Authored by the expert who managed and guided the team behind the Italy Property Pack
Yes, the analysis of Florence's property market is included in our pack
Where are the best places to invest in Florence right now? Is the historic center still the top pick, or are neighborhoods like Oltrarno, Campo di Marte, and Gavinana gaining ground? What makes these locations attractive to both local and foreign investors?
We’re often asked these questions because we work directly with notaries, real estate agents, and clients who invest across the city. Our firsthand experience in these markets gives us unique insights into where the real opportunities lie. To save everyone from asking privately, we’ve written this article to share our knowledge broadly.
Our goal is to highlight the hottest markets in Florence and explain why they’re worth your attention in 2025.
If you have suggestions or want us to dive deeper into a specific area, let us know. You shoot an email, we answer within 24 hours.
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1) Careggi is booming with its proximity to the hospital and university, attracting student and healthcare worker rentals
Careggi is becoming a hotspot for rentals because of its prime location near the hospital and university.
With a median occupancy rate of 80% and an average daily rate of €131, the area is buzzing with rental activity, according to Airbtics. This high demand is largely driven by students from the University of Florence and healthcare professionals working at the nearby Careggi hospital.
The University of Florence is a magnet for students, naturally boosting the need for housing in areas like Careggi. This influx of students means steady demand for rental properties, making it a lucrative spot for property investors.
On the healthcare front, Careggi hospital is a major employer, drawing in professionals who want to live close to work. This has led to a surge in housing demand from healthcare workers, further fueling the rental market.
Real estate trends in Florence show rising property values, and Careggi is no exception. Its proximity to key institutions makes it a desirable location, contributing to increasing property values in the area.
AirDNA reports a rise in rental listings, underscoring Careggi's growing appeal among students and healthcare workers. This trend highlights the area's increasing popularity as a rental destination.
Sources: Airbtics, Statista, AirDNA
2) Isolotto is gaining attention for its urban-suburban blend, offering great value and growth potential
Isolotto is gaining popularity for its blend of urban and suburban living, offering great value compared to central Florence.
In 2024, property prices in central Florence were quite steep, averaging €5,800 per square meter. Meanwhile, Isolotto offered a more affordable option at €3,210 per square meter, making it a smart choice for buyers seeking value.
Renting in Isolotto is also easier on the wallet. With an average rent of €13.27 per month per square meter, it's significantly cheaper than the €20.49 in central Florence. This affordability is attracting young professionals and families who crave more space and a better quality of life.
The local government is actively investing in Isolotto's infrastructure, enhancing transportation links to central Florence. This makes commuting a breeze and boosts the area's appeal. New businesses and amenities, like shops and restaurants, are popping up, adding vibrancy to the neighborhood.
Isolotto's charm lies in its balance of city life and suburban comfort. It's a place where you can enjoy the best of both worlds without breaking the bank. The ongoing development and community growth make it a promising spot for future investment.
Sources: Immobiliare.it, Green Acres, TenantCloud
We created this infographic to give you a simple idea of how much it costs to buy property in different parts of Italy. As you can see, it breaks down price ranges and property types for popular cities in the country. We hope this makes it easier to explore your options and understand the market.
3) Settignano is gaining interest for its luxury villas and stunning views, ideal for high-end real estate investments
Settignano, a charming hilltop town near Florence, is catching the eye of luxury real estate investors.
In 2024, property prices in Settignano rose by 5.51% compared to the previous year, highlighting its growing allure. This increase shows a strong demand for properties, especially among those seeking high-end investments. The broader Tuscany real estate market, including Settignano, also showed resilience with a 0.4% increase in the third quarter of 2024, indicating stability.
Interest in luxury villas in Settignano has grown by 2% since 2019, driven by international buyers from Northern Europe and the United States. These buyers are drawn to Settignano's unique mix of history, culture, and breathtaking views. Real estate experts note that high-net-worth individuals are particularly interested in the luxury living experiences Settignano offers.
Settignano's appeal lies in its stunning landscapes and elegant villas, making it a prime spot for those looking to invest in high-end properties. The town's proximity to Florence adds to its charm, offering a peaceful retreat with easy access to the cultural and historical richness of the city. This combination of factors makes Settignano a sought-after location for luxury real estate.
For those considering a property purchase in Settignano, the town offers not just a home but a lifestyle. The blend of natural beauty and cultural heritage provides a unique living experience that is hard to find elsewhere. This is why Settignano continues to attract attention from discerning buyers worldwide.
With its increasing popularity and stable market, Settignano is poised to remain a top choice for luxury real estate investments. The town's ability to offer both tranquility and proximity to Florence makes it an ideal location for those seeking a balance of relaxation and cultural engagement.
Sources: Italian Real Estate Company, August Collections
4) Gavinana is gaining interest for its affordable homes and potential appreciation as people move from the city center
Gavinana is gaining popularity for its affordable housing options as more people move away from Florence's city center.
