stay closely connected with local experts and individuals like you, exploring the Madrid real estate market daily. That’s why we crafted this article: to offer clear answers, insightful analysis, and a comprehensive view of market trends and dynamics.

Our aim is straightforward: to make sure you feel informed and confident about the market without needing to search elsewhere. If you think we missed the mark or could improve, we’d love to hear your thoughts. Feel free to message us with your feedback or comments, and we’ll strive to enhance this content for you.

How this content was created 🔎📝

At Investropa, we study the Madrid real estate market every day. Our team doesn't just analyze data from a distance—we're actively engaging with local realtors, investors, and property managers in cities like Madrid. This hands-on approach allows us to gain a deep understanding of the market from the inside out.

These trends are originally based on what we’ve learned through these conversations and our observations. But it was not enough. To back them up, we also needed to rely on trusted resources, like IMF, Bank of Spain, and CaixaBank Research (among many others).

We prioritize accuracy and authority. Trends lacking solid data or expert validation were excluded. For the "trends" meeting our standards, we go and look for more insights from real estate blogs, industry reports, and expert analyses, alongside our own knowledge and experience. We believe it makes them more credible and solid.

Trustworthiness is central to our work. Every source and citation is clearly listed, ensuring transparency. A writing AI-powered tool was used solely to refine readability and engagement.

To make forecasts accessible, our team designed custom infographics that clarify key points. We hope you will like them! All illustrations and media were created in-house and added manually.

If you think we could have done anything better, please let us know. You can always send a message. We answer in less than 24 hours.

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Anna Siudzinska 🇵🇱

Real Estate Agent

Anna Siudzińska is a skilled business strategist and experienced manager, specializing in sales, marketing, and corporate growth. With a wealth of experience in international markets, she possesses in-depth knowledge of Madrid’s real estate sector, guiding clients toward profitable investments and market advantages.

1) Madrid will attract more foreign buyers due to its stable economy and cultural charm

Foreign buyers are increasingly eyeing Madrid for its stable economy and rich cultural scene.

In 2023, Spain's economy showed impressive resilience, with a 2.5% growth fueled by stronger household purchasing power and robust service exports. This economic stability makes Madrid a safe bet for foreign investors.

Spain's job market is also on the upswing, boasting a 3.2% rise in employment and an unemployment rate that has settled below 12%. These factors create a stable economic backdrop, making Madrid even more appealing to those looking to invest.

On the cultural side, Madrid shines brightly, ranking 2nd in livability and 7th in cultural interaction on the Global Power City Index. This high standing underscores the city's vibrant lifestyle and diverse cultural offerings.

The Madrid Nuevo Norte project is a testament to the city's commitment to infrastructure development, further boosting its attractiveness. This initiative is set to transform the cityscape, making it an even more enticing place for potential buyers.

With its blend of economic stability and cultural richness, Madrid is becoming a top choice for foreign buyers seeking a dynamic and secure investment environment.

Sources: Place Brand Observer, IMF, Comunidad de Madrid

2) Madrid’s residential property prices will stabilize following a period of rapid growth

In recent years, Madrid's residential property market experienced rapid growth, but signs now suggest that prices will stabilize. One key factor is the decreasing year-over-year growth rates in property prices. For instance, in 2024, the Bank of Spain reported a slower growth rate of 5.71% in Spanish house prices compared to previous years.

Additionally, the increased supply of new housing developments in Madrid is playing a significant role. Large-scale projects like Madrid Nuevo Norte and developments in the southeast, such as Valdecarros and Los Berrocales, are expected to add tens of thousands of new homes to the market. This increase in supply can help balance the demand, contributing to price stabilization.

Rising interest rates are another factor affecting the market. Higher rates generally make mortgages less affordable, which can slow down the growth of property prices. This economic indicator often influences the real estate market by reducing the number of potential buyers.

Finally, expert forecasts from real estate analysts also predict stabilization. For example, CaixaBank Research anticipates a more contained growth rate of 2.8% in 2025, following a 5.0% rise in 2024. This suggests a trend towards stabilization in the coming years.

Sources: Indomio, Urbanitae Blog, CaixaBank Research, Global Property Guide

infographics rental yields citiesMadrid

We did some research and made this infographic to help you quickly compare rental yields of the major cities in Spain versus those in neighboring countries. It provides a clear view of how this country positions itself as a real estate investment destination, which might interest you if you’re planning to invest there.

3) Carabanchel will attract more investors for its affordable prices and growth potential

In recent years, property prices in central Madrid have skyrocketed, especially in districts like Salamanca and Chamberí, where average values have exceeded €4,000 per square meter. This surge is prompting buyers to explore more affordable areas, such as Carabanchel.

Historically, Carabanchel has maintained lower property prices compared to other Madrid districts. For example, in 2023, Carabanchel's average property prices were below €3,000 per square meter, making it an attractive option for budget-conscious investors.

Additionally, Carabanchel offers higher rental yields than many other districts. A 1-bedroom apartment can yield around 6.21%, while a 3-bedroom apartment yields approximately 7.58%, providing a lucrative opportunity for rental income.

Moreover, the overall trend of urban regeneration in Madrid, although not specifically detailed for Carabanchel, suggests potential growth areas that can attract investors. The presence of new businesses and cultural attractions further enhances its appeal.

Media coverage and real estate market analyses have also highlighted Carabanchel as an emerging area, increasing its visibility among potential investors. These analyses often consider factors like affordability, infrastructure development, and demographic trends.

Sources: Idealista, Global Property Guide, Lucas Fox

4) Stricter short-term rental regulations will affect investor strategies

Madrid is tightening its grip on short-term rentals, and it's changing the game for property investors.

In 2023, the city council rolled out the Plan Reside, which put a stop to individual short-term rentals in the central area, known as "Almendra central." Only entire buildings can now be used for tourist stays, and no new licenses are being issued for single units in this historic heart of the city.

By 2024, the mayor took things further by freezing all new licenses for short-term rentals and introducing hefty fines for those who don't comply. Fines now range from €30,000 to €100,000, a move driven by the fact that about 8,000 rentals were operating without a license, despite being on the books of the National Statistics Institute.

Neighborhood associations have been vocal, pushing for these changes to tackle issues like noise and housing costs. Public support for stricter rental rules is strong, as studies show that short-term rentals can drive up housing prices and reduce availability, making it tough for locals to find affordable homes.

The media has been buzzing with stories of conflicts between residents and rental operators, highlighting the need for these regulations. Stricter rules aim to preserve residential areas and ensure a peaceful coexistence between locals and tourists.

For investors, this means rethinking strategies, as the landscape for short-term rentals in Madrid is shifting. Regulations are expected to tighten even further, impacting how properties can be used and potentially affecting returns.

Sources: BNB News, El País, Short Term Rentalz

5) Government initiatives will aim to boost the supply of affordable housing

In recent years, the demand for affordable housing in Madrid has been on the rise. By 2025, Spain is expected to need 500,000 new homes to address the current shortage, with a significant portion of this demand concentrated in major cities like Madrid. This shortage has led to high rental costs, with more than half of renters in Spanish cities spending over 40% of their income on housing. This situation puts many low-income households at risk of poverty and social exclusion.

To tackle this issue, the Spanish government, under Pedro Sánchez, announced a plan to build 43,000 affordable rental homes. This initiative is supported by €6 billion in loans and guarantees, aiming to promote the development of new homes for social or affordable rentals. Additionally, the Partido Popular (PP) has proposed reforms to reduce bureaucratic obstacles and streamline land availability, making it easier to increase the housing supply.

Public-private partnerships are also being encouraged to develop affordable housing. The Official Credit Institute (ICO) and financial institutions are providing financial resources to developers, promoting the construction of affordable housing in sufficient quantity and quality. The PP is preparing measures to accelerate construction and ensure affordability, further supporting these efforts.

Sources: Bank of Spain’s Housing Deficit, Pedro Sánchez’s Affordable Housing Plan, Madrid’s Housing Market Trends, PP’s Affordable Housing Initiatives

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6) Luxury properties in prime locations will attract foreign investment

Foreign investment in luxury properties in prime locations is expected to focus on cities like Madrid due to several compelling reasons.

In 2024, Madrid was recognized as one of the top five cities globally for large real estate fortunes, attracting significant foreign investment. This was largely due to its competitive prices compared to other major European cities, along with a thriving economy and high quality of life. These factors made Madrid an attractive destination for international buyers looking for luxury properties.

The demand for luxury properties in Madrid's prime locations has been steadily increasing. In 2024, the luxury real estate market in Madrid saw a growth driven by a scarcity of high-end properties and sustained demand, particularly from international buyers. The price of luxury houses in Madrid was projected to rise, with new homes seeing a significant increase. This trend was especially evident in upscale neighborhoods like Salamanca and Chamberí, where high-end properties attracted both local and international buyers.

Reports from 2024 highlighted that high-net-worth individuals ranked Madrid as a favorite city to buy a home, due to factors like investment interest, pleasant climate, security, and infrastructure. This interest from wealthy individuals further fueled the focus on luxury properties in prime locations.

Sources: Urbanitae, The Golden Partners, Idealista

7) Short-term rental yields will increase with more tourism and business travel

Madrid is buzzing with tourists like never before.

In 2023, the city welcomed 10.6 million visitors, a mix of international and local travelers. This surge shows a strong bounce back from the pandemic, with numbers even higher than before. Tourists are spending big, with an average of €297 per day, which is above the national average. This spending trend highlights the appeal of short-term rentals, which are both affordable and convenient.

Madrid isn't just a tourist hotspot; it's also a magnet for business travelers. The city hosts numerous international conferences and events, drawing in professionals who often choose the flexibility of short-term rentals. With enhanced air connectivity, getting to Madrid is easier than ever, further increasing the demand for these accommodations.

Short-term rental properties are seeing higher occupancy rates, thanks to the influx of tourists and business travelers. This trend is a boon for property investors, as the demand for short-term rentals continues to rise. The combination of tourism and business travel is creating a perfect storm for rental yields to climb.

Madrid's vibrant culture, rich history, and bustling business scene make it an attractive destination for both leisure and work. The city's ability to draw in diverse groups of visitors is a key factor in the growing popularity of short-term rentals. As more people flock to Madrid, the rental market is poised for growth.

For those considering investing in property, Madrid offers a promising opportunity. The city's thriving tourism and business sectors are driving up demand for short-term rentals, making it a potentially lucrative market. With the right property, investors can tap into this growing trend and enjoy rising rental yields.

Sources: Madrid Metropolitan, All Events in Madrid, Tourism Review, Road Genius

8) Central Madrid will see higher rental yields as demand for city living rises

Rental yields in central Madrid are on the rise as more people flock to city living.

In 2024, Madrid saw a remarkable surge in house prices, increasing by 10.6% year-on-year, the fastest in Europe. This boom is fueled by locals wanting to secure homes and investors eyeing profitable returns. The city's economic stability and vibrant culture make it a hot spot for real estate investment, pushing both property values and rental demand higher.

Urban areas are getting denser, and neighborhoods like Tetuán are seeing high rental yields thanks to an influx of international students and expatriates. These newcomers are drawn to Madrid's unique blend of tradition and modernity, adding to the city's dynamic real estate market.

Tourism is another key player, with short-term rental demand skyrocketing. Since 2017, the number of short-term rental properties in Madrid has doubled to 16,100 units. Landlords are capitalizing on this trend, especially in popular districts, adapting their strategies to maximize returns.

Government policies, like the Plan Reside initiative, are shaping the rental landscape by regulating short-term rentals. These measures aim to balance tourism with everyday life, impacting rental yields and ensuring sustainable growth in the market.

Madrid's appeal is undeniable, with its mix of economic opportunities and cultural attractions. As more people choose city life, rental yields are set to climb, making it an exciting time for potential property buyers.

Sources: Fortune, CaixaBank Research, BNB News

statistics infographics real estate market Madrid

We have made this infographic to give you a quick and clear snapshot of the property market in Spain. It highlights key facts like rental prices, yields, and property costs both in city centers and outside, so you can easily compare opportunities. We’ve done some research and also included useful insights about the country’s economy, like GDP, population, and interest rates, to help you understand the bigger picture.

9) Salamanca district properties will stay in high demand for their luxury shopping and dining options

Properties in the Salamanca district are always in high demand because of its luxury shopping and dining options.

In 2023, Salamanca was recognized for having the highest price per square meter of residential property in Madrid, with prices exceeding 5,700 euros. This trend continued into 2024, with the luxury residential market reaching sales prices close to 25,000 euros per square meter, especially in the Ultra High-End segment.

The district's charm is boosted by its bustling foot traffic and impressive sales figures for luxury brands. The Golden Mile in Salamanca is famous for its upscale shops, including Prada, Louis Vuitton, and Tiffany’s, which draw in both locals and tourists. This significantly adds to the district’s luxury appeal and, consequently, the demand for properties in the area.

Salamanca often pops up in travel and lifestyle magazines as a top spot for luxury shopping and dining. This constant media buzz helps keep its status as a prestigious location, attracting buyers who want to be near high-end amenities. Real estate consultancy companies like CBRE have noticed this trend, further cementing Salamanca's reputation as a prime location for luxury living.

With its blend of high-end retail and dining, Salamanca offers a lifestyle that many buyers find irresistible. The district's reputation as a luxury hub is not just about the brands but also about the experience it offers, making it a magnet for those seeking a sophisticated urban lifestyle.

Whether you're a local or a visitor, Salamanca's allure is undeniable, and its property market reflects this with consistently high demand and premium pricing. The combination of luxury, convenience, and prestige makes it a standout choice for property buyers.

Sources: Virto Property, Casafari, Iberian Property

10) Central Madrid rents will rise due to high demand and limited supply

Rents in central Madrid are on the rise due to high demand and limited supply.

Over the past few years, rental prices in Madrid have consistently climbed, with a notable 5.4% increase in prime residential areas in 2023. This uptick highlights the scarcity of available properties in the city center, making it a competitive market for potential renters.

Madrid's population is steadily growing, with a 1.6% increase in 2023, largely fueled by external migration. This influx of new residents, including international students and expatriates, boosts the demand for housing in central areas, where many prefer to settle due to the vibrant lifestyle and amenities.

On the supply side, new housing developments in central Madrid are scarce. Real estate experts point out that areas with a wide rental offer have dwindled, leading to higher prices in prime locations. The mainstream market has seen significant growth, with prices per square meter soaring by 9.6%, indicating a tight market with limited new supply.

High occupancy rates in existing rental properties further drive up prices. The real estate market in Madrid is characterized by low supply and high demand, resulting in high occupancy rates and further price increases. Additionally, tourism impacts short-term rental markets, increasing competition for long-term rentals and pushing prices up in central areas.

Sources: Spanish Property Insight, The Diplomat in Spain, Idealista, Savills, World Population Review

11) Affordable housing projects will help keep price increases moderate in certain neighborhoods

In 2023 and 2024, the Spanish government invested heavily in affordable housing, planning to build 43,000 affordable rental homes.

Madrid's Plan Vive is a big part of this push, aiming to create 14,000 affordable housing units in the region. This project is crucial because it addresses the gap between demand and supply, especially in the rental market, which has been a major issue.

Experts believe that by boosting the supply of affordable housing, property values will stabilize over time. This means less pressure on prices and more appealing neighborhoods for a diverse group of people.

With over 80,000 homes already in development, Spain is making strides in expanding its affordable public housing stock. This effort is expected to moderate price increases in certain neighborhoods, making them more accessible.

By offering a mix of affordable and unsubsidized housing, the market becomes more balanced, which can attract a wider range of residents and enhance community diversity.

These initiatives are not just about numbers; they are about creating sustainable communities where people from different backgrounds can thrive. The focus is on long-term stability and inclusivity.

Sources: La Moncloa, Rights in Development, CaixaBank Research

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12) Tetuán will attract more interest with ongoing urban renewal projects

Tetuán is becoming a hot spot thanks to its urban renewal projects.

In recent years, property prices in Tetuán have jumped, with an 18.99% increase by October 2024. This spike is a clear sign that real estate investors and developers are eyeing the area. The buzz around Tetuán is largely due to the Madrid Nuevo Norte project, a massive urban regeneration effort that's reshaping the neighborhood.

This ambitious project is set to transform Tetuán with new infrastructure like three metro stations, a fresh bus route, and plenty of cycle lanes. These upgrades are making the area more appealing to both residents and businesses. The convenience of improved public transport and amenities is a big draw for anyone considering a move to the city.

Backing this transformation is a hefty budget of €7.3 billion, aimed at boosting the local economy. The project is expected to create over 240,000 new jobs, which is a huge incentive for people looking to settle in Tetuán. This kind of investment is a magnet for growth, turning the neighborhood into a future development hub.

With such significant changes on the horizon, Tetuán is catching the eye of those looking to invest in property. The neighborhood's ongoing transformation is not just about new buildings; it's about creating a vibrant community with better connectivity and opportunities.

As Tetuán continues to evolve, it's becoming a prime location for those seeking a dynamic urban lifestyle. The combination of economic potential and improved infrastructure is setting the stage for a thriving neighborhood.

Sources: CTBUH, Indomio

13) Smart home technology will be a major selling feature for new properties in Madrid

Smart home technology is becoming a key selling point for new properties in Madrid due to several compelling reasons. First, the rising adoption rates of smart home devices in Spain are significant. The market size was valued at $3.26 billion in 2023 and is projected to reach $12.86 billion by 2030, growing at a rapid pace. This growth indicates a strong consumer interest and acceptance of smart home technology.

Additionally, there is increasing consumer demand for energy-efficient homes. A survey by ING found that 72% of Spanish homeowners have improved the energy efficiency of their homes over the past few years. This trend shows that people are not only interested in saving energy but are also willing to invest in technology that helps achieve this goal. Moreover, 44% of those who have already invested in efficiency measures are open to further investments if the energy savings justify the costs.

Real estate listings in Madrid are also increasingly highlighting smart home features as a key selling point. This reflects the growing importance of technology in property sales and suggests that buyers are actively looking for these features when considering new homes. Furthermore, the Spanish government's 'Digital Spain Agenda 2026' strategy supports this trend by promoting digital transformation and enhancing infrastructure and technology, which includes smart home advancements.

Sources: NextMSC, ING, Mordor Intelligence

14) Asian investors will increasingly target Madrid's residential market

Investors from Asia are likely to show more interest in Madrid's residential market due to several compelling reasons.

Firstly, the increasing number of direct flights between major Asian cities and Madrid, such as the reintroduction of non-stop flights between Madrid and Tokyo, makes travel and investment more convenient for Asian buyers. This enhanced connectivity can facilitate easier travel and investment opportunities, making Madrid more accessible and attractive to Asian investors.

Additionally, Asian real estate investors are diversifying their portfolios by investing in European properties, with a particular interest in stable and growing markets like Madrid. The city's competitive property prices compared to other European capitals further enhance its appeal, as prime residential prices in Madrid have shown significant growth, driven by an influx of international buyers.

Moreover, Madrid's vibrant culture and economic growth, along with its status as a gateway to Spain, Europe, and Latin America, make it an appealing destination for international investors. The branded residence sector in Madrid is also on the rise, indicating a growing interest in luxury properties, which could be driven by Asian buyers.

Sources: Savills, Asia Real Estate Summit, Aviacionline

infographics comparison property prices Madrid

We made this infographic to show you how property prices in Spain compare to other big cities across the region. It breaks down the average price per square meter in city centers, so you can see how cities stack up. It’s an easy way to spot where you might get the best value for your money. We hope you like it.

15) Brexit will drive more UK buyers to seek properties in Madrid

Brexit has stirred uncertainty among UK citizens, prompting many to eye EU countries for relocation.

In Madrid, real estate agencies are buzzing with increased inquiries from UK buyers since Brexit. Andy Ward, who heads Tenerife Estate Agents, shares that 43% of their sales are to British buyers, showing a strong interest in Spanish properties.

Even in 2023, despite a 16.5% dip from the previous year, there were 12,470 Spanish property sales involving British buyers. This still puts them 30% ahead of German buyers, highlighting a persistent attraction to Spain.

UK nationals are also keen on settling in Spain, often opting for non-lucrative or golden visas, which are relatively easy to secure. This trend underscores the appeal of Spain as a new home base.

Madrid stands out as a top choice for UK investors, thanks to its cultural, economic, and social allure. The city's fiscal benefits add to its charm, making it a hotspot for property investments.

With Brexit uncertainties looming, more UK buyers are likely to turn their attention to Madrid, drawn by its vibrant lifestyle and investment potential.

Sources: Spanish Property Insight, Azahar Properties, AXA Schengen, Promora, Spanish Property Insight

16) Central Madrid will attract more young professionals for work and lifestyle reasons

Young professionals are flocking to central Madrid for work and lifestyle perks.

Rental properties in these areas are in high demand, with prices hitting €40/sqm/month, levels not seen since 2007 and 2008. This surge is due to a shortage of available properties, making central Madrid a hot spot for those seeking a vibrant urban life.

Job opportunities are booming, with a 5% increase in office space take-up in early 2024. Young professionals are drawn to Grade A buildings, which offer top-notch office environments. The rise of coworking spaces and remote work hubs in the city center also caters to modern work styles, providing flexible options for the workforce.

Central Madrid's appeal is further boosted by its improved public transport. The city has poured €215 million into extending the Metro and launching a new bus rapid transit system, making it easier to get around. This investment not only enhances mobility but also elevates the quality of life in these bustling neighborhoods.

Living in central Madrid means being at the heart of a city that’s constantly evolving, with a mix of traditional charm and modern conveniences. The vibrant culture, diverse dining options, and lively nightlife make it an attractive choice for young professionals looking to balance work and play.

With these developments, central Madrid is becoming a magnet for those who want to be where the action is, offering a dynamic lifestyle that’s hard to resist.

Sources: Iberian Property, ITS International

17) Property prices in outer districts may dip slightly as demand moves to central areas

In recent years, we've seen a noticeable shift in property demand towards central areas of Madrid. This trend is largely driven by increased property transaction volumes and rising prices in central districts like Centro, Chamartin, Chamberi, Retiro, and Salamanca. These areas have experienced significant revaluations, with average prices soaring above €4,000 per square meter, indicating a strong demand for properties in these central locations.

Moreover, lifestyle trends have been favoring urban living, which has been widely reported in the media. This preference for central urban areas is not just about the allure of city life but also about proximity to amenities and workplaces, which are more abundant in central districts. As a result, this growing demand for central locations is likely to drive up property prices there, while potentially reducing demand and prices in outer districts.

Additionally, the Madrid Recupera Plan, a government initiative, focuses on urban regeneration in central districts. Such policies often lead to increased investment and higher property prices in these areas. This focus on central development, coupled with the development of new cultural, commercial, or business hubs, further enhances the appeal of central Madrid, drawing more buyers and investors to these areas.

Sources: Bric Group, C40, Idealista

While this article provides thoughtful analysis and insights based on credible and carefully selected sources, it is not, and should never be considered, financial advice. We put significant effort into researching, aggregating, and analyzing data to present you with an informed perspective. However, every analysis reflects subjective choices, such as the selection of sources and methodologies, and no single piece can encompass the full complexity of the market. Always conduct your own research, seek professional advice, and make decisions based on your own judgment. Any financial risks or losses remain your responsibility. Finally, please note that we are not affiliated to any of the sources provided. Our analysis remains then 100% impartial.