Authored by the expert who managed and guided the team behind the Italy Property Pack
Everything you need to know before buying real estate is included in our Italy Property Pack
Why is Italy such a standout destination for real estate investment in 2025? Is it the rich cultural heritage, the stunning landscapes, or the attractive property prices compared to other European markets? What are the key advantages for investors?
We get asked these questions all the time because we’re on the ground, working closely with developers, real estate agents, and investors like you. With so much interest in this market, we’ve decided to turn our individual answers into a comprehensive article for everyone to benefit from.
Our goal is to provide a clear case for investing in Italy's real estate market, backed by our firsthand experience and market knowledge.
If you think we missed an important point in our content or want to know more, don’t hesitate to reach out (we answer super fast). Your feedback makes our content even stronger.
Finally, please note that this is not financial or investment advice. Investing in real estate carries inherent risks, and market conditions can change unexpectedly. We strongly encourage you to conduct thorough research and consult with a qualified financial advisor before making any investment decisions.
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1) If you love historic cities, Italy’s Rome and Florence are perfect for your property investment
Italy's historic cities, like Rome and Florence, continue to be a magnet for property investors in 2025.
In Florence, property values are on the rise, with average selling prices surpassing 4,000 euros per square meter in 2023. Some prime areas even hit 5,700 euros per square meter, showing a robust market ripe for capital growth. This makes Florence a hot spot for those looking to invest in real estate with promising returns.
Rome and Florence are not just about beautiful architecture; they are bustling tourist hubs. This means there's a steady stream of visitors year-round, fueling demand for short-term rentals. Investors can tap into this by offering vacation rentals, which often boast high occupancy rates, making it a profitable venture.
International buyers are increasingly eyeing these historic cities. In the first half of 2024, a notable chunk of real estate deals in Italy involved foreign investors, underscoring the global allure of Rome and Florence. This international interest adds another layer of stability and potential growth to the property market.
The Italian government sweetens the deal with incentives for restoring historical properties. These incentives can significantly reduce restoration costs, making it more appealing to invest in preserving Italy's rich cultural heritage. This not only benefits investors but also helps maintain the charm and history of these iconic cities.
For those considering a property purchase, Rome and Florence offer a unique blend of history, culture, and financial opportunity. The combination of rising property values, tourist-driven rental demand, and international interest makes these cities a compelling choice for savvy investors.
Sources: PwC Italy, Statista, Kane Bridge News
2) Italy’s top-ranked healthcare system is a big draw for health-conscious expats
Italy's healthcare system is a top choice for health-conscious expatriates.
In 2023, Italy's life expectancy at birth was 83.8 years, one of the highest in the EU, reflecting the quality of its healthcare. The National Health Service offers universal coverage, ensuring healthcare access for both citizens and registered foreign residents, which is a big plus for those moving here.
Italy's healthcare is known for its efficiency and effectiveness. The Bloomberg Healthcare Efficiency Index praised Italy for its efficient management, and the government continues to invest in improvements. This makes Italy a smart choice for anyone considering relocation.
Compared to other European countries, Italy offers relatively low healthcare costs, making it an attractive option for potential buyers. The combination of high-quality care and affordability is hard to beat.
For those looking to move, Italy's healthcare system is a significant factor. The country's commitment to maintaining a high standard of care is evident in its ongoing investments and improvements.
Italy's healthcare system is not just about numbers; it's about providing peace of mind to those who choose to live here. The blend of efficiency, quality, and affordability makes it a compelling choice.
Sources: Cameraitacina, Eurostat, Health Systems Facts
We have made this infographic to give you a quick and clear snapshot of the property market in Italy. It highlights key facts like rental prices, yields, and property costs both in city centers and outside, so you can easily compare opportunities. We’ve done some research and also included useful insights about the country’s economy, like GDP, population, and interest rates, to help you understand the bigger picture.
3) Italy’s location is perfect for easy travel across Europe
Italy is a fantastic travel hub in Europe.
Thanks to its strategic location, Italy is well-connected to major European cities with a bustling flight sector. In 2023, there was a 14.3% increase in international flights, with Rome Fiumicino and Milan Malpensa airports playing a big role. These airports are not just busy; they are key gateways for travelers coming in and out of the country.
But it's not just about flights. Italy also has a fantastic high-speed train network that links it with neighboring countries. This network is a boon for both business travelers and tourists, and it saw a 23.1% increase in rail transport in 2023. The trains are fast, efficient, and a great way to see the countryside while hopping between countries.
Being part of the Schengen Area, Italy makes cross-border travel a breeze. Citizens of participating countries can move freely without worrying about visas or border checks. This ease of movement is a huge plus for anyone looking to explore Europe without the hassle of paperwork.
Italy's closeness to economic powerhouses like Germany and France adds to its appeal. This proximity means that Italy is a prime spot for both business and leisure travel. Whether you're closing a deal or sipping wine in Tuscany, getting there is straightforward.
With major airports like Rome Fiumicino and Milan Malpensa, Italy offers extensive connectivity to both domestic and international destinations. This setup not only supports tourism but also boosts business travel, making Italy a go-to destination for many.
Sources: Business Travel News Europe, Go With Guide
4) You’ll see property values rise in eco-friendly areas thanks to the country’s focus on renewable energy
Italy's push for renewable energy is transforming property values in eco-friendly areas.
In recent years, the Italian government has invested heavily in green energy projects, making them a key part of national strategy. This commitment has not only increased green energy production but also made eco-friendly developments more appealing to both investors and homeowners. Solar and wind energy installations surged in 2023 and 2024, thanks to government incentives that have spurred the growth of sustainable communities.
These eco-friendly communities are now in high demand because they offer sustainable living options. People are increasingly looking for homes that align with their environmental values. Properties in areas with renewable energy infrastructure have seen a noticeable rise in value, as they provide reliable and sustainable energy solutions that are highly sought after.
As we move further into 2025, the demand for energy-efficient buildings continues to grow. This trend is driven by a heightened awareness of climate change and its impact on real estate. Energy-efficient homes are becoming a priority for buyers who want to reduce their carbon footprint and save on energy costs.
Italy's focus on renewable energy is not just about environmental benefits; it's also about economic gains. Eco-friendly developments are attracting more investment, as they promise long-term savings and increased property values. This makes them a smart choice for anyone looking to invest in real estate.
For those considering buying property in Italy, it's worth noting that areas with strong renewable energy infrastructure are likely to see continued growth in value. Investing in these areas could offer both financial and environmental rewards, making it a win-win situation for eco-conscious buyers.
Sources: Trade.gov, European Parliament, JLL
This EPRS report, backed by the European Parliament and European Environment Agency, confirms Italy’s strong commitment to cutting emissions and investing in renewables. It also reinforces the idea that eco-friendly developments aligned with these goals will be in demand.
5) Italy’s diverse architecture gives you unique property investment options
Italy's diverse architecture offers unique property investment opportunities.
In charming areas like Rome's Trastevere and Florence's Oltrarno, property values are rising due to their cultural appeal and limited supply. This makes them hot spots for investors. Many foreign buyers, especially Germans, Americans, and English, are drawn to Italy's rich architectural heritage, eager to own personal castles or historical homes.
Tourism is booming in places with unique architecture, like the Baroque cities of Noto and Ragusa in Sicily. This has increased demand for short-term rentals, suggesting that investing in these areas can lead to higher rental returns. The Italian government sweetens the deal with incentives for restoring historical buildings, attracting more foreign capital.
Properties in UNESCO World Heritage Sites, such as the Valley of the Temples in Sicily, are appreciating in value. These culturally significant sites attract both tourists and investors, leading to increased property values. The luxury real estate market is also thriving, with a focus on historical properties that are highly sought after by wealthy buyers.
Sources: Statista, Italo Treno Blog, Chianti Restorations
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6) You’ll get tax breaks from the Italian government for restoring historic properties
The Italian government offers tax incentives for restoring historic properties to preserve cultural heritage and boost the economy.
These incentives, like the 50% Renovation Bonus, make it cheaper for property owners to renovate. In recent years, such as 2023 and 2024, these incentives have led to significant investments in property restoration. The government has poured billions into promoting social and energy-efficient housing, which includes historic properties.
By making restoration financially attractive, the government aims to increase the number of restored properties, preserving Italy's rich history. Restored historic properties also have a positive economic impact on local communities. For example, areas with UNESCO World Heritage designation see a rise in property values and taxable income per capita.
This economic boost is a strong motivator for the government to continue offering these incentives. It benefits both property owners and the broader community. The Italian government’s strategy is clear: make restoration appealing, and everyone wins.
Sources: The Ultimate Guide to the Italian Bonus System in 2023, European Construction Sector Observatory Country profile Italy, The economic impact of UNESCO World Heritage: Evidence from Italy
This 42-minute video, with over 2.7 million views, follows a Belgian-Dutch couple as they restore a farmhouse in northwest Italy. It’s a great way to see how Italy’s renovation tax incentives really work, with locals sharing extra tips in the comments.
7) Italy’s Alpine ski resorts are a hotspot for winter sports lovers
Italy's ski resorts in the Alps are a top choice for winter sports lovers.
In the 2023/2024 winter season, 54% of ski tourists in Italy were inbound travelers, showing a clear rise in interest. This uptick is part of a larger trend, with tourists visiting Italy reaching 60.9 million in 2023 and expected to hit 62.2 million in 2024. The numbers reflect a growing fascination with Italy's winter sports scene.
Italy isn't just sitting back; it's actively enhancing its ski offerings. With 5,792 km of slopes and 1,830 lifts, the country is making its ski resorts more accessible and efficient. This is part of a broader strategy, as the ski sector is projected to grow at a 3.2% annual rate from 2024 to 2032. These improvements are drawing more visitors to the slopes.
The economic impact of ski tourism in Italy is nothing short of impressive. By 2023, the global ski market hit $1.70 billion, with Italy being a key player. International visitors contributed significantly, spending over 50 billion euros in 2023, with expectations to surpass 55 billion euros in 2024.
Sources: Businesscoot, All Roads Lead to Italy
8) Italy’s Mediterranean diet draws wellness tourists, boosting property demand
Italy is a hotspot for wellness tourism, thanks to the health benefits of the Mediterranean diet.
In recent years, Italy has become a magnet for health-focused travelers, with the wellness tourism market expected to hit US$ 104.1 billion by 2030. This boom is driven by a 12.3% annual growth rate, showing just how much people are interested in combining travel with health benefits.
The Mediterranean diet is a big part of this trend. In 2024, its market size was valued at USD 14.64 billion, and it's still growing. People are catching on to its benefits, like reducing the risk of chronic diseases. For example, a study found that women following this diet had a 25% lower risk of cardiovascular disease over 12 years.
Italy's wellness appeal is also boosted by its many retreats and health-focused accommodations. The country ranks 6th globally in the spa market, with around 3,950 spas employing thousands. This infrastructure supports luxury travel, making wellness a key part of Italy's tourism economy.
With such a strong focus on health and relaxation, Italy is not just a place to visit but a destination to rejuvenate. The Mediterranean diet plays a crucial role in this, attracting visitors who are keen to experience its benefits firsthand.
Sources: Harvard Nutrition Source, Grand View Research, Future Data Stats, Rome Business School
We made this infographic to show you how property prices in Italy compare to other big cities across the region. It breaks down the average price per square meter in city centers, so you can see how cities stack up. It’s an easy way to spot where you might get the best value for your money. We hope you like it.
9) Milan’s fashion scene attracts both professionals and tourists, boosting property demand
Italy's fashion scene is a major draw for both professionals and tourists, especially in Milan.
During Milan Fashion Week, the city buzzes with excitement, attracting over 6,000 attendees in 2024, a significant 70% increase from previous years. This event isn't just about the runway; it sparks over 40 million social media interactions, showcasing its global reach and influence.
Milan is home to iconic Italian fashion houses like Valentino, Versace, Prada, and Armani. These brands, along with international names, make the city a hotspot for fashion professionals looking for career opportunities and inspiration.
Strolling down Via Montenapoleone, you'll find yourself on the world's most expensive shopping street, where annual rents have soared to €20,000 per square meter. This luxury retail boom not only attracts tourists but also professionals eager to be part of Milan's dynamic fashion scene.
For those considering a move to Italy, Milan offers a unique blend of tradition and modernity, with its fashion industry playing a pivotal role in the city's economy and culture. The presence of these renowned brands and events makes Milan a vibrant place to live and work.
Whether you're a fashion enthusiast or a professional, Milan's allure is undeniable, offering a rich tapestry of opportunities and experiences in the heart of Italy's fashion capital.
Sources: Fashion Network, Wikipedia, Columbus International
10) Italy’s top universities draw in international students, boosting the rental market
Italian universities are known for their prestigious reputation worldwide.
In the QS World University Rankings 2025, you'll find the University of Bologna, Scuola Normale Superiore di Pisa, and Sapienza University of Rome all ranked within the top 200 globally. This shows the high quality of education and research they offer. These institutions are not just about academics; they are part of Italy's rich cultural and historical tapestry, making them attractive to students worldwide.
International students are flocking to Italy, with numbers steadily rising. Back in 2020, there were about 96,000 international students, and this trend is growing. Take the University of Messina, for example, where the international student count jumped from 55 in 2018-19 to over 900 in 2022-23. Students from more than 70 countries are choosing Italy, drawn by its unique blend of tradition and innovation.
Italian universities are not just isolated islands of learning; they thrive on strong partnerships with foreign institutions. The Uni-Italia Association is a key player, promoting the Italian academic system abroad and collaborating with agencies like Germany's DAAD and the US's IIE. These partnerships enhance Italy's global academic standing, making it a hub for international education.
With over 15,000 agreements between Italian and foreign universities, Italy's higher education sector is dynamic and interconnected. These collaborations open doors for students and faculty alike, fostering a vibrant exchange of ideas and cultures. It's not just about studying in Italy; it's about being part of a global academic community.
For those considering buying property in Italy, the presence of such prestigious universities can be a significant draw. The influx of international students and faculty can boost local economies and create a lively, multicultural environment. This makes areas around these universities attractive for real estate investment, offering potential buyers a unique blend of cultural richness and academic excellence.
Sources: Inside Higher Ed, Expatica, Times Higher Education
Times Higher Education (THE) is well-known for its university rankings and insights into higher education, making it a trusted name in the academic world. In 2024, it ranked 8 Italian universities in the top 300 globally, showing how Italy is making its mark on the international stage.
11) Shopping tourism is booming thanks to the country’s vibrant markets and artisanal crafts
Italy's vibrant markets and artisanal crafts are a major draw for millions of shopping tourists each year.
In 2023, 2.1 million tourists visited Italy specifically for shopping, a 7% increase from 2019. This trend is on the rise, with expectations that by 2025, Italy will boast nearly 100 outlet villages and department stores, making it a true shopping paradise.
American tourists love Italy's shopping hotspots like Rome, Milan, Naples, Venice, and Florence. A whopping 91% of these visitors plan to buy Italian goods, especially food and fashion. Italy's artisanal crafts are a big hit, with hand-made gelato sales hitting €2.7 billion in 2022, up 16% from the previous year.
The Italian art and craft market is booming, with a projected growth rate of over 6.32% CAGR from 2024 to 2029. This surge is driven by the demand for high-quality, locally sourced materials. The Italian government is backing this growth with initiatives like the "Pact for Export," focusing on digitalization and sustainability to promote these crafts globally.
Italy's shopping scene isn't just about buying; it's an experience. From bustling markets to chic boutiques, the country's unique blend of tradition and modernity offers something for everyone. The charm of Italy's artisanal crafts lies in their authenticity and the stories behind each piece, making every purchase a memorable one.
Whether you're after the latest fashion trends or a taste of Italy's culinary delights, the country's shopping tourism is thriving. With its rich history and commitment to quality, Italy continues to captivate visitors from around the world, ensuring its place as a top shopping destination.
Sources: ENIT, Italy Aims for Leadership in Shopping Tourism, Artisanal Gelato Breaking Records: European Turnover Approaches €10 Billion, Italy Art and Craft Market Overview, 2029
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12) Italy’s coastline is perfect for luxury vacation rental investments
Italy's coastline is a hotspot for luxury vacation rentals thanks to its irresistible charm and appeal.
Imagine the Italian Riviera, where the demand for exclusive rentals stays strong all year. This isn't just because of the stunning views; the mild climate makes it a favorite even in the off-season. People flock here for the perfect blend of sun, sea, and culture.
In 2023, more tourists are choosing Italy's beaches, despite rising costs. The Venetian Riviera, for example, saw a 0.4% increase in visitors, while Salento enjoyed a 4.4% boost. This trend shows that Mediterranean destinations like Italy are still top picks for travelers seeking luxury.
Property values in coastal gems like Portofino and Santa Margherita Ligure have soared by 20-30% over the last decade. These towns are not just beautiful; they're magnets for high-net-worth individuals, making them prime spots for investment in luxury rentals.
Owning a piece of this paradise means tapping into a market where property prices are on the rise. The allure of Italy's coastlines, with their timeless elegance, continues to draw in those looking for both a getaway and a smart investment.
For those considering a purchase, the Italian Riviera offers not just a home, but a lifestyle. It's where luxury meets opportunity, and the potential for rental income is as vast as the sea views.
Sources: Datappeal.io, Live Italian Riviera
This video, created by an Italian real estate agent with Christie’s, offers a glimpse of a stunning luxury villa in Positano on the Amalfi Coast. We wanted to share it because it perfectly showcases how Italian coastal villas rank among the most breathtaking in the world for high-end real estate.
13) With events like Venice's Carnival, you can easily rent out your property short-term
Venice's Carnival is a major driver of short-term rental demand in Italy.
In 2023, the Carnival drew in a whopping 5 million tourists, many from abroad, bringing in around three billion euros in revenue. This massive influx of visitors naturally spikes the need for places to stay. During these vibrant events, short-term rental occupancy rates skyrocket. For instance, the third weekend of February during the Carnival saw the highest saturation, with rental prices averaging €298. This shows a clear preference for short-term rentals when the city is buzzing with festivities.
Rental prices during festival times are notably higher. In 2023, accommodation rates during the Venice Carnival were 40% higher than the rest of the year. Short-term rentals saw a 47% increase compared to the previous year, reflecting the heightened demand and tourists' willingness to pay more for the unique experience.
Sources: Data Appeal Company, FGN Consulting, All Roads Lead to Italy
14) Italy’s varied climate means you can earn rental income all year round
Italy's diverse climate is a magnet for tourists all year round, boosting rental income potential.
In 2023, Italy experienced a surge in visitors, with nearly 61 million tourists arriving in December alone. This influx is thanks to Italy's varied climates and attractions, which cater to different tastes and activities throughout the year. Whether it's the sun-drenched beaches of the Amalfi Coast or the snowy peaks of the Dolomites, there's always something to draw in the crowds.
Regions like Tuscany, Veneto, and Lombardy are hot spots due to their unique climates and attractions, leading to high occupancy rates in vacation rentals during different seasons. The coastal and mountainous areas are particularly popular, ensuring a steady stream of visitors and enhancing rental income potential. The tourism market in Italy is expected to grow, indicating a continued demand for short-term rental properties.
Tourism's strong recovery has been a boon for Italy's economy, with a projected €194 billion contribution in 2023. This economic boost is also creating jobs, with 315,000 more positions added, underscoring the sector's importance. Property owners often enjoy stable rental income year-round, thanks to the consistent flow of tourists drawn by Italy's diverse climate and attractions.
For those considering buying property in Italy, the year-round tourism appeal is a significant advantage. The country's varied climate not only attracts tourists but also ensures that rental properties remain in demand, providing a reliable income stream. This is particularly true in regions where the climate allows for different activities, from skiing in the winter to beach holidays in the summer.
Investing in Italian property means tapping into a market where tourism is projected to grow by 2.80% from 2024 to 2029. This growth is a promising sign for potential property buyers looking to capitalize on the country's tourism appeal. With Italy's diverse climate and attractions, there's always a reason for tourists to visit, ensuring a steady demand for rental properties.
Sources: Rome Business School, Vaia, Statista, CEIC Data, WTTC
We created this infographic to give you a simple idea of how much it costs to buy property in different parts of Italy. As you can see, it breaks down price ranges and property types for popular cities in the country. We hope this makes it easier to explore your options and understand the market.
15) Italy’s leisurely lifestyle makes it a top choice for retirees looking to relax
Italy's lifestyle, with its focus on leisure, has become a magnet for retirees looking for a peaceful environment.
In recent years, there's been a noticeable uptick in international retirees buying property in Italy, drawn by its high Real Estate Hotspot score. This score reflects a strong interest from people worldwide, especially retirees. Italy's charm is undeniable, with its rich history, stunning landscapes, and mouth-watering cuisine making it a top choice for those looking to enjoy their golden years.
Many expats, including British, American, and German pensioners, have found their retirement haven in Italy. One of the key attractions is the affordability of Italian real estate compared to other European countries. This makes it easier for retirees to settle down without breaking the bank, allowing them to enjoy a comfortable lifestyle.
Regions like Abruzzo, Calabria, and Sicily are particularly appealing due to their lower living expenses. These areas offer a cost-effective retirement option, which is a big draw for those looking to stretch their retirement savings further. The Mediterranean lifestyle, known for its health benefits, is another reason why Italy is so alluring to retirees.
Living in Italy means embracing a lifestyle that promotes well-being, with its emphasis on fresh, local food and a slower pace of life. This healthier way of living is a significant factor for retirees who want to enjoy their retirement years to the fullest. The Italian lifestyle, with its leisurely pace, is perfect for those who want to savor every moment.
For retirees seeking a relaxed environment, Italy offers a unique blend of culture, affordability, and health benefits. The country's emphasis on leisure and quality of life makes it an ideal destination for those looking to enjoy a peaceful and fulfilling retirement.
Sources: KoronaPay, Idealista, Idealista
16) With its rich cultural heritage, the country draws a constant flow of international visitors
Italy's rich cultural heritage is a magnet for international visitors, with 62.2 million tourists expected by the end of 2024.
Imagine wandering through Italy's 51 UNESCO World Heritage sites, the most in any country. From the breathtaking Dolomites to the historic streets of Florence and Rome, these sites offer a unique blend of natural beauty and cultural history. It's like stepping into a living museum where every corner tells a story.
Italy's cultural scene isn't just about the past; it's a thriving industry. By 2028, the cultural heritage sector is projected to reach a turnover of 11 billion euros. This growth is fueled by the allure of cultural tourism, drawing visitors eager to experience Italy's rich tapestry of art, architecture, and history.
In 2023, international tourists spent a whopping 51.6 billion euros in Italy, with hotspots like Lombardy and Tuscany leading the charge. These regions are not just tourist destinations; they're cultural powerhouses that offer a taste of Italy's vibrant lifestyle and traditions.
For those considering buying property in Italy, this thriving cultural scene is a significant draw. Imagine owning a piece of this enchanting country, where every day offers a new cultural adventure, from local festivals to world-class museums.
Whether you're drawn to the bustling streets of Rome or the serene landscapes of Tuscany, Italy's cultural heritage offers a unique lifestyle that blends the old with the new, making it an irresistible choice for property buyers.
Sources: Italy Tourism Stats 2024, Italy Counts 51 UNESCO World Heritage Sites, The Business of Tourism in Italy. Analysis and Outlook by Sector
17) Italy’s high-speed trains make it easy to access properties in major cities
Italy's high-speed train network is a game-changer for connecting major cities, making properties more accessible.
By 2025, around 50 million people are expected to use Italy’s high-speed rail annually, showing a clear preference for this fast and efficient travel option. This trend is reshaping how people think about commuting and living in different parts of the country.
The Italian government is backing this transformation with massive investments in rail projects, like the €6.2 billion Milan-Genoa line and the €9.82 billion Milan-Venice line. These projects are not just about trains; they’re about making it easier for you to reach your dream property in these vibrant regions.
Travel times between major cities have been slashed thanks to the Frecciarossa trains, which zip along at speeds of up to 300 km/h. Imagine cutting down your commute between Rome and Florence, making it a breeze to live in one city and work in another.
With these developments, properties in cities connected by high-speed rail are becoming more attractive. The convenience of quick travel is a big draw for potential buyers, making these areas hot spots for real estate.
Sources: Wikipedia, Railway Supply, Euronews
While this article provides thoughtful analysis and insights based on credible and carefully selected sources, it is not, and should never be considered, financial advice. We put significant effort into researching, aggregating, and analyzing data to present you with an informed perspective. However, every analysis reflects subjective choices, such as the selection of sources and methodologies, and no single piece can encompass the full complexity of the market. Always conduct your own research, seek professional advice, and make decisions based on your own judgment. Any financial risks or losses remain your responsibility. Finally, please note that we are not affiliated to any of the sources provided. Our analysis remains then 100% impartial.