In Gavinana, you can find properties at a fraction of the cost compared to central Florence. For instance, while areas like Firenze Sud and L’Isolotto have average prices of 3,867 and 3,135 euros per square meter, central districts such as Michelangelo and Porta Romana are around 5,700 euros per square meter. This makes Gavinana an attractive option for those looking to save money.
People are increasingly drawn to suburban areas like Gavinana not just for affordability but for a better quality of life. The city center often means higher living costs and smaller spaces, along with challenges like theft and expensive rentals. In contrast, Gavinana offers more space and a quieter environment.
Experts predict that property values in suburbs like Gavinana will continue to rise. This is due to the growing demand for housing in these areas, backed by historical trends showing property value increases in similar suburbs. As more people discover the benefits of living in Gavinana, the potential for property appreciation looks promising.
Living in Gavinana also means enjoying a community vibe with local markets, parks, and schools, making it ideal for families. The area is well-connected to the city center, offering a balance of suburban peace and urban convenience.
With its affordable prices and potential for growth, Gavinana is becoming a hotspot for those looking to invest in property outside the bustling city center.
5) Le Cure is gaining interest for its village-like charm and rising property values as its popularity grows
Le Cure is quickly becoming a hotspot for property buyers, thanks to its charming village-like atmosphere and promising potential for property appreciation.
In 2024, the average price for homes in Le Cure jumped to €4,415 per square meter, showing a solid 6.98% increase from the previous year. This price hike is a clear sign of the growing interest and demand in the area.
Local real estate agents are buzzing about the rising demand for properties in Le Cure, indicating that more people are captivated by its unique charm and potential. The area is seeing an influx of younger professionals and families, which is boosting its appeal and driving property values up.
One of the key reasons behind this trend is the local government's smart investments in infrastructure and amenities, which have significantly improved the livability of Le Cure. This makes it even more attractive to potential buyers looking for a vibrant community.
Media outlets have also been spotlighting Le Cure as an up-and-coming neighborhood, which has helped to draw more attention to its unique charm and growth potential.
With these factors in play, it's no wonder that Le Cure is on the radar for those looking to invest in a promising area with a strong sense of community and potential for appreciation.
Sources: Immobiliare.it, Immobiliare.it
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6) Rifredi is gaining interest for its excellent transport links and lower property prices than the city center
Rifredi is quickly becoming a hot spot for those looking to buy property in Florence.
One of the biggest draws is its affordable property prices compared to the bustling city center. This makes Rifredi a magnet for both homebuyers and investors who are on the hunt for a good deal. Imagine getting more space for your money while still being close to all the action Florence has to offer.
Another reason people are flocking to Rifredi is its fantastic transport links. The area is seamlessly connected to the heart of Florence, thanks to Trenitalia trains that run frequently and directly to Firenze Santa Maria Novella. This means you can enjoy the perks of city life without the hassle of city living.
Commuting is a breeze here, with the train ride from Firenze Rifredi to Firenze Santa Maria Novella taking just about 6 minutes. It's perfect for daily commuters who want to save time and avoid the stress of longer journeys.
Rifredi's appeal is further boosted by ongoing infrastructure projects like the Florence HS Bypass. This development is set to improve connectivity and ease traffic, making the area even more attractive for both living and business opportunities.
Sources: The Trainline, FS Italiane
7) Campo di Marte is gaining interest for its sports facilities and green spaces, appealing to families
Campo di Marte is gaining popularity among families thanks to its prime location near sports facilities and lush green spaces.
In recent years, particularly in 2023 and 2024, Florence's real estate market has been on the rise, with property prices climbing steadily. This trend highlights a growing interest in neighborhoods like Campo di Marte, where families are drawn to the vibrant community and excellent infrastructure.
By November 2024, residential properties in Florence averaged €4,319 per square meter. While specific figures for Campo di Marte aren't available, its proximity to amenities like sports facilities and parks likely contributes to its rising property values, making it a sought-after area for families.
The neighborhood is home to the Artemio Franchi Stadium, a hub for sports enthusiasts and a magnet for both locals and tourists. This influx of visitors boosts the area's appeal, offering a lively atmosphere that families find attractive.
Beyond sports, Campo di Marte offers recreational spots like Mensola Park and the Costoli municipal swimming pool, providing ample opportunities for outdoor activities. These green spaces enhance the neighborhood's charm, making it a perfect fit for families seeking a balanced lifestyle.
With its blend of sports, nature, and community, Campo di Marte stands out as a desirable location for those looking to settle in Florence. The area's unique offerings continue to draw interest, contributing to its growing reputation as a family-friendly neighborhood.
Sources: Destination Florence, Immobiliare.it
8) Coverciano is gaining interest for its quiet residential vibe and good schools, attracting families seeking long-term investments
Coverciano is gaining popularity among families for its peaceful vibe and top-notch schools.
Families are flocking to this neighborhood, drawn by the promise of a quiet residential atmosphere and the chance to make a solid long-term investment. The real estate market in Florence is buzzing, and Coverciano is right in the mix, offering a serene environment that’s hard to resist.
Adding to its charm is the proximity to the University of Florence, known for its stellar academic reputation. This makes Coverciano a hot spot for families who value education, as the university’s high rankings in various fields underscore the area’s educational appeal.
On top of that, Florence is set to see some major upgrades, thanks to a €200 million boost from the European Investment Bank. This investment is earmarked for improving public amenities and transportation, which means Coverciano is poised to become even more attractive to families looking for a well-connected place to call home.
These infrastructure improvements are expected to enhance the quality of life in Coverciano, making it a prime choice for those seeking a comfortable and convenient living environment. The neighborhood’s appeal is only set to grow as these developments take shape.
With its blend of tranquility, educational opportunities, and upcoming enhancements, Coverciano is becoming a top pick for families wanting a slice of the good life in Florence.
Sources: Florence Real Estate Market Forecast, University of Florence Rankings, EIB Investment in Florence
We did some research and made this infographic to help you quickly compare rental yields of the major cities in Italy versus those in neighboring countries. It provides a clear view of how this country positions itself as a real estate investment destination, which might interest you if you’re planning to invest there.
9) Galluzzo is attracting interest for its scenic views and affordable homes, providing a peaceful alternative to the busy city center
Galluzzo is gaining popularity for its scenic views and lower property prices, offering a peaceful alternative to the bustling city center.
In 2024, buying a home in Galluzzo cost about €3,109 per square meter, which is quite a bargain compared to the €5,800 per square meter in Florence's Oltrarno area. This price difference makes Galluzzo an attractive option for those seeking affordability without sacrificing beauty.
While we don't have exact numbers on property sales in Galluzzo, the buzz around its affordability and charm suggests that interest in this area is on the rise. This trend mirrors a broader movement in Florence, where people are increasingly drawn to neighborhoods outside the city center.
Real estate agents are noticing a shift, with more potential buyers eyeing Galluzzo for its value for money and tranquil lifestyle. Although specific testimonials are scarce, this observation is common among those familiar with the local market.
Galluzzo's appeal lies not just in its prices but also in its picturesque surroundings, offering a serene escape from the city's hustle and bustle. This combination of factors is making it a sought-after spot for homebuyers.
As more people discover Galluzzo's unique blend of affordability and beauty, it's becoming a top choice for those looking to invest in property while enjoying a peaceful environment.
Sources: Statista, Immobiliare.it
10) Novoli is booming with new developments and infrastructure upgrades, attracting investors seeking high rental yields
Novoli is buzzing with a real estate boom that's catching everyone's attention.
Property prices in Novoli have been climbing, mirroring the trend in Florence where rental yields average around 7.50%. This makes it a hot spot for investors eyeing lucrative returns.
New developments are popping up everywhere, like the 18 apartments on Via Locatelli and the 36 at Nuovo Conventino. These projects are drawing in investors eager for high rental yields.
Infrastructure is getting a facelift too. The old Fiat Auto site is now the vibrant San Donato Park, and the new Tribunale Nuovo courthouse adds to the area's appeal. Plus, the T2 tram line now connects Novoli directly to the airport, making it super accessible.
Compared to other Italian cities, Novoli's rental yields are quite competitive. Florence's average is higher than Milan and Naples, making Novoli a prime choice for investors. The University of Florence and Careggi hospital nearby keep housing demand high, fueling the market.
Sources: Destination Florence, Global Property Guide, Piero Lorenzo Realtor
11) Ponte a Greve is gaining interest for its strategic location near shopping centers and transport routes, attracting commuters
Ponte a Greve is turning into a real estate hotspot thanks to its prime location near bustling shopping centers and key transport routes.
Living here means you're just a stone's throw away from Centro Commerciale Ponte a Greve, a major shopping hub that draws in crowds daily. This makes the area not only convenient for residents but also attractive for businesses looking to tap into the high foot traffic.
Getting around is a breeze with the enhanced public transport options like trams and buses operated by Autolinee Toscane and GEST. This ease of commuting is a magnet for young professionals and families who prioritize accessibility.
Real estate experts frequently spotlight Ponte a Greve as an up-and-coming market, thanks to its strategic location and ongoing infrastructure improvements. The local government is pouring resources into urban regeneration, making the area even more appealing.
Efforts like the introduction of electric buses and the creation of cycle lanes are part of a broader push for sustainable mobility, which is catching the eye of eco-conscious buyers.
Sources: CaixaBank Research, Visit Florence, European Investment Bank
While this article provides thoughtful analysis and insights based on credible and carefully selected sources, it is not, and should never be considered, financial advice. We put significant effort into researching, aggregating, and analyzing data to present you with an informed perspective. However, every analysis reflects subjective choices, such as the selection of sources and methodologies, and no single piece can encompass the full complexity of the market. Always conduct your own research, seek professional advice, and make decisions based on your own judgment. Any financial risks or losses remain your responsibility. Finally, please note that we are not affiliated to any of the sources provided. Our analysis remains then 100% impartial